Brand Protection in the Social Age

Daniel Cole

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•   What  is  a  Trade-­‐mark? •   Inde4inite  Duration •   Registered  &  Unregistered •   Key  Issues

•   Prosecution •   Opposition •   Enforcement •   Assignment  &  Licensing

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10 10 Love  a  quick #DuaneReade run?  Even @KatieHeigl can’t  resist  shopping #NYC's  favorite  drugstore

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•  Employee  Policy:   •  Clear  rules  regarding  who  may  Blog,  Post,  or  Tweet  on  behalf  of  company; •  Require  representatives  to  comply  with  the  WOMMA  Code  of  Ethics,  including  by  identifying  themselves  as  authorized  company  representatives;  

•  A  clear  outline  of  the  potential  repercussions  should  an  employee  or  representative  break  the  rules

• Moderation  Policy:   •  A  discussion  of  how  the  online  community  will  be  monitored;     •  Identify  how  certain  materials  will  be  dealt  with  when  identi4ied,  including  whether  there  will  be  an  overarching  discretion  to  remove  any  content

•  Posting  Policy:   •  The  rules  that  community  members  must  follow  when  posting  content.  For  example:  

•  users  must  have  the  rights  to  all  materials  they  post; •  opinions  appearing  on  the  site  are  not  necessarily  those  of  company;   •  posters  agree  to  keep  their  posted  content  civil,  and  not  to  post  offensive  materials

montréal · ottawa · toronto · hamilton · waterloo region · calgary · vancouver · moscow · london

This is me… Daniel Cole Tel: (416) 814-5666 Email: daniel.cole@gowlings.com