IIM Ahmedabad in association with ONGC presents

“THE BRAND BASKET”

The Brand Recall Quiz

Important Instructions• Submit the solutions before 11:30 PM, November 9, 2009 at the following

address:

– brandbasket@iima-confluence.com

• Use the solution template given at:

– http://iima-confluence.com/event_b_b_part2.htm– http://iima-confluence.com/event_b_b_part2.htm

• The quiz forms just 40% of the evaluation towards winning Brand Basket.

Hence, standalone quiz will not be accepted as a valid entry. Write-up and

advertisement are a must for valid entry: deadline for which is 13th

November, midnight.

• In case of doubts, call Abhishek@+91 97266 46224

• All The Best for the Brand Recall Quiz!

1. This Keys Unlock its door?

2. Who is advertising ?

3. Identify the “8 bold italics” in this Bollywood –

Business circle

Hailing from one of the most influential business families in

Bombay, he had a bitter rivalry with a trader from a village in Gujarat. In a movie depicting the latter's life, he calls his company the same name that was given for a unique marketing strategy used by another company to gain rural market share in India, one of whose leading brands was market share in India, one of whose leading brands was promoted in 2007 by an actress . In one of her recent movies, the actress played the role of a character who has an affair and breaks up with another character that in turn was played by the same actor who played the role of the influential businessman mentioned at the start in the initially mentioned movie.

4. Identify the brand

Hint: Fancied Poems, Guaranteed.

5. Who’s the man behind this brand?Hint: Living on the edge!

6. Texas Red lost in the beginning. Then he awoke!

Who is he?

• Hint:

+ Sn-i

7. This sweet man was a controversial owner of this bird

8. Connect last 4 questions

9. Who is advertising?

10. Who created this character in a legendary ad ? This

ad of old times was for which product?

11. What’s common to these

12. Connect and tell where

• Catull

• Alternate Gothic No. 2

• Klavika

• Pico

• Beton• Beton

13. Who was the first Indian to be the brand ambassador

for the brand whose name indicates lightness in an age

old language. The brand name was chosen as it is

suggestive of extravagance

14. Identify the brands

15. Only major resource required for this award

winning marketing strategy was the peephole on the

potential customer’s doors !

16. Which brand had this:

Wordsworth,William

^1805 The Prelude, bk.3, l.58^63

Hint: When the entrepreneurs X and Y first launched their earliest product, they

set a devilishly high price on the product.

17. Identify themHint : Refer footer for details

I hate their hiss,

To kill them I wish,

Its my colour, Not the fruit,

On my chest ,

I bare a red ribbon,

On sandy beaches,

I played like a gibbon,

But, with a few gentlemen,

I played like a bondI played like a bond

18. Who am I ? What was the red ribbon for ?

19. Literally!

20. Connect last three to get a costly - brand variant !

21. Connect!

22. This brand released a commercial as a homage to

one of its first endorsers, 30 years after his death.

Identify the brand the endorser and the ad!

23. Which Brand is responsible?

(soap opera)

• Character 1:

24. Who are these three? What brand connects them!

?

• Character 2: Jeans on Jet.

• Character 3: 4 eyed, she wears red pair of Mary Jane.

Thank you

Hope you enjoyed it!

Get going for Part 1 –The abstract product

concept!concept!

Deadline: 23:59:59, 13th Nov, 2009