brand identity style guide - clark university · for brand identity guideline uestions: please...
TRANSCRIPT
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Retiring the Old Clark University Logo…
“wordmark”
The old Clark University logo
“shield”
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
… and Retiring ALL ITERATIONS
C L A R K U N I V E R S I T YStrassler Center for Holocaustand Genocide Studies
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Adopting a Refreshed Fiat Lux Seal
“wordmark”
The new Clark University logo
“seal”
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
New, Preferred Clark Logo
PLACEMENT: Use logo on the front cover of all printed promotional materials intended for external audiences.For all printed materials intended for internal audiences, place logo on the front or back cover.
The new preferred Clark University logo: horizontal orientation with tagline
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Horizontal and Vertical Orientations
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Sub-branded Institutes and Schools
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Approved Logo Colors
Specifying Clark Colors
White Logo must appear on a minimum 50% black background
Red Black White
Printing
cmyk mix0-100-90-3
50% black tint
Foil Stamping
Infinity PG450
PMS 186
HC Matte
Web
#cc0000204 - 0 - 0
#939598147-149-152
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Approved Seal Colors
Red Black Black 2 White
LARGE
SMALLWhite Logo must appear on a minimum
50% black background (shown here)
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
S T R A S S L E R C E N T E R F O R H O L O C A U S T A N D G E N O C I D E S T U D I E S
Parameters for Clear Space
At any given size, the full height of the letter “I” in “UNIVERSITY” (or the half height of the letter “I” as indicated below) represents the “clear space” needed around the logo, or college or institute name.The red outside dotted lines in these examples show the “clear space” required. Text, photography, etc. should not be placed any closer to the logo
S T R A S S L E R C E N T E R F O R H O L O C A U S T A N D
G E N O C I D E S T U D I E S
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Standard and Specialty Logo SizesFor standard widths, from 2” to 3.5”For standard widths, from 3.5” and above
CL
AR
KUNIVER
SITY
M
DCCCLXXXV
II
✦
✦
5/8” 1”5/8”3/4”
Use Small logos (specified with “SM” in file name)
Use Large logos (specified with “LG” in file name)
When small spaces don’t allow for use of the logo, the wordmark or seal maybe used by itself. (See minimum size requirements below)
CU_Vert_Blk1_SM-v4.epsCU-Blk1-SM-v4.epsCU_Name.epsCU-Red-60-75-SM-v4.eps
CU-Vert-Red-60-75-SM-v4.eps
CU-Horiz-Red-60-75-SM-v4.eps
CU-Horiz-Red-60-75-LG-v4.eps
CU-Vert-Red-60-75-LG-v4.eps
For specialty widths, from 5/8” to 2”
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Logo Don’ts
Logos are ONLY to be used as specified in this guide. Below are some examples of what NOT to do.
✦
✦
M
DCCC L X X XVII
C H A L L E N G E C O N V E N T I O N. C H A N G E O U R W O R L D.
Do not alter the size, color(s)or orientation between the University name and seal.
Do not add names or create logos for your department or institute.
Do not use the outdated University Seal.
Do not stretch or distort the logo.
Do not use a white block on top of a coloredbackground.
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Color Palette for the Web
102-153-204#6699cc
153-204-255#99ccff
51-102-153#336699
255-204-51#ffcc33
204-153-102#cc9966
135-36-52#872434
204-204-51#cccc33
255-255-204#ffffcc
51-102-51#336633
255-153-51#ff9933
255-204-104#ffcc66
255-153-0#ff9900
Accent
Tints, Light
Tints, Dark
P R I M A R Y C O LO R S
88-88-88#585858
80% Black
147-149-152#939598
50% Black
202-202-200#cacac8
25% Black
243-243-244#f3f3f4
5% Black
204-0-0#cc0000
255-51-51#ff3333
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Color Palette for Print
P R I M A R Y C O LO R S
S P E C I A LT Y / F O R M A L
Black 50% tintBlack 50% tint
PMS 8050PMS 8050
Bronze Metallic
PMS 659PMS 659
PMS 283PMS 283
PMS 647PMS 647
PMS 142PMS 142
PMS 728PMS 728
PMS 202PMS 202
PMS Cool Gray 3PMS Cool Gray 3
PMS 8001PMS 8001
Silver Metallic
PMS 390PMS 390
PMS 614PMS 614
PMS 555PMS 555
PMS 715PMS 715
PMS 7499PMS 7499
PMS 716PMS 716
Accent
Tints, Light
Tints, Dark
PMS 186PMS 186
0-100-90-30-100-90-3
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Approved Fonts
Whitney LightABCDEFGHIJKLMNOabcdefghijklmnopqrs
Light ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney BookABCDEFGHIJKLMNOabcdefghijklmnopqrs
Book ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney MediumABCDEFGHIJKLMNOabcdefghijklmnopqrs
Medium ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney SemiboldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Semibold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney BoldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Bold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney BlackABCDEFGHIJKLMNOabcdefghijklmnopqrs
Black ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion RegularABCDEFGHIJKLMNOabcdefghijklmnopqrs
Regular ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion MediumABCDEFGHIJKLMNOabcdefghijklmnopqrs
Medium ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion SemiboldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Semibold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion BoldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Bold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney Minion
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Electronic Stationery (Microsoft Word)
Name of your DepartmentYour Address • Your City, State and Zip Code USA • Your Phone Number • Your Fax Number • clarku.edu/yourDepartment • [email protected]
S A M P L E E L E C T R O N I C
MEMO or LETTERHEAD
WITH PERSONALIZATION
C H A L L E N G E C O N V E N T I O N . C H A N G E O U r W O r L D .
your Name HereYour Title HereYour Department Here
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Printed Stationery
C H A L L E N G E C O N V E N T I O N . C H A N G E O U R W O R L D .
Name of your School, your Institute or your DepartmentYour Address – first lineYour Address – second line508-793-XXXX Your Phone508-793-XXXX Your [email protected]
your NameYour Title – first line with additionalSecond line – if neededThird line – if neededFourth line – if needed
S A M P L E PA P E R
STATIONERY
WITH PERSONALIZATION
Individual personalizationyour Name: First, Middle, LastTitle, line oneTitle, line two
Department personalization
Name of your DepartmentYour Address • Your City, State and Zip Code USA • Your Phone Number • Your Fax Number • clarku.edu/yourDepartment • [email protected]
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Two-color printingwith personalized return address
Printed Envelopes
Name of your Department950 Main StreetWorcester MA 01610-1477 USA
S A M P L E
ENVELOPES – GENERIC OR
PERSONALIZED
One-color printing(less expensive)with generic return address
950 Main Street • Worcester MA 01610-1477
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Paper Guidelines
For Digital Printing
Brand Intended Use Paper Weight
Accent Smooth (at Alpha Graphics). . . . . . . . . . . . . . . . Single cards, postcards, announcements . . . . . . . . . . . . #100 or #120 CoverCougar Smooth (at Curry Printing) . . . . . . . . . . . . . . . . . Folded invitations or note cards . . . . . . . . . . . . . . . . . . . . #80 or 100 Cover Posters and Flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 or 100 Text Brochures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #65 Cover
For Offset Printing
Brand Intended Use Paper Weight
Finch Fine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8 panel brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #65 Cover(uncoated) Saddle-stitched booklets . . . . . . . . . . . . . . . . . . . . . . . . . . #70 or #80 Cover and Text Pocket folders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #120 to #130 Cover Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 to 100 Text Direct mail pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 Cover
Utopia 2XG Matte . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Direct mail pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 Cover(coated)