brand prism of airtel

6
Brand Prism By:- Megha Mustahid Ali Nikhil Rahul Sachin Sneha

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Post on 11-May-2015

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DESCRIPTION

brand prism of airtel, how its reflect in the costumer mind, six main component of brand prism i.e relation, physique,personality,culture,self image and reflection.

TRANSCRIPT

Page 1: Brand prism of airtel

Brand Prism

By:-MeghaMustahid AliNikhilRahulSachinSneha

Page 2: Brand prism of airtel
Page 3: Brand prism of airtel

Personality• Strong• Connective• Omni Present• Enthusiastic• Leader

Culture

• Indian

Page 4: Brand prism of airtel

Self Image• Friendship• Attachment• enthusiasti

cReflection• Connecti

on• Bonding• Relation

Page 5: Brand prism of airtel

Physique

• Event Sponsorship (Ex: Award function)

• Games sponsorship

• Emotional and connecting Ads (A.R Rehman)• Strong

• Leadership• Dynamism• Warm, friendly

Relation

Page 6: Brand prism of airtel