Brand New World 2010

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<ul><li><p>Brand New WorldHow social technology is changing media, marketing... &amp; virtually everything else. </p><p>Marta Kagan Managing Director, US | Espresso </p><p> </p><p> </p></li><li><p>Once upon a time</p><p>2 </p></li><li><p>3 </p><p>Then</p></li><li><p>4 </p><p>And pretty soon</p></li><li><p>5 </p><p>Uh boy.</p></li><li><p>6 </p><p>Dec. 20041 million </p><p>Dec. 20055.5 million </p><p>Dec. 200612 million </p><p>Oct. 200750 million </p><p>Aug. 2008100 million </p><p>Apr. 2009200 million </p><p>Dec. 2009350 million </p><p>Jul. 2010500 million </p><p>In just five years</p><p>active users on facebook </p></li><li><p>7 </p><p>And now</p></li><li><p>8 </p><p>Because</p></li><li><p>9 </p><p>Because</p><p>9 </p></li><li><p>10 </p><p>Born digital.</p></li><li><p>11 11 </p></li><li><p>12 </p><p>Meanwhile COST OF A 30 SECOND AD</p><p> NIELSEN RATING</p><p>DATA: </p></li><li><p>13 </p><p>After the election in Iran, cries of protest from supporters of opposition candidate Mir-Hossein Mousavi arose in all possible media, but the loudest cries were heard in a medium that didn't even exist the last time Iran had an election. </p><p> Iran Protests: Twitter, the Medium of the Movement, Time, June 17, 2009 </p><p> </p><p>13 </p></li><li><p>14 </p></li><li><p>15 </p></li><li><p>16 </p><p>Oops.</p></li><li><p>Brands are slowly catching on.</p><p>17 </p></li><li><p>18 </p></li><li><p>19 </p></li><li><p>20 20 </p></li><li><p>21 21 </p></li><li><p>22 22 </p></li><li><p>23 </p></li><li><p>24 24 </p></li><li><p>25 </p><p>IMAGE: </p></li><li><p>26 26 </p></li><li><p>27 27 </p></li><li><p>28 28 </p></li><li><p>29 </p></li><li><p>30 </p></li><li><p>31 </p><p>Relax.</p><p>31 </p></li><li><p>32 </p><p>Forget the box.</p><p>32 </p></li><li><p>33 Tell stories.</p><p>33 </p></li><li><p>34 Create joy.</p></li><li><p>Questions? Complaints?Compliments?Marta Kagan Managing Director, US | Espresso </p><p> </p><p>35 </p></li><li><p>Hi, were Espresso. </p><p>STAY IN TOUCH, WHY DONT YOU? </p><p>TORONTO Jacquelyn Cyr, CEO + Owner 416 620 6773 </p><p>BOSTON Marta Kagan, Managing Director, US 617 477 5811 </p><p>THE STATS Founded: 1996 Staff: 30 Key clients: Callaway, Carlsberg, City of Toronto, eBay, Koodo, Samsung, Pearson </p><p>Were an organization that firmly believes its time to stop wasting precious marketing dollars creating ads that people ignore, and focus instead on creating fully integrated experiences that infiltrate all channels to drive sales. Were super-committed to doing it in the most [cost-]effective way possible while never losing sight of our relentless pursuit of being Amazing at Life. </p><p> </p></li></ul>