brand transit - envyunion case study
DESCRIPTION
BRAND TRANSIT -- Brand building for Apparel IndustryTRANSCRIPT
TM
EnvyUnionApparel Startup
SHOWCASE DOCUMENT
CASE STUDY
is an independent Brand Design Agency.
working in
ART ( Traditional & Digital )ARCHITECTUREBRANDINGPACKAGINGPRODUCT DESIGNWEBMOTION GRAPHICS
ENVYUNION
CASE STUDY
Viren Dubaria, a Real Estate Developer, an esteemed client of Brand Transit starten an apparel business targettedtowards manufacturing sporty wear for Men. �e business was in partnership with Antique Sports, a existing entity,manufacturing apparels for Women.
Brand Transit worked from the intial stage of Brand Conceptualisation to Naming to Promotion. �is documentshowcase those works done towards the development of the Brand.
After a year, the client itself pulled the business out. �at leads to inexistence of furthermore records in development.
INITIAL THINKING &CONCEPTUALISATION
NAMING & LOGOPROPOSITIONS
FederationAdhocVoilaCocoonCocoaPostureCarrotFleeceFlinchSpongeVortexMorphine
CipherAdrealineBoltHawkFalconCaffeineIridiumPeopleDotUniversityEnvyUnionEscape
EnrigFagGenomeJumperCapsuleIsotopeAtomFabricoPostericonLeagusSyndromeReflexology
FitolismkaraktorLimitel
NAMING SUGGESTIONS
FINAL OUTCOMEFOR BRAND NAME & LOGO
IDENTITY DESIGNS
THEME LOGOS FOREMBROIDERY ONAPPARELS
BRAND TAGS ONPACKAGING
3 467378 584582
PRO
DU
CT NA
ME
COM
BO
X
ITEMCO
MFO
RT B
OXER
COD
EB
NA
H5
48
MFG
MO
NTH
Feb 20
12
MA
NU
FACTU
RED
BY
ENV
Y U
NIO
N6
2, G
azdhar Bandh, R
ajiv Ngr
Santacruz (west), M
umbai 5
4
MR
P4
65
/-
EMA
ILcare@
envyunion.comCust. Care
92
22
2 9
99
52
3467378584582
PRODUCT NAME COMBOX
ITEM COMFORT BOXER
CODE BNAH548
MFG MONTH Feb 2012
MANUFACTUREDBY
ENVY UNION62, Gazdhar Bandh, Rajiv NgrSantacruz (west), Mumbai 54
MRP 465/-
EMAIL [email protected]. Care 92222 99952
3467378584582PR
OD
UCT
NA
ME
COM
BO
X
ITEM
COM
FOR
T B
OXE
R
COD
EB
NA
H5
48
MFG
MO
NTH
Feb
20
12
MA
NU
FACT
UR
EDB
YEN
VY
UN
ION
62
, Gaz
dhar
Ban
dh, R
ajiv
Ngr
Sant
acru
z (w
est)
, Mum
bai 5
4
MR
P4
65
/-
EMA
ILca
re@
envy
unio
n.co
mCu
st. C
are
92
22
2 9
99
52
3467378584582
PRODUCT NAME COMBOX
ITEM COMFORT BOXER
CODE BNAH548
MFG MONTH Feb 2012
MANUFACTUREDBY
ENVY UNION62, Gazdhar Bandh, Rajiv NgrSantacruz (west), Mumbai 54
MRP 465/-
EMAIL [email protected]. Care 92222 99952
3 467378 584582
PRO
DU
CT NA
ME
COM
BO
X
ITEMCO
MFO
RT B
OXER
COD
EB
NA
H5
48
MFG
MO
NTH
Feb 20
12
MA
NU
FACTU
RED
BY
ENV
Y U
NIO
N6
2, G
azdhar Bandh, R
ajiv Ngr
Santacruz (west), M
umbai 5
4
MR
P4
65
/-
EMA
ILcare@
envyunion.comCust. Care
92
22
2 9
99
52
3467378584582
PRODUCT NAME COMBOX
ITEM COMFORT BOXER
CODE BNAH548
MFG MONTH Feb 2012
MANUFACTUREDBY
ENVY UNION62, Gazdhar Bandh, Rajiv NgrSantacruz (west), Mumbai 54
MRP 465/-
EMAIL [email protected]. Care 92222 99952
LABELS ONAPPARELS
5.5 x 3.0 cm0.7 x 5.0 cm 0.7 x 3.0 cm
1.4 x 5.0 cm
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
Two inner shaped rear pocket.
2 label positions.
PYJAMACTCK08
1.5 cm
5.0 x 0.7 cm
4.0 x 7.0 cm
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
GENTLE MACHINE WASH IN COOLWATER / DO NOT BLEACH / DO NOTTUBLE DRY / COOL IRON / DO NOT DRY CLEAN
COMFORT FIT
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
GENTLE MACHINE WASH IN COOLWATER / DO NOT BLEACH / DO NOTTUBLE DRY / COOL IRON / DO NOT DRY CLEAN
COMFORT FIT TRACK PANTSHOPL08
1.5 cm
5.0 x 0.7 cm
4.0 x 7.0 cm
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
GENTLE MACHINE WASH IN COOLWATER / DO NOT BLEACH / DO NOTTUBLE DRY / COOL IRON / DO NOT DRY CLEAN
COMFORT FIT
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
GENTLE MACHINE WASH IN COOLWATER / DO NOT BLEACH / DO NOTTUBLE DRY / COOL IRON / DO NOT DRY CLEAN
COMFORT FIT
TRACK SHORTSHOPL08
3.2 x 7.5 cm 1.2 x 7.0 cm
Two inner shaped rear pocket.
2 label positions.
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
5.5 x 3.0 cmMADE IN INDIA / FABRIQUE EN INDE
MSIZE
BERMUDACTCK08
3.3 x 0.8 cm
“U” shaped rear pocket.
2 label positions.
5.5 x 3.0 cmMADE IN INDIA / FABRIQUE EN INDE
MSIZE
MADE IN INDIA / FABRIQUE EN INDE
MSIZE
BOXERCTCK08
3DRUBBERLOGO
CATALOGUEBUILDING
PHOTOREFININGPROCESS
REFINED AS SHOT
REFINEDAS SHOT
MEANTIME WORKSHIFTED TO WOMEN’S WEAR
APPARELDESIGN
TM
E 702, Sankalp II, Pimpripada, Film City Road, Malad (east)Mumbai, India
T : +91 22 30673632M : +91 90113 38866
www.brandtransit.in