www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: BRAND SETTERS

Name of first member:Reena JagtapCollege Name:SIMC-Pune

Name of second member:Abhigyan ChoudhuryCollege Name:SIMC-Pune

“Social Media” what is that ?

Social interaction among people through virtual communities and networks to create, share and exchange information or ideas

Advantage

• Advantage

Social Bookmarking: Interact by tagging websites and searching through websites bookmarked by other people(simply , Blinklist)

Social News: Interact by voting for articles, writing your views and commenting on them.(twitter)

Social Networking: Interact by adding friends, commenting on profiles, joining groups and having discussions.(facebook,Hi5,LinkedIn)

Social Photo and Video Sharing: Interact by sharing photos or videos and commenting on user submissions.(YouTube, Instagram )

Social Media Marketing

Social Media MarketingTo keep up with the changing market, brands have to integrate social media in their marketing plan in order to generate lead, referral and brand recognition.

Social Media Marketing is about recognizing that your existing customers are your best assets.Technology enables marketers to influence consumer behavior both before and after the sale. One can reach out to their existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons.

The main aspect of social media marketing is to create an experience around your brand to induce consumer engagement

“Social epidemics are like cars. They can go fast, only because of the engine and WOM is that engine”

How Brands use Social Media?