brand ministry cas client eram e-you
DESCRIPTION
Découvrez l'application Facebook & le dispositif social2-to-shop mis en place par Eram pour fêter le lancement de sa marque E-You pour les 12/25 ans.TRANSCRIPT
e-you campaignMarch 2012
Shoe brand for the 12-25 segment
• Campaign concept based on Lucha Libre to develop the brand awareness across the 12 -25 segment
• 300 Point Of Sales re-branded with the Brand colour for the 6 week-campaign
Campaign conceptStep OneEarn points by participating to the Photo-Contest - retrieve a mask in your nearest shop, take a funny photo & upload it onto the Facebook page
Campaign conceptStep TwoEarn more points by playing the battle game on the Facebook page
Rewards1 trip to Mexico
PS Vita consoles (1 every week)
Coupons - to be redeemed in shops for all participants
A few figures
+10 000 fans within 6 weeks
1 comment on the wall every 10 participants
10% of all participants have shared on their wall