brand identity style guide - clark universitywhite logo must appear on a minimum 50% black...

BRAND IDENTITY

STYLE GUIDE

For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])

Adopti ng a Refreshed Fiat Lux Seal

“wordmark”

The new Clark University logo

“seal”


New Clark Logo

PLACEMENT: Use logo on the front cover of all printed promotional materials intended for external audiences.For all printed materials intended for internal audiences, place logo on the front or back cover.

The new Clark University logo: horizontal orientation with tagline


Horizontal and Verti cal Orientati ons


Sub-branded Insti tutes and Schools


Approved Logo Colors

Specifying Clark Colors

White Logo must appear on a minimum 50% black background

Red Black White

Printing

cmyk mix0-100-90-3

50% black tint

Foil Stamping

Infi nity PG450

PMS 186

HC Matte

Web

#cc0000204 - 0 - 0

#939598147-149-152


Approved Seal Colors

Red Black Black 2 White

LARGE

SMALLWhite Logo must appear on a minimum

50% black background (shown here)


S T R A S S L E R C E N T E R F O R H O L O C A U S T A N D G E N O C I D E S T U D I E S

Parameters for Clear Space

At any given size, the full height of the letter “I” in “UNIVERSITY” (or the half height of the letter “I” as indicated below) represents the “clear space” needed around the logo, or college or institute name.The red outside dotted lines in these examples show the “clear space” required. Text, photography, etc. should not be placed any closer to the logo


Standard and Specialty Logo SizesFor standard widths, from 2” �to �3.5”For standard widths, from 3.5” and above

CL

AR

KUNIVER

SITY

M

DCCCLXXXV

II

✦

✦

5/8” 1”5/8”3/4”

Use Small logos (specifi ed with “SM” in fi le name)

Use Large logos (specifi ed with “LG” in fi le name)

When small spaces don’t allow for use of the logo, the wordmark or seal maybe used by itself. �(See minimum size requirements below)

CU_Vert_Blk1_SM-v4.01.epsCU-Blk1-SM-v4.epsCU_Name.epsCU-Red-60-75-SM-v4.01.eps

CU-Vert-Red-60-75-SM-v4.01.eps

CU-Horiz-Red-60-75-SM-v4.01.eps

CU-Horiz-Red-60-75-LG-v4-01.eps

CU-Vert-Red-60-75-LG-v4-01.eps

For specialty widths, from �5/8” �to �2”


Logo Don’ts

Logos are ONLY to be used as specifi ed in this guide. Below are some examples of what NOT to do.

✦

✦

M

DCCC L X X XVII

C H A L L E N G E C O N V E N T I O N. C H A N G E O U R W O R L D.

Do not alter the size, color(s)or orientation between the University name and seal.

Do not add names or create logos for your department or institute.

Do not use the outdated University Seal.

Do not stretch or distort the logo.

Do not use a white block on top of a coloredbackground.


Approved Fonts

Whitney LightABCDEFGHIJKLMNOabcdefghijklmnopqrs

Light ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Whitney BookABCDEFGHIJKLMNOabcdefghijklmnopqrs

Book ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Whitney MediumABCDEFGHIJKLMNOabcdefghijklmnopqrs

Medium ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Whitney SemiboldABCDEFGHIJKLMNOabcdefghijklmnopqrs

Semibold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Whitney BoldABCDEFGHIJKLMNOabcdefghijklmnopqrs

Bold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Whitney BlackABCDEFGHIJKLMNOabcdefghijklmnopqrs

Black ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Minion RegularABCDEFGHIJKLMNOabcdefghijklmnopqrs

Regular ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Minion MediumABCDEFGHIJKLMNOabcdefghijklmnopqrs

Medium ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Minion SemiboldABCDEFGHIJKLMNOabcdefghijklmnopqrs

Semibold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Minion BoldABCDEFGHIJKLMNOabcdefghijklmnopqrs

Bold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs

Whitney Minion


Simplifi ed Logo for Embroidery

T H R E A D C O L O R S F O RE M B R O I D E R Y

S I Z I N G F O R E M B R O I D E R Y( M I N I M U M )

2” minimum

3.25” minimum

3” minimum

Red and Black (on white apparel)

Red and White (on red apparel)

Red and White (on black apparel)

Thread Colors

#�1839

Red

#�1001

White

Contact University Marketing and Communications for o� cial embroidery logo art.


Embroidery Apparel Color Requirements

A P P A R E L C O L O R S F O R E M B R O I D E R YThe Clark Universitylogo should only be embroidered on black, red, white or gray apparel or accessories.

On Black apparel

On Light Gray apparel

On Red apparel

On White apparel On Dark Gray apparel Not acceptable

Not acceptable


Paper Stati onery

C H A L L E N G E C O N V E N T I O N . C H A N G E O U R W O R L D .

Name of Your School, Your Institute orYour DepartmentYour Address – fi rst lineYour Address – second line508-793-XXXX Your Phone508-793-XXXX Your [email protected]

Your NameYour Title – fi rst line with additionalSecond line – if neededThird line – if neededFourth line – if needed

S A M P L E PA P E R

STATIONERY

WITH PERSONALIZATION

Individual personalizationYour Name: First, Middle, LastTitle, line oneTitle, line two

Department personalization

Name of Your DepartmentYour Address • Your City, State and Zip Code USA • Your Phone Number • Your Fax Number • clarku.edu/yourDepartment • [email protected]


Electronic Stati onery (Microsoft Word)

Your Name: First, Middle, LastTitle, line oneTitle, line two

C H A L L E N G E C O N V E N T I O N .C H A N G E O U R W O R L D .

Name of Your DepartmentYour Address • Your City, State and Zip Code USA • Your Phone Number • Your Fax Number • clarku.edu/yourDepartment • [email protected]

S A M P L E E L E C T R O N I C

MEMO or LETTERHEAD

WITH PERSONALIZATION


Two-color printingwith personalized return address

Envelopes

Name of Your Department950 Main StreetWorcester MA 01610-1477 USA

S A M P L E

ENVELOPES – GENERIC OR

PERSONALIZED

One-color printing(less expensive)with generic return address

950 Main Street • Worcester MA 01610-1477


Paper Guidelines

For Digital Printing

Brand Intended Use Paper Weight

Accent Smooth (at Alpha Graphics). . . . . . . . . . . . . . . . Single cards, postcards, announcements . . . . . . . . . . . . #100 or #120 CoverCougar Smooth (at Curry Printing) . . . . . . . . . . . . . . . . . Folded invitations or note cards . . . . . . . . . . . . . . . . . . . . #80 or 100 Cover Posters and Flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 or 100 Text Brochures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #65 Cover

For O� set Printing

Brand Intended Use Paper Weight

Finch Fine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8 panel brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #65 Cover(uncoated) Saddle-stitched booklets . . . . . . . . . . . . . . . . . . . . . . . . . . #70 or #80 Cover and Text Pocket folders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #120 to #130 Cover Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 to 100 Text Direct mail pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 Cover

Utopia 2XG Matte . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Direct mail pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 Cover(coated)

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