brand you : personal branding

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BRAND YOU ® INTRO TO PERSONAL BRANDING

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Page 1: Brand You : Personal Branding

BRAND YOU ®INTRO TO PERSONAL BRANDING

Page 2: Brand You : Personal Branding

A Bit About Me• Husband and father to Scout, Daisy & Indiana

• President, Kristian Andersen + Associates

• Founder, Pathagility

• Founder, TinderBox

• Managing Partner, Gravity Ventures

• Lives in Arkansas works Indy

Page 3: Brand You : Personal Branding

A BRAND ISNOT A LOGO

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A BRAND IS A COLLECTION OF

PERCEPTIONSIN THE MIND OF A CONSUMER.

Page 5: Brand You : Personal Branding

BRANDS ARE BORN OF

EXPERIENCEAND REFLECT

REPUTATION

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NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN

AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY

DIFFERENTIATOR.

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BUT THOSE ARECONSUMER BRANDS

NOT PEOPLE.

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Personal brands allow individuals to differentiate

themselves by consistently articulating

and leveraging their unique value proposition.

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WE ARE ALLBRANDS

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If you’re not branding yourself, you can be

assured that others are doing it for you.

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RateMyProfessors.com

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IT’S ABRAND YOU®

WORLD

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AND JUST BEING GOOD ISN’T GOOD ENOUGH

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SIMPLE UNIQUE FOCUSED

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A LESSON FROMTHE KITCHEN

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THE KITCHEN

THE DINING ROOM

(The Craft / What You Know)

(The Delivery / How You Share It)

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WE’RE ALL IN THE CONTENT BUSINESS

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GETTING TACTICALGETTING TACTICAL

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Why Employers Should CareStrong personal brands add value to corporate brands!

• Publicity & Visibility

• Build Organizational Credibility

• Increased Engagement Levels

• Expands Influence

• Human Connection to the Organization

• Halo Effect (which works both ways)

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5 QuestionsQuestion #1 : What are your goals?

Question #2 : What do you value?

Question #3 : What are you passionate about?

Question #4 : What motivates you?

Question #5 : What makes you remarkable?

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5 RulesRule #1 : Be Diligent

Rule #2 : Be Consistent

Rule #3 : Be Relevant

Rule #4 : Be Interesting

Rule #5 : Be Yourself

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5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.

Step #1 : Take Inventory

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels

Step #5 : Measure & Repeat

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Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The media

Don’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations

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“We are CEOs of our own companies: Me Inc. To be in business today, our most

important job is to be head marketer for the brand called you”

Tom Peters

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Twitter: kristianindyeMail: [email protected]: linkedin.com/in/kandersen1Web: kaplusa.com