brand management (powdered fruit juice category in the philippines)

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Garceron, Jiecel Luzaran, Xelina Diane Mapoy, Rey Ann Marcelino, Krisel Mosteiro, Denise Ramos, Chrzel Salvador, Jocel

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Page 1: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

Garceron, Jiecel

Luzaran, Xelina Diane

Mapoy, Rey Ann

Marcelino, Krisel

Mosteiro, Denise

Ramos, Chrzel

Salvador, Jocel

Page 2: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

powdered juice

drink

Page 3: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)
Page 4: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

available powdered juice brands

Page 5: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

Observe

WAYS TO IDENTIFY MARKET SHARE RANKING

Product displacement

consumer behavior

Page 6: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

powdered juice section

Page 7: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)
Page 8: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

displacement product

dictates

Page 9: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

Factors considered

before buying

Page 10: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)
Page 11: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

packaging

sizes

pricing

varieties (flavors)

Page 12: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

Flavors

Page 13: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

Sizes Packaging

Page 14: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

Prices

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psychological practical

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Practical

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Page 23: BRAND MANAGEMENT (POWDERED FRUIT JUICE CATEGORY IN THE PHILIPPINES)

Psychological

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Other Brands

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