brand presentation - h&m
Post on 22-Oct-2014
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Brand Presentation: H&M Presented by: Natalie Latouf
Quick Facts:- Design date: 1930- Designed by: Morris Fuller Benton (for The American Type Founders)
Denotation:- Rectilinear- Geometric- Sans-Serif- Contemporary- No non-caps, only large and small caps
Reason for selection:- Clear- Direct- Easy to read for bullets, and short headline information- High contrast with H&M branding and logo typeface.
Popular Uses:
Television- 24- Battlestar Galactica- Drake and Josh- The King of Queens- ER- NCIS- Stargate SG-1- Robot Wars- The Event- Falling Skies- Terra Nova- The Amazing Race - Just Shoot Me
Moviesused heavily in posters and advertising for re-cent movies (Mostly Ac-tion Movies), including:- The Day After Tomor-row
Font Selection: Bank Gothic
- Hancock- Jumper- Eagle Eye- Knowing- The International- X-Men Origins: Wolver-ine- A Perfect Getaway- Seeking Justice- The Hunger Games
Other usesVideo games- Television news- YouTube (primarily vid-eo lyrics)
H&M Advert 1
Icons: •Woman• Tunic•Bathing Suit•Ribbon on her feet• Jewelry•Beach/Sand•Sea• Typographic Elements•Shadow
Veins:(in ascending order)1. Sky2. Sand, water, sea3. Girl4. Bikini Top5. Bikini Bottom6. Tunic and jewelry7. text and H&M Logo
Index: The text: “Matthew Williamson for H&M” and the price & DetailsSymbol: H&M logoName: H&M logoEvaluatioN: GoodPotency: StrongActivity: Active
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H&M Advert 2
Icons: •4 women•4 bikinis•Bathing Suit•Sunglasses and small
hand jewelry•Beach/ Sand•Sea• Typographic Elements•Splashes
Veins:1. Sky2. Sea3. 2 women on the right4. Their bikini tops5. Their bikini bottoms6. 2 women on the left7. Their bikini tops8. Their bikini bottoms9. The sunglasses &
jewelry10. splash11. Typographic Elements
& logo
Index: The Price and associated textSymbol: H&M logoName: H&M logoEvaluatioN: GoodPotency: StrongActivity: Active
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H&M Advert 3
Icons: •3 people - two young
girls and an older woman•Clothing •Shoes• Typographic Element/
logo
Index: NoneSymbol: H&M logoName: H&M logoEvaluatioN: GoodPotency: StrongActivity: Active
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Veins:1. Grey background2. Grey Floor3. Older woman4. Her pants5. Her black top6. Her red blazer7. Her shoes8. The little girl on the right9. Her tights10. Her black dress11. Her shoes12. The little girl seated13. her tights14. her top/dress15. her shoes
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H&M Advert 4
Icons: (left)David BeckhamUnderwear(right)David BeckhamTanktopUnderwear
Veins:1. (LHS) Grey background2. David Beckham3. Underwear4. (RHS) Grey background5. David Beckham6. Underwear7. Tank top8. H&M logo
Index: NoneSymbol: H&M logo & David BeckhamName: H&M logoEvaluatioN: GoodPotency: StrongActivity: Active
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H&M Advert 5
Icons: GirlTop/sweaterJewelry (bracelets)PursePlate Oysters LemonsIceTypographic elements
Veins:1. Background2. Girl3. Sweater4. Jewelry on her wrists5. Oyster in her hand6. Table7. Purse8. Plate of Ice, oysters &
lemons9. The text and logos
Index: Sac: Euro 149| Jimmy Choo pour” H&M Symbol: H&M logo & Jimmy ChooName: H&M logo Jimmy Choo EvaluatioN: badPotency: weakActivity: passive
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H&M Advert 6
Icons: • Man• Typographic elementIndex: “Armybukser 249”Symbol: H&M logoName: H&M logo EvaluatioN: badPotency: weakActivity: Active
Veins:1. Background2. Floor3. Man4. Pants5. Sweater6. Shoes7. “Armybukser 249”8. H&M logo
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H&M Advert 7
Icons: • 3 women• Clothing• Shoes • Jewelry• Tables• Chairs• Typographic Elements
Veins:1. Wood
background2. Floor3. Furniture4. The girl on the
table5. Her boots6. sweater dress7. belt8. purse9. The girl on the
left10. Her pants11. Her shirt 12. her boots13. her jewelry14. The girl on
the right15. Her black
dress16. Her
bracelets17. Her shoes18. The table on
the right
Index: Jimmie Choo for H&MSymbol: H&M & Jimmy Choo logoName: H&M logo & Jimmy Choo EvaluatioN: GoodPotency: StrongActivity: Active
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H&M Advert 8
Icons: Red Diagonal BarGirl
Index: NoneSymbol: H&M logo Name: H&M EvaluatioN: ActivePotency: StrongActivity: High
Veins:1. White Background2. Red bar3. Girl4. Denim jeans5. White top6. Black and gold jacket7. The H&M logo
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H&M Advert 9
Icons: • 3 women and 1 man• Clothing and accessories• Shoes• LeavesIndex: NoneSymbol: H&M logoName: H&M logo EvaluatioN: GoodPotency: StrongActivity: Active
Veins:1. The Background2. The leaves3. The 4 individuals4. The tights or pants5. The skirts6. The tops7. The jackets8. The scarves9. The accessories10. The shoes11. The H&M Logo
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H&M Advert 10
Icons: 1 man (wearing clothing and shoes)Index: NoneSymbol: H&M logo Name: H&M logoEvaluatioN: GoodPotency: StrongActivity: Active
Veins:1. White background2. The man3. His shorts4. His checkered shirt5. The beige blazer6. His shoes7. The H&M logo
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Original
Modified
OriginalModified
Original
Modified
Original Modified
Original Modified
Critical
Utopia
Practical
Playful
H&M
Zara
Chanel
Tod’s Longines
Evian
Abercrombie
New LookOld Navy
Adidas (football)
Adidas (Original)
Billabong
Burton
Burberry
Pantene
Nespresso