brand roi series social marketing roi case study part 2
DESCRIPTION
This article is the second in a series of 3 articles on the ROI of Social Media Marketing. This case study discusses the contribution that post content can have on brand awareness and engagement.TRANSCRIPT
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ProRelevant Marketing SolutionsP1 ProRelevant Marketing Solutions
Marketing ROI Series - Case Study –
Social Media Marketing ROI
![Page 2: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/2.jpg)
ProRelevant Marketing Solutions2
P www.ProRelevant.com
Guy R. Powell
![Page 3: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/3.jpg)
ProRelevant Marketing Solutions3
P www.ProRelevant.com
Guy R. Powell
![Page 4: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/4.jpg)
ProRelevant Marketing Solutions4
P www.ProRelevant.com
Guy R. Powell
![Page 5: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/5.jpg)
ProRelevant Marketing Solutions
P
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ProRelevant Marketing Solutions
PROI
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ProRelevant Marketing Solutions7
PLean back Lean forward
Engagement quality
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ProRelevant Marketing Solutions8
PTypes of posts driving engagement
A simple post
![Page 9: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/9.jpg)
ProRelevant Marketing Solutions9
PTypes of posts driving engagement
Statement w/ Picture
A simple post
![Page 10: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/10.jpg)
ProRelevant Marketing Solutions10
PTypes of posts driving engagement
Statement w/ Picture
A simple post Post w/ question and link
![Page 11: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/11.jpg)
ProRelevant Marketing Solutions11
PTypes of posts driving engagement
Statement w/ Picture
A simple post Post w/ question and link
Contest
![Page 12: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/12.jpg)
ProRelevant Marketing Solutions12
PTypes of posts driving engagement
Statement w/ Picture
A simple post Post w/ question and link
Contest
2-column picture
![Page 13: Brand roi series social marketing roi case study part 2](https://reader035.vdocuments.mx/reader035/viewer/2022062513/555289d8b4c905b4598b5470/html5/thumbnails/13.jpg)
ProRelevant Marketing Solutions
P1: Mass media contributes to fan
growth and engagement
3: The actual ROI
For next time
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ProRelevant Marketing Solutions
PFor more information
Here’s where you can download the case studies:
http://www.ProRelevant.com/case-study-roi-of-social-media-marketing
www.SocialBakers.com www.ProRelevant.com
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PLet us help you become a best-
in-class marketer
ProRelevant Marketing Solutions
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