Brand IdentIty Summarylogo

Stacked Logo Linear Logo

this is our primary identity element, correct and consistent use and application of the logo is the foundation of consistency. Logos can be found in the shared communications folder.

taglineHealing Children. Empowering Youth. Strengthening Families.Our tagline is an organizational call to action, supporting our brand promise/mission of improving the lives of children and the description of our services.

color paletteColor is a graphic element that supports design consistency and creates an emotional resonance for our communications.

fonts

GeorgiaABCDEFG abcdefg 1234567ABCDEFG abcdefg 1234567ABCDEFG abcdefg 1234567

ArialABCDEFG abcdefg 1234567ABCDEFG abcdefg 1234567ABCDEFG abcdefg 1234567

arial and Georgia typefaces have been selected to be used in all communications - internally and externally.

The Comic Sans typeface is no longer to be used on any materials.

PersonalityRelaxed, compassionate, timeless yet innovative, supportive, inspirational, accepting

MissionTo improve the lives of children through partnerships with families and communities because every boy and girl deserves to grow up safe, nurtured and loved.

VisionAt the Center for Children & Families, Inc. (CCFI), we work toward giving all children the relational building blocks they need to grow into healthy adults and believe that every child deserves the opportunity to achieve his or her full potential. Our vision is a community where children are nurtured and safe, youth are empowered and families are strong.

#CMYK

RGB

5ea7dea60.22.0.0

94.167.222

87c98649.0.60.0

135.201.139

0e6ea390.53.15.114.110.163

ace0f030.0.5.0

189.227.238

PANTONE2995 C

#00a4e4CMYK

73.19.0.0RGB

0.164.224

LOGO BLUE

Content/Body Copy 10-12 pt font Headlines 14pt+

aa66ff51.65.0.0

170.102.255

#CMYK

RGB

ffb1400.35.84.0

255.177.64

f3d0765.17.64.0

243.208.118

6beeb337.0.41.0

155.238.179

e840363.90.83.0232.64.59

ff7d81255.125.129

0.65.37.0

8082850.0.0.60

128.130.133

PRIm

ARy

SeCO

ndar

y