By Loa Fridfinnson

•  Media rich environment

•  What a Personal Brand is

•  How you can create one

•  Embrace change & grow

BE CAREFUL! WHAT YOU

POST ONLINE AS IT MAY

HAUNT YOU ONE DAY!

•  What do people think of you? •  What are your unique strengths? •  What does Google say about you? •  What have you accomplished in your career? •  How do you make a difference?

•  Who is your audience?   •  What are their unique characteristics? •  What do they care about? •  What will make their life easier?  •  How can you add value?

BOSS, HR, CUSTOMER, INFLUENCERS

SHARE WHAT YOU KNOW! Position yourself as an industry expert.  Learn what your target “customer” wants.  Help them get it.  Be a trusted advisor. What other relevant hashtags can you search for on LinkedIn, Twitter, Google+, YouTube and Facebook?

Your Unique Value Proposition •  Who are you? •  What business are you in? •  Who do you help? •  What benefits do you deliver? •  Who do you compete with? •  What makes you special?

I am an integrated marketing specialist in print, digital media and public relations helping small to medium sized businesses make a meaningful connection with their target audience, online and offline. I achieve this through a unique story telling process, matching my client’s and their customer’s values, to create long-term brand advocates and generate higher sales.

• Meditation • Exercise everyday • Pay someone a genuine compliment • Do random acts of kindness • Indulge in activity that makes you happy • Sharpen your saw

•  Spend time with uplifting people •  Read an autobiography •  Volunteer your time •  Practice an attitude of gratitude •  Join Toastmasters •  Network like mad!

•  Master the Brand Called You - Brenda Bence •  How to Sell - Owen Par •  Art of People - Dave Kerpen