Brand Identity & PositioningA presentation of brand strategy and concept

Project Overview

• Phase One Outline: VEP objectives, GenZing’s methods, and project deliverables.

• Concept Narrative• Pitches and Briefs• Positioning• Concept Board

Phase One: Brand Strategy & Positioning

VEP’s Objectives: Increase the quantity and quality of applicants to the UTC VEP program for the 2015 VEP.

GenZing’s Methods: Review the fact, fiction, and folklore of VEP. Establish the tangible benefit, truth, and ‘that’s me’ factor of the program to develop a brand identity that aligns with the target audience.

Deliverable: Brand positioning, concepts, and pitches and briefs that align with VEP’s brand.

Concept Narrative

Announcing the 2015 Veteran’s Entrepreneurship Program

Building entrepreneurially prepared, business-world ready Veterans. 

While our military veterans serve and protect our nation, they also acquire knowledge and skills including risk management, performance under pressure, and leadership. To

translate these skills to the civilian world and build entrepreneurially prepared, business-world ready Veterans, UTC is part of the nationally acclaimed Veteran’s Entrepreneurship

Program (VEP). 

Now in its third year, the VEP places select Veterans into an accelerated hybrid learning program using online education, a classroom style “boot camp”, and a comprehensive

mentorship follow through phase supported by successful Chattanooga business professionals.

 UTC and the City of Chattanooga provide an ideal venue for the VEP program. As an emerging global entrepreneurial hub, steeped in history, and on the cutting edge of

entrepreneurial practice and education, Veterans gain the advantage of having both a world-class university and world-class entrepreneurs to help guide them to success.

Pitches & BriefsVeterans Entrepreneurship Program (VEP) at UTC thanks American heroes by providing world-class business education free of charge American veterans have given their time, effort, and dedication to serving the American people, and the Veterans Entrepreneurship Program at UTC is ready to give them something back. One of only three programs of its kind, VEP is providing local veterans with an opportunity to learn the skills they need to acclimate to entrepreneurial life and become business-world ready at no cost to them. To learn more about how VEP is educating our American heroes, contact ______________________.

Veterans Entrepreneurship Program (VEP) at UTC helps veterans translate skills from the battlefield to the boardroom with free business education

 American veterans acquire a wealth of knowledge and skills through their service, including risk management, performance under pressure, and effective leadership. The Veterans Entrepreneurship Program (VEP) at UTC is helping veterans translate those skills to the professional world and help our veterans become business-world ready professionals free of charge. To learn more about how VEP is educating our American heroes, contact ______________________.

Accelerated hybrid-Learning program Veterans Entrepreneurship Program (VEP) at UTC provides local veterans with opportunities inside and outside of the classroom. The Veterans Entrepreneurship Program (VEP) at UTC is focused on providing American veterans with a business education that extends beyond the classroom. Through a hybrid learning program involving online, classroom, and hands-on mentorship education, VEP is helping veterans build their future careers free of charge. To learn more about how VEP is educating our American heroes, contact ______________________.

 

Pitches & Briefs (cont.)UTC’s Entrepreneurial ‘boot camp’ for veterans creates business-world ready professionals. The city of Chattanooga and UTC are creating amazing opportunities for our nation’s veterans. Through the Veteran’s Entrepreneurial Program, veterans learn to transfer skills and knowledge they have received during their service to be translated into the business world, creating entrepreneurially prepared and business-world ready veterans. To learn more, contact _________________________.

VEP UTC brings military veterans into Chattanooga’s entrepreneurial hub.

Chattanooga, Tennessee is a quickly growing entrepreneurial hub. While not everyone is a born entrepreneur, some need to be awakened to their skills. Military veterans acquire many skills that are crucial to the life of an entrepreneur, including risk management, performance under pressure, and leadership. The Veteran’s Entrepreneurship Program aims to translate these skilled veterans into business-world ready leaders by means of an accelerated learning program, which also include a mentorship with local business professionals. Contact _______________ to learn more.

Positioning

UTC College of BusinessVeteran’s Entrepreneurship Program

“Knowledge to excel”

Thank You!

GenZingChattanooga, TN

www.genzingcha.com