brand identity: kusina
DESCRIPTION
TRANSCRIPT
![Page 1: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/1.jpg)
![Page 2: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/2.jpg)
KUSINA IS A DESIGN COLLECTIVE THATORGANIZES EVENTS, COMPETITIONS,WORKSHOPS AND OTHER NETWORKINGOPPORTUNITIES.THEY’RE MAIN PHILOSOPHY IS TOMAINTAIN “HANDMADE CREATIVITY”.MANY OF THEIR EVENTS ARE BASED ONDESIGNING WITHOUT THE USE OFCOMPUTERS UNLESS IT IS TO DISPLAYHANDMADE COMPONENTS.
![Page 3: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/3.jpg)
IDENTITY IN THE PROCESS,INSTEAD OF THE FORM
![Page 4: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/4.jpg)
![Page 5: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/5.jpg)
CONNONTATIONS: COLLABORATIVE, UNBOUNDED, PERSONAL, FUN
![Page 6: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/6.jpg)
DEFINE THE PROCESS,MAINTAIN IDENTITY
![Page 7: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/7.jpg)
BUSINESS CARDS
RULES:- AQUIRE A 3.5x2 IN. WRITING SURFACE- WRITE “KUSINA” ON THE FRONT- WRITE YOUR EMAIL ON THE BACK- WRITE ADDITIONAL INFORMATION IF NEEDED- MUST USE A BLACK PEN/MARKER- SAY THANK YOU
![Page 8: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/8.jpg)
LETTER HEAD
RULES:- DOWNLOAD LETTER HEAD TEMPLATE WHICHCONTAINS SOME CONTENT AND FONT FACES- WRITE “KUSINA” ABOVE THE ADDRESS- WRITE YOUR NAME UNDER “SINCERELY”- DO A SCRIBBLE- MUST USE BLACK PEN/MARKER
![Page 9: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/9.jpg)
![Page 10: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/10.jpg)
HEADER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER
![Page 11: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/11.jpg)
BODY - FONT FACE: MINION PRO, 10PT
![Page 12: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/12.jpg)
FOOTER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER
![Page 13: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/13.jpg)
PRESENTATION TEMPLATEOTHER APPLICATIONS:
RULES:- TAKE A PICTURES OF A KITCHEN- USE AS BACKGROUND- USE TRADE GOTHIC LT STD CN, WHITE @14-16 PT FOR THE BODY- USE TRADE GOTHIC LT STD CN, NICKEL @32-54 PT- MAINTAIN COMPANY MARK IN THE BOTTOMRIGHT
![Page 14: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/14.jpg)
HAND DRAWN “SPECIAL K”EVENT SHIRT
OTHER APPLICATIONS:
RULES:- AQUIRE A BLANK T-SHIRT- MUST USE A BLACK MARKER/PAINT- DRAW THE LETTER “K’ ON THE FRONT- HIGH FIVE ANOTHER, ONCE DONE
![Page 15: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/15.jpg)
OFFICE WALL GRAPHIC,KUSINA OFFICE INTERIOR
OTHER APPLICATIONS:
![Page 16: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/16.jpg)
EVENT AD + SIGNAGE,KUSINA OFFICE EXTERIOR
OTHER APPLICATIONS:
![Page 17: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/17.jpg)
![Page 18: Brand Identity: Kusina](https://reader034.vdocuments.mx/reader034/viewer/2022051411/546b8dfbaf7959604f8b7e5e/html5/thumbnails/18.jpg)