brand toolkitworldenvironmentday.global/sites/default/files/toolkit_with_nature/... · 17 logo...

1

Brand ToolkitGlobal Edition

2

Please note that use of this World Environment Day brand toolkit comes with the following disclaimer. Disclaimer: Use of the United Nations Environment Programme World Environment Day logo does not imply an endorsement by the United Nations Environment Programme of the user, its goods, services or activities, or the content of its website or linked sites or the accuracy of the information, opinions or statements provided therein.

Table of Contents

03

04-09

10-16

17

18-23

24-37

38

Logos

42 -43

44

45

46

47-48

49

50

51

Graphic Language

Contacts

39Colour

THEME LOGO: ENGLISH

THEME LOGO: LANGUAGES

THEME LOGO: MONOTONE USAGE

LOGO LOCKUPS: ENGLISH

LOGO LOCKUPS - LANGUAGES

LOGO LOCKUPS: MONOTONE USAGE

CLEARSPACE & MINIMUM SIZE

HASHTAG

GRAPHIC USAGE

IMAGERY USAGE

LAYOUT GRID SYSTEM

SAMPLE APPLICATIONS - PRINT COLLATERAL

SAMPLE APPLICATIONS - LARGE FORMAT PRINT

SAMPLE APPLICATIONS - DIGITAL

SAMPLE APPLICATIONS - MULTIMEDIA

COLOR PALETTE

TYPOGRAPHY 40-41Typography

52

3

IN PRIMARY COLOUR PALETTE

IN SECONDARY COLOUR PALETTE

THEME LOGO: ENGLISH

3

4



THEME LOGO: HINDI

4

5

THEME LOGO: FRENCH



5

6

THEME LOGO: SPANISH



6

7

THEME LOGO: RUSSIAN



7

8

THEME LOGO: ARABIC



8

9

THEME LOGO: CHINESE



9

10

THEME LOGO: ENGLISH- MONOTONE USAGE

10

11

THEME LOGO: HINDI- MONOTONE USAGE

11

12

THEME LOGO: FRENCH- MONOTONE USAGE

12

13

THEME LOGO: SPANISH- MONOTONE USAGE

13

14

THEME LOGO: RUSSIAN- MONOTONE USAGE

14

15

THEME LOGO: ARABIC- MONOTONE USAGE

15

16

THEME LOGO: CHINESE- MONOTONE USAGE

16

17

LOGO LOCKUPS: ENGLISH

Whenever possible, theme logo should be

used together with World Environment

Day logo and UN Environment logo as

shown alongside to produce an equally

balanced group of logos.

Host country logo and a partner

organization's logo can be added to this

logo lockup as and when needed, and as

shown alongside.

Please note the theme logo can be

recreated using the secondary colour

palette (as shown in pages 3 to 9) as well.

17

18

LOGO LOCKUPS: HINDI









shown alongside.




18

19

LOGO LOCKUPS: FRENCH









shown alongside.




19

20

LOGO LOCKUPS: SPANISH









shown alongside.




20

21

LOGO LOCKUPS: RUSSIAN









shown alongside.




21

22

LOGO LOCKUPS: ARABIC









shown alongside.




22

23

LOGO LOCKUPS: CHINESE









shown alongside.




23

24

LOGO LOCKUPS: ENGLISH - MONOTONEBLACK

24

25

LOGO LOCKUPS: HINDI - MONOTONEBLACK

25

26

LOGO LOCKUPS: FRENCH - MONOTONEBLACK

26

27

LOGO LOCKUPS: SPANISH - MONOTONEBLACK

27

28

LOGO LOCKUPS: RUSSIAN - MONOTONEBLACK

28

29

LOGO LOCKUPS: ARABIC - MONOTONEBLACK

29

30

LOGO LOCKUPS: CHINESE - MONOTONEBLACK

30

31

LOGO LOCKUPS: ENGLISH - MONOTONEWHITE

31

32

LOGO LOCKUPS: HINDI - MONOTONEWHITE

32

33

LOGO LOCKUPS: FRENCH - MONOTONEWHITE

33

34

LOGO LOCKUPS: SPANISH - MONOTONEWHITE

34

35

LOGO LOCKUPS: RUSSIAN - MONOTONEWHITE

35

36

LOGO LOCKUPS: ARABIC - MONOTONEWHITE

36

37

LOGO LOCKUPS: CHINESE - MONOTONEWHITE

37

38

CLEARSPACE & MINIMUM SIZE The proportions, spacing and

relative positioning of the symbol

and logotype must remain

consistent. ‘X’ is determined by the

X-height of ‘World Environment

Day’ Text. The letter ‘2X’ on the

diagram indicates the minimum

clear space required around the

logo image. No graphic or text

elements should appear within the

clear space.

The lockup must not be reduced in

size to less than 5mm (height) as

the text legibility will deteriorate.

Please note the above rules apply

to all language versions of the logo

lockup.

2X 2X

2X2X

1.5X1.5X 1.5X1.5X1.5X1.5X

5mm

38

39

COLOR PALETTE

CMYK:RGB:HEX:

C0 M0 Y0 K0R255 G255 B255#FFFFFF

CMYK:RGB:HEX:

C0 M0 Y0 K10R230 G231 B232#E6E7E8

CMYK:RGB:HEX:

C0 M0 Y0 K100R0 G0 B0#000000

Primary Colour Palette

Secondary Colour Palette

Monotone Colour Palette

CMYK:RGB:HEX:

C00 M45 Y95 K0R249 G157 B39#F89C27

CMYK:RGB:HEX:

C75 M10 Y100 K0R70 G167 B72#45A748

CMYK:RGB:HEX:

C100 M80 Y100 K5R17 G74 B138#10498A

CMYK:RGB:HEX:

C5 M100 Y80 K0R227 G29 B60#E21D3B

CMYK:RGB:HEX:

C0 M100 Y0 K0R236 G0 B140#EC008B

CMYK:RGB:HEX:

C5 M25 Y100 K0R242 G190 B26#F1BD19

The color palette is drawn

from the World Environment

Day fingerprint symbol. It is

recommended to use the primary

and secondary colour palette

as widely as possible in the

communication material. Some

sample applications are shown in

pages 45 and 48.

39

40

MontserratEnglish | French | Spanish | Russian

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Montserrat-Arabicا ب ت ث ج ح خ د ذ ر ز س ش ص ض

ط ظ ع غ ف ق ك ل م ن ه و ي0987654321

TYPOGRAPHY

The font for this year's World

Environment Day is Montserrat for

English, French, Spanish, Russian

and Arabic communication. It is a

modern, contemporary font suite

that is available as an open source

asset as below.

Montserratfonts.google.com/specimen/Montserrat

Montserrat-Arabicgithub.com/Gue3bara/Montserrat-Arabic/tree/master/fonts/TTF

40

41

Noto Sans CJK SCChinese

诶比西迪伊艾弗吉艾尺艾杰开艾勒艾马艾娜哦屁吉吾艾儿艾丝提伊吾维豆贝尔维艾克斯吾艾贼德1234567890

MuktaHindi

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

The font for this year's World

Environment Day is Noto Sans for

Chinese communication and Mukta

for Hindi communication. Both of

them are modern, contemporary

font suites that are available as

open source assets as below.

Noto Sans CJK SCfonts.google.com/specimen/Noto+Sans

Muktafonts.google.com/specimen/Mukta

TYPOGRAPHY

41

42

HASHTAG: ENGLISH Beat Plastic PollutionIf you can’t reuse it, refuse it

#BeatPlasticPollution

42

Beat Plastic PollutionIf you can’t reuse it, refuse it


MONOTONE: BLACK

MONOTONE: WHITE







SECONDARY COLOUR PALETTE

43

HASHTAG: LANGUAGES

SPANISH

Sin Contaminación Por Plásticos

Rechaza lo que no puedes reusar#SinContaminaciónPorPlásticos

Combattre La Pollution Plastique

Dites non au plastique jetable#CombattreLaPollutionPlastique

FRENCH

塑战速决不能重复使用，拒绝

#塑战速决CHINESE

التغلب عىل لتلوث البالستييك

ارفض ما ال يمكنك إعادة#التغلب_عىل_التلوث_البالستييك

ARABIC

RUSSIAN

Бой Загрязнению Пластиком

Не можешь использовать повторно? Откажись

#БойЗагрязнениюПластиком

43

44

GRAPHIC USAGE

AS PATTERNS

AS DIAGONAL LINES

44

45

IMAGERY USAGE

45

46

LAYOUTGRID SYSTEM

46

Please Note:• Taglines can be part of the body text or the headline.

• Hashtag and website URL can be placed at a suitable corner of the layout as per the examples above.

47 47


Beat Plastic

PollutionIf you can't reuse it, refuse it!

@unenvironment#worldenvironmentday

#BeatPlasticPollutionworldenvironmentday.global

Beat Plastic PollutionIf you can't reuse it, refuse it!






Lorem ipsum dolor sit amet, consectetur adipiscing elit.Vivamus consequat pellentesque elit vel congue.



48


48





Join us this World Environment Day





Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus consequat pellentesque elit vel congue.




49

SAMPLE APPLICATIONS - LARGE FORMAT PRINT

49

50

SAMPLE APPLICATIONS - DIGITAL MEDIA

50

22 Likeseriksolheim #beatplasticpollution6 MINUTES AGO

unenvironmentNairobi, Kenya

19:33Comms

Your Story unsecgen unepcomms unations

1




52

C O N TA C T

For clarification or questions regarding the use of the UN Environment logo or any othertopic in this manual, please reach out to theCommunication Division at headquarters orthrough the regional offices.

Headquarters | NairobiCommunication Division+254 20 762 [email protected]

www.worldenvironmentday.global#worldenvironmentday#beatplasticpollution@unenvironment

brand toolkitworldenvironmentday.global/sites/default/files/toolkit_with_nature/... · 17 logo...

Documents