brand presentation 2015. overview pioneering winery in the wairau valley – originally established...

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BRAND PRESENTATION 2015

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Page 1: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

BRAND PRESENTATION 2015

Page 2: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

OVERVIEW

• Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

• First winery to plant and produce Pinot Gris in Marlborough

• Home vineyards have a number of experimental vines for research and development

• Fruit sourcing from home vineyard and premier sites throughout the Wairau, Waihopai & 17 Valleys

• 118 hectares of vineyards planted to mostly Sauvignon Blanc, but also Riesling, Pinot Gris, Chardonnay, Gewurztraminer, Semillon & Pinot Noir

• Leader in sustainable practices

Page 3: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

LOCATION

Page 4: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

VINEYARD MAP

Home

Avenelle

Dowlings

Grovetown

McCallum

Seventeen

Valley

Bedford Road

Page 5: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

WINERY

Page 6: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

SUSTAINABILITY

• Sustainability has been a focus since the winery’s inception in 1988

• Wetland established beside the winery to protect the Southern Bell Frog

• Practices include:- Water recycling- Composting- Package recycling- Electric forklifts- Biological pest control- Under vine mowing to help

eliminate use of artificial pesticides

Page 7: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

WETLAND

Page 8: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

WINES

• Wairau Valley Sauvignon Blanc

• Wairau Valley Pinot Noir

Page 9: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts

TOOLS

• Brand Sell Sheet• Fact Sheets• Vineyard Map• Shelftalkers• Wine Cards

Page 10: BRAND PRESENTATION 2015. OVERVIEW Pioneering winery in the Wairau Valley – originally established in 1988 by a group of local wine growers and enthusiasts