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Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019 In this highly social marketing environment, having a mere presence on Facebook is no longer enough to cultivate deep customer relationships and engage your fans. As brands build traction on Facebook, Fan Pages have become intrinsic in driving traffic to the hotel website, building brand awareness, and promoting online campaigns. Facebook Custom Tabs that speak to key customer segments help to better target your audience and significantly increase qualified fans. HeBS Digital will create a branded Custom Tab that targets your key customer segments and features an email sign up, reservations widget, rich imagery, social content, and navigation that drives traffic to your hotel website. If you are signed on for HeBS Digital analytics and website tracking, your custom tab can be coded to report clicks and revenue. Standard Premium Out-of- the-Box Benefits: Significantly increase your fan base Expand your email marketing list Engage your customer segments and build a brand relationship Generate buzz surrounding your brand and property Keep your customers connected Brand your Facebook presence and stand out from your competitors Increase bookings with value-add offers Get started by choosing your Facebook Custom Tab Package:

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Page 1: Brand your Facebook Fan Page Presence€¦ · Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway,

Brand your Facebook Fan Page PresenceWith a Facebook Custom Tab

Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019

In this highly social marketing environment, having a mere presence on Facebook is no longer enough to cultivate deep customer relationships and engage your fans. As brands build traction on Facebook, Fan Pages have become intrinsic in driving traffic to the hotel website, building brand awareness, and promoting online campaigns. Facebook Custom Tabs that speak to key customer segments help to better target your audience and significantly increase qualified fans.

HeBS Digital will create a branded Custom Tab that targets your key customer segments and features an email sign up, reservations widget, rich imagery, social content, and navigation that drives traffic to your hotel website.

If you are signed on for HeBS Digital analytics and website tracking, your custom tab can be coded to report clicks and revenue.

Standard Premium Out-of-the-Box

Benefits: • Significantly increase your fan base

• Expand your email marketing list

• Engage your customer segments and build a brand relationship

• Generate buzz surrounding your brand and property

• Keep your customers connected

• Brand your Facebook presence and stand out from your competitors

• Increase bookings with value-add offers

Get started by choosing your Facebook Custom Tab Package:

Page 2: Brand your Facebook Fan Page Presence€¦ · Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway,

Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019

Standard Custom Tab Package: This package is a template solution perfect for creating a simple portal to your hotel website. Brand your Fan Page presence with rich imagery and call-outs to the main selling points of your property, while driving traffic to the most important sections of your website such as Specials & Packages, Accommodations, Dining, and Spa.

What’s included?

• 1-5 Images (1 main image and up to

4 thumbnails)

• Template Design & Layout with

changes only to logo, color scheme,

images, and copy

• Reservations Widget

• Email Widget

• Descriptive Copy

Email Sign-Up

DescriptiveCopy

Brand your Facebook Fan Page PresenceWith a Facebook Custom Tab

Booking Widget

Changes only to logo, color scheme, images, and call-outs:

Call-Outs to important

sections of the website.

Page 3: Brand your Facebook Fan Page Presence€¦ · Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway,

Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019

Premium Custom Tab Package: Take your Facebook presence to the next level with a custom layout and design that not only engages your customer segments but serves as a social hub to build deeper interaction with fans. This package also includes links to your TripAdvisor and other social media presences to keep fans engaged with your brand across social channels.

What’s included?

• 1-7 Images (1 main image and up to

6 thumbnails)

• Custom Layout & Design

• Reservations Widget

• Email Widget

• Descriptive Copy

• Links to Social Media Presence

Custom placement of Email Sign Up

and Booking Widget branded to the website

Links to social media presences

Brand your Facebook Fan Page PresenceWith a Facebook Custom Tab

Custom Layout:

Page 4: Brand your Facebook Fan Page Presence€¦ · Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway,

Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019

Significantly increase your fan base and begin monetizing your Facebook presence with our Facebook reveal functionality. This functionality allows you to promote a special offer or discount exclusively to Facebook fans, requiring non-fans to “Like” your Fan Page to reveal a secret booking code, discount, or coupon. This package also includes custom layout with one unique design element branded to your destination or property and one Facebook add-on such as a “share” functionality, imbedded video, and other interactive options.

What’s included?

• 1-7 Images (1 main image and up to

6 thumbnails)

• Custom Layout & Design

• Booking Widget

• Email Widget

• 1 Unique Design Element (Golf Flag,

Scrapbook, etc)

• Reveal Functionality

• 1 Facebook Add-On (please review

add-ons below)

• Descriptive Copy

• Links to Social Media Presence

Out-of-the-Box Custom Tab Package:

One Unique Design Element branded to the property or destination

Brand your Facebook Fan Page PresenceWith a Facebook Custom Tab

One Facebook Add-On: Imbedded Video

Custom Layout:

Page 5: Brand your Facebook Fan Page Presence€¦ · Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway,

Reveal Functionality: Secret Booking Code

Revealed after the “Like”

Brand your Facebook Fan Page PresenceWith a Facebook Custom Tab

One Facebook Add-On: Poll Functionality

Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019

Custom Layout:

Page 6: Brand your Facebook Fan Page Presence€¦ · Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway,

Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019

Interactive Photo Gallery: Perfect for displaying rich imagery, the interactive photo gallery for Facebook custom tabs allows a property to showcase multiple images within a user-friendly gallery.

Brand your Facebook Fan Page PresenceWith a Facebook Custom Tab

Scroll Functionality

“Like” Vote Button:

Utilizing the “Like” Button, this functionality allows you to gain consumer insight and engage your customer segments with a voting campaign. Prompt customers to vote on their favorite special package, favorite attraction, or even a new name for a specialty dish or cocktail at the onsite restaurant. Each “Like” Button tallies votes for the corresponding content.

“Like” Button and CountTripAdvisor Badge:

Perfect for a property with a high TripAdvisor ranking, this add-on highlights your TripAdvisor rating and top reviews (optional). This badge also links to your TripAdvisor page.

TripAdvisor Badge with Rating

Facebook Add-Ons:

Page 7: Brand your Facebook Fan Page Presence€¦ · Brand your Facebook Fan Page Presence With a Facebook Custom Tab Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway,

Share Functionality:

Maximizing the viral benefits of Facebook is important for expanding the reach of campaigns and engaging your customer segments. The Facebook Share Functionality allows customers to easily share your content directly with friends and virally in the Newsfeed. From prompting fans to share a contest or special package to simply sharing a travel tip, this functionality can be creatively utilized to reach new customers.

Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019

Poll Functionality:

This functionality is great for featuring a simple poll for consumer insight on specific topics such as favorite amenity, favorite summer activity, and more. Once a customer votes, the results appear in percentages for each option.

Brand your Facebook Fan Page PresenceWith a Facebook Custom Tab

Poll Results with User’s Choice Highlighted

Share Button

Pop-up with thumbnail, title, link, link description, comment

box, and privacy settings.

Interactive Poll

Facebook Add-Ons: