branda awarness tata 2011

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INTRODUCTION

Brand awareness

Brand awareness is a marketing concept that measures consumers' knowledge of abrand's existence. At the aggregate (brand) level, it refers to the proportion of consumers

who know of thebrand.

Brand awareness means the extent to which a brand associated with a particular product

is documented by potential and existing customers either positively or negatively.

Creation of brand awareness is the primary goal of advertising at the beginning of any

product's life cycle in target markets. In fact, brand awareness has influence on buying

behaviour of a buyer. All of these calculations are, at best, approximations. A more

complete understanding of the brand can occur if multiple measures are used.

Abrand equity is the positive effect of the brand on the difference between the prices that

the consumer accepts to pay when the brand known compared to the value of the benefit

received.

There are two schools of thought regarding the existence of negative brand equity. One

perspective states brand equity cannot be negative, hypothesizing only positive brand

equity is created by marketing activities such as advertising, PR, and promotion. A

second perspective is that negative equity can exist, due to catastrophic events to the

brand, such as a wide product recall or continued negative press attention (Blackwater or

Halliburton, for example).

Colloquially, the term "negative brand equity" may be used to describe a product or

service where a brand has a negligible effect on a product level when compared to a no-

name or private label product. The brand-related negative intangible assets are called

brand liability, compared with brand equity

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Research on metrics

There has been discussion in industry and practice about the meaning and value of

various brand awareness metrics. Recently, an empirical study appeared to put this debate

to rest by suggesting that all awareness metrics were systematically related, simply

reflecting their difficulty, in the same way that certain questions are more difficult in

academic exams

Brand recall

Brand Recall is the extent to which a brand name is recalled as a member of a brand,

product or service class, as distinct from brand recognition.

Common market research usage is that pure brand recall requires "unaided recall". For

example a respondent may be asked to recall the names of any cars he may know, or any

whisky brands he may know.

Some researchers divide recall into both "unaided" and "aided" recall. "Aided recall"

measures the extent to which a brand name is remembered when the actual brand name is

prompted. An example of such a question is "Do you know of the "Honda" brand?"

In terms of brand exposure, companies want to look for high levels of unaided recall in

relation to their competitors. The first recalled brand name (often called "top of mind")

has a distinct competitive advantage in brand space, as it has the first chance of

evaluation for purchase.

Brand Recognition

Brand Recognition is the extent to which a brand is recognized for stated brand attributes

or communications

In some cases brand recognition is defined as aided recall - and as a subset of brand

recall. In the case, brand recognition is the extent to which a brand name is recognized

when prompted with the actual name.

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A broader view of brand recognition is the extent to which a brand is recognized within a

product class for certain attributes. Logo and tagline testing can be seen as a form of

brand recognition testing. For example, if a product name can be associated with a certain

tagline, logo or attribute (safety and Volvo; "Just do it" - Nike) a certain level of brand

recognition is present.

NEED OF THE PROJECT

The basic need of the project is to understand the service of Tata Motors

Limited products and identify what are the gaps in service. The idea behind the

projects is to identify what is the brand and service range of Tata Motors Limited

products in Hyderabad market. Company wants to know whether service process

working properly or not? And are retailers satisfied with the service practice?

Company also wants to distinguish the availability of Tata Motors Limited

products and visibility in market through promotional materials.

The need of project arises from company to improve its service practice in

order to have better market placement in Hyderabad market. So, for that they

needed in-depth analysis of the problems which would also generate some fresh

ideas for the improvement.

SCOPE OF PROJECT

The study is conducted within Hyderabad town and its various parts.

Hyderabad was divided in two regions which are one town and two Town. The

survey is conducted in Automobile shops situated in all regions which are

exclusive in sales of Tata Motors Limited.

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RESEARCH METHODOLOGY

Definition:

Research methodology is the specification of the method of acquiring the

information needed to the structure or to solve the problem at hand.

It is the pattern of the framework of the project that stipulates what information is

to be collected, from which source and by what method.

Primary Source Data:

A questionnaire was prepared helped in gaining an insight view of the factorseffecting the customer needs and related issues. The addresses of various customers were

given and with the help of the questionnaire prepared, I need to find out the first hand

information regarding the share of the Tata Motors Limited in every segment in the

market and the satisfaction level of each customer. Further I need to find out the future

plans of the customer regarding the purchase of the Tata Motors Limited products.

Each day I met 5 customers for 4 weeks the sample size of 100 respondents was

decided upon. Any problem and issues were noted and were informed to our guide later.

Secondary Data:

Secondary data is the annual report of the company and the official.

Research Objective:

To study about the four wheelers.

To study about the Tata Motors limited products.

To know about the brand image of Tata Motors Limited.

To know the performance level of Tata Motors Limited products.

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To know about why the customer like this Network.

Are they happy with the service?

To know about what customer needs and what the company is providing.

SAMPLING

Sampling Procedure:

The sampling technique use here was Quota Sampling, which is one of

the most commonly used non-probability sample design.

Sampling Unit:

The target population from which the sample is chosen is owners of all

brands of cars.

Sample Size:

The sample of 100 from the target population was chosen.

Analysis Used:

The data collected in form of questionnaires was tabulated and analyzed

using basic statistical method percentages.

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LIMITATIONS

As the time given for the completion of the project was limited.

The survey was restricted to Hyderabad and Secunderabad only.

They may be few opinions which might have been missed out.

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CHAPTER-II

INDUSTRY PROFILE &

COMPANY PROFILE

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Automobile industry in India

The automobile industry in India is theninth largest in the worldwith an annual

production of over 2.3 million units in 2008 In 2009, India emerged as Asia's fourth

largest exporter of automobiles, behind Japan, South Korea and Thailand.

Following economic liberalization in Indiain 1991, the Indian automotive industry has

demonstrated sustained growth as a result of increased competitiveness and relaxed

restrictions. Several Indian automobile manufacturers such asTata Motors,Maruti

Suzuki and Mahindra and Mahindra, expanded their domestic and international

operations. India's robusteconomic growth led to the further expansion of its domestic

automobile market which attracted significant India-specific investment by multinational

automobile manufacturers. In February 2009, monthly sales of passenger cars in India

exceeded 100,000 units.

bryonic automotive industry emerged inIndiain the 1940s. Following the independence,

in 1947, the Government of India and theprivate sectorlaunched efforts to create an

automotive component manufacturing industry to supply to the automobile industry.

However, the growth was relatively slow in the 1950s and 1960s due to nationalizationand the license raj which hampered the Indian private sector. After 1970, the automotive

industry started to grow, but the growth was mainly driven by tractors, commercial

vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the

Indian market ultimately leading to the establishment ofMaruti Udyog. A number of

foreign firms initiated joint ventures with Indian companies.

In the 1980s, a number of Japanese manufacturers launched joint-ventures for building

motorcycles and light commercial-vehicles. It was at this time that the Indian governmentchose Suzuki for its joint-venture to manufacture small cars. Following the economic

liberalization in 1991 and the gradual weakening of the license raj, a number of Indian

and multi-national car companies launched operations. Since then, automotive

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component and automobile manufacturing growth has accelerated to meet domestic and

export demands.

History

Germany

Thepetrol engined automobile was invented in Germany byKarl Benz. Furthermore, the

four-strokeinternal combustion engine used in most automobiles worldwide today was

invented byNikolaus Otto in Germany. In addition, the diesel engine was also invented

by German Rudolf Diesel.

Germany is famous for the high-performance and high-quality sports cars made by

Porsche, and the cars of Mercedes, Audi and BMW are famous for their quality and

technological innovation. Daimler-Benz's predecessor Daimler-Motoren-Gesellschaft was

the industry's oldest firm, Daimler-Benz company dates from 1926. In 1998, it bought the

American automobile manufacturerChrysler, then sold out in 2007 at a heavy loss, as it

never managed to bring the division to long term profitability.

In the popular market, Opel andVolkswagen are most well known. Opel was a bicycle

company that started making cars in 1898; General Motors bought it out in 1929, but the

Nazi government took control, and GM wrote off its entire investment. In 1948, GM

returned and restored the Opel brand. Volkswagen is dominant in the popular market; it

purchased Audi in 1964, which eventually lead to the formation of today's Volkswagen

Group. Volkswagen's most famous car was the small, beetle-shaped economical "people's

car", with a rear-mounted, air-cooled engine. It was designed in the 1930s by Ferdinand

Porsche upon orders from Adolf Hitler, who was himself a car enthusiast. However,

production models only appeared after the war; until then, only rich Germans had

automobiles. By 1950, Volkswagen was the largest German automobile producer. Today,

the Group is one of the three biggest automotive companies in the world, and the largest

in Europe; and is now part-owned by Porsche Automobil Holding SE. In the meantime,

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ten different car manufacturers belong to the multicorporate enterprise: Porsche AG,

Volkswagen, Audi AG, Bugatti Automobiles SAS, Automobili Lamborghini S.p.A.,

Bentley Motors Limited, koda Auto, SEAT, S.A., along withtruckmakers MAN AG

andScania AB.

Germany is famous for its upscale saloons. They feature advanced suspension systems

that provide both a soft ride, and good handling characteristics. Many manufacturers limit

their automobiles electronically to driving speeds of 250 kilometres per hour(155 mph)

for safety reasons. For factory-tuned models likeMercedes-AMGfrom Mercedes Benz,

Audi RS from quattro GmbH, and BMW M from BMW M GmbH, for an additional

payment, it is possible to derestrict their top speed, so that the fastest models easily reach

more than 300 kilometres per hour (186 mph).

India

India holds the best potential to become a hub for manufacturing cars and will be the

largest manufacturer of cars as stated by visionaries like Jeremy Clarkson. Some

statistical data revealed that this could show a growth in Indian economy by 46.5%. An

embryonic automotive industry started in India in the 1940s. However, for the next 50

years, the growth of the industry was hobbled by the Socialistpolicies and thebureaucratic hurdles of the license raj. Following economic liberalisation in India from

1991, and the gradual easing of restrictions on industry, India has seen a dynamic 17%

annual growth in automobile production and 30% annual growth in exports of automotive

components and automobiles. India produces around 2 million automobiles currently.

The Largest automotive companies in India are Maruti Suzuki, Hyundai Motor India,

Tata Motors andMahindra & Mahindra. Total turnover of the Indian automobile industry

is expected to grow from USD 34 Billion in 2006 to USD 122 Billion in 2016. Tata

Motors has just launched Tata Nano, the cheapest car in the world at USD 2200. Foreign

auto companies with assembly plants in India include, General Motors,Ford,Hyundai,

Honda, Suzuki,Nissan, Toyota, Volkswagen, Audi, koda, BMW, Fiat and Mercedes

Benz. Recently India has overtaken China in global auto exports of compact car this

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year . Suzuki Motor Corp, Hyundai Motor Co, and Nissan Motor Co are making India

their manufacturing hub for small cars.

Japan

Japan, with its large population squeezed into very high density cities with good public

transit, has limited roadways that carry very heavy traffic. Hence, most automobiles are

small in terms of size and weight. From a humble beginning, Japan is now the largest

auto manufacturing country in the world.Nissan began making trucks in 1914, and sold

cars under the Datsunbrand until it switched to Nissan in the 1980s. It opened its first

U.S. plant in Tennessee in the early 1980s, and a U.K. plant in 1986. In the North

American markets, its luxury models carry the brand Infiniti.Honda, which began with

motorcycles, emerged after World War II. In the North American markets, its luxury

vehicles are sold under the Acurabrand.Mazdawas the only successful auto company to

incorperate the unique rotary engine starting with the RX series, later the company was

partly bought by Ford during which time vehicles such as the mx series, 323, 626, 929, as

well as the B series trucks were joint built with Ford, it wasn't until late '99 Mazda had

bought back its sold shares from Ford, current models such as the Mazda 3 have little to

none ties with Ford. Toyota began making cars in the 1936s, and is now the world's

largest producer. The Toyota Corollais the world's best selling nameplate. Its luxurymodels carry the Lexusbrand. Toyota is famous for its innovative, quality-conscious

management style, and its hybrid gas-electric vehicles, especially the Prius, which was

launched in 1997. In the early days of 2010 Toyota was held accountable for many safety

failures that had become a new calling card for the brand. This culminated in a visit of the

operating boss to speak before congress. Other major companies include Subaru,

Mitsubishi,Mazda, Daihatsu, Suzuki, andIsuzu. Japan's production of cars increased

from 3.179 million to 7.038 million between 1970 and 1980, while demand for larger

American cars was disastrously falling. Japanese cars are often credited with superior

reliability and dependability, efficiency, and advanced technology.

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FURTHER DEVELOPMENTS:

Most of the developments during the early phase concentrated on three and four-

wheeled design since it was complex enough to get the machines running with out having

to worry about them falling over. The next notable two-wheeler though was theHildebrand & Wolf Mueller, patented in Munich in 1894. In 1895, the French firm of

DeDion-button built and engine that was to make the mass production and common use

of motorcycle possible. The first motorcycle with electric start and a fully modem

electrical system; the Hence special from the Indian Motorcycle Company astounded the

industry in 1931. Before World War 1, IMC was the largest motorcycle manufacturer in

the world producing over 20000 bikes per year.

INCREASING POPULARITY:

The popularity of the vehicle grew especially after 1910, in 1916; the Indian

motorcycle company introduced the model H racer, and placed it on sale. During World

War 1, all branches of the armed forces in Europe used motorcycles principally for

dispatching. After the war, it enjoyed a sport vogue until the Great Depression began in

motorcycles lasted into the late 20th century; weight the vehicle being used for high-speed

touring and sport competitions. The more sophisticated of a 125cc model. Since then, an

increasing number of powerful bikes have blazed the roads.

Indian automobile companies

Notable Indian automobile manufacturers

Ashok Leyland Chinkara Motors: Beachster, Hammer, Roadster 1.8S, Rockster, Jeepster, Sailster.

Force Motors

Hindustan Motors: Ambassador.

Mahindra: Major,Xylo,Scorpio.

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Maruti Suzuki: 800,Alto, WagonR,Estilo,AStar,Ritz,Swift,Swift DZire, SX4,

Omni,Versa,Gypsy

Premier: Sigma, Roadster, RiO.

San Motors: Storm

TATA Motors:Nano, Indica, Indigo,Sumo,Safari, TL.Aria

Electric car companies in India

Ajanta Group

Mahindra

Hero Electric REVA

Tara International

TOYOTA Motors

Notable Multi-national automobile manufacturers

Locally manufactured Automobiles of Multi-national Companies

Audi: A4, A6.

BMW: 3 Series, 5 Series.

Chevrolet: Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera.

Fiat: Palio, Grande Punto, Linea.

Ford: Ikon, Fiesta, Fusion,Endeavour,Figo

Honda: Jazz, City, Civic, Accord.

Hyundai: Santro, i10,Getz, i20,Accent,Verna, Hyundai , Sonata.

Mercedes-Benz: C-Class, E-Class

Mitsubishi: Lancer, Lancer Cedia.

Nissan: Micra Renault: Logan

koda: Fabia, Octavia,Laura.

Toyota: Corolla,Innova, Fortuner

Volkswagen: Jetta,Passat,Polo.

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http://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Maruti_Ritzhttp://en.wikipedia.org/wiki/Maruti_Ritzhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/San_Stormhttp://en.wikipedia.org/wiki/San_Stormhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/w/index.php?title=Tata_Io&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Safarihttp://en.wikipedia.org/wiki/Tata_Safarihttp://en.wikipedia.org/wiki/Tata_TLhttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/REVAhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/Audi_A4http://en.wikipedia.org/wiki/Audi_A6http://en.wikipedia.org/wiki/BMWhttp://en.wikipedia.org/wiki/BMW_3_Serieshttp://en.wikipedia.org/wiki/BMW_5_Serieshttp://en.wikipedia.org/wiki/Chevrolethttp://en.wikipedia.org/wiki/Daewoo_Matizhttp://en.wikipedia.org/wiki/Chevrolet_Beathttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Lacettihttp://en.wikipedia.org/wiki/Chevrolet_Cruzehttp://en.wikipedia.org/wiki/Chevrolet_Taverahttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/Fiat_Paliohttp://en.wikipedia.org/wiki/Fiat_Grande_Puntohttp://en.wikipedia.org/wiki/Fiat_Lineahttp://en.wikipedia.org/wiki/Fiat_Lineahttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Ford_Ikonhttp://en.wikipedia.org/wiki/Ford_Fiestahttp://en.wikipedia.org/wiki/Ford_Fusion_(Europe)http://en.wikipedia.org/wiki/Ford_Everesthttp://en.wikipedia.org/wiki/Ford_Everesthttp://en.wikipedia.org/wiki/Ford_Figohttp://en.wikipedia.org/wiki/Ford_Figohttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda_Jazzhttp://en.wikipedia.org/wiki/Honda_Cityhttp://en.wikipedia.org/wiki/Honda_Civichttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Hyundai_Santrohttp://en.wikipedia.org/wiki/Hyundai_i10http://en.wikipedia.org/wiki/Hyundai_Clickhttp://en.wikipedia.org/wiki/Hyundai_Clickhttp://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Accent#Second_generation_.282000-2005_for_sedan.2C_2000-2006_for_hatchback.29http://en.wikipedia.org/wiki/Hyundai_Accent#Second_generation_.282000-2005_for_sedan.2C_2000-2006_for_hatchback.29http://en.wikipedia.org/wiki/Hyundai_Vernahttp://en.wikipedia.org/wiki/Hyundai_Vernahttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_C-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_E-Classhttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Nissan_Micrahttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Renault_Loganhttp://en.wikipedia.org/wiki/%C5%A0koda_Autohttp://en.wikipedia.org/wiki/%C5%A0koda_Fabiahttp://en.wikipedia.org/wiki/%C5%A0koda_Octaviahttp://en.wikipedia.org/wiki/%C5%A0koda_Octaviahttp://en.wikipedia.org/wiki/%C5%A0koda_Laurahttp://en.wikipedia.org/wiki/%C5%A0koda_Laurahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyota_Corollahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Fortunerhttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Volkswagen_Jettahttp://en.wikipedia.org/wiki/Volkswagen_Passathttp://en.wikipedia.org/wiki/Volkswagen_Passathttp://en.wikipedia.org/wiki/Volkswagen_Polohttp://en.wikipedia.org/wiki/Volkswagen_Polohttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Maruti_Ritzhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/Premier_Automobiles_Limitedhttp://en.wikipedia.org/wiki/San_Stormhttp://en.wikipedia.org/wiki/San_Stormhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/w/index.php?title=Tata_Io&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Tata_Safarihttp://en.wikipedia.org/wiki/Tata_TLhttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/REVAhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/Audi_A4http://en.wikipedia.org/wiki/Audi_A6http://en.wikipedia.org/wiki/BMWhttp://en.wikipedia.org/wiki/BMW_3_Serieshttp://en.wikipedia.org/wiki/BMW_5_Serieshttp://en.wikipedia.org/wiki/Chevrolethttp://en.wikipedia.org/wiki/Daewoo_Matizhttp://en.wikipedia.org/wiki/Chevrolet_Beathttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Kaloshttp://en.wikipedia.org/wiki/Daewoo_Lacettihttp://en.wikipedia.org/wiki/Chevrolet_Cruzehttp://en.wikipedia.org/wiki/Chevrolet_Taverahttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/Fiat_Paliohttp://en.wikipedia.org/wiki/Fiat_Grande_Puntohttp://en.wikipedia.org/wiki/Fiat_Lineahttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Ford_Ikonhttp://en.wikipedia.org/wiki/Ford_Fiestahttp://en.wikipedia.org/wiki/Ford_Fusion_(Europe)http://en.wikipedia.org/wiki/Ford_Everesthttp://en.wikipedia.org/wiki/Ford_Figohttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda_Jazzhttp://en.wikipedia.org/wiki/Honda_Cityhttp://en.wikipedia.org/wiki/Honda_Civichttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Hyundai_Santrohttp://en.wikipedia.org/wiki/Hyundai_i10http://en.wikipedia.org/wiki/Hyundai_Clickhttp://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Accent#Second_generation_.282000-2005_for_sedan.2C_2000-2006_for_hatchback.29http://en.wikipedia.org/wiki/Hyundai_Vernahttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_C-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_E-Classhttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Mitsubishi_Lancerhttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Nissan_Micrahttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Renault_Loganhttp://en.wikipedia.org/wiki/%C5%A0koda_Autohttp://en.wikipedia.org/wiki/%C5%A0koda_Fabiahttp://en.wikipedia.org/wiki/%C5%A0koda_Octaviahttp://en.wikipedia.org/wiki/%C5%A0koda_Laurahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyota_Corollahttp://en.wikipedia.org/wiki/Toyota_Innovahttp://en.wikipedia.org/wiki/Toyota_Fortunerhttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Volkswagen_Jettahttp://en.wikipedia.org/wiki/Volkswagen_Passathttp://en.wikipedia.org/wiki/Volkswagen_Polo


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Cars sold in India as CBU (Completely Built Units)

Audi: A8, TT, R8, Q5,Q7.

Bentley: Arnage, Azure,Brooklands,Continental GT,Continental Flying Spur,

Mulsanne.

BMW: 6 Series, 7 Series, X3, X5,X6, M3, M5,M6 and Z4.

Chevrolet: Captiva

Fiat:Nuova 500.

Honda: Civic Hybrid,CR-V.

Hyundai: Santa Fe.

Jaguar: XF, XJ,XK.

Lamborghini: Gallardo, Murcilago. Land Rover: Range Rover,Range Rover Sport,Discovery 4, Freelander 2.

Maybach: 57 and 62.

Mercedes-Benz: CL-Class, CLS-Class, S-Class, SL-Class, SLK-Class,M-Class,

Viano.

Mitsubishi: Pajero,Montero, Outlander.

Nissan: Teana,X-Trail,307Z.

Porsche: 911,Boxter, Panamera,Cayman,Cayenne.

Rolls Royce: Ghost, Phantom, Phantom Coup, Phantom Drophead Coup.

koda: Superb.

Suzuki: Grand Vitara.

Toyota: Camry, Land Cruiser, Land Cruiser Prado, Prius.

Volkswagen: Beetle, Touareg.

Volvo: S80, XC90.

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http://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/Audi_A8http://en.wikipedia.org/wiki/Audi_TThttp://en.wikipedia.org/wiki/Audi_R8_(road_car)http://en.wikipedia.org/wiki/Audi_Q5http://en.wikipedia.org/wiki/Audi_Q5http://en.wikipedia.org/wiki/Audi_Q7http://en.wikipedia.org/wiki/Bentleyhttp://en.wikipedia.org/wiki/Bentley_Arnagehttp://en.wikipedia.org/wiki/Bentley_Azurehttp://en.wikipedia.org/wiki/Bentley_Azurehttp://en.wikipedia.org/wiki/Bentley_Brooklandshttp://en.wikipedia.org/wiki/Bentley_Continental_GThttp://en.wikipedia.org/wiki/Bentley_Continental_GThttp://en.wikipedia.org/wiki/Bentley_Continental_Flying_Spurhttp://en.wikipedia.org/wiki/Bentley_Continental_Flying_Spurhttp://en.wikipedia.org/wiki/Bentley_Mulsannehttp://en.wikipedia.org/wiki/Bentley_Mulsannehttp://en.wikipedia.org/wiki/BMWhttp://en.wikipedia.org/wiki/BMW_6_Serieshttp://en.wikipedia.org/wiki/BMW_7_Serieshttp://en.wikipedia.org/wiki/BMW_X3http://en.wikipedia.org/wiki/BMW_X5http://en.wikipedia.org/wiki/BMW_X6http://en.wikipedia.org/wiki/BMW_X6http://en.wikipedia.org/wiki/BMW_M3http://en.wikipedia.org/wiki/BMW_M5http://en.wikipedia.org/wiki/BMW_M5http://en.wikipedia.org/wiki/BMW_M6http://en.wikipedia.org/wiki/BMW_Z4http://en.wikipedia.org/wiki/Chevrolethttp://en.wikipedia.org/wiki/Daewoo_Winstormhttp://en.wikipedia.org/wiki/Fiat_Automobileshttp://en.wikipedia.org/wiki/Fiat_Nuova_500http://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda_Civic_Hybridhttp://en.wikipedia.org/wiki/Honda_CR-Vhttp://en.wikipedia.org/wiki/Honda_CR-Vhttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Hyundai_Santa_Fehttp://en.wikipedia.org/wiki/Jaguar_Carshttp://en.wikipedia.org/wiki/Jaguar_XFhttp://en.wikipedia.org/wiki/Jaguar_XJhttp://en.wikipedia.org/wiki/Jaguar_XKhttp://en.wikipedia.org/wiki/Jaguar_XKhttp://en.wikipedia.org/wiki/Lamborghinihttp://en.wikipedia.org/wiki/Lamborghini_Gallardohttp://en.wikipedia.org/wiki/Lamborghini_Murci%C3%A9lagohttp://en.wikipedia.org/wiki/Lamborghini_Murci%C3%A9lagohttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/wiki/Range_Roverhttp://en.wikipedia.org/wiki/Range_Rover_Sporthttp://en.wikipedia.org/wiki/Range_Rover_Sporthttp://en.wikipedia.org/wiki/Land_Rover_Discoveryhttp://en.wikipedia.org/wiki/Land_Rover_Discoveryhttp://en.wikipedia.org/wiki/Land_Rover_Freelanderhttp://en.wikipedia.org/wiki/Maybachhttp://en.wikipedia.org/wiki/Maybach_57_and_62http://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_CL-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_CLS-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_S-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_SL-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_SLK-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_SLK-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_M-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_Vianohttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Pajerohttp://en.wikipedia.org/wiki/Mitsubishi_Monterohttp://en.wikipedia.org/wiki/Mitsubishi_Monterohttp://en.wikipedia.org/wiki/Mitsubishi_Outlanderhttp://en.wikipedia.org/wiki/Nissan_Motorshttp://en.wikipedia.org/wiki/Nissan_Teanahttp://en.wikipedia.org/wiki/Nissan_Teanahttp://en.wikipedia.org/wiki/Nissan_X-Trailhttp://en.wikipedia.org/wiki/Nissan_X-Trailhttp://en.wikipedia.org/wiki/Nissan_370Zhttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Porsche_911http://en.wikipedia.org/wiki/Porsche_Boxsterhttp://en.wikipedia.org/wiki/Porsche_Boxsterhttp://en.wikipedia.org/wiki/Porsche_Panamerahttp://en.wikipedia.org/wiki/Porsche_Panamerahttp://en.wikipedia.org/wiki/Porsche_Caymanhttp://en.wikipedia.org/wiki/Porsche_Caymanhttp://en.wikipedia.org/wiki/Porsche_Cayennehttp://en.wikipedia.org/wiki/Porsche_Cayennehttp://en.wikipedia.org/wiki/Rolls-Royce_(car)http://en.wikipedia.org/wiki/Rolls-Royce_Ghosthttp://en.wikipedia.org/wiki/Rolls_Royce_Phantomhttp://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Coup%C3%A9http://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Drophead_Coup%C3%A9http://en.wikipedia.org/wiki/%C5%A0koda_Autohttp://en.wikipedia.org/wiki/%C5%A0koda_Superbhttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyota_Camryhttp://en.wikipedia.org/wiki/Toyota_Land_Cruiser#200_Series_.282008.E2.80.93present.29http://en.wikipedia.org/wiki/Toyota_Land_Cruiser_Pradohttp://en.wikipedia.org/wiki/Toyota_Priushttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Volkswagen_Beetlehttp://en.wikipedia.org/wiki/Volkswagen_Touareghttp://en.wikipedia.org/wiki/Volvohttp://en.wikipedia.org/wiki/Volvo_S80http://en.wikipedia.org/wiki/Volvo_XC90http://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/Audi_A8http://en.wikipedia.org/wiki/Audi_TThttp://en.wikipedia.org/wiki/Audi_R8_(road_car)http://en.wikipedia.org/wiki/Audi_Q5http://en.wikipedia.org/wiki/Audi_Q7http://en.wikipedia.org/wiki/Bentleyhttp://en.wikipedia.org/wiki/Bentley_Arnagehttp://en.wikipedia.org/wiki/Bentley_Azurehttp://en.wikipedia.org/wiki/Bentley_Brooklandshttp://en.wikipedia.org/wiki/Bentley_Continental_GThttp://en.wikipedia.org/wiki/Bentley_Continental_Flying_Spurhttp://en.wikipedia.org/wiki/Bentley_Mulsannehttp://en.wikipedia.org/wiki/BMWhttp://en.wikipedia.org/wiki/BMW_6_Serieshttp://en.wikipedia.org/wiki/BMW_7_Serieshttp://en.wikipedia.org/wiki/BMW_X3http://en.wikipedia.org/wiki/BMW_X5http://en.wikipedia.org/wiki/BMW_X6http://en.wikipedia.org/wiki/BMW_M3http://en.wikipedia.org/wiki/BMW_M5http://en.wikipedia.org/wiki/BMW_M6http://en.wikipedia.org/wiki/BMW_Z4http://en.wikipedia.org/wiki/Chevrolethttp://en.wikipedia.org/wiki/Daewoo_Winstormhttp://en.wikipedia.org/wiki/Fiat_Automobileshttp://en.wikipedia.org/wiki/Fiat_Nuova_500http://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda_Civic_Hybridhttp://en.wikipedia.org/wiki/Honda_CR-Vhttp://en.wikipedia.org/wiki/Hyundai_Motor_Companyhttp://en.wikipedia.org/wiki/Hyundai_Santa_Fehttp://en.wikipedia.org/wiki/Jaguar_Carshttp://en.wikipedia.org/wiki/Jaguar_XFhttp://en.wikipedia.org/wiki/Jaguar_XJhttp://en.wikipedia.org/wiki/Jaguar_XKhttp://en.wikipedia.org/wiki/Lamborghinihttp://en.wikipedia.org/wiki/Lamborghini_Gallardohttp://en.wikipedia.org/wiki/Lamborghini_Murci%C3%A9lagohttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/wiki/Range_Roverhttp://en.wikipedia.org/wiki/Range_Rover_Sporthttp://en.wikipedia.org/wiki/Land_Rover_Discoveryhttp://en.wikipedia.org/wiki/Land_Rover_Freelanderhttp://en.wikipedia.org/wiki/Maybachhttp://en.wikipedia.org/wiki/Maybach_57_and_62http://en.wikipedia.org/wiki/Mercedes-Benzhttp://en.wikipedia.org/wiki/Mercedes-Benz_CL-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_CLS-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_S-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_SL-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_SLK-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_M-Classhttp://en.wikipedia.org/wiki/Mercedes-Benz_Vianohttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Mitsubishi_Pajerohttp://en.wikipedia.org/wiki/Mitsubishi_Monterohttp://en.wikipedia.org/wiki/Mitsubishi_Outlanderhttp://en.wikipedia.org/wiki/Nissan_Motorshttp://en.wikipedia.org/wiki/Nissan_Teanahttp://en.wikipedia.org/wiki/Nissan_X-Trailhttp://en.wikipedia.org/wiki/Nissan_370Zhttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Porsche_911http://en.wikipedia.org/wiki/Porsche_Boxsterhttp://en.wikipedia.org/wiki/Porsche_Panamerahttp://en.wikipedia.org/wiki/Porsche_Caymanhttp://en.wikipedia.org/wiki/Porsche_Cayennehttp://en.wikipedia.org/wiki/Rolls-Royce_(car)http://en.wikipedia.org/wiki/Rolls-Royce_Ghosthttp://en.wikipedia.org/wiki/Rolls_Royce_Phantomhttp://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Coup%C3%A9http://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Drophead_Coup%C3%A9http://en.wikipedia.org/wiki/%C5%A0koda_Autohttp://en.wikipedia.org/wiki/%C5%A0koda_Superbhttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyota_Camryhttp://en.wikipedia.org/wiki/Toyota_Land_Cruiser#200_Series_.282008.E2.80.93present.29http://en.wikipedia.org/wiki/Toyota_Land_Cruiser_Pradohttp://en.wikipedia.org/wiki/Toyota_Priushttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Volkswagen_Beetlehttp://en.wikipedia.org/wiki/Volkswagen_Touareghttp://en.wikipedia.org/wiki/Volvohttp://en.wikipedia.org/wiki/Volvo_S80http://en.wikipedia.org/wiki/Volvo_XC90


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COMPANY PROFILE

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COMPANY PROFILE

Tata Motors Limited is India's largest automobile company, with revenues of Rs.

32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles

in each segment, and the second largest in the passenger vehicles market with winning

products in the compact, midsize car and utility vehicle segments. The company is the

world's fifth largest medium and heavy commercial vehicle manufacturer, and the world's

second largest medium and heavy bus manufacturer.

The company's 22,000 employees are guided by the vision to be "best in the

manner in which we operate, best in the products we deliver, and best in our value system

and ethics." Tata Motors helps its employees realise their potential through innovative

HR practices. The company's goal is to empower and provide employees with dynamic

career paths in congruence with corporate objectives. All-round potential development

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and performance improvement is ensured by regular in-house and external training. The

company has won several awards recognising its training programmes.

Established in 1945, Tata Motors' presence indeed cuts across the length and

breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled

out in 1954. The company's manufacturing base is spread across India - Jamshedpur

(Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Lucknow

(Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in Singur (close

to Kolkata in West Bengal) to manufacture the company's small car. The nation-wide

dealership, sales, services and spare parts network comprises over 2,000 touch points.

The company also has a strong auto finance operation, TML Financial Services Limited,

supporting customers to purchase Tata Motors vehicles.

Tata Motors, the first company from India's engineering sector to be listed in theNew York Stock Exchange (September 2004), has also emerged as an international

automobile company. In 2004, it acquired the Daewoo Commercial Vehicles Company,

Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles

Company has launched several new products in the Korean market, while also exporting

these products to several international markets. Today two-thirds of heavy commercial

vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired

a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with

an option to acquire the remaining stake as well. Hispano's presence is being expanded in

other markets. In 2006, it formed a joint venture with the Brazil-based Marcopolo, a

global leader in body-building for buses and coaches to manufacture fully-built buses and

coaches for India and select international markets. Tata Motors also entered into a joint

venture in 2006 with Thonburi Automotive Assembly Plant Company of Thailand to

manufacture and market the company's pickup vehicles in Thailand. In 2006, Tata

Motors and Fiat Auto formed an industrial joint venture at Ranjangaon (near Pune in

Maharashtra, India) to produce both Fiat and Tata cars and Fiat powertrains for the Indian

and overseas markets; Tata Motors already distributes and markets Fiat branded cars in

India. In 2007, Tata Motors and Fiat Auto entered into an agreement for a Tata license to

build a pick-up vehicle bearing the Fiat nameplate at Fiat Group Automobiles' Plant at

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Crdoba, Argentina. The pick-up will be sold in South and Central America and select

European markets.

These linkages will further extend Tata Motors' international footprint,

established through exports since 1961. While currently about 18% of its revenues are

from international business, the company's objective is to expand its international

business, both through organic and inorganic growth routes. The company's commercial

and passenger vehicles are already being marketed in several countries in Europe, Africa,

the Middle East, Australia, South East Asia and South Asia. It has assembly operations in

Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal.

The foundation of the companys growth is a deep understanding of economic

stimuli and customer needs, and the ability to translate them into customer-desired

offerings through leading edge R&D. The R&D establishment includes a team of 1400scientists and engineers. The company's Engineering Research Centre was established in

1966, and has facilities in Pune, Jamshedpur and Lucknow. The ERC has enabled

pioneering technologies and products. It was Tata Motors, which developed the first

indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle

and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two

years of launch, Tata Indica became India's largest selling car in its segment. The ERC in

Pune, among whose facilities are India's only certified crash-test facility and hemi-

anechoic chamber for testing of noise and vibration, has received several awards from the

Government of India. Some of the more prominent amongst them are the National Award

for Research and Development Efforts in Industry in the Mechanical Engineering

Industries sector in 1999, the National Award for Successful Commercialization of

Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee

Technology Award in 2004.

The company set up the Tata Motors European Technical Centre (TMETC) in

2005 in the UK. TMETC is engaged in design engineering and development of products,

supporting Tata Motors' skill sets. Tata Daewoo Commercial Vehicle Company and

Hispano Carrocera also have R&D establishments at Gunsan in South Korea and

Zaragoza in Spain.

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The pace of new product development has quickened through an organization-

wide structured New Product Introduction (NPI) process. The process with its formal

structure for introducing new vehicles in the market, brings in greater discipline in project

execution. The NPI process helped Tata Motors create a new segment, in 2005, by

launching the Tata Ace, Indias first indigenously developed mini-truck. The years to

come will see the introduction of several other innovative vehicles, all rooted in emerging

customer needs. Besides product development, R&D is also focusing on environment-

friendly technologies in emissions and alternative fuels.

Through its subsidiaries, the company is engaged in engineering and automotive

solutions, construction equipment manufacturing, automotive vehicle components

manufacturing and supply chain activities, machine tools and factory automation

solutions, high-precision tooling and plastic and electronic components for automotiveand computer applications, and automotive retailing and service operations.

True to the tradition of the Tata Group, Tata Motors is committed in letter and

spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global

Compact, and is engaged in community and social initiatives on labour and environment

standards in compliance with the principles of the Global Compact. In accordance with

this, it plays an active role in community development, serving rural communities

adjacent to its manufacturing locations.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent

future.

ABOUT US

Powered by a pioneering spirit and a chain of constant innovations for over 50

years, Tata Motors Limited (TML) has redefined the art of building motor vehicles.

Today, Tata Motors Limited is the sixth largest medium and heavy commercial vehicle

manufacturer in the world, with a significant presence in Asia, Europe, Africa and Latin

America.

World-class auto components are the backbone of all world-class vehicles. Keeping

this in mind, Tata Motors Limited has collaborated with major players in the Auto

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Industry. The Joint Venture with Cummins, associations with companies like Johnson

Controls, Toyo Radiators, Chuo Springs, Ficosa, Yazaki, Yutaka-Giken, Sungwoo

Hitech, Owens Coring, Knorr-Bremse, Farurecia and Menzolit Fibron, reaffirm Tata

Motors commitment to delivering higher productivity and profitability to the

transportationindustry.

Tata Motors Limited marked its emergence as a strong multi-national player with

the acquisition of the Daewoo Commercial Vehicles Plant in March 2004. The robotized

factory at Gunsan in South Korea, bus-body manufacturing plants in Ukraine and South

Africa and assembly plants in Bangladesh and Malaysia, are testimony to the strong

presence of Tata Motors Limited across the world.

The Company also gained enhanced credibility as a global powerhouse when the

Government of Senegal approached Tata Motors Limited for technological assistance in

setting up a bus-body plant at Thies.

Right from the earliest trucks that helped move goods around the country, to chassis

for buses that virtually form the backbone of the Indian public transport system today,

Tata vehicles have, quite literally, moved the nation ahead. Tata Motors is India's only

fully integrated automobile manufacturer with a portfolio that covers trucks, buses, utility

vehicles and passenger cars. With over 3 million

Green Matters:

Tata Motors, a Company that cares about the future... True to the tradition of the

Tata Group, Tata Motors is committed in letter and spirit to Corporate Social

Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in

community and social initiatives on labour and environment standards in compliancewith the principles of the Global Compact. In accordance with this, it plays an active role

in community development, serving rural communities around its manufacturing

locations.

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Tata Motors believes in technology for tomorrow. Our products stand testimony

to this. Our annual expenditure on R&D is approximately 2% of our turnover. We have

also set up two in-house Engineering Research Centers that house India's only Certified

Crash Test Facility. We ensure that our products are environmentally sound in a variety

of ways. These include reducing hazardous materials in vehicle components, developing

extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has

been making conscious effort in the implementation of several environmentally sensitive

technologies in manufacturing processes. The Company uses some of the world's most

advanced equipment for emission check and control.

Tata Motors concern is manifested by a dual approach -

1) Reduction of environmental pollution and regular pollution control drives2) Restoration of ecological balance.

Our endeavors towards environment protection are soil and water conservation

programmers and extensive tree plantation drives. Tata Motors is committed to restoring

and preserving environmental balance, by reducing waste and pollutants, conserving

resources and recycling materials.

Reducing Pollution:

Tata Motors has been at the forefront of the Indian automobile industry's anti-

pollution efforts by introducing cleaner engines. It is the first Indian Company to

introduce vehicles with Euro norms well ahead of the mandated dates. Tata Motors joint

venture with Cummins Engine Company, USA, in 1992, was a pioneering effort to

introduce emission control technology for India. Over the years, Tata Motors has also

made investments in setting up of an advanced emission-testing laboratory.

With the intention of protecting the environment, Tata Motors has upgraded the

performance of its entire range of four and six cylinder engines to meet international

emission standards. This has been accomplished with the help of world-renowned engine

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consultants like Ricardo and AVL. These engines are used in Tata Motors vehicles in the

Indian market, as well as in over 70 export markets.

Tata Motors is constantly working towards developing alternative fuel engine

technologies. It has manufactured CNG version of buses and followed it up with a CNG

version of its passenger car, the Indica.

RestoringEcologicalBalance:

Tata Motors has set up effluent treatment facilities in its plants, to avoid

release of polluted water into the ecosystem. In Pune, the treated water is conserved in

lakes attracting various species of birds from around the world thus turning the space into

a green belt.

Tree plantation programmers involving villagers and Tata Motors employees;

have turned acres of barren village green. Tata Motors has planted as many as 80,000

trees in the works and the township and more than 2.4 million trees have been planted in

Jamshedpur region. Over half a million trees have been planted in the Poona region. Tata

Motors has directed all its suppliers to package their products in alternate material instead

of wood.

End of Life Vehicle Treatment and Recycling:

India is a recycling society with many people making value out the recovery of

waste materials discarded from products at the end of their useful life.

However, Europe, and some other export markets, have recognized that they

have become a 'throwaway' society in recent decades, and are now introducing wasteprevention regimes in different industry sectors to collect and recycle valuable resource

rather than it ending up in landfill.

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In the Automotive sector, the European End of Life Vehicle (ELV) Directive,

points responsibility for this issue to vehicle manufacturers, and the scrap car recovery

industry. Similar regulations are being introduced in Japan and Korea.

Naturally, Tata Motors has already met the 'producer responsibility' aspects of

the ELV Directive, such as compliance to Heavy metals and other hazardous substance

restrictions. Also, material code marking of plastic parts has been introduced to aid

achievement of demanding European recycling targets.

Central to this European regulation is for manufacturers to provide free take-

back networks for environmentally sound treatment of Elves. Last owner contacts for

access to Tata Motors subscribed take-back schemes can be found.

Only specially authorized vehicle dismantler and shredder operators are

allowed to treat ELVs in Europe, and they have access to Tata Motors ELV treatment

information by registering on:

COMMUNITYDEVELOPMENT:

The Company's Community Service Division works through various societies to

improve the conditions of neighbouring villages - encouraging economic independence

through self-initiated cottage industries and contributing to community and social

forestry, road construction, rural health, education, water supply and family planning.

Tata Motors has been making numerous well-planned efforts in the area of rural

development, with specific focus on the following:

Health & Sanitation:

Mobile health service staff provides preventive and curative health services

under the "Health for All" programme. They train village health workers in conducting

the same. Safe drinking water facilities are provided to ensure health of the villagers.

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Employment Generation

Tata Motors encourages self-sufficiency with the aim to improving the

confidence, morale and lives of its employees and their dependents. The Company has

worked on some novel ideas around its townships. Employees' relatives at Pune have

been encouraged to form various industrial co-operatives engaged in activities such as re-

cycling of scrap wood into crates and furniture, welding, steel scrap baling, battery cable

assembly etc. The Tata Motors Grihini Social Welfare Society caters to employees'

women dependents'. The women folk make a variety of products, ranging from pickles

and uniforms to electrical cable harnesses etc.

Community Centers:

These centers are situated in various parts of Jamshedpur, Pune and some of their

neighboring towns. The centers regularly organize various programmers & neighboring

populations are encouraged to participate in these activities.

Some of our Services:

Comprehensive AC repairs conducted using modern AC charging machines.

Comprehensive accidental repairs done by experts in Body and Paint shop

Technology

Value Added Services - Car Care Treatments, Anti Rust Applications, 18 + 18 /

18 + 30 extended Warranty benefits, fuel additives, engine decarburizing, etc.

Service Packages - Gold club member ship, Annual Maintenance contract, Annual

Scheduled Service contract, Vehicle Health checkup plan, etc.

Availability of Value for Money Reconditioned aggregates like engines, power

steering, AC compressors (Reconditioned by OEMs)

workshops

Qualified and trained Technicians, Service Advisors and Customer Relationships

Officers.

Use of special tools and quality parameters for repairs.

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Best in industry labour charges.

24 hours helpline and a breakdown help line vehicle

100% assurance of usage of genuine Tata Motors spare parts.

Usage of specially blended lubricants and long lasting paints

1 year warranty on workmanship on all kinds of repairs

Dear Customer

As a valued Tata Motors' Customer, you are entitled to get following support from this

workshop:

Quality servicing / repairs of your car!

Free repair of the complaint that reappears within 3000 kms or 1 month

(whichever is earlier) after being attended at this set-up.

Quality washing of your car!

If you are not satisfied with the washing quality of your car, we will clean it again

to your satisfaction!

On-time delivery!

If you do not get your car back on the promised day*; we will waive off 10% on

the labour bill of your car!

*In case of increase in job content / parts not available. Service Advisor will

intimate you the revised delivery date & time in advance

Follow-up call after service!

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This workshop wills contact you on the 4th day after the delivery of the vehicle,

to ensure your satisfaction with the service. Hence, we request you to provide us

your latest phone number.

RECOMMENDED PRODUCT

If you do not get the above services, please let us know through the

"Customer's Voice" form kept near the drop box. It has been our objective and our

Endeavour to introduce high quality lubricants and coolants time and again for the benefit

of esteemed customers like you. These quality lubricants are of superior quality and are

rigorously tested at our Engineering Research Centre, Pune. Use of the same in yourvehicles ensures superior engine and other aggregate performance and enhances its life.

We have tied up with M/s Castrol India Ltd, M/s Hindustan Petroleum Ltd,

M/s Exxon Mobil Lubricants Pvt Ltd & M/s SCCI India Pvt Ltd for supply of these

lubricants and Coolants in the Dealer / Tata Authorized Service Centre workshops.

Our Partners in this Endeavour

ORGANIZATION PROFILE

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Brief History of AUTO FIN LIMITED HYDERABAD

The AUTOFIN LIMITED was established in November, 05, 2005. They are the

authorized Dealers for all kinds of TATA Cars in the territory of Andhra Pradesh. The

chairman of AUTOFIN LIMITED is Gautham Jain, Managing Director is Varun Jain.

They have 3 sales outlets and 1 workshop in twin cities. The shorooms are located in

prime localities at:

Medical Highway, Bowenpally, Secunderabad.

Salem nagar colony, Malakpet, Hyderabad.

Opp:Paradise Hotel, Paradise, Secunderabad.

The AUTOFIN LIMITED is Having 18,000 Sft workshop of high standards is

located in Bowen Pally. It is not only one of the largest in India, but also one of the

most well equipped and modern workshops. Manned with a team of technicians with

vast knowledge & experience, most of them are trained at TATA plant. All vehicles

are repaired & subsequently pass through internal quality check for workmanship.

They are assured of genuine spares and timely deliveries. And one work shop is

located at

Medical highway, Bowenpally, secunderabad.

The average fiscal sales for the year 2006-07 were approximately 4000 vehiclesand turnover of around 120 crores. They received the following Awards for

Excellence.

Rated as the best decorated show room for 3 times

No. 1 in sales in South India.

Auto fin limited is today among the top 10 TATA dealers in customer satisfaction and

service.

HISTORY

It has been a long and accelerated journey for Tata Motors, India's leading automobile

manufacturer. Some significant milestones in the company's journey towards excellence

and leadership.

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1945to 1950

Tata Engineering and Locomotive Co. Ltd. was established to manufacture

locomotives and other engineering products.

Steam road roller introduced in collaboration with Marshall Sons (UK).

1951 to 1960

Collaboration with Daimler Benz AG, West Germany, for manufacture of

medium commercial vehicles. The first vehicle rolled out within 6 months of

the contract.

Research and Development Centre set up at Jamshedpur.

1961to 1970

Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.

Setting up of the Engineering Research Centre at Pune to provide impetus to

automobile Research and Development.

1971to 1980

Introduction of DI engines.

First commercial vehicle manufactured in Pune.

1981 to 1990

Manufacture of Heavy Commercial Vehicle commences.

First hydraulic excavator produced with Hitachi collaboration.

Production of first light commercial vehicle, Tata 407, indigenously designed,

followed by Tata 608. .

1991to 2000

Launch of the 1st indigenous passenger car Tata Sierra.

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TAC 20 crane produced.

One millionth vehicle rolled out.

Launch of the Tata Estate.

Joint venture agreement signed with Cummins Engine Co. Inc. for themanufacture of high horsepower and emission friendly diesel engines.

Launch of Tata Sumo - the multi utility vehicle.

Launch of LPT 709 - a full forward control, light commercial vehicle.

Joint venture agreement signed with M/s Daimler - Benz /Mercedes - Benz for

manufacture of Mercedes Benz passenger cars in India.

Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing

turbochargers to be used on Cummins engines.

Mercedes Benz car E220 launched.

Tata Sumo deluxe launched.

Tata Sierra Turbo launched.

100,000th Tata Sumo rolled out.

Tata Safari - India's first sports utility vehicle launched.

2 millionth vehicles rolled out.

Indica, India's first fully indigenous passenger car launched. 115,000 bookings for Indica registered against full payment within a week.

Commercial production of Indica commences in full swing.

First consignment of 160 Indicas shipped to Malta.

Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.

Utility vehicles with Bharat 2 (Euro II) compliant engine launched.

Indica 2000 (Euro II) with multi point fuel injection petrol engine launched. .

2001 to 2004

Indica V2 launched - 2nd generation Indica.

100,000th Indica wheeled out.

Launch of CNG Indica.

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Launch of the Tata Safari EX

Indica V2 becomes India's number one car in its segment.

Exits joint venture with Daimler Chrysler.

Unveiling of the Tata Sedan at Auto Expo 2002.

Petrol version of Indica V2 launched.

Launch of the EX series in Commercial vehicles.

Launch of the Tata 207 DI.

2,00,000th Indica rolled out.

5,00,000th passenger vehicle rolled out.

Launch of the Tata Sumo'+' Series

Launch of the Tata Indigo.

Tata Engineering signed a product agreement with MG Rover of the UK.

Launch of the Tata Safari Limited Edition.

The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata

Motors Limited.

3 millionth vehicle produced.

First City Rover rolled out

135 PS Tata Safari EXi Petrol launched

Tata SFC 407 EX Turbo launched

Tata Motors unveils new product range at Auto Expo '04.

New Tata Indica V2 launched

Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment

agreement

Indigo Advent unveiled at Geneva Motor Show

Tata Motors completes acquisition of Daewoo Commercial Vehicle Company Tata LPT 909 EX launched

Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty

truck 'NOVUS' , in Korea

Sumo Victa launched

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Indigo Marina launched

Tata Motors lists on the NYSE

2005

Tata Motors rolls out its 500,000th Passenger Vehicle

The Tata Xover unveiled at the 75th Geneva Motor Show

Branded buses and coaches - Starbus and Globus - launched

Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus

manufacturing Company

Tata Ace, India's first mini truck launched Tata Motors wins JRD QV award for business excellence.

The power packed Safari Dicor is launched

Introduction of Indigo SX series - luxury variant of Tata Indigo

Tata Motors launches Indica V2 Turbo Diesel.

One millionth passenger car produced and sold

Inauguration of new factory at Jamshedpur for Novus

Tata TL 4X4, India's first Sports Utility Truck (SUT) is launched Launch of TataNovus

Launch of Novus range of medium trucks in Korea, by Tata

Daewoo Commercial

Vehicle Co. (TDCV)

2006

Tata Motors unveils new long wheel base premium Indigo & X-over concept at

Auto Expo 2006

Indica V2 Xeta launched

Passenger Vehicle sales in India cross one-million mark

Tata Motors and Marco polo, Brazil, announce joint venture to manufacture fully

built buses & coaches for India & markets abroad

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Tata Motors first plant for small car to come up in West Bengal

Tata Motors extends CNG options on its hatchback and estate range

TDCV develops South Korea's first LNG-Powered Tractor- Trailer

Tata Motors and Fiat Group announce three additional cooperation agreements

Tata Motors introduces a new Indigo range

2007

Tata Motors launches the long wheel base Indigo XL, India's first stretch

limousine

Tata Motors' integrated Customer Relationship Management (CRM)- Dealer

Management System (DMS) initiative crosses the significant milestone of

covering 1000 locations in India and abroad.

Tata Motors introduces Magic & Winger - creates new segments in urban and

rural passenger transportation.

FEATURES

Mission, vision and values

Tata Motors constantly looks for ways to offer the customer the best value for

money. Beginning with a single truck model way back in the 1950s, today we have over

150 models and variants of vehicles, designed to transport goods and passengers. Our

commercial vehicles can haul loads ranging from 2 tonnes to 40 tonnes. Likewise we

have mini buses that can seat 12 people and buses that can accommodate as many as 60.

Tippers, Tractor-trailers, 4x4 off road vehicles, multi-utility vehicles-our range are vast.

A significant breakthrough has been the development and commercialization ofthe truly Indian cars- Tata Indica and Tata Indigo.

Our vehicles are capable of meeting stringent Euro norms. And we have been able

to do so by using technology, which is environmentally sustainable.

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Browse through our product range below to know more about our International market

models.

Previous news& achievements

2011

Tata Motors unveils Assembly Plant in South Africa

Jaguar Land Rover inaugurates new vehicle assembly plant in Pune India

Jaguar celebrates 50 years of iconic E-Type

Jaguar c-x75 scoops Louis Vuitton award in Paris

Tata Pixel, new city car concept for Europe, displayed at the 81st Geneva Motor

Show

Range Rover Evoque wins Car Design of The Year

Tata Motors introduces the new Tata Indica eV2, the most fuel efficient car in

India with 25 kmpl mileage

Tata Motors launches the Tata Magic IRIS, a 3-4 seater 4-wheel passenger carrier

for public transportation

Tata Motors launches the Tata Ace Zip, a 600-kg micro truck for deep-penetration

goods movement

Jaguar Land Rover inaugurates new vehicle assembly plant in Pune India

Tata Nano begins international journey with Sri Lanka, as Tata Motors celebrates

50th year of its International Business

2010

Tata Ace becomes India's first 1-lakh brand in goods commercial vehicles.

Appointment of Mr. Carl-Peter Forster as Managing Director of Tata Motors.

Jaguar Land Rover announces opening of its Dealership in New Delhi.

Tata Motors to construct heavy truck plant in Myanmar under Government of

India's Line of Credit.

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Tata Motors declared as the Commercial Vehicle Maker of the Year.

Tata Motors Passenger Car Division launches Tata Motors Service Edge' for

leading edge customer service.

Tata Motors displays Tata Nano EV at the 80th Geneva Motor Show.

Chief Minister of Punjab inaugurates Tata Motors supported State Institute

of Automotive and Driving Skills.

Jaguar Land Rover announces Dr. Ralf Speth as Chief Executive Officer.

Tata Motors appoints Mr. Carl-Peter Forster as Group CEO. Tata Motors Group

displays the widest range of products and environment-friendly technologies at

Auto Expo 2010.

Tata Motors launches Magic Iris. On 26th April 2010, Tata Motors sold its 4 millionth Commercial Vehicle.

2009

Tata Marcopolo Motors, Dharwad plant begins production.

Tata Motors launches Nano - The People's Car.

Introduction of New World standard truck range.

Launch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land RoverDiscovery 3, Range Rover Sport and Range Rover from Jaguar and Land Rover in

India.

Tata Nano wins the Indian Car of the Year (ICOTY) Award.

Tata Motors launches the Sumo Grande MK II.

Tata Motors begins distribution of Prima World truck.

Tata Motors acquires remaining 79% in Hipo Carrocera.

Tata Motors launches the next generation all-new Indigo Manza.

FREELANDER 2 launched in India.

Tata Motors introduces the all new Tata 407 Pickup, Tata Super Ace and Tata

Ace EX.

First Jaguar Land Rover showroom opens in India.

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Mr. Ravi Kant to become Non-executive Vice-Chairman of Tata Motors on

retirement,

Mr.P.M. Telang to become Managing Director -India Operations.

Tata Nano draws over 2.03 lakh bookings.

Awards-2011

Tata Motors has received the prestigious Golden Peacock Award, for Excellence in

Corporate Governance for 2011. Mr. Hoshang Sethna, Company Secretary received the

award, on behalf of the company, from Mr. Mark Hoban, Finance Minister, UK, at the

11th International Conference on Corporate Governance, in London.

TATA Motors Ltd has been selected as the winner of Golden Peacock Award for

Corporate Social Responsibility for the year 2011 by the Awards Jury, under the

Chairmanship of Justice P N Bhagwati, former Chief Justice of India and Member, UN

Human Rights Commission.

The Institute of Directors introduced the award, in 1992, to celebrate and honour best

organizations and recognize unique achievements in brand building. The Golden Peacock

award is recognized worldwide, as the hallmark of corporate excellence.

Jaguar Land Rover displayed its global product leadership and brand strength by winning

two of the most important media awards, fromAutoweek, at the 2011 Frankfurt Motor

Show, one for each brand, Jaguar and Land Rover.

BOARD OF DIRECTORS

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PRODUCT DETAILS

Four models for Tata Indica V2:-

Indica V2 DLX:

Name of the

director

Category Attedence at

meetings

As on march 31 2009 Share-

holdin

g

No.of

directorshi

ps

Commite positions

Board General Member Chair men

Cyrus P Mistry*

(From 2012)

Deputy

ChairmanRatan N tata Non-Executive

Chairman,

8 Yes 14 - - 53288

NA Soonawala Non-Executive,

Promoter

8 Yes 6 - 3 0

JJ Irani Non-Executive,

Pormoter

7 Yes 11 2 - 1850

JK Setna Non-Executive,

Independent

2 Yes - - - 0

VR mehta Non-Executive,

Independent

8 Yes 6 2 3 9332

R Gopalakirshnan Non-Executive,

Pormoter

5 Yes 11 4 - 3750

NN Wadia Non-Executive,

Independent

4 Yes 10 1 - 0

SA Naik Non-Executive,

Independent

8 Yes 2 1 1 1310

SM Palia Non-Executive,

Independent

6 Yes 9 2 4 200

Ravi kanth Managing

Director

8 Yes 6 1 - 0

Praveen P Kadle Executive

Director

8 Yes 9 7 - 1227

37
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Power steering, Central locking system, four power window. About convenience of

driving, HVAC system provides good cooling effect. Door handles, body colored

bumpers, ORVM and wheel arch flair are few more advantages.

Indica V2 DLG:

This model have body colored bumpers, the wheel arch flairs, internally adjustable

OVRM and central locking system. Front windows are power windows. To avoid the

scorching heat in a summer days, HVAC system of cooling can soothe anybody insidethe car.

Indica V2 DLS:

Power steering and other features like internally adjustable OVRM, sill valence, body

colored bumpers, and the wheel arch flair have made this car comfortable and secured for

driving.

Indica V2 DLE:

Adjustable internally OVRM on the driver's side, sill valence, grey wheel arch flairs add

a new touch in terms of security as well as elegance.

Indica V2 Xeta GLX:

Central locking system, Power steering , Four power windows. HVAC system gives nice

cold feelings. Body colored bumpers, OVRMs, door handles and the wheel arch flairs.

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Indica V2 Xeta GLG:

With the different looks and almost with the alike features of the GLX. It has front power

window facility.

Indica V2 Xeta GLS:

Power steering, Body colored bumpers, Internally adjustable OVRM, sill valence, wheel

arch flairs.

Indica V2 Xeta GLE:

Sill valence, grey wheel arch flairs and internally adjustable OVRM on the side of the

driver.

Four models for Tata Indica V2 Turbo:

Indica V2 Turbo DLG

DLG with its power steering and front power windows is a very comfortable carwith its HVAC system of cooling and, is reliable car with its central locking system.

Indica V2 Turbo DLX:

DLX is the most advanced version of Indica V2 Turbo for its added few

features along with the features of DLG. Its leathered wrapped steering, luxurious seats

and adjustable headrest provide total comfort of long-driving.

Indica V2 Xeta

The new Indica Xeta. Its extra Efficiency Torque Advantage petrol engine

delivers 12.4 kgm torques, for a smoother and more responsive drive. With instant pick

up and fewer gear changes in stop-start city traffic.

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The technologically superior MPFI engine comes with a 32-bit microprocessor, and

sports 12 sensors, including a knock control sensor to reduce damage from adulterated

fuel. The result? Even more enjoyable long drives, with a frugal fuel consumption at 14

kmpl.

Indica V2

Uniquely styled and innovatively packaged, the Indica is designed and engineered to

meet the highest standards of international quality and also to stand up to the tough

demands of Indian roads and weather conditions. Every feature of the car reflects a deep

understanding of the Indian market and promises much more than any other car in its

category.

The Indica is brought to you by TATA Motors, the people who know India like no one

else does. So when you get behind the wheel of an Indica, you can feel proud about

driving one of the finest cars in the country.

Indica Turbo

The new Indica V2 Turbo is the only car in the B segment to offer a Turbo charger. The

car features a Turbo diesel engine that delivers an improved top speed and an enhancedoutput of 68PS @ 4500 rpm. While the increased torque of 130Nm @ 2500 rpm is the

highest in its class. Apart from the changes in the engine, the car also features 14" wheels

among other class leading features.

It is available in 3-colour options including:

The exclusive Cherry Red colour, which is available in the European market.

The Indica V2 Turbo is available in DLG and DLX models, at an incremental cost to the consumers.

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PRODUCT PICTURES

PRODUCTS OF TATA MOTORS

INDICA V2 INDICA LX

SAFARI DICOR TURBO

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TATA SUMO SAFARI DELUX

SUMO VICTA

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CHAPTER-III

REVIEW OF LITERATURE

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Introduction

The word "brand", when used as a noun, can refer to a company name, a product name,

or a unique identifier such as a logo or trademark.

In a time before fences were used in ranching to keep one's cattle separate from other

people's cattle, ranch owners branded, or marked, their cattle so they could later identify

their herd as their own.

The concept of branding also developed through the practices of craftsme

branda awarness tata 2011

Documents