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BRAND MANUAL Identity Guidelines

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Page 1: BRAND MANUAL - PACcoin | People's Alternative Choice ... · PDF fileBRAND GUIDELINES 04 PAC – Who we are? PacCoin is alternative digital currency. Originally founded in 2013 by William

BRAND MANUAL

Identity Guidelines

Page 2: BRAND MANUAL - PACcoin | People's Alternative Choice ... · PDF fileBRAND GUIDELINES 04 PAC – Who we are? PacCoin is alternative digital currency. Originally founded in 2013 by William

A BRAND GUIDELINES

Welcome.

Page 3: BRAND MANUAL - PACcoin | People's Alternative Choice ... · PDF fileBRAND GUIDELINES 04 PAC – Who we are? PacCoin is alternative digital currency. Originally founded in 2013 by William

Contents

04 Color System..............................

02 Logo.............................................

01 Introduction................................

03 Variations.....................................

07 Stationary.....................................

05 Typography.................................

10 Contact Us...................................

06 merchandising............................

08 Grid Systems...............................

09 Check List...................................

Page 4: BRAND MANUAL - PACcoin | People's Alternative Choice ... · PDF fileBRAND GUIDELINES 04 PAC – Who we are? PacCoin is alternative digital currency. Originally founded in 2013 by William

03 BRAND GUIDELINES

Introduction

01

Page 5: BRAND MANUAL - PACcoin | People's Alternative Choice ... · PDF fileBRAND GUIDELINES 04 PAC – Who we are? PacCoin is alternative digital currency. Originally founded in 2013 by William

BRAND GUIDELINES 04

PAC – Who we are?

PacCoin is alternative digital currency. Originally founded in 2013 by William Corliss as the Pacifica Nation’s of-ficial coin. Almost exactly four years later the Crypto community rebranded and relaunched PacCoin. The coin was launched with a new purpose and direction and supportive resources.The coin now stands for the People’s Alternative Choice coin. The PacCoin network of developers has banded together with the community to bring PacCoin back into the top of the Cryptosphere.

Our commitment!

We are a team of marketers. developers and crypto enthusiasts working together in synergy. We always strive to make PAC the ultimate crypto-currency with multiple real-world purposes. We expect PacCoin to be em-braced by millions of people in the next twenty years.

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05 BRAND GUIDELINES

OUR STORY

One day while trading another coin on Cryptopia, I recognized PacCoin from years ago and was intrigued by the chart pattern and decided to delve a little further into it. I soon found the Bitcointalk.org community that had dust and tumbleweeds with unanswered pleas for somebody to invigorate it. These requests fell upon deaf ears. But I felt like there was energy behind those queries….I could feel it – I think others had the same feelings as well. I quickly found at the end of the thread one of members had posted a link to a PacCoin Discord room. My curiosity kicked in and I entered the room and was quickly was inspired to help.

Now I have a good friend in Portugal – we call him Mr. CryptoPT and he has been a huge asset to the our Pac-Coin relaunch story. Members like him and others that have jumped on-board and rolled up your sleeves to contribute your ideas and solutions. I look forward to providing some of the leadership to grow our community into a viable asset for the wholecryptosphere to envy.

OUR MISSION

Friendly community focus to help new users to cryptocoin use.PacCoin purpose and focused on a foundation of four ‘C’s:

1. Community 2. Choice 3. Content 4. Charity

Build a strong community that is able to provide charitable solutions viacontent, media & alternative choices.

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BRAND GUIDELINES 06

LogoOur logo is very precious to us. We took our time developing our brand so please be nice to it.

02

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07 BRAND GUIDELINES

Our logo was developed to be modern and future-proof, updating our public persona and realizing the design with new techniques. It is a distinctive mark and brand that seeks to present Our Company as a forward-thinking, professional organization.

PRESENTATION

The Prime Version of our Logo.

Our corporate icon

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BRAND GUIDELINES 08

Logo Implementation

Area around the logo shows how close to the edge of printed medium logo can be placed. Empty area around the logo cannot be distributed by any elements in any case. For the primary logo the margin of clear space is measured by the logo icon. No ele-ment, other than our tagline, may encroach on this space.

= Minimun clear space

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09 BRAND GUIDELINES

Minimum Size

Minimum print size is 32 mm wideminimum digital size is 124 pixels wide

To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications.

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BRAND GUIDELINES 10

Logo Usage

01 If you have to...If it’s unavoidable to sit the logo on a color or a photo, use the negative logo.

02 Not rightDo not rotate the logo.

03 Color clashDo not place the logo on the wrong colors.

04 Not goodDo not use the negative logo on backgrounds that are too light or cluttered.

05 No thanksDo not add embellishments like drop-shadows,embossing etc. to the logo.

We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo

Don't rotate the logo

Don't Stretch the logo Don't use drop shadow.

Don't use on other backgrounds.

Don't change the position of the logo.

Don't add any other color to the logo.

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11 BRAND GUIDELINES

VariationsWe want to look good all the time, so take time to con-sider how to apply our logo.

03

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BRAND GUIDELINES 12

The color usage is fairly minimal. The logo will be used in black or white against neutral backgrounds, use the white version for black backgrounds and the black version for white backgrounds and the colored version for white and grey background.

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13 BRAND GUIDELINES

Color System

04

Our colors define our brand. We’re bold, bright and confi-dent. Simple and to the point.

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BRAND GUIDELINES 14

80% - 20%

CMKY - 0, 0, 0, 100RGB - 0, 0, 0

HEX #000000

CMKY - 2, 2, 90, 0RGB - 254, 240, 0

80% - 20%HEX #fef000

CMKY - 2, 2, 90, 0RGB - 254, 240, 0

80% - 20%HEX #fef000

Use Of Color For Printed And Digital MediaColor is an integral part of brand identity. Consistent use of the color palette not only reinforces the cohesiveness of the brand, but also serves as psychological pur-pose by communicating certain feelings to your audience. A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

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15 BRAND GUIDELINES

Typography

05

Typography is the backbone of design, getting it right is paramount.

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BRAND GUIDELINES 16

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*( )

Gotham is the main font for:

- Headings- body text

It’s used to complement the Volte rounded semibold font reserved for logo word mark. The choice of the weight depends on the situation.

GOTHAM

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*( )

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17 BRAND GUIDELINES

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*( )

Volte Rounded

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*( )

Our second corporate font is volte rounded in semibold weght.

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BRAND GUIDELINES 18

Stationary

06

That’s just for starters... here is a few more things

you should know.

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19 BRAND GUIDELINES

BUSINESS CARD

Business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationary demonstrates professionalism and can often attract new clients.

D I M E N S I O N S : 85 mm x 55 mm

PA P E R :350 g/m² glossy white paper

YOUR NAME

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BRAND GUIDELINES 20

LETTERHEAD

Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the right of the top of letter.

D I M E N S I O N S : DIN A4

PA P E R :100 g/m offset white

WWW.PacCoin.net

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21 BRAND GUIDELINES

ENVELOPE

The envelope will be used for all official contact and communication of our company. These are the approved layouts. Other formats are also allowed.

D I M E N S I O N S : DIN lang C5

PA P E R :80g/m² offset white paper

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BRAND GUIDELINES 22

07

MerchandisingSay hello to everyone in the family. If you can’t find it here, we don’t want you to use it.

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23 BRAND GUIDELINES

BILLBOARD

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BRAND GUIDELINES 24

Coffee Mug

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25 BRAND GUIDELINES

Screen/App

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BRAND GUIDELINES 26

08

Grid SystemsUsing a grid system is one way to achieve a level of consis-

tency that would be otherwise extremely difficult to master.

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27 BRAND GUIDELINES

ColumnsU S E O N D I N A 4 A N D L E T T E R F O R M ATThe grid is used as a guide for how to place text, photos and advertisements on the page. The font size that you use should be

proportionate to the grid.

The 12 column grid is always the basic. For special prints, a 6 cloumn grid is also allowed.

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BRAND GUIDELINES 28

For imagesG E N E R A L I N F O R M AT I O N O F T H E C O N T E N T A N D L AYO U T O F E A C H

PA G E

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29 BRAND GUIDELINES

U S E O N D I F F E R E N T D E V I S E SGrid systems are used for creating page layouts through a series of rows and columns that house your content. Here are some exam-ples.

Please follow the rules, to have a consistant visual appearance.

Screen/App

M O R E E X A M P L E S F O R S C R E E N G R I D 1 6 : 9

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09

Check List

BRAND GUIDELINES 30

Best to have a checklist. Then you know that you have done everything right.

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31 BRAND GUIDELINES

01 The LogoOnly use logos that are complete and in an appropriate version, created fromoriginal digital artwork. Please check that you have respected the minimum sizeand exclusion zone requirements.

02 BackgroundsThe logo should not appear on light or cluttered images without being reversed out.

03 GraphicsCheck that any supporting graphics or graphic elements do not marginalize, obscure or overpower Our Company logo.

04 Typography Check that our corporate typefaces have been used appropriately where applicable.

05 DesignBe sure to provide these guidelines to third parties or collaborating partners.

A final thought.If in doubt, take a look back through this document, all the answers are there. We don’t ask for much, just a little love and respect for our branding which is why we think we’ve created a flexible system that won’t stifle your creativity.

Give it your best shot...

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10

Contact Us

BRAND GUIDELINES 32

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A BRAND GUIDELINES

Any questions?Feel free to contact us!!!

WWW.PacCoin.net

[email protected]

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WWW.PacCoin.net