brand review theme studio final
TRANSCRIPT
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• Profiting from Compelling BlackBerry Themes
Presenters: Panelists:
Mike KirkupDirector, Developer Relations
Jason LaughlinManager, BlackBerry App World
BlackBerry Theme Studio
Mark RathwellProduct Manager, BlackBerry Theme Studio
Dale DucharmeTeam Lead, BlackBerry Theme Studio
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Introduction to Themes
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Introduction to Themes
Themes• Amalgamation of
• color schemes
• Icons
• graphical elements
• animation
• behaviors
• Gives a BlackBerry®
smartphone a particular look, feel & experience
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Kinds Of Themes
CUSTOM
ZEN
TODAY
ICON
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Market Opportunity for Themes
• Popular product category
• Easy to develop
• Unique BlackBerry smartphone experience • End users
• Companies
• Marketing Vehicle
How important is it for you to have the ability to customize the theme?
• 30% of BlackBerry users purchase themes for their Smartphones
• Mean No. of Downloaded Themes: 6
• Mean Amount Spent on Themes: $3.70
Source: RIM user research
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Creating Themes
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Creating Themes – BlackBerry Theme Studio
• Rapidly creating unique BlackBerry Themes & animated graphics for apps, web
• Formerly Plazmic Content Developer’s Kit (CDK)
• www.blackberry.com/themestudio
Theme Design Vector Illustration & Animation
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BlackBerry Theme BuilderCustomize virtually every aspect of a theme
Wallpaper
Menus
Focus
Navigation
Screen LayoutMeter Graphics
Message List
Sound
Animation
Apps
Dialogs
Cursors
App Icons
OS Icons
Fonts
BannersWeb Links
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Create Themes for BlackBerry smartphonesBlackBerry® 8700 smartphone & newer
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Easy to Use ApplicationsGraphical Interface can be comfortably used by
developers & designers alike
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Adobe® Photoshop® Compatible
Re‐Purpose existing design assets
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Customize Homescreen Navigation
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Create buttons & Animated graphics
Themes - Animated Theme Screens, Buttons, Icons
Apps/Web – animated graphics, icons, splash screens
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Completely Free!
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New in BlackBerry® Theme Studio v5.0• BlackBerry® Storm2™ smartphone & BlackBerry® Bold™ 9700
smartphone themes
• Enhanced themes • BlackBerry® Storm™ 9500 smartphone
• BlackBerry® Tour™ 9630 smartphone
• BlackBerry® Curve™ 8520 smartphone
• Ringtones
• Screen Transitions
• BlackBerry® Device Software 5.0 Today Themes
• Enhanced Theme Customization capabilities• icon overlays & underlays,
• Search fields
• Folder icons
• Choice boxes
• Multi‐line text entries
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New in BlackBerry Theme Studio v5.0
• Embed 3rd party Apps
• Quick Start Screen
• Preview, Install & Manage Themes on BlackBerry smartphones
• Improved Adobe Photoshop compatibility
• Improved color dithering
• SVG Tiny 1.1
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Demonstration
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Distributing Themes
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Application Ingestion Process
Applicant provides RIM• Contact information
• Support information
• Proof of identity
• Acceptance of vendor agreement
Submission Process1. Add screenshots, icons
2. Add product descriptions
3. Define Export control info
4. Select target carriers/countries
5. Set pricing/licensing model
6. Add version info, program files
Become a vendor
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BlackBerry App World™‐ Theme Considerations
• Proof of ownership• Images
• Model rights
• Photographer rights
• Ringtones
• Licensing of subject matter
• Appropriate for all ages
• Categorize correctly
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Questions?
BlackBerry Theme Studiowww.blackberry.com/developers/themes
BlackBerry App Worldwww.blackberry.com/developers/appworld
Join us at BlackBerry Developer DayApp Planet, Mobile World CongressBarcelona, Feb 16, 2010www.blackberry.com/developers/AppPlanet