brand safety case studyads.viscuit.co.kr/introduction/advertiser.pdf · 2019-11-20 · case study...
TRANSCRIPT
![Page 1: Brand Safety Case studyads.viscuit.co.kr/introduction/advertiser.pdf · 2019-11-20 · Case Study Campaign KPI Target Duration CAMPAIGN GOALS SOULUTION RESULT VTR 70.8% CTR 7.1% CPVC](https://reader030.vdocuments.mx/reader030/viewer/2022040900/5e6e86fbe92b722d5245a5d1/html5/thumbnails/1.jpg)
![Page 2: Brand Safety Case studyads.viscuit.co.kr/introduction/advertiser.pdf · 2019-11-20 · Case Study Campaign KPI Target Duration CAMPAIGN GOALS SOULUTION RESULT VTR 70.8% CTR 7.1% CPVC](https://reader030.vdocuments.mx/reader030/viewer/2022040900/5e6e86fbe92b722d5245a5d1/html5/thumbnails/2.jpg)
Brand Safety
Case study
Appendix
Contents
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01. 02. 03. 04. 05.
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Screen
PC, Mobile web, AppAd-type
Pre-roll, Interstitial
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[ Vertical ][ Landscape ]
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In-Stream Video
Pre-roll Video AD
Out-Stream Video
Interstitial Video AD
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15~120 CPV 50 15 15
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VTR(Video Through Rate)
40%~60%
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CTR(Click Through Rate)
3%~9%
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VIEWS
CLICKS
1,428,571
14,052
1,080,000
60,000
666,667
21,303
1,589,286(+160,714)
VISCUIT
39,902(+25,851)
Reach
+2.7%
1,293,000(+213,000)
78,959(+18,959)
Reach
+3.04%
941,667(+275,000)
46,066(+24,763)
Reach
+3.41%
VISCUIT VISCUIT
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Brand Safety
Case study
Appendix
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Brand Safety
User
Ads
Placement
Source
Clean Inventory
Source
Placement
Ads
User
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS SOULUTION
RESULT
VTR
70.8%
CTR
7.1%
CPVC
29+
10
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS SOULUTION
RESULT
VTR
64.7%
CTR
5.1%
CPVC
28+
35,000
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS SOULUTION
RESULT
VTR
67.2%
CTR
4.1%
CPVC
23+
310,000
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
70.5%
CTR
2.2%
CPVC
24+
336,000
SOULUTION
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
67.9%
CTR
4.3%
CPVC
28+
405,000
SOULUTION
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
62.6%
CTR
5.6%
CPVC
27+
168,000
SOULUTION
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
77.1%
CTR
5.5%
CPVC
27+
205,000
SOULUTION
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
77.2%
CTR
4.5%
CPVC
27+
376,000
SOULUTION
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Case Study
Campaign
KPI
Target
Duration
CAMPAIGN GOALS
RESULT
VTR
84.1%
CTR
6.6%
CPVC
26+
190,000
SOULUTION