Marketing Management Group # 6

•Mirza Anas Baig•Sohail Rahim•Hassan Pirzada

Teacher :Faiza Amin

INTRODUCTION• Introduce in 1886(U.S.A).

• Over 190,000 Employees all over the world.

• 2500 employees in Pakistan.

• Rank # 1 In global companies.

• Serve 1.7 BILLION each day.

• Current Chairman “Muhtar Kent”.

• The only company Survived in Germany During WW2.

• Best Global brand 2011.

• Top Sponsors of FIFA , OLYMPICS ,ICC World Cup.

Logo History• 1887-1890s:

• 1892-1960s:

• 2007:

• 2011:

Coca-Cola & Santa Claus

The current view of Santa Claus was invented by Coca-Cola Company in 1931th in their advertisement.

Brand Extension:

•Brand extension means using a successful brand name lets say Coca-•Cola and then launching new product for example cherry coke. •This was an example of brand extension.

Line Extension:

• Line extension occurs when a company introduces additional items in a given

• product category under the same brand name. For example if Coke introduces

• new flavors and package size, it will be considered as line extension.

Brand Products

• Introduced In 1886.• Country Of Origin (U.S.A).• Introduce in 1953 in (Pakistan).• More Than 25 Variations.

PRODUCT LINE:• Coca cola with Lemon• Coca cola Black• Coca cola Orange• Coca cola Zero• Coca cola Lime• Coca cola Vanila

Brand Products

• Introduced In 1961.• Country Of Origin (U.S.A).• More Than 15 Variations.

PRODUCT LINE:

• Sprite Zero• Sprite Remix• Sprite Ice• Sprite on Fire

• Sprite 3G

Brand Products• Introduced In 1961• Country Of Origin (Germany).• More Than 100 Variations.

PRODUCT LINE:• Fanta Lemon• Fanta Grape• Fanta Banana • Fanta Pink

Brand Products• Introduced In 1945.• Country Of Origin (U.S.A)• Purchased by Coca-Cola in 1960.• More than 30 variations.

PRODUCT LINE:• Minute Maid Pulpy Orange• Minute Maid Apple• Minute Maid Pineapple• Minute Maid Lemon

Brand Products

• Introduced in 2005.• Country Of Origin (U.S.A)• Available in 6 Variations.

PRODUCT LINE:• NOS Sugar Free• NOS Fruit Punch• NOS Grape• NOS Power shot• NOS Loaded Cherry

Brand Products

• Introduced in 1991.• Country of Origin (U.S.A).• Two types: 1.Carbonated 2.high quality

PRODUCT LINE:• Apple• Bitter Lemon • Bitter Orange • Club Soda

Product Slogans

• Coca Cola : “Kha lay pee lay jee lay” “Brrrrrrr……………………” “Jo Chaho ho jae Coca Cola enjoy”

;• Sprite : “Sedhi baat no Bakwas” “ Rasta clear hai”• Fanta : “Say fantanoice” “Game on hai “

Competitor

Competition

Worldwide Pakistan

Thanks