You might think the arrow

does nothing here. But it says

that amazon.com has

everything from a to z and it

also represents the smile

brought to  

the customer's face. Wow, that

is quite deep

The 'arrow' that you can see

between the E and the x in

this logo. The arrow was

introduced to underscore

speed and precision, which are

part of the positioning of the

company.

 The old logo of Baskin Robbins had the

number 31 with an arc above it. The

new logo took this idea to the next

level. The pink parts of the BR still form

the number 31, a reference to the 31

flavours.

Carrefour is one of the biggest

European retailers, and its also French

for crossroads. The logo symbolizes

this word via two opposite arrows.

They also added the first letter of the

name, because if you look closely you ll

see the letter

C in the negative space between the

two arrows.

 At first, this logo might not make much sense. But if you look closely,

youll see the number 1 in the negative space between the F and the

red stripes.

The NBC (National Broadcasting Company) is one of the biggest American television networks. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Toblerone is a chocolate-company from Bern ,

Switzerland . Bern is sometimes called The City Of

Bears. They have incorporated this idea in the

Toblerone logo, because if you look closely, you ll

see the silhouette of a bear.

They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores “ getting more out of life”

The SUN Microsystems logo is a

wonderful example of symmetry and

order. It was a brilliant observation that

the letters u and n while arranged

adjacent to each other look a lot like

the letter S in a perpendicular

direction. Spectacular.

The above are two magazines from the Readers Digest stable. Again, the

attempt to communicate what it is about quite figuratively through the logo

This was a logo created for a puzzle game

called Cluenatic. This game involves

unravelling four clues. The logo has the

letters C, L, U and E arranged as a maze.

and from a distance, the logo looks like a

key

People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.