Brand Strategy & Digital Banking with Product Innovation MasterclassTraining Builds Skill, Skill Builds Credibility, Credibility Builds Brand

https://bizenius.com/diginv/bsdpi/

On this course you will: • Strategic Branding: From Behavioral Insights to

Business Growth • Maximize the power of your brand • Develop your brand strategy • Big Data, RiskTech and Ecosystems • Digital Product Development • Millennials Need Digital Excellence • Product innovation or marketing strategy

https://bizenius.com/diginv/bsdpi/ T: +91 988 699 4381 E: learn@bizenius.com

The evolution of traditional banking obstacles, shifting consumer preferences and increasing competition are creating new challenges for banks. As banks brace for a new wave of digital disruption, they need to adopt technology to improve customer experience and future-proof their business models.The digital revolution is transforming consumer expectorations making the customer experience a central focus of your organization distribution and marketing efforts. Effective digital marketing and branding will also uncover loads of business opportunities for companies as part of their pursue of profitable growth.

This masterclass will help the participants to understand the changing face of the banking industry and be prepared for the challenges that lie ahead.Innovation and development of new products and services are essential for the success of any organization. At the same time, designing and launching new products is risky. Managing the new product development therefore involves identifying new product ideas that have great potential and lowering the risk of their failure.It has been specially developed for service providers covering relevant content and insights to your industry which will help you plan, create and deliver a digital marketing and branding strategy that gets the very best, both short term and long term from the digital channels your customers have adopted.

Key Learning Objectives:

• Gain Practical Insights on How to Develop an Effective Digital Marketing & Branding Strategy

• Evaluate and Understand How to Achieve the Biggest ROI from various digital marketing and branding channels/tools

• Learn How to Create Impactful Content & Stories across Your Digital Channels including Digital Ads, Social Media, Instagram, Facebook, Twitter, YouTube, Path amongst others

• Find out how you can leverage digital, social media and web analytics for effective branding and promotion

• Know when you should adopt digital marketing and/or conventional marketing strategies – find out what works best depending on circumstance and product offering

• Putting Mobile to Work for You Across All Aspects of the Customer Journey

• Understand how you can select the most suitable digital platform for your plan

• Learn How you can Build Customer Relationships on and offline

• Develop insights from data to build profitable long-term customer relationships

• Manage Campaigns from the Design & Development to Roll Out and From Tracking to the Results Evaluation

Course Objectives About BIZENIUS

BIZENIUS offer a wide range of professional training courses designed to give you the skills and strategic edge your industry de-mands. Our course content is always fresh, never generic and continually updated to ensure our curriculum reflects the diverse landscape of innovation across Energy & Re-sources, Banking, Telecom, Finance & Invest-ment, Oil and Gas, Mining, Construction and more.

Whether you want to learn the fundamentals or expand your knowledge with advanced training, we’ve got a programme for you. Our technical and non technical training courses within the industry offer a variety of levels to help you be productive in your work. We offer Introductory and expert level courses as well as customer specific on site training are also offered upon request.

Course Requirements And Certificates

Delegates must meet two criteria to be eligible for BIZENIUS Certificate of Completion for a course:

1. Satisfactory attendance – delegates must attend all sessions of the course. Delegates who miss more than 6 hours of the course sessions will not be eligible for the certificate

2. Successful completion of the course exercises Delegates who meet the above criteria will receive BIZENIUS Certificate of Attendance.

Course AssessmentYour understanding of the course content will be assessed by completion of course exercises in the classroom and active participation.

• Strategy and Marketing Heads

• Payment Gateway Heads/ Managers

• Heads of Marketing • Research Analysts/

Managers • Product Sales/Business

Development Managers • Bancassurance/Distribution

Management • Wealth Managers • Distribution Managers • Product Development/

Product Innovation Managers

• Product Portfolio Managers

• Directors/ Presidents/ Vice Presidents- Digital

• Heads of business units • Head of Communication • Strategy personnel • Heads of channel • Distribution managers • Chief Marketing/Digital

Officers • Product/Brand/Account

Managers • Business Development

Managers • Product Risk/Product • Product Marketing/Channel • Marketing/Retail Strategy

Managers

Who Should Attend

Brand Management:

Definitions and anatomy of brands ¶ The definition of a brand ¶ Reasons why brands matter ¶ A brief history of brands ¶ Difference between branding and marketing

¶ The challenges and opportunities of branding today

¶ Understanding branding ¶ Brand planning models ¶ The concept of customer-based brand equity

¶ Building customer-based brand equity ¶ Benefits of customer-based brand equity ¶ Three tools to facilitate brand planning

• Brand positioning model • Brand resonance model • Brand value chain model

The strategic brand management process

¶ The brand management process: a useful model

¶ Developing brand vision ¶ Establishing brand position ¶ Fulfilling brand contract ¶ Brand communication ¶ Brand metrics: measuring RoBI (Return on Brand Investment)

The elements of the strategic brand management process

¶ Identifying and establishing brand positioningand values

¶ Planning and implementing brand marketing programs

¶ Measuring and interpreting brandperformance

¶ Growing and sustaining brand equity

Building brand portfolios ¶ Branding philosophies ¶ Brand growth strategies

• New brand • Flanker/fighting brands • Line extensions • Brand extensions

¶ Successful and unsuccessful brand extensions

Digital Marketing Innovation:

Impact of digital on the competitive landscape

¶ When digital and social media practices foster new business model innovations and change companies’ competitive landscape

¶ Know what kinds of threats and opportunities emerge out of digital and social practices

Digital Channels ¶ Social Media: FB, YouTube, Instagram, good old Website

¶ Smartphone: the tool of aggregation in – and beyond – finance

¶ Emerging Channels: Chat, Smart Speakers, Conversational AI

¶ Future: Smartwatch, Wearables, Hyper-connectivity, IoT (Internet of

¶ Things), Augmented Reality, Virtual Reality, Smart Lenses

¶ Case Studies:

Millennials Need Digital Excellence ¶ Definition of Millennials: The Lethal Digital Divide, Demographic

¶ Trends, ‘The Instant Generation’, Differences in Time-Perception

¶ Design in Banking: User Experience is the New Product, Interface

¶ Defines UX, Design Defines Interface, the Steve Jobs Interface Test

¶ Loyalty: The Third New Dimension of Loyalty, Extended Loyalty,

¶ Digital Lock-In Effect, Participative Benefits

Develop an Innovation Strategy ¶ Developing a new product strategy ¶ Strategic goals ¶ Product portfolio management ¶ Firm innovativeness

Understanding our Customers ¶ Analyzing the seven dimensions of your customers’buying behaviour.

¶ Tailoring your service levels, to better meet customer needs\

¶ The golden rule in customer service delivery

¶ Communicate your way to Customer Satisfaction

¶ Understanding your personalities ¶ Your Skills towards Customer Centric Communication Styles

¶ Enhancing your verbal and non-verbal cues ¶ Effects of Voice in your communication styles.

New Product Development Best Practices

¶ Using marketing research practices to build voice-of-thecustomer

¶ Characteristics of “the

best” versus “the rest” innovators ¶ Three cornerstones of new product success ¶ Top reasons for new product failures ¶ Effects of success factors on new product performance metrics

¶ Frameworks and tools to prioritize marketing activities

Digital Product Development ¶ Crowdsourcing: Open Social Techniques, Digital Ethnographic Research

¶ Digital Market-Research: Virtual Focus Groups, Social-Listening,

¶ Research Gamification, Natural Language Robots

¶ Product Development Best Practices: Big Data, Informal

¶ Networks, The 4 ‘P’s of Product Development, Roger Scale of Market Timing

¶ Group Exercise: The Three Key Sources of FinTech RISKS

Developing a New Product Marketing Launch Plan

¶ Launch decision framework ¶ Use of diagnostics ¶ Determining which segments to target and why

¶ Product positioning: value proposition ¶ Sales forecasting and pricing decision frameworks

¶ Communication strategy ¶ Distribution strategy

Customer Centricity:

Approach to Customer-Centric Organization

¶ What is a customer-centric organization? ¶ Who are your customers? ¶ What’s in it for you? What’s in it for the customer?

¶ Is your organization a customer-centric organization?

¶ Identifying cultural changes necessary to ensure customer focus

https://bizenius.com/diginv/bsdpi/ T: +91 988 699 4381 E: learn@bizenius.com

Brand Strategy & Digital Banking with Product Innovation Masterclass

Your Comprehensive Course Agenda

T: +91 988 699 4381 Email: learn@bizenius.com

Would you like to run this course in-house?

customised training solutionsThe in-house training division of BIZENIUS

“It was very useful training that would allow us to plan better our actions and profile of the organisation on social media.”

“BIZENIUS Brand Strategy programme is a very effective and useful course for the experienced brand manager. It’s a thoughtfully balanced combination of theory with challenging cases. I benefitted from the programme directly afterwards in my day-to-day work. “

“Fantastic, exactly right subject matter delivered by a trainer who is a real expert on the Digital Marketing and Branding.”

“Relevant, inspiring, clear and very useful. Extremely Informative!”

Read Some of The Comments Past Delegates Have Made About This Course

CLIENTS

Registered Office Address:BIZENIUS Business Solutions Private Limited

#102, Rockview, 2nd Cross, 2nd Main, Gottigerre, Bangalore, Karnataka, India - 560 083

https://bizenius.com/diginv/bsdpi/ T: +91 988 699 4381 E: learn@bizenius.com