brand u - session 1

www.cma-academy.edu.sgcma.academy

Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category

4 Silver & 5 Bronze Crowbar Awards 2012




Use MBTI to learn more about yourselfWhat’s different between

BRANDING

&

ADVERTISING?




Philosopher William James:

“The greatest revolution in our generation is the discoverythat human beings by changing the inner attitudes of their minds can change the outer aspects of their lives.”

WHY, WHAT & HOW of Brand U

WHY – Changing Employment Pattern Preference for Self-Employment Working Mothers

WHAT – Finding the authentic SELF even as change speeds up Learning skills that transcends industries

HOW – Through both traditional & new media Public speaking skills Writing short and simple copy The Power of Story-Telling




Use MBTI to learn more about yourself

What’s their BRAND?




All Brands communicate through Stories!

Jacqueline Kennedy’s fake pearl necklace

How Sony won rights to Olympic Music

Left Brain

Logical

Rational

Mathematical

Linear

Only 1 Answer

Right Brain

Aesthetic

Musical

Emotional

Bonding

More than1 Answer

2 Sides that work as 1

brand u - session 1

Education