brand identity principles - meggittsensing.com · brand identity principles 2.0 01 contact us at:...

BRAND IDENTITY PRINCIPLESVersion 2.0March 2019

Introduction

Our brand defines us. It creates a sense of belonging and builds unity and trust. It ensures we stand out in the marketplace and strengthens our customers’ core belief that we can consistently fulfil and exceed their expectation for innovative, reliable solutions around the world. Our visual identity needs to reflect this promise at every touchpoint, everywhere we operate.

Please read these guidelines carefully as they contain detailed information on how to apply the design elements to ensure that together we create a unique and flexible visual identity that is distinctly ours and clearly differentiates us from our competition.

Brand Identity Principles 2.0 01

Contact us at:[email protected]

Use these principles as a guide for each and every element of our brand.


Overview 03-08

Logo 09-16

Typography 17-18

Colour 19-20

Graphic devices 21-26

Photography 27-34

Applications 35-70

Contact 71

Contents

Brand Identity Principles 2.0

Overview

(EXCELLENCE) at all timesUnderstanding our vision and brand values clearly illustrates what drives our business.

03


OverviewOur vision

OverviewLogoTypographyColourGraphic devicesPhotographyApplicationsContact

To FlyExpertise relied upon by customers to enable safe and cost-effective flight.

To PowerProducts and services which enable customers to operate critical infrastructure reliably and without disruption.

To LiveInnovative technologies which make the world more secure.

Our people deliver solutions for the most challenging environments in ways others can’t. Our technology, products and services are relied upon by customers worldwide. Our customers trust us to enhance lives and enable safe, cost-effective flight, power and defence systems.

Our vision statement marks a significant shift in the value we place not just on what we do, but why and how we do it. This vision statement underlines all the things Meggitt does every day to enhance people’s lives and enable extraordinary things to happen. It builds our shared sense of purpose and our emotional connection to what we do.


OverviewOur values


Our shared values strengthen our sense of belonging, support our vision and enable us to become a truly world-class engineering and technology business. Our people are the driving force behind our progress and our onward journey of success. It's by living our values and embracing our high-performance culture that we will meet the demands of our customers and partners.

TeamworkWe will act as a global team.

IntegrityWe will act with integrity.

ExcellenceWe will strive for performance excellence.


OverviewOur tone of voice


Our verbal identity is just as vital a part of how we connect with people as our visual identity. It's how we enforce our brand values of teamwork, integrity and excellence. It's how we inspire those around us.

The world of Meggitt is built around a powerful narrative, our people and our solutions are what differentiate us. How we tell this story in a compelling and consistent fashion around the world, across multiple channels, is so important. The words we use need to empower, inspire, build trust, credibility and relationships.

Our choice of language must illustrate our integrity and our commitment. The words we use are crucial. They should demonstrate one voice, wherever we operate, giving our audience confidence in our ability to deliver market-focused, integrated solutions that can be relied upon.

Our tone of voice should reflect the pride we feel in being part of a world-class, innovative, global organisation. We should be genuine in our claims and proud without being boastful. We should articulate our vision with ambition, but without arrogance, and communicate with confidence, but without being complacent.

We should speak plainly and authentically, avoiding jargon. And our communications should reflect our inclusive culture, referring to Meggitt and our colleagues as “we” and “our” instead of “its”.

To truly live our values and deliver on our vision, whenever we promise something, no matter how small, we must deliver. Whether written or verbal, our commitments must be achievable.

Brand toolkit version 2.0 07Brand Identity Principles 2.0

Brand elements

Understanding our smart brand elements To achieve a consistent look and feel across all our communications it's important to understand each element of our brand identity and how to use it. Our visual identity is built around a distinctive colour scheme that differentiates our brand. It includes "hero words" that frame our value proposition, and dynamic photography connecting our technology with the people who make it and the applications in which it's used. All of these elements and more are discussed within these brand principles.

07

Brand toolkit version 2.0 08

Brand elementsThe building blocks of our brand

Each of our brand elements plays a specific role in building our brand. Colour brings vibrancy and distinctiveness.

Our primary typeface, Avenir, adds a soft and uniformed feel. Our photography presents us as a service that is in touch with the lives of real people, captured in an authentic and innovative way. The structured and controlled layout consistent in all our literature gives a sense of order and presents a clear hierarchy of information.


Avenirabcdefghijklmnopqrstuvwxyz0123456789

Primary logoSee page 09

Typographic deviceSee page 22

Tone of voiceSee page 06

PhotographySee page 27

Colour paletteSee page 19

TypographySee page 17

08


LogoOur logo


Our logoWe have one logo, and it should be used on all branded applications. Against light backgrounds it uses our core charcoal colour at 100%.

A

A

PANTONE 432CCMYK 65/43/26/78R51/G63/B72HEX 333F48


LogoOur logo versionsTo make sure our logo is visible at all times we have two versions to allow for any application.

Mono version White-out version


Mono versionThe mono version of our logo shown below is our primary option. Against darker backgrounds we also have a white-out version.

White-out versionThis logo option is for use on dark colour backgrounds and dark imagery.

A

BA

B


LogoOur logo rulesTo protect our logo there are rules that control its minimum size and determine a fixed exclusion zone (the minimum clear space around the logo on all sides).

Minimum exclusion zone Minimum logo sizes

For print – 20mm For digital – 100px


Minimum exclusion zoneWe have defined an exclusion zone that prevents other graphic elements and page margins getting too close to our logo.

Minimum logo sizesTo make sure our logo can always be read, we have outlined the following minimum sizes. The logo must not be any smaller than 20mm wide for print and 100px wide for digital.

A

A B

B


Logo Applying our logo consistentlyIt's important that we apply our logo consistently across our business. To do this we have set a standard size for the logo on all documents A3 (Tabloid) and under.

45mm

KEY NOTETHE FOLLOWING SHOWS THE LOGO ON "A" SIZE DOCUMENTS UP-TO A3 (TABLOID). WHEN CREATING OTHER LARGER APPLICATIONS THE LOGO SHOULD BE SCALED TO SIT COMFORTABLY WITHIN THE DESIGN (USE THE A3/ TABLOID DOCUMENT AS A SIZE GUIDE).


Consistent logo sizingBy setting the logo to 45mm in width this will help all applications look consistent when viewed as a set and will help third parties when creating any application.

A

A

Half Letter

Letter

Letter

Tabloid


LogoMisuse


Logo misuseThe following are examples of what not to do with our logo. It's important we follow this guide to ensure we are always using our logo in the correct way.

Do not stretch the logo Do not change any elements of the logo Do not tint the logo

Do not change the logo colours Do not place the dark logo on dark colours Do not change the logo font


We have a powerful vision statement that embodies who we are and what we do. We have created a distinctive wordmark for use with our logo.

Mono version White-out version

LogoIncorporating our vision wordmark


Using the vision wordmarkOur vision wordmark is designed to work alongside our logo and is a consistent element that should never be re-drawn. We have two versions to allow us flexibility.

A

BA

B

KEY NOTEYOU SHOULD NEVER TRY TO RE-CREATE THE STATEMENT OR CHANGE ITS ALIGNMENT. IT SHOULD ALWAYS BE USED AS SUPPLIED.


Logo Positioning our logo

Choosing the logo positionThere are four corners to choose from when positioning the logo on any application. The position chosen largely depends on what else is on the page. Photography and any background image can dictate the corner the logo will be positioned in. The logo can also be positioned top middle when no corners are available on the page. This option should be used sparingly.

In most cases we recommend the logo to be used top right as the primary option.

Choosing the logo positionOverviewLogoTypographyColourGraphic devicesPhotographyApplicationsContact

A

B

BA


Applying the vision markThe vision wordmark has a fixed vertical and horizontal relationship with the logo and is always alignedas demonstrated here.

The optimum size for the vision wordmark when using it alongside the logo is to match the logo width so they balance proportionately.

If you are centering the logo at the top of your document or artwork then the vision wordmark can only be used at the bottom of the page and not top left or right.

Applying the vision wordmark Centering the logo and vision wordmarkA B

B

Logo Positioning the vision wordmark with our logo


A


TypographyPrimary typeface Avenir is our primary typeface on externally produced communications. It's a licensed font. For internal documents, such as MS Word and PowerPoint, we use Century Gothic. When using Avenir please only use the prescribed weights.

Avenirabcdefghijklmnopqrstuvwxyz0123456789?!@£$/–%&*

We use the following weights:

Avenir bookAvenir book (italic)Avenir mediumAvenir medium (italic)Avenir blackAvenir black (italic)


Primary typefaceOur primary typeface Avenir is used for all typographic levels, from body copy to headline messaging.

A

A


TypographyDigital fontsFor applications where our primary font is not available (e.g. in MS Word and PowerPoint or digital applications), the following fonts should be used as a substitute.

abcdefghi jk lm nopqrs tuvwxyz 0123456789?!@£$/–%&*

abcdefghi jk lm nopqrstuvwxyz 0123456789?!@£$/–%&*

Century Gothic

Arial


Digital lead fontCentury Gothic should be used as our lead font to replace Avenir when Avenir is not available. All the same rules and weights for Avenir apply to Century Gothic too.

Digital secondary fontTo support our digital lead font we have Arial. Arial should be used as body copy only and never as a headline font.


ColourPrimary palette


CMYK 4/2/4/8R217/G217/B214HEX D9D9D6

Spotlight green

50%

25%

Charcoal

50%

25%

Light grey

50%

25%

Dark green

50%

25%

AA

Light grey(COOL GREY 1C)Our light grey should be used to give texture to backgrounds and pull out boxes within the collateral you are creating. We should never use it for text and copy.

Using white and charcoal Please note that white should be considered an important colour within the palette. Use of white space within design layouts and the use of the mark against white backgrounds contribute to the feeling of a bright, open and contemporary identity. Charcoal can also work the same way but should be used more sparingly.

CMYK 62/1/100/25R101/G141/B27HEX 658D1B

Spotlight green (PANTONE 382C)The Meggitt spotlight green is our defining colour. It’s both a guiding light and a spotlight that shows us what really matters. It highlights the importance of what we do. It's an accent colour and should not be used as a block colour.

Dark green (PANTONE 370C)Our dark green has been designed to support our spotlight green and should only be used as a header or sub header to improve text legibility against lighter backgrounds.

Charcoal(PANTONE 432C)We use charcoal for body copy and all our logo elements and vision statement. It's designed to be warmer than black and work alongside our greens.

CMYK 65/43/26/78R51/G63/B72HEX 333F48

CMYK 28/0/100/0R196/G214/B0HEX C4D600

Using our greens When using our greens alongside white or charcoal we should use them as accent colours. They are designed to highlight and draw attention to key parts of layouts but not dominate the page. The darker green is always secondary to the spotlight green (as shown above).

Colour tints (50% and 25%) We can tint our colours if needed for lower level applications such as charts and graphs. We have limited this to two tints only to be sure the tints will work side by side.


ColourSupporting coloursSpotlight orange and teal, our supporting colours, are secondary to the primary palette. They should be used when another level of colour is needed to highlight content within applications.


50%

25%

50%

25%

Spotlight orange Spotlight tealUsing orange and tealThe chart above shows the desired colour ratio for any piece of marketing collateral. White is the dominant colour, followed by charcoal and the remaining palette should be used in moderation.

Our supporting colours are an important part of our brand. They should be used only if you need to differentiate content. They are not lead colours.

Colour tints (50% and 25%) We can tint our colours if needed for lower level applications such as charts and graphs. We have limited this to two tints to be sure the tints will work side by side.

PANTONE 151CCMYK 0/60/100/0RGB 255/130/0HEX FF8200

PANTONE 2228CCMYK 92/0/34/0RGB 0/165/189HEX 00A5BD


Graphic devicesCharts and graphs


Data set 1

Data set 2

Data set 3

Data set 4

Data set 5

100

80

60

40

20

Horizontal bar chart Vertical bar chart

A B C D E F G H I J K L

100

80

60

40

20

0

Pie chart

Statistic caption Supporting copy style here

Statistic

18%Line chart

A B C D E F G H

100

80

60

40

20

0

Level TwoLevel Two

Level One

Level Two

Level Three Level ThreeLevel Three Level Three

Level Two

Structure diagramChart stylesThe following graphicsgive an overview of the chart styles available.

Applying coloursThe support colours can be used to highlight data within charts if needed.

A

A B

Divisions Data set 1

Data set 2

Data set 3

Data set 4

Group turnover %40%

15%

10%

35%B


Graphic devicesOur typographic devicesThese devices allow us to highlight information within text as well as key messages.


We have three graphic devices (underscore, asterisk and brackets) that can be used alongside hero words and supporting messages to direct people to key information.

A

A

A

A


RELIABLESMART EXTREMEEFFICIENCY TEAMWORK SAFETYEXPERTISE CUSTOMER SERVICE HIGH-PERFORMANCE CULTURE

Graphic devicesOur hero words


A

Words that shape our world We have defined key hero words to be used consistently across the organisation. They articulate our brand value proposition and our commitment to our customers.

These are the only key hero words we use.


Graphic devicesApplying our hero wordsThe way we use our hero words is a key part of our brand identity.


Applying hero wordsHero words are always placed in upper-case, in Avenir. They should have impact on the page and be the most dominant element.They should only ever be in charcoal or white depending on the background colour and they always sit on our horizon line device.

Supporting textHero words should only be used with supporting headline text which explains the meaning behind the hero word.

A B

A


BSupporting headlineSupporting copy weightThe size and weight of this content should complement the bolder supporting headline.


Graphic devicesApplying the graphic devices

Supporting headline Body copy to explain the statement and give more context.




Using our bracket deviceThe brackets should be used to highlight a key hero word or statement. The supporting copy should then use the brackets to highlight the related sentence and deliver more information.

Using our underline deviceThe underline should be used to highlight a key hero word or statement. The supporting copy should then use the underline to highlight the related sentence and deliver more information.

Using our asterisk deviceThe asterisk device is designed to draw attention to key hero words. It should then highlight the supporting copy.

C

C

B

B

A

A


Graphic devicesThe horizon line


The horizon line on white and charcoalThe horizon line is designed to ground the elements within applications. It should not be re-drawn so it's always created consistently. The horizon gives depth to any layout and when used with imagery and hero words it ties all the elements together.

Placing the horizonOnce the horizon device is placed on the page, the hero words should then sit on the line. Cut-out imagery should sit in front of both elements to give depth to the page.

A

A B

B

To support our hero words and typographic devices we place them on a horizon line.

01

02

03

04

05

06

07

08

A flexible gridThe page grid is divided up into 8 equal horizontal sections. This allows the horizon line to sit in any of the 8 sections, depending on the design and copy length.


PhotographyOur photography overview

1A&B 32 4

We have four photographic levels to help us define our image treatments. All of these levels are designed to reflect our people, places and products.

Hero-level photography styleOur hero-level photography defines our look and feel and includes people imagery and platforms that work alongside each other.

Product photography End-benefit photography Meggitt people photography


Our product photography is designed to highlight the importance of our products and showcase their beauty and excellence by stripping them back to their purest form. They should be shot against white backgrounds with a hint of shadow and reflection.

These images show real Meggitt people around the business. They have an authentic and informal style and show people undertaking skilled and expert tasks in various locations.

These images show our products in action. The images will be varied in composition and style. By following some simple rules we can choose imagery that will work together as a set.


Cut-out hero platforms When creating specific and targeted applications that talk about a single product or service, we have created a cut-out style that allows us to relate the message to the image better.

We have a list of cut-outs available and these should be used when creating this kind of artwork. If they don’t relate to the subject then other cut-outs can be made.

Creating cut-outs We should always cut out our images in Photoshop and save as PSD files with no background. The cut-outs should have some level of shadow or reflection, so they do not float on the page.

PhotographyHero-level platform photographyOur hero-level platform photography is unique. It's what our customers recognise us for and defines our look and feel.

1A

KEY NOTEOUR PLATFORM PHOTOGRAPHY SHOULD ALWAYS BE IN FRONT OF ANY HERO WORDS AND THE HORIZON LINE DEVICE.


A

A


Do not place above horizon line

Do not use the same platform in the same scene

Do not under-scale when used with other elements

Do not use in front of people imagery

Do not over-crop the platforms

Do not rotate the platforms

PhotographyHero-level platform misuseThe following use should be avoided.Overview

LogoTypographyColourGraphic devicesPhotographyApplicationsContact

Image misuseThe following are examples of what not to do with our imagery. It's important we follow this guide to ensure we're always using our assets in the correct way.


PhotographyHero-level people photography

1B

KEY NOTEOUR PEOPLE PHOTOGRAPHY SHOULD ALWAYS BE IN FRONT OF ANY HERO WORDS AND THE HORIZON LINE DEVICE.


A

A

Creating cut-outsWe should always cut out our images in Photoshop and save as PSD files with no background. The cut-outs should have some level of shadow or reflection, so they do not float on the page.People should always be shown using safety equipment in an appropriate manner, e.g. wearing glasses covering their eyes.

Using people imageryOur people imagery is designed to bring depth and context to layouts. Our people should be placed alongside platform imagery, hero words and the horizon device to bring all the elements together.

Our hero-level people photography is another key part of our brand, showcasing our expertise, it gives depth and context when used with all our brand elements.


Do not use people without the horizon line graphic

PhotographyHero-level people photography misuse

Do not over-scale within a scene Do not place above horizon line

Do not place people imagery behind platforms

Do not place behind hero text

Do not overuse people within a scene

The following use should be avoided.OverviewLogoTypographyColourGraphic devicesPhotographyApplicationsContact

Image misuseThe following are examples of what not to do with our imagery. It's important we follow this guide to ensure we're always using our imagery in the correct way.


PhotographyProduct photography

2


Our product photography is designed to highlight the importance of our products and showcase their beauty and excellence.

Product imageryBy stripping back our products to their essential elements we're able to highlight their beauty and excellence. We do this by shooting against white backgrounds with a hint of shadow and reflection.

BackgroundsWe should always shoot our products against a white or charcoal background. This will ensure we build a set of uniform images that work together across different media.

A B

B

A

C

C

KEY NOTEOUR PRODUCT PHOTOGRAPHY SHOULD ALWAYS BE IN FRONT OF HERO WORDS AND THE HORIZON LINE DEVICE IF USED IN THE SAME ARTWORK.


PhotographyEnd-benefit photographyOur end-benefit imagery shows our products in action.

3

70% opacity


End-benefit imageryThese images show products in action. The images will be varied in composition and style. We should aim to use imagery that tonally fits the style outlined here. Avoid bright colourful imagery that might fight with our core green. Images should have a hint of grey and softer tones.

Full-bleed imagery can be used as is or can be paired with a 70% tint of our charcoal. This allows us to use text over any image and ensure we always have legibility.Place a 70% tint of charcoal over any image and multiply the colour layer to get the correct effect.

A

A

B

B



PhotographyMeggitt people photography

4

70% opacity


These images show Meggitt's people in action around the business. They have a relaxed and authentic style and show our people undertaking skilled and expert tasks in various locations.

People imageryOur people photography provides context to our vision statement. They reflect our values and high performance culture. All people imagery should show people in action in their natural environments across the business.

A

A

B

B

Photography treatmentOur full-bleed imagery can be used as is or can be paired with a 70% tint of our charcoal. This allows us to use text over any image and ensure we always have legibility.Place a 70% tint of charcoal over any image and multiply the colour layer to get the correct effect.



Brand applications


Applying our brand efficiently Please use the following examples as inspiration and a benchmark for producing your own communications. Maintaining this distinctive look and feel will ensure our communications are engaging and belong to the Meggitt family.

35


Stationery Business card frontWe are one team dedicated to providing integrated solutions to the needs of our customers worldwide. Our business cards need to reflect this.


ColoursOur cards should only be created in the spotlight green and charcoal.

DimensionsUK: 85x55mmUS: 3.5×2in

36

T: +44 (0)XXXX XXX XXXM: +44 (0)XXXX XXX [email protected]

Name qualificationsTitleProduct groupDivision

Address line 1 Address line 2 Address line 3Address line 4 Address line 5 Address line 6


PANTONE 382CCMYK 28/0/100/0R196/G214/B0HEX C4D600

DivisionsPlease only select one of the following four divisions as applicable

Airframe SystemsEngine SystemsEnergy & EquipmentServices & Support


Applications – PrintBusiness card backsOur business cards help us stand out from our competitors. We use strong bold colours to bring our vision statement to life on the reverse of our cards.





DimensionsUK: 85x55mmUS: 3.5×2in


Applications – Printed CollateralLetterhead and compliments slip

Meggitt PLC, Atlantic House, Aviation Park West, Bournemouth International Airport, Christchurch, Dorset, BH23 6EW, UK Registered in England and Wales (number 432989).

Tel: +44 (0) 1202 597597 www.meggitt.com


AA

A

Letterhead and compliments slipLogo size, position and typography styleare all predetermined and universallyconsistent. This helps create a strongbrand image for our business.


Meggitt PLC, Atlantic House, Aviation Park West, Bournemouth International Airport, Christchurch, Dorset, BH23 6EW, UK Tel: +44 (0) 1202 597597www.meggitt.com

38



Dimensions compliments slip(UK only) 210x99mm

Dimensions letterheadUK: 210x297mmUS: 8.5x11in


Applications – PrintGrids and guides

DL (UK only)UK Dimensions 99x210mmMargins 10mmColumns 1Rows 3Gutters 4mm

A4UK Dimensions 210x297mmLetter 8.5x11in (216x279mm)Margins 15mmColumns 3Rows 9Gutters 4mm

A5UK Dimensions 148x210mmHalf Letter 140x216mm (US Half Letter 5.5x8.5in)Margins 10mmColumns 2Rows 6Gutters 4mm

A3UK Dimensions 297x420mmLedger / Tabloid 11x17.1in (279x432mm)Margins 15mmColumns 4Rows 12Gutters 4mm

To ensure consistency, a range of grids are available in different formats, in UK and US sizes.


A

A

B

B

C

C

D

D

Grids and guidesThe following layout rules have been established to ensure consistency across our standard sized marketing material.

Half Letter Letter Tabloid



Select your formatPick a document size that fits the required application.

Apply your message or storySelect a hero word and apply copy to support it alongside one of the typographic devices.

Apply colour and logosChoose a base colour that will give the most impact for the application.

Support your message with imageryApply imagery to support the messaging and work with the layout of typography.

Step 1 Step 2 Step 3 Step 4

Applications – PrintSetting up document covers



Letter


ApplicationsBrochures and documents


Brochure layouts should be dynamic and interesting, with facts and figures or key messaging pulled out for emphasis.

Oreheni con consequi doluptaspit estrum lit a doluptat ilique dolupta temquam late essed exceat quaturiu sapiet vitaeceptas quam et harciisquid modi dis ut aborem expliquis at int.Iquis aritiorro tem. item fugiate

Generic brochureThe application here shows how all the brand elements can work together to tell your story.

A

A

www.meggitt.com

www.meggitt.com

Model 5318 provides electrical power for a Fadec system used on several GEAE commercial aircraft engines. The rotor is a sleeved, segmented unit employing high energy product magnets. The stator comprises epoxy bonded laminations and dual three phase windings. An aluminium housing locates the stator and interfaces with the mounting pad. The alternator is gear driven from an engine accessory gear box.

01 heading here

02 SpecificationsOverspeed: 24,272 for 1 min.

Electrical: dual phase redundant | 3 phase wye windings

Weight: rotor 2.30 lb max | stator 5.2 lb max

Temperature: -65°f to 350° f

Cooling: convection

Altitude: 0 to 50,000 ft

Compliance: mil-std-461b | mil-std-462 | mil-std-810d

load/speed characteristics

RPM2,330

2,330

2,330

VOLTAGE SHORT CIRCUIT

20.8 VRMS

1.3 VRMS

AMPS 12.5 ARMS MAX

.32 ARMS

OPEN CIRCUIT

Model 5318 provides electrical power for a Fadec system used on several GEAE commercial aircraft engines. The rotor is a sleeved, segmented unit employing high energy product magnets. The stator comprises epoxy bonded laminations and dual three phase windings. An aluminium housing locates the stator and interfaces with the mounting pad. The alternator is gear driven from an engine accessory gear box.

01 heading here

02 SpecificationsOverspeed: 24,272 for 1 min.

Electrical: dual phase redundant | 3 phase wye windings

Weight: rotor 2.30 lb max | stator 5.2 lb max

Temperature: -65°f to 350° f

Cooling: convection

Altitude: 0 to 50,000 ft

Compliance: mil-std-461b | mil-std-462 | mil-std-810d

load/speed characteristics

RPM2,330

2,330

2,330

Products

2018 Product brochure

Our products

01

Our expertise


ApplicationsLeaflets


Landscape leafletThe following application shows how all the elements have been used to create a dynamic landscape document.

A

A

We deliver solutions for the most challenging environments; where teamwork and collaboration matters. We enhance lives and enable safe, cost-effective flight, power and defence systems. Customers all over the world rely on our technology, products and services. 160 years of expertise and innovation inspires everything we do.

This is how we work.And this is who we are.

01

Tim ByrneMaterials Controller – 13 years’ service

Quality and traceability is my speciality, but getting the right parts, in the right place at the right time takes teamwork.

There is a real sense of collaboration here. You’re not just liaising with different experts, you’re learning from them.

Toby HuttonCarbon Brake Specialist – 20 years’ service

We’re working together to deliver even more for our customers.

People here genuinely care about what they do. I’m looking forward to the next stage of Meggitt’s journey.

For some applications you may want to play with the set format to make it more dynamic. If this is the case please be sure to check with the communications team to ensure your creative solution works.

[email protected]

04

Paul Oakes Senior Chemist – 17 years’ service

I’m surrounded by so many skilled professionals. You can hone your skills and you feel valued. That’s a huge part of working here.

We’re always branching out to cover more areas. So I’m continually looking forward to being challenged and doing new things. 05

...and close

Jennifer Clements Aftermarket Director – 17 years’ service

Providing tailor-made aftercare solutions gives you a real insight into the industry. We’re constantly learning about customers’ diverse needs, wherever they operate

Collaborating with clients to come up with speedy, cost-effective solutions is one of the best parts of my job.


Advanced thermal management for extreme

military environments Around the globe, military and aerospace systems

designers have turned to Meggitt to help them

meet thermal and power management challenges

with compact, lightweight, and efficient vapor cycle

systems, liquid cooling systems and components

including fans, pumps and compressors.

Meggitt has developed cooling solutions for the

most challenging flight conditions, missions, and

extreme environments.From low supersonic flight, to high hot wet hover,

to desert and arctic operations, our thermal

management solutions are proven and ready to

meet the challenge of the more electronic platform

and battlefield.+1 949 465 [email protected]

ApplicationsAdvertising principles


A4 advertThe example shown here isfor a full-page portrait application, but can be adapted for landscape and different sized formats.

A

AWhen advertising, focus on clear succinct messages. Utilise brand elements, such as the hero words, imagery and typographic devices, in a bold way so that the advertisements are distinctly Meggitt.


Applications – PrintAdvertising principles

Advanced thermal management for (extreme) military environments

Around the globe, military and aerospace systems designers have turned to Meggitt to help them meet thermal and power management challenges with compact, lightweight, and efficient vapor cycle systems, liquid cooling systems and components including fans, pumps and compressors.

Meggitt has developed cooling solutions for the most challenging flight conditions, missions, and extreme environments.

From low supersonic flight, to high hot wet hover, to desert and arctic operations, our thermal management solutions are proven and ready to meet the challenge of the more electronic platform and battlefield.

+1 949 465 [email protected]

EXTREME

Advanced thermal management for extreme military environments





EXTREME

EXTREME











EXTREME

Advanced thermal management for extreme military environments





EXTREME

EXTREME

Advanced thermal management for (extreme)military environments






Text onlyWe have a text-only advertising option for use when imagery is not available, or not relevant to the specific content or message.

Hero image and textWhen our advertising message is not specific, we can use our hero-level imagery to give impact to the design.

Image and textOur image and text options allow us to place full-bleed imagery into advertising and have clear space for typography.

Text only Image & text Hero image & text

A

C

B

A B C

01

02

03

04

05

06

07

08

A flexible gridThe page grid is divided into 8 equal, horizontal sections. This allows the horizon line to sit in any of the 8 sections, depending on the design and copy length.


Applications – PrintFact sheets and layouts


Fact sheets should focus clearly on specific content. Information should be presented in a clear, uncluttered way, with key benefits and product imagery given visual prominence.

The gridA bespoke grid has been designed to allow flexibility of content for this specific application. Use the template provided when producing fact sheets.

Page 1 of 8 | Last updated 14 November 2018

FACT SHEET

MEGGITT AT A GLANCE

01 Group activity 01 Group activity 02 Financial highlights 03 Strategy 04 Sales 05 Group structure 06 Acquisitions 07 Disposals 08 Board of Directors 09 History Headquarters Meggitt PLC Atlantic House Aviation Park West Bournemouth International Airport Christchurch Dorset BH23 6EW United Kingdom Tel: +44 (0) 1202 597597 Fax: +44 (0) 1202 597555 www.meggitt.com Further information For further information please visit www.meggitt.com or contact Adrian Bunn VP Strategy & Investor Relations Tel: +44 (0) 1202 597867 [email protected] Jessica Barrett Investor Relations Manager Tel: +44 (0) 1202 597866 [email protected]

The Meggitt group’s antecedents can be traced back to the mid-19th century with innovations such as early aviation instruments for hot air balloons including the world’s first altimeter. Today it is known for designing and manufacturing high performance components and sub-systems for aerospace and defence markets and applies its core sensing and control technologies to hydro, steam and gas turbomachinery generators, oil and gas applications and the medical, mainstream industrial, test engineering and transportation sectors.

The group employs c. 11,200 people across 46 operating facilities. Meggitt is organised into five divisions, integrating the design and development capabilities and product portfolios of complementary Meggitt business units. These units focus on operations excellence while reporting to strong divisional management encompassing key functions including finance, strategy, sales and marketing, engineering, HR, trade compliance and procurement.

Five divisions Meggitt Aircraft Braking Systems is the number one producer of wheels, brakes and brake control systems for business jets and military and regional aircraft. With leading positions on commercial transports, its products, which include brake temperature and tyre pressure monitoring, are on an active fleet of over 34,000 aircraft which include helicopters. Meggitt Control Systems is a leading supplier of aircraft fire protection and control systems, aerospace and industrial fuel and bleed air control valves, heat exchangers, high pressure ducting and ground refuelling products. Meggitt Polymers & Composites designs and develops engine and aerodynamic seals (fire-proof variant goes into oil and gas), flexible fuel tanks and fuel systems for military and civil aircraft, advanced composite engine components, radomes and secondary structures, electro-thermal

ice protection systems and sub-assemblies and interior panels and accessories. Meggitt Sensing Systems excels in high performance sensing and monitoring systems for aircraft and land-based turbines, test and measurement, avionics, electrical power systems, and aircraft safety and security. Meggitt Equipment Group was created to enable a set of strong, yet technologically distinct businesses to market their offerings to specialist customers and benefit from the wider Meggitt group’s investment in shared services and common processes. Its capabilities include unique heat transfer equipment for hydrocarbon processing, combat support (ammunition handling, military electronics cooling and countermeasure launch and recovery), high performance electro-mechanical fans, pumps, compressors, electric motors and controllers and training systems (live and virtual fire).

Global centralised aftermarket organisation

Customer Services & Support (CSS) is focused on providing a single point of contact for Meggitt’s global aftermarket customers, supplying just in time, reliable quality product across the Meggitt aerospace portfolio.

With three regional global hubs and over 500 employees, CSS is dedicated to keeping Meggitt’s global customers airborne and operational; offering full service lifecycle solutions including OEM spares delivery and Maintenance, Repair and Overhaul (MRO) operations.

A

Page 2 of 8 | Last updated 14 November 2018

FACT SHEET

02 Financial highlights 01 Group activity 02 Financial highlights 03 Strategy 04 Sales 05 Group structure 06 Acquisitions 07 Disposals 08 Board of Directors 09 History Headquarters Meggitt PLC Atlantic House Aviation Park West Bournemouth International Airport Christchurch Dorset BH23 6EW United Kingdom Tel: +44 (0) 1202 597597 Fax: +44 (0) 1202 597555 www.meggitt.com Further information For further information please visit www.meggitt.com or contact Adrian Bunn VP Strategy & Investor Relations Tel: +44 (0) 1202 597867 [email protected] Jessica Barrett Investor Relations Manager Tel: +44 (0) 1202 597866 [email protected]

Quoted on the London Stock Exchange and a constituent of the FTSE 250 index, Meggitt’s market capitalisation in January 2018 was just over £3.5 billion.

In the year ended December 31, 2017, sales were £2,027.3 million yielding an

underlying profit before tax of £357.9 million.

Research and development expenditure in 2017 was c. £153.7 million, representing 7.6% of revenue.

03 Strategy

In 2018, our focus is to build on the achievements of last year in our four strategic priority areas. Portfolio: Investing in attractive growth opportunities in our core business; targeting value enhancing acquisitions and selling non-core businesses. Customers: Delivery of high quality, timely service and support to increase customer satisfaction while maximising the through life value of our products which are installed on over 69,000 aircraft.

Competitiveness: Investing in our people, property and plant to make operational performance a key competitive strength. Reducing fragmentation to increase economies of scale. Culture: Build and nurture a high performance culture, where high levels of employee engagement enable us to accelerate strategy execution.

04 2017 sales across market segments, customers and countries

Major customers include AAR Corp, Airbus, BAE Systems, Boeing, Bombardier, Delta Air Lines, Embraer, Finmeccanica, General Electric, General Dynamics, Honeywell, Lockheed Martin, Lufthansa, Raytheon, Rolls-Royce, Safran, Textron, United Technologies, US Government and Siemens.

DIVISIONS % of group turnover

Meggitt Aircraft Braking Systems 19%

Meggitt Control Systems 26% Meggitt Polymers & Composites 17%

Meggitt Sensing Systems 25% Meggitt Equipment Group 13%

MARKETS % of group turnover

Civil OE 23%

Civil aftermarket 31%

Military 34%

Energy and other 12%

CIVIL – ORIGINAL EQUIPMENT % of group turnover

Large jets 75%

Business jets 19%

Regional jets 7%

CIVIL - AFTERMARKET % of group turnover

Large jet 53%

Business jet 21%

Regional jet 26%

MILITARY % of group turnover

Fixed wing 74%

Rotorcraft 7%

Training and other 19%

45

Dimensions UK: 210x297mmUS: 8.5x11in

A

Letter


Applications – PrintData sheets


Data sheets focus clearly on a specific product. Information is presentedin a clear, concise way,with the key benefits outlined alongside product imagery.

46

A

A

Dimensions UK: 210x297mmUS: 8.5x11in


Applications – PrintPowerPoint templates

Enabling the ExtraordinaryTo Fly To Power To Live

PRESENTATION HEADING TOGO HERESecondary headingpresented by Name Surname,Job titleXX Month 2018

Meggitt proprietary and confidential. No unauthorised copying or disclosure.

Introduction 4-5Our expertise 6-7Aviation 8-12Healthcare 25-32Energy 25-32Portfolio 33-41Innovation 42-48Our team 47-50Looking forward 51-52

Presentation Title 820 November 2018

Our PowerPoint template is designed for flexibility when creating presentations.


20 November 2018

Presentation Title 20

Slide titleSlide subtitle

Title description Lorem ipsum dolor sit amet, consectetur adipiscing elit maurismaximus nisi sit amet nulla viverraultrices. Vivamus fermentum id lectusvarius conse lorem ipsum quat sedefficitur rutrum.




General rules– Keep it simple– Keep text to the minimum– Break up information with bullets, but try not to use more than 6 bullet points at a time– Don’t overcrowd the slide, use a second slide– Use photos not Clip Art– Photos and charts should go to the right of words– Make sure it’s legible at the point of delivery– Rehearse– Less is more


Applications – PrintPowerPoint template styles




20 November 2018



£123m £123m £123m

Pie chart header here Pie chart header here Pie chart header here


� First level – Bullet TitleSecond level – 1 line lead in copy

Third level – description paragraph accross 1 line Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris maximus nisi sit amet nulla viverra ultrices. Vivamus fermentum id lectus varius consequat.

20 November 2018










20 November 2018







Notes2018

£m2017

£mContinuing operations

Revenue 2 670.4 633.5Operating costs 3 (392.6) (385.8)Profit on ordinary activities before interest 2 277.8 247.7Finance costs payable 6 (173.5) (159.4)Finance income receivable 6 65.5 58.7Share of profit after tax of associatesand jointly controlled entities 0.5 0.8Profit on ordinary activities before taxation 2 170.3 147.8‒ current taxation 7 (25.4) (8.6)‒ deferred taxation 7 13.6 (28.0)‒ overseas tax 7 (0.2) –Profit for the year 158.3 111.2Attributable to:Equity shareholders of the Company 158.1 110.9Minority interests 0.2 0.3

20 November 2018


Notes2018

£m2017

£mContinuing operations

Revenue 2 670.4 633.5Operating costs 3 (392.6) (385.8)Profit on ordinary activities before interest 2 277.8 247.7Finance costs payable 6 (173.5) (159.4)Finance income receivable 6 65.5 58.7Share of profit after tax of associatesand jointly controlled entities 0.5 0.8Profit on ordinary activities before taxation 2 170.3 147.8‒ current taxation 7 (25.4) (8.6)‒ deferred taxation 7 13.6 (28.0)‒ overseas tax 7 (0.2) –Profit for the year 158.3 111.2Attributable to:Equity shareholders of the Company 158.1 110.9Minority interests 0.2 0.3



Covers with no image can be used to give more space for headings.

Make it simple, keeping headings to a minimum. Ensure there is sufficient space between text and images.

Charts can use the palettefrom the brand colours. Refer to the palette from the brand colours when creating charts.

Break up information with bullets, trying not to use more than six at a time. Photos can go to the right of the words.

Sections should be highlighted in the contents so the document can be easily navigated.

Use photography that helps get across the subject of the presentation. Keep images relevant and on brand.

Avoid overcrowding the slide by breaking content into specific areas.

Insert charts and graphs when lots of data is needed.




Introduction 4-5Our expertise 6-7Aviation 8-12Healthcare 25-32Energy 25-32Portfolio 33-41Innovation 42-48Our team 47-50Looking forward 51-52

Presentation Title 820 November 2018


Slide title

Column title Column title Column title

Header • Lorem ipsum dolor sit amet, consectetur adipiscing• Elit mauris maximus nisi sit amet nulla viverra ultrices• Vivamus fermentum id lectus varius conse lorem ipsum

quat sed efficitur rutrum

• Lorem ipsum dolor sit amet, consectetur• Elit mauris maximus nisi sit amet nulla• Vivamus fermentum id lectus varius conse







Slide subtitle


20 November 2018

48


Applications – DigitalWebsite


Our website is pivotal to the Meggitt brand. It's fully responsive, adapting to fit various screen sizes to ensure maximum usability across multiple desktop and mobile devices.

Meggitt.comOur colours, fonts, icons, photographic style and tone of voice from the earlier sections of this document are all integrated into the site – to create high impact and engagement.

Large headlines and a clean navigation are important components of the web direction. The use of imagery, icons and film are incorporated to extend the brand and create emotion.


Applications – DigitalWebsite page styles


Website page stylesThe brand identity has beencrafted to work seamlessly in the digitalworld. Sample pages from Meggitt.com are shown here. They demonstrate bestpractice on how to successfully applythe brand online.

A

A

50


Applications – DigitalEmail footers


Our email footer should be standard across the business so that our customers instantly recognise that we're all part of the same team.

If you need to create an email footer to advertise news or an event please follow the outline below. Our email footers help us talk about specific and relevant news or events when needed.

A ASetting up email footersWe have a standard email footer size that should always be used. The general rule is to focus on the story you want to tell, highlight the call to action clearly, and visually use all the brand elements in a consistent way.

217p

x

1025px



Applications – DigitalEmail signatures


Our email signatures should be standard across the business so that we communicate consistently.

A

A

Setting up email signaturesWe have a standard signature template that should be followed as closely as possible.


Name qualificationsTitleProduct groupDivision

Address line 1Address line 2Address line 3Address line 4Address line 5

Direct: +44 (0) XXXX XXX XXXMobile: +44 (0) XXXX XXX [email protected]

www.meggitt.com

Please consider the environment before printing this e-mail.

B

BDivisionsPlease only select one of the following four divisions as applicable

Airframe SystemsEngine SystemsEnergy & EquipmentServices & Support


Logo sizesThe Meggitt logo can be viewed at a smaller size in digital. This facilitates mobile users, not just those using desk tops.

Vimeo profile pictureLinkedIn profile picture

Vimeo player logo

600px

300px

Twitter profile picture

400px

400p

x

600p

x300p

x

200p

x

Applications – DigitalSocial media logo icons


Make sure it works in a circular cropTwitter, Vimeo, and LinkedIn now crop to a circle in most views, so the logo should have enough padding and should not be cut off.

A BB

A


Applying image to bannersOur banners will need to re-size and respond to each viewing device. As a result, some areas of the image might be cut off so we should avoid any text or hero words within our banners.

Applying the logoUse the social media logo icons page to determine the correct size logo needed for each application.

Twitter header image LinkedIn cover image

Applications – DigitalSocial media headers


1500px

500p

x

1536px

768p

x

A A

B

BA

Our social media channels should reflect our brand identity, our tone of voice and our personality. NOTE

THE FOLLOWING FORMATS SHOULD BE APPLIED: PNG (FOR GRAPHICS) JPEG (FOR PHOTOS).

54


Applications – DigitalSocial media content

OverviewLogoTypographyColourGraphic devicesPhotographyApplicationsContact Standard social image size (Linkedin) Twitter images

NOTE THE FOLLOWING FORMATS SHOULD BE APPLIED: PNG (FOR GRAPHICS) JPEG (FOR PHOTOS).

1200px6

28p

x1600px

80

0p

x

When applying social media content these simple guides will help to create consistency and impact.

Applying imageryUse the measurements and guides outlined here to set up and apply all imagery and social media content.

Applying messagingUse direct, clear and concise language. Don’t tangle messages up in jargon or clichés. Use ordinary, everyday words, and simple, short sentences, that are appropriate for the conversational tone of social media.

A

A

55


Co

nnec

ting

wal

l

Applications – Trade shows Wall graphic principles (wall 1)


Placing the logoWhen placing the logo and vision wordmark, the vision wordmark should match the logo width so they balance proportionately. When scaling these elements on any large graphics a general rule is to scale the logo so it's not lost or too small and can be seen from a distance without overpowering the layout.

Our graphic elementsAll of our graphic element rules still apply when placing our visuals on walls. We need to consider space and ensure we don’t overcrowd the design so the core message can stand out.

A B

D

C D

A B

Scale accordingly

CE-brake technology

Putting the brakes on extremeMeggitt’s E-brakes are manufactured using our super high-performance NuCarb technology. Able to withstand extreme temperatures, our E-brake is designed to complete 2500-3000 landing cycles, nearly 1000 more than industry standard.

Meggitt’s wireless tyre pressure sensors combine the maintenance benefits of conventional wired systems with simplified integration. Our current predictive maintenance activities will lead the way for future braking systems.

2000°CThe brake stack can get hotter than the space shuttle on re-entry

Use this guide when two walls connect visually on a light-coloured background.


Co

nnec

ting

wal

l

Applications – Trade shows Wall graphic principles (wall 2)


Hero words and typographic deviceWhen two walls connect we have the space to spread out our designs. Hero words can stand alone on one wall. We should always connect the hero word to the content on the adjacent wall and use the correct typographic device to link the messaging.

Imagery and horizon linePeople and horizon lines should always be used on stand graphics to give depth and scale. The hero words should sit on the horizon line and the people should be placed around or in front of text ensuring legibility at all times.

B

D

A

C

Scale accordingly

A B C D

Use this guide when two walls connect visually on a light-coloured background.


Applications – Trade shows Wall graphic principles (full wall)


Hero wordsWhen hero words need to work alongside all the graphic elements they should still have enough space to create impact and all graphic elements should work around them.

Product pull-outsWhen pulling out products we can use a green holding device to highlight them and lines to link the product to the relevant content.

A B

D

C

A B

C

D

When walls are not connected and one wall needs to contain all elements, use the example here as a guide.

Scale accordingly

Placing the logoIf the logo is needed on the wall the same positioning principles still apply. The size will vary depending on the wall size.


Applications – Trade shows Wall graphic principles (dark wall 1)


Placing the logoIf the logo is needed on the wall the same positioning principles still apply. The size will vary depending on the wall size. On dark walls the logo should be white-out.

Our graphic elementsAll of our graphic element rules still apply when placing our visuals on walls. We need to consider space and ensure we don’t overcrowd the design so the core message can stand out.

A B C D

Use this guide when two dark walls connect visually.

Co

nnec

ting

wal

l

D

A B

Scale accordingly

E-brake technology




C


Applications – Trade shows Wall graphic principles (dark wall 2)


Hero wordsWhen two walls connect we have the space to spread out our designs. Hero words can stand alone on one wall. We should always connect the hero word to the content on the adjacent wall and use the correct typographic device to link the messaging. On dark walls hero words should be white-out.

Imagery and horizon linePeople and horizon lines should always be used on experiential layouts to give depth and scale. The hero words should sit on the horizon line and the people should be placed around or in front of text, ensuring legibility at all times.

A B C D

Use this guide when two dark walls connect visually.

Co

nnec

ting

wal

l

B

D

A

C

Scale accordingly


Applications – Trade shows Wall graphic typography layouts


E-brake technology




A

B

C

D

ELead headline textThe lead headline will be connected to our hero word, either on the same wall or on a connecting wall. It should be written in a way that includes the hero word and brings it to life in the sentence. This text should be sentence case and always in Avenir black so it stands out. The typographic device should connect it to the hero word.

Product descriptor textIf the content is relating to a product, we should clearly state the product at the beginning of any content. The descriptor should not be large and overpowering. It should use the dark green to ensure legibility.

Pull-out number or statsOur stats should support the overall story.They should use the spotlight green and be bold enough to draw attention to them.

Supporting contentThe body content should be written to support the lead message. It should explain the key story but not be overly long. We should always consider the scale of the wall when applying any type size and ensure it's scaled correctly so it can be read. A standard type size is 95pt on 130pt.

Stats supporting copyOur supporting stats copy should simply underpin the stats. It should use the dark green to ensure legibility

B

A

D

C

E

It's important we use typographycorrectly on stands and walls. We should keep it simple and clear, so the message stands out.

Co

nsid

er h

ead

hei

ght

/eye

line

whe

n ap

ply

ing


8%

Applications – Trade shows Wall graphic imagery option 1


E-brake technology


B

A

Co

nsid

er h

ead

hei

ght

/eye

line

whe

n ap

ply

ing

Product descriptor textOur descriptor text should still follow the same simple rules as before. We should always consider the eye line when placing copy, to make sure the reader can easily view the content.

Tinting imageryWe can tint imagery if needed by following the rules outlined in the photography sections.

Supporting imageryOur supporting imagery should sit alongside or under the descriptor text.The line above the image box should be 8% of the total height of the image box. The line should only be created in the spotlight green.

A B

BC

More detailed imagery will play an important part on our graphic displays to bring content to life and support the story.

100

%

70% opacityC



Applications – Trade shows Wall graphic imagery option 2


A

Co

nsid

er h

ead

hei

ght

/eye

line

whe

n ap

ply

ing E-brake technology


B

70% opacity

Full-bleed imagery will sometimes play a bigger role in our graphic displays.

Supporting imageryWhen more impact is needed from our full-bleed imagery, we have defined a style to allow for this. Imagery can be used across the entire surface of a stand or wall. Typography will need to work alongside this so the 70% treatment will need to be used to ensure legibility of any messaging.

A B

Product descriptor textOur descriptor text should still follow the same simple rules as before. We should always consider the eye line when placing copy to make sure the reader can easily view the content.



Applications – Trade shows Wall graphic horizon line usage


Our horizon line brings depth and scale to environments.

Doors and continuing wallsWhen the horizon line runs around walls with doors, we should continue the line as a full graphic and incorporate the door into the space. For continuing walls that are connected to other walls, we should make the horizon wrap around and follow the same height.

Blank wallsWhen exhibition spaces use the horizon line, it's important to keep the flow of the line throughout the space. The height of the line should match all the way around the entire space. The vision statement can also be placed along the line if the wall feels too blank.

B C

A

A B CBlank wall Wall with door Continuing walls


Applications – Trade shows Welcome areas


Desk and trimsDesks and trims can get scuffed and dirty so should always be designed with the charcoal as the base and the spotlight green as the top or trim.

Logo and vision markThese elements should be used centred on welcome spaces. The logo should always sit above the vision mark where possible. Background walls and surfaces should be white to give stand-out to the logo.

B

AA

B

For reception desks and welcome areas we have some basic rules to follow.


B A

C

Siz

e w

ill d

epen

d o

n p

rod

uct

Applications – Trade shows Product podium principles


LightingLighting should be used at the base of the podium to highlight the kick stand. The lighting should be white and not too bright.

C

PodiumsPodiums can be white or charcoal, and should only ever use the logo and asterisk as the key graphic elements. The kick plates should use the spotlight green to help highlight the podium.

A B

Our products are the heroes of our business. They should be showcased whenever possible. By creating bespoke podiums, we can give them prominence at any event.


Applications – Trade shows Wall graphic video animation


A

Video animationWe live in a world where the movingimage is playing an increasingly importantrole in delivering brand communications.Animations and videos are a great wayof engaging an audience, impartinginformation and telling our story ina simple, direct way. Using video content at events and exhibitions creates impact.

A

16:9


Stand merchandise

UMBRELLAS

Applications – Trade shows Promotional items


To bring events to life and add a flash of personality, we produce a number of promotional items. These items can range from badges to umbrellas, but some simple rules should be followed when applying our brand.

Applying our logoOur most important graphic element is our logo. It should be applied consistently on promotional items. Follow the simple rules at the front of these guidelines on how to use our logo.

Applying colourWe have a range of colours in our brand but when applying these to promotional items we should use the spotlight green and charcoal as our primary options.

Name Surname

Name badge

Lanyard

Umbrella




Applications – VideoVideo intros and outros


Intros and outros alwaysintroduce or close a video or animation, making way for the video content.

Our video intro/outroOur logo should have a presence at the beginning or end of videos or animations and create consistency across all moving image applications.

The logo will unfold from the middle of a white background. Once fully revealed it then stays on screen until the vision statement slides into place, covering the logo, and making way for the next transition depending on the application.

A B C

BA

16:9

C

NOTE:DO NOT RECREATE THIS GRAPHIC DEVICE AND ONLY USE THE VERSION SUPPLIED.


Applications – VideoVideo player window

OverviewLogoTypographyColourGraphic devicesPhotographyApplicationsContact Our video player

We have created a bespoke video player window to be used across all video applications. This will ensure we're always housing and displaying our moving imagery to the best of its ability.

A

1290px

129

0p

x

A


ContactsThe principles defined within this guideline will help colleagues and external partners apply our corporate identity correctly. It's important to remember that all internal and external communications and promotional material, including PowerPoint presentations, posters and leaflets, must align with our brand standards.

Finally, the communications team is positioned to support your communications needs and provide advice and guidance on all aspects of communications, including our brand.

Contact us at:[email protected]


brand identity principles - meggittsensing.com · brand identity principles 2.0 01 contact us at:...

Documents