branded content & entertainment winners

Cat. No Entry No Title Advertiser Product Country Production Company Prize

A01/036 00704 THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE

USA B-REEL Los Angeles Grand Prix

A01/042 00086 THE MOVIE OUT HERE LABATT BREWERIES OF CANADA KOKANEE CANADA INFINITY FILMS Vancouver / SECTION EIGHT Toronto

Gold Lion

A02/085 00517 A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE

IBM IBM RESEARCH USA 1ST AVENUE MACHINE New York

Gold Lion

A02/098 00938 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND BRAZIL PARANOID US Hollywood Gold Lion

A03/029 00883 DEFORESTED FIELD WWF WWF BRAZIL Gold Lion

A04/075 00851 BUILDING THE PEOPLE'S CAR VOLKSWAGEN GROUP CHINA THE PEOPLE'S CAR PROJECT

CHINA PIXOMONDO Beijing Gold Lion

A05/039 00322 DOUBLE LOOP DARE MATTEL HOT WHEELS USA BANDITO BROS. Los Angeles

Gold Lion

A05/167 00888 YES, VIRGINIA THE MUSICAL MACY'S DEPARTMENT STORE USA GREENPOINT PICTURES Brooklyn / STOPP LA Venice / MACY'S STUDIOS New York

Gold Lion

A06/024 00265 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS AUSTRALIA McCANN MELBOURNE Gold Lion

A08/035 00801 SECRET PLACE NESTLE WATERS PERRIER FRANCE FIGHTING FISH Clichy Gold Lion

A08/042 00954 DIKEMBE MUTOMBO'S 4 1/2 WEEKS TO SAVE THE WORLD

OLD SPICE OLD SPICE CHAMPION USA Gold Lion

A09/090 00689 SEND YOUR FACEBOOK PROFILE TO CAPE TOWN

CAPE TOWN TOURISM CAPE TOWN SOUTH AFRICA FLOW COMMUNICATIONS Cape Town

Gold Lion

A09/114 00555 SCREEN-AGE LOVE STORY PLDT MYDSL THE PHILIPPINES FILMEX Makati City Gold Lion

A10/015 00267 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS AUSTRALIA McCANN MELBOURNE Gold Lion

A10/053 00442 PROMETHEUS INTEGRATED CAMPAIGN

TWENTIETH CENTURY FOX PROMETHEUS FILM USA RSA FILMS London Gold Lion


USA B-REEL Los Angeles Gold Lion

A10/074 00087 THE MOVIE OUT HERE LABATT BREWERIES OF CANADA KOKANEE CANADA INFINITY FILMS Vancouver / SECTION EIGHT Toronto

Gold Lion

A10/121 00907 SCREEN-AGE LOVE STORY PLDT MYDSL THE PHILIPPINES FILMEX Makati City Gold Lion

A01/018 00543 LOVE IN THE END MONDELEZ INTERNATIONAL LACTA GREECE CL PRODUCTIONS Athens Silver Lion

A01/022 00513 UNCLE DREW PEPSI PEPSI MAX USA MINUSL New York Silver Lion

A02/033 00419 FROM SHELTER TO STAGE MARS PETCARE US PEDIGREE® USA STARCOM MEDIAVEST GROUP Chicago

Silver Lion

A03/032 00464 THE BEETLE SHARK CAGE VOLKSWAGEN VW BEETLE USA DISCOVERY CHANNEL Silver Spring

Silver Lion


USA B-REEL Los Angeles Silver LionPEREIRA & O'DELL San Francisco

OGILVYONE WORLDWIDE ATHENS

THE MARKETING ARM Dallas

STARCOM MEDIAVEST GROUP Chicago

MEDIACOM New York

IGNITION INTERACTIVE Santa Monica

PEREIRA & O'DELL San Francisco

GRIP LIMITED Toronto

ACE SAATCHI & SAATCHI Manila

WIEDEN+KENNEDY Portland

OGILVY & MATHER CAPE TOWN

ACE SAATCHI & SAATCHI Manila

McCANN MELBOURNE

MISTRESS Venice

JWT NEW YORK

McCANN MELBOURNE

OGILVY FRANCE Paris

OGILVY NEW YORK

OGILVY BRASIL São Paulo

GREY 141 GROUP São Paulo

PROXIMITY BEIJING

Branded Content & Entertainment Winners - CL2013

Entrant Company


GRIP LIMITED Toronto

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Branded Content & Entertainment Winners - CL2013A04/081 00886 YES, VIRGINIA THE MUSICAL MACY'S DEPARTMENT STORE USA GREENPOINT PICTURES

Brooklyn / STOPP LA Venice / MACY'S STUDIOS New York

Silver Lion

A05/020 00197 THE ANT RALLY WORLDWIDE FUND FOR NATURE (WWF)

WWF GERMANY PARASOL ISLAND Düsseldorf / STUDIO FUNK Düsseldorf

Silver Lion

A05/128 00861 TWISTED FOOTBALL NESTLÉ PRODUCTS MILO CANS MALAYSIA DIRECTOR'S THINK TANK Kuala Lumpur

Silver Lion

A05/153 00813 MY BLOOD IS RED AND BLACK HEMOBA / ESPORTE CLUBE VITÓRIA

FOOTBALL TEAM BRAZIL VETOR ZERO São Paulo / BRASILEIRA FILMES Sao Paulo

Silver Lion

A06/054 00644 A CHARITY RECORD LABEL RAK 'N'ROLL FOUNDATION RAK'N'ROLL RECORDS POLAND Silver Lion

A07/025 00968 SURPRISE COLLECTION P&G ARIEL BRAZIL Silver Lion

A09/075 00542 THE STRATOS JUMP 1:350 REED EXHIBITIONS MODEL MAKER FAIR AUSTRIA SABOTAGE FILMS Vienna / BALLOONART Vienna

Silver Lion


USA B-REEL Los Angeles Silver Lion

A10/010 00237 DAYBREAK AT&T AT&T USA RSA FILMS Los Angeles / TIM KRING IMPERATIVE Beverly Hills / NORTH KINGDOM Stockholm

Silver Lion

A10/023 00281 SHARE A COKE AND A SONG COCA-COLA NON-ALCOHOLIC DRINK

AUSTRALIA HOST Sydney Silver Lion

A10/029 00545 LOVE IN THE END MONDELEZ INTERNATIONAL LACTA GREECE CL PRODUCTIONS Athens Silver Lion

A10/115 00814 MY BLOOD IS RED AND BLACK HEMOBA / ESPORTE CLUBE VITÓRIA

FOOTBALL TEAM BRAZIL VETOR ZERO São Paulo / BRASILEIRA FILMES Sao Paulo

Silver Lion

A02/011 00107 CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM

CUBAN MISSILE CRISIS 50TH ANNIVERSARY

USA TOOL Santa Monica Bronze Lion

A02/012 00123 GT ACADEMY USA SEASON 2 NISSAN NORTH AMERICA NISSAN USA @radical.media Santa Monica / GTA GLOBAL Silverstone

Bronze Lion

A02/070 00872 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB TUNISIA EYEPATCH PRODUCTIONS New York / PROPAGANDA Tunis / CHROMISTA Los Angeles

Bronze Lion

A03/020 00632 PIRACY BRITANICO ENGLISH LESSONS PERU ZEPELLIN Lima / VINYLO SOUND San Borja

Bronze Lion

A03/023 00734 NO NAME MATCH UNICEF ID CAMPAIN PARAGUAY METROPOLIS FILMS Montevideo

Bronze Lion

A04/008 00091 SURPRISING MONSTERS CALLING HOME

AMERICAN HONDA MOTOR CO HONDA LOVES YOU BACK

USA RPA Santa Monica Bronze Lion

A04/015 00152 DOPING TV HYATT REGENCY WARSAW HOTEL SERVICES POLAND Y&R WARSAW Warsaw Bronze Lion

A04/029 00544 LOVE IN THE END MONDELEZ INTERNATIONAL LACTA GREECE CL PRODUCTIONS Athens Bronze Lion

A04/031 00455 8 MILLION PROTAGONISTS VILLAGE VOICE NEWSPAPER VILLAGE VOICE NEWSPAPER

USA LB ENTERTAINMENT New York

Bronze Lion


LEO BURNETT NEW YORK

Y&R Lima

ONIRIA/TBWA Asuncion

RPA Santa Monica

Y&R WARSAW Warsaw

LEO BURNETT TAILOR MADE São Paulo

THE MARTIN AGENCY Richmond

TBWA\CHIAT\DAY Los Angeles

MEMAC OGILVY LABEL TUNISIA Tunis


BBDO NEW YORK

HOST Sydney


LEO BURNETT TAILOR MADE São Paulo

180HEARTBEATS+JUNG von MATT WarsawAFRICA Sao Paulo

OGILVY & MATHER VIENNA

JWT NEW YORK

BBDO GERMANY Düsseldorf

OGILVY MALAYSIA Kuala Lumpur

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Branded Content & Entertainment Winners - CL2013A05/007 00048 MARIACHI PEPSICO DORITOS UNITED KINGDOM INDEPENDENT London Bronze Lion

A05/055 00575 POKER CARLSBERG CARLSBERG BEER BELGIUM MONODOT Brussels / GRID BXL Brussels

Bronze Lion

A05/168 00898 ZZ SHOCK DIAGEO JEREMIAH WEED USA HUNGRY MAN Los Angeles Bronze Lion

A06/046 00325 TUNA TUNES FOLLOWFISH (FISH & MORE) TUNA GERMANY Bronze Lion

A06/093 00867 EVERY BEAT MATTERS SAVE THE CHILDREN SAVE THE CHILDREN USA RABBIT CONTENT New York

Bronze Lion

A07/002 00056 TREE CONCERT BUND / FRIENDS OF EARTH GERMANY

NATURE PROTECTION GERMANY GANG OF BERLIN Berlin Bronze Lion

A07/032 00921 IMAGINARY TOYS FUNDACAO PAO DOS POBRES CHARITY BRAZIL Bronze Lion

A08/009 00171 THE LAST BARFIGHTER BIG BOSS BREWING COMPANY BEER USA GLOVER PRINTING Raleigh Bronze Lion

A08/024 00688 STREET QUEST VOLKSWAGEN VW CORPORATE SOUTH AFRICA REC Cape Town Bronze Lion

A08/038 00701 ONE DAY CEASEFIRE PEACE ONE DAY PUBLIC SERVICE CHINA CMUNE Beijing Bronze Lion

A09/092 00864 HASHTAG KILLER WATER IS LIFE WATER IS LIFE (NON PROFIT)

USA Bronze Lion

A09/093 00874 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB TUNISIA PROPAGANDA Tunis / EYEPATCH PRODUCTIONS New York

Bronze Lion

A09/142 00778 SECRET FISHING SPOTS HUTCHWILCO MARINE SAFETY EQUIPMENT

NEW ZEALAND SILK PRODUCTION Auckland

Bronze Lion

A10/064 00645 A CHARITY RECORD LABEL RAK 'N'ROLL FOUNDATION RAK'N'ROLL RECORDS POLAND Bronze Lion

A10/067 00540 ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM AUSTRALIA Bronze Lion

59

180HEARTBEATS+JUNG von MATT Warsaw

DDB BRASIL São Paulo

McKINNEY Durham

LEO BURNETT SYDNEY

Total Awards:

OGILVY & MATHER CAPE TOWN

OGILVY & MATHER ADVERTISING ShanghaiDDB NEW YORK

MEMAC OGILVY LABEL TUNISIA Tunis

DDB GROUP NEW ZEALAND Auckland

CREATIVE ARTISTS AGENCY Los Angeles

LEAGAS DELANEY HAMBURG

BBDO NEW YORK

BBDO GERMANY Berlin

ABBOTT MEAD VICKERS BBDO London

DUVAL GUILLAUME MODEM Antwerp

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branded content & entertainment winners

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