EXECUTIVE SUMMARY

www.bpaww.com

Grand View Media (See Additional Data) 200 Croft St, Suite 1 Birmingham, AL 35242 Tel. No.: (205) 408-3700 Fax No.: (205) 408-3799 www.shootingsportsretailer.com

CHANNELS

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

SHOOTING SPORTS RETAILER, the "voice of the independent retailer", is a b2b brand dedicated to educating and informing retailers of shooting sports products. The content of every issue is available to subscribers globally via the online digital version.

SHOOTING SPORTS RETAILER serves firearms retailers and other federally licensed firearms retailers including shooting sports shop, full line sporting goods, gunsmith, department/chain store, mass merchandiser/discount, internet/mail order/catalog, hardware/home & auto store, pawn shop, other retailers, buying group, jobber/distributor, other wholesalers, shooting range/instructor, import/export, manufacturers rep, and others allied in the industry.

Qualified recipients are owners/partners, presidents/executives, buyers, salesmen, other titled and non-titled personnel in the field served.

DEFINITION OF RECIPIENT QUALIFICATION

FIELD SERVED

3 Issues in the period 16,124 average circulation

SHOOTING SPORTS RETAILER MAGAZINE

Below are the Average contacts per occurrence, including frequency per period reported

Non-Paid Paid Average

SHOOTING SPORTS RETAILER MAGAZINE (3 issues in the period) 16,124 - 16,124

a. Print 15,054 - 15,054

b. Digital 1,070 - 1,070

1. Requested 1,070 - 1,070

2. Non-Requested - - -

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD   Total Qualified Qualified Non-Paid Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual 16,124 100.0 16,124 100.0 - - Sponsored Individually Addressed

- - - - - -

Membership Benefit - - - - - - Multi–Copy Same Addressee - - - - - -

Single Copy Sales - - - - - - TOTAL QUALIFIED

CIRCULATION 16,124 100.0 16,124 100.0 - -

MAGAZINE CHANNEL Official Publication of: None/Established: 1983/Issues Per Year: 6

SHOOTING SPORTS RETAILER / June 2016 2www.bpaww.com

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016 This issue is equal to the average of the other 2 issues reported in Paragraph 2.

CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY TOTAL

QUALIFIED PERCENT OF TOTAL

Owners/ Partners

Presidents/ Executives Buyers Salesmen

Other titled and non-titled

personnel including company

copies

Retailers of Shooting Sports Equipment (Note 1) 14,396 89.3 10,660 844 380 680 1,832

Wholesalers of Shooting Sports Equipment (Note 2) 570 3.5 287 85 37 98 63

Importers/Exporters & Other Related to the Field (Note 3) 742 4.6 493 87 18 26 118

SUB TOTAL 15,708 97.4 11,440 1,016 435 804 2,013

PERCENT 97.4 - 70.9 6.3 2.7 5.0 12.5

Manufacturers Representatives 416 2.6

TOTAL QUALIFIED CIRCULATION 16,124 100.0 Note 1: Including shooting sports shop, full line sporting goods, gunsmith, department/chain stores, mass merchandisers/discount, internet/mail order/catalog, hardware/home & auto store, pawn shop, other retailers, as well as stores selling other equipment allied to the industry. Note 2: Including buying groups, jobbers/distributor, and other wholesalers. Note 3: Including shooting range/instructors, import/export, and others allied in the industry.

AVERAGE NON-QUALIFIED CIRCULATION

NON-QUALIFIED Not Included Elsewhere

Copies

Other Paid Circulation -

Advertiser and Agency 968 Allocated for Trade Shows and Conventions 267

All Other 574

TOTAL 1,808

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

2016 Issue Print Digital Total

Qualified

January/February 15,019 1,105 16,124

March/April 15,062 1,062 16,124

May/June 15,081 1,043 16,124

SHOOTING SPORTS RETAILER / June 2016 3www.bpaww.com

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016 Qualified Within

QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Total

Qualified Percent I. Direct Request: 13,073 3,051 - 15,081 1,043 16,124 100.0 II. Request from recipient’s company: - - - - - - - III. Membership Benefit: - - - - - - - IV. Communication from recipient or recipient’s company

(other than request): - - - - - - -

V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources:

- - - - - - -

VI. Single Copy Sales: - - - - - - - TOTAL QUALIFIED CIRCULATION 13,073 3,051 - 15,081 1,043 16,124 100.0

PERCENT 81.1 18.9 - 93.5 6.5 100.0 -

ADDITIONAL DATA FOR ISSUE OF MAY/JUNE 2016

CLASSIFICATION BY SALES VOLUME

BUSINESS AND INDUSTRY TOTAL

QUALIFIED PERCENT OF TOTAL

Up to $49,999

$50,000 to $99,999

$100,000 to

$499,999

$500,000 to

$999,999 $1,000,000

and over Unknown

Retailers of Shooting Sports Equipment (Note 1) 14,396 89.3 5,124 2,269 2,591 1,202 1,611 1,599

Wholesalers of Shooting Sports Equipment (Note 2) 570 3.5 157 52 68 43 232 18

Importers/Exporters & Other Related to the Field (Note 3) 742 4.6 293 107 119 63 131 29

SUB TOTAL 15,708 97.4 5,574 2,428 2,778 1,308 1,974 1,646

PERCENT 97.4 - 34.6 15.1 17.2 8.1 12.2 10.2

Manufacturers Representatives 416 2.6 61 35 48 29 229 14

TOTAL QUALIFIED CIRCULATION 16,124 100.0 5,635 2,463 2,826 1,337 2,203 1,660

 

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS

Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim

6-Month Period Ended: July – December 2013 January – June 2014 July – December 2014 January – June 2015 July – December 2015 January – June 2016*

Total Audit Average Qualified: 16,124 16,124 16,124 16,124 16,124 16,124

Qualified Non-Paid: 16,124 16,123 16,123 16,124 16,124 16,124

Print: 16,124 13,955 14,374 14,718 14,880 15,054

Digital: - 2,168 1,749 1,406 1,244 1,070

Qualified Paid: - 1 1 - - -

Print: - 1 - - - -

Digital: - - 1 - - -

Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC

Average Annual Order Price: **NC **NC **NC **NC **NC **NC

*NOTE: January – June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

SHOOTING SPORTS RETAILER / June 2016 Copyright © 2016 BPA Worldwide. All rights reserved. www.bpaww.com Recycled Paper

PUBLISHER’S AFFIDAVIT

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

We hereby make oath and say that all data set forth in this statement are true. Jonathan Edwards, Publisher Lynn Bushell, President, ProCirc (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed July 23, 2016 State Alabama County Shelby Received by BPA Worldwide July 23, 2016 Type BD ID Number S036B0J6

METHOD OF DISTRIBUTION: All qualified circulation conforms to the Field Served and Definition of Recipient Qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. CHANGE IN PUBLISHER NAME: Effective July 2015, Grand View Media Group changed its name to Grand View Media.

ADDITIONAL DATA

Kentucky 336 19 355 Tennessee 359 26 385 Alabama 236 18 254 Mississippi 208 11 219

EAST SO. CENTRAL 1,139 74 1,213 7.5 Arkansas 229 12 241 Louisiana 269 21 290 Oklahoma 239 12 251 Texas 1,014 96 1,110

WEST SO. CENTRAL 1,751 141 1,892 11.7 Montana 281 21 302 Idaho 213 13 226 Wyoming 132 7 139 Colorado 370 25 395 New Mexico 111 7 118 Arizona 299 20 319 Utah 164 19 183 Nevada 100 12 112

MOUNTAIN 1,670 124 1,794 11.1 Alaska 22 5 27 Washington 222 16 238 Oregon 250 23 273 California 570 53 623 Hawaii 6 - 6 PACIFIC 1,070 97 1,167 7.2

UNITED STATES 15,058 1,035 16,093 99.8 U.S. Territories 2 - 2 Canada 21 7 28 Mexico - - - Other International - - - APO/FPO - 1 1

TOTAL QUALIFIED CIRCULATION 15,081 1,043 16,124 100.0

Maine 125 2 127 New Hampshire 125 4 129 Vermont 90 5 95 Massachusetts 150 10 160 Rhode Island 33 2 35 Connecticut 137 5 142

NEW ENGLAND 660 28 688 4.3 New York 583 34 617 New Jersey 160 5 165 Pennsylvania 889 48 937

MIDDLE ATLANTIC 1,632 87 1,719 10.7 Ohio 681 45 726 Indiana 424 23 447 Illinois 485 31 516 Michigan 735 35 770 Wisconsin 519 29 548

EAST NO. CENTRAL 2,844 163 3,007 18.6 Minnesota 420 31 451 Iowa 265 14 279 Missouri 481 32 513 North Dakota 83 4 87 South Dakota 119 7 126 Nebraska 169 10 179 Kansas 221 16 237

WEST NO. CENTRAL 1,758 114 1,872 11.6 Delaware 35 5 40 Maryland 126 15 141 Washington, DC 1 - 1 Virginia 338 26 364 West Virginia 226 12 238 North Carolina 551 46 597 South Carolina 241 23 264 Georgia 393 27 420 Florida 623 53 676

SOUTH ATLANTIC 2,534 207 2,741 17.0

State Print Digital Total

Qualified Percent

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016

State Print Digital Total

Qualified Percent