brand manual

A Market Leader inSecurity, Cash Logistics& Facility Management

Group Enterprises

BRAND MANUAL G U I D E L I N E S

Table Of Content

1. Our Legacy 1

2. Brand Identity 2

3. Tone Of Voice 3

4. Logo Specifications 4

5. Brand Colour 5

6. Typography 6

7. Imagery 7

8. Corporate Stationary 9-14

9. Print Ad 15

10. Poster 16

11. E-Sign 17

12. Folder Cover 18

13. Summary 19

Our Legacy

Over the years, we have established ourselves as India’s second largest and Australia’s joint largest security service provider.

We offer a comprehensive suite of security and business support services and with the recent acquisition of the Dusters, we

have become the 4th largest facility management company in India. Our wide network of geographic coverage enables us

to deliver our services in the remotest corners of the world. We are the first security company in India to implement the ISO

9001:2000 standard for all services. Currently, we have a yearly revenue of more than INR.3800Cr coming out from 229

brunches spreading across 10,000+ locations.

OUR LEGACY1

Brand Identity

Every brand requires a unique identity to survive in today’s progressive world. There are endless numbers of organizations

providing similar kinds of services. What makes us unique? We are not new in the segment; our presence is widely spread

across all the states in India and Australia. This guideline is a reflection of our unique brand identity that differentiates our

capabilities from those of our competitors. The purpose of this guideline is to provide with set of rules through which we

establish our brand’s identity be it any kind of communication, internal or external.

BRAND IDENTITY2

LOGO

Logo Specifications

SIS logo with tagline should be used in all kinds of communications,

be it external or internal. It should be located in a prominent place

and cannot be altered by a standard typeface. The original artwork

should be used for any reproduction purposes and should never be

recreated, distorted, or redrawn without permission from the

higher authority. Also, use ‘Nirmala’ as a typeface.

Logo Measurement

Please use the logo shown as on the right hand side. If the length of

SIS is x, then Group enterprises should be 1/2x followed by the

tagline- A market leader in Security, Cash Logistics and Facility

Management (1/3x). The space between SIS Group Enterprises and

the tagline band should be 1/8x.

3.25 in

1.4527 in0.1117 in

5.25 in

1.125 in

2 in

0.625 in

1 in

1.75 in

2.5 in


Group Enterprises


Group Enterprises


Group Enterprises


Group Enterprises

0.0613 in0.7395 in

0.0919 in1.1168 in

2.3573 in 0.2113 in

3

GENERAL LOGO RULES4

BACKGROUND PATTERNSCare should be taken when using the SIS logo on top of

an image or background pattern. Ensure that the

background provides sufficient contrast and that it does

not contain distracting patterns that impede legibility.

INTEGRITYOF PROPORTIONSThe logo should always appear in its original

proportions. It should never be skewed, squashed or

stretched out of shape.


Group Enterprises


Group Enterprises

1


Group Enterprises

2


Group Enterprises


Group Enterprises

3

Acceptable Not Acceptable

Do not skew or rotate the logo

Insu�cient contrast between the logo and the background

Do not squash or stretch the logo

BRAND COLOR

C 24.22M 87.11Y 73.44K 14.45

R 170G 62B 66#AA3E41

C 0M 93.26Y 75.45K 0

R 239G 54B 66#EF3642

C 61.33M 53.52Y 50.78K 23.05

R 97G 97B 99#231F20

#AB3F43

#B8625B

#F2675D

Primary Colours

Color Shades

MaroonComfort HonestSincereSafe Protective

REDEmpowering Passionate Attractive

GREYComposed Balanced Determined

5

FONT

Typography

We have selected the following typography since it gives us a

distinctive visual style that goes well with our brand message. The

primary typeface is ‘Aleo’ and it should be consistently used in all

other communications.

Use Aleo bold for headlines

Use Aleo regular for body texts

Aleo BoldAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

Aleo Regular

Aleo Light

6

IMAGERY

Imagery

A picture is worth a thousand words. Our audience can get the right

message from an image with minimal explanation. Photography is

an integral part of our identity and can be used to deliver our

business messages with a high recall-value.

People as backgrounds

Our services are people oriented. It is mandatory for us to use images of people in our creatives. There is a greater sense of personalized brand message being portrayed when images of people are used in our collateral.

Graphical Representation

Numbers and statistics are important when we are showcasing something like our annual report. Nothing can portray it better than some well-defined infographic.

Theme based backgrounds

Theme based backgrounds are pretty much requirement specific. For example, we can select a particular theme when we are showcasing a success story with any of our partners.

7

TONE OF VOICE

Tone Of Voice

We believe in delivering a perceptible corporate voice in all our communications. Although, it should be easily

distinguishable from our competitors.

Mediums of Communication Formal Informal Friendly

Internal Communication

Print Advertisements

Corporate Brochure

Success Story/White Paper

Social media

Intranet

Posters/ Hoardings

Examples Respected Sir/ Madam Hello There Hi

8

CORPORATE STATIONARY9

LETTER HEAD DESIGN

11 in

ch.

3.25 in

1.125 in

8.5 in


Group Enterprises

11 in

ch.


Group Enterprises

Dear Sir,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam eu mi in semper. Etiam condimentum ex vitae libero vestibulum gravida. Ut sed efficitur neque. Phasellus porta laoreet ligula, vitae bibendum urna laoreet id. Duis sed vehicula erat. Nam viverra nec mauris sed vestibulum. Sed interdum felis non facilisis placerat. Cras non vulputate est, in molestie odio.

Praesent sollicitudin urna eget urna consequat malesuada. Donec accumsan neque quis pretium ornare. Donec tincidunt urna ut quam elementum, vel vestibulum libero posuere. Nullam pulvinar nulla eu eros tincidunt malesuada eget ut enim. Suspendisse efficitur diam libero, non aliquam ipsum iaculis eleifend. Phasellus elementum nisi ut ipsum tincidunt, a egestas quam facilisis. Vestibulum fringilla mauris eu egestas eleifend. Quisque vel lorem ut justo vulputate maximus venenatis et nulla. Suspendisse semper tellus dui, et eleifend mi condimentum vitae. Phasellus vel pretium lorem. Aenean vel massa eget leo tristique pellentesque et in mauris. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed et pretium elit. Nunc dignissim purus justo, eu semper mauris condimentum nec.

Duis egestas egestas ex, eu porttitor ex rutrum in. In rhoncus mi id facilisis aliquet. Sed et pretium nisl. Nulla lectus tellus, mattis quis mauris eget, dictum suscipit lacus. Suspendisse sodales tellus ut ante blandit molestie. Proin rhoncus scelerisque elit scelerisque rutrum. Nulla placerat enim vitae gravida blandit. Nullam ultricies eros vulputate sem placerat vestibulum.

Quisque semper nibh eu pharetra tempus. Donec elementum erat nulla, nec tincidunt nibh cursus eu. Mauris ullamcorper neque in sagittis lacinia. Ut malesuada quam arcu, in euismod nisl luctus in. Donec id massa risus. Vestibulum tellus lacus, laoreet imperdiet nunc eu, finibus consequat tortor. Sed varius vestibulum lacus nec commodo. Cras posuere leo lectus, eget cursus nibh vehicula et. Aliquam ultricies nulla pellentesque justo rhoncus luctus quis ac ipsum. Donec eget justo vel elit consequat semper et vitae justo. Etiam nec pretium ante, ac luctus sem. Nullam sed tellus vel dolor aliquam condimentum.

Quisque semper nibh eu pharetra tempus. Donec elementum erat nulla, nec tincidunt nibh cursus eu. Mauris ullamcorper neque in sagittis lacinia. Ut malesuada quam arcu, in euismod nisl luctus in. Donec id massa risus. Vestibulum tellus lacus, laoreet imperdiet nunc eu, finibus consequat tortor. Sed varius vestibulum lacus nec commodo. Cras posuere leo lectus, eget cursus nibh vehicula et. Aliquam ultricies nulla pellentesque justo rhoncus luctus quis ac ipsum. Donec eget justo vel elit consequat semper et vitae justo. Etiam nec pretium ante, ac luctus sem. Nullam sed tellus vel dolor aliquam condimentum.

CORPORATE CENTRESIS Group Enterprises

A – 28 & 29, Okhla Industrial Area

Phase – I, New Delhi -110 020, India

Tel:+91-11-46464444/4646555

ADMINISTRATIVE OFFICESIS India Ltd.

Nishat Regency, Fraser Road,

Patna, Bihar, 800001

Phone – 0612-3257529 / 26-30, 3299918

Size : 21.59cm x 27.94 cm

Graphic Area : 21.59 cm x 7cm

Font Size : 10pt

Logo Size : 5.2035 cm x 1.75cm

10

LETTER ENVELOPE COVER

11 in

ch.

8.5 in


Group Enterprises Size : 21.59cm x 27.94cm

Graphic Area : 12.8 cm x 14.7cm

Logo Size : 8.255cm x 2.8575cm

11

ENVELOPE SMALL


Group Enterprises

Size : 24.13cm x 11.43cm

Graphic Area : 10cm x 11.43cm


12

BUSINESS CARD

YOUR NAMEYour Designation

+91 000 000 0000, +91 000 000 0000

www.url.com

#00, street name, city, stateCountry 000000


Group Enterprises

YOUR NAMEYour Designation

+91 000 000 0000, +91 000 000 0000

www.url.com

#00, street name, city, stateCountry 000000


Group Enterprises

3.5 in

2 in

Size : 8.89 cm x 5.08 cm

Font name : Aleo Bold, Regular

Font Size : For Name 10pt For Details 7pt

Logo Size : 2.54cm x 0.8382

13

CD COVER14

PRINT AD

3.5 in

The Best Security for your OfficeWith operations across India and Australia with over 1,36,000+ employees, the SIS Group provides security solutions and business support services to a wide range of customers spread across India and Australia. The Group’s overarching objective is to provide customer a favourable operating environment in which to conduct their business.

www.sisindia.com

Fastest GrowingSecurity ServicesBusiness In India


Group Enterprises

7.45

inIll

ustr

atio

n Ar

ea

1 in

Size : 21cm x 29.7cm


Heading : 26PtBody Copy : 12Pt


15

POSTER

3.5 in

www.sisindia.com



Group Enterprises

16



Heading : 26PtBody Copy : 12Pt


E-SIGN

3.5 in

Lorem Ipsum dolor sit amethoncus luctus quis ac ipsum. Donec eget justo vel elit consequat semper et vitae justo. Etiam nec pretium ante, ac luctus sem. Nullam sed condimentum.

KNOW MORE

3.5 in

KNOW MORE

Fastest Growing Security ServicesBusiness In India.


Group Enterprises

Size : 28.93 cm x 7.05cm



17

FOLDER COVER

3.5 in



Group Enterprises

www.sisindia.com



Heading : 28Pt


18

Summary

All our communication collaterals should strictly be carried out by following

the rules and guidelines. Whether it’s literature or digital, the brand message

should be distinctive and consistent. In the end, a brand’s success story

depends on its communication strategy.

SUMMARY19

Thank you

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