brand identity guidelines version 2.0: 12/18/20

BRAND IDENTITY GUIDELINES

VERSION 2.0: 12/18/20

2

TABLE OF CONTENTS

COLOR PALETTE ....................................................... 3

LOGO TIER 1 – HORIZONTAL ..................................... 4

LOGO TIER 1 – VERTICAL ........................................... 5

WORDMARK ............................................................. 6

LOGO TIER 2 & TIER 3 ............................................... 7

LOGO COLOR VARIATIONS AND BACKGROUNDS ..... 8

LOGO MISUSE ........................................................... 9

NAMING CONVENTIONS ......................................... 10

SEAL: PRIMARY ....................................................... 11

SEAL: SECONDARY .................................................. 12

SEAL COLOR VARIATIONS AND BACKGROUNDS ..... 13

SEAL MISUSE ........................................................... 14

TYPOGRAPHY: PRIMARY & SECONDARY FONT ....... 15

TEMPLATES: DESIGN ELEMENTS ............................ 16

TEMPLATES: BROCHURE ......................................... 17

TEMPLATES: ONE-PAGER ........................................ 18

TEMPLATES: PRESENTATION SLIDES ....................... 19

TEMPLATES: POSTERS ............................................. 20

TEMPLATES: POSTCARDS ........................................ 21

TEMPLATES: INVITATION ........................................ 22

TEMPLATES: SANDWICH BOARDS/SIGNAGE ........... 23

TEMPLATES: EMAIL SIGNATURE .............................. 24

TEMPLATES: ZOOM BACKGROUNDS ....................... 25

TEMPLATES: STATIONARY ....................................... 26

Please submit logo and template requests to: www.assumption.edu/marketingrequest For any questions about usage or if you need assistance, please contact [email protected].

3

COLOR PALETTE

PRIMARY COLORS

SECONDARY COLORS

PANTONE 301CMYK 100 | 50 | 0 | 23RGB 0 | 75 | 135HEX #004B87

PANTONE BLACKCMYK 100 | 0 | 0 | 0RGB 0 | 0 | 0HEX #000000

PANTONE 1225CMYK 0 | 19 | 79 | 0RGB 255 | 200 | 69HEX #FFC845

PANTONE 3268CMYK 86 | 0 | 53 | 0RGB 0 | 171 | 142HEX #00AB8E

PANTONE 637CMYK 62 | 0 | 8 | 0RGB 78 | 195 | 224HEX #4EC3E0

PANTONE 172CMYK 0 | 73 | 87 | 0RGB 250 | 70 | 22HEX #FA4616

PANTONE 7543CMYK 24 | 9 | 8 | 22RGB 152 | 164 | 174HEX #498A4AE

PANTONE 430CMYK 33 | 18 | 13 | 40RGB 124 | 135 | 142HEX #7C878E

4

Download University logos at www.assumption.edu/marketingrequest

LOGO TIER 1 – HORIZONTALThe Assumption logo consists of the crest and the Assumption University name. This horizontal format is the primary use.

au_horizontal_blue_cmyk.eps

CLEARSPACE EQUAL TO HALF THE HEIGHT

OF THE CREST

1"

CLEAR SPACE & MINIMUM SIZE

TIER 1 – HORIZONTAL

5

LOGO TIER 1 – VERTICAL

The Assumption logo consists of the crest and the Assumption University name. This vertical format is the secondary use.

Download University logos at assumption.edu/marketingrequest

au_vertical_blue_cmyk.eps

CLEARSPACE EQUAL TO HALF THE HEIGHT

OF THE CREST

MINIMUM SIZE: .75"


TIER 1 – VERTICAL

6

Download University wordmarks at assumption.edu/marketingrequest

WORDMARKThe Assumption wordmark is used only when the format will not allow for the crest to be present.

1"

au_wordmark_horizontal_blue_cmyk.eps

au_wordmark_vertical_blue_cmyk.eps

WORDMARK – LEFT JUSTIFIED

WORDMARK – CENTERED

CLEARSPACE EQUALTO HALF THE HEIGHT

OF THE MARK


7

Download Tier 2 - School logos at assumption.edu/marketingrequest Request Tier 3 logos by emailing [email protected]: TIER 2 & TIER 3

au_school_gradstudies_blue_cmyk.eps

1.25"

CLEARSPACE EQUAL TO HALF THE HEIGHT OF THE CREST

au_department_cdic_blue_cmyk.eps

TIER 2 – SCHOOLS

TIER 3 – CENTERS, INSTITUTES, DEPARTMENTS, OFFICES: LOGO AND SAFE SPACE

TIER 2 AND 3 CLEAR SPACE & MINIMUM SIZE

8

LOGO COLOR VARIATIONS AND BACKGROUNDS

BLUE & BLACK LOGOS – BEST FOR USE ON A WHITE OR LIGHT BACKGROUND

WHITE_BLUE & WHITE_BLACK LOGOS – BEST FOR USE ON A MEDIUM OR DARK BACKGROUND

WHITE LOGO – BEST FOR USE ON A DARK BACKGROUND

Crest is transparent to artwork behind the crest

Symbols are white

Single border is white

Crest is blue or black

Symbols are white

Double border is blue and white or black and white


Symbols are white

Single border is white

9

LOGO MISUSEThe Assumption logo should not be misinterpreted or modified. Its orientation, color and composition should remain as indicated in this document.

NEVER place over a photograph if readabilityis compromised

NEVER place over a pattern, color or illustrationthat compromises readability.

NEVER alter the size of the crest or change the composition of the logo in any way.

NEVER outline the logo or alter the letters in any way.

NEVER change the color of the logo. It is Assumption blue, black or white.

NEVER change the color combinations of the logo.

NEVER change the width of the logo, squish, twist, rotate, or elongate.

NEVER change the colors within the crest beyond its provided applications. The symbols inside the crest should always be white/knocked out.

X

X X

X

XX

X X

10

Download University logos at assumption.edu/marketingrequest

NAMING CONVENTIONSThe entire horizontal logo family is shown below with associated naming conventions. These conventions are used throughout the entire set of University logo files.

au_horizontal_black_cmyk.epsFor digital or offset printing

au_horizontal_black_rgb.pngFor electronic/screen use

au_horizontal_blue_cmyk.epsFor digital or offset printing

au_horizontal_blue_301.epsFor offset printing

au_horizontal_blue.rgb For electronic/screen use

au_horizontal_white.epsFor digital or offset printing

au_horizontal_white.pngFor electronic/screen use

au_horizontal_white_blue_rgb.pngFor electronic/screen use

au_horizontal_white_blue_cmyk.epsFor digital or offset printing

au_horizontal_white_blue_301.epsFor offset printing

au_horizontal_white_black_rgb.png For electronic/screen use

au_horizontal_white_black_cmyk.epsFor digital or offset printing

11

If you would like to request use of the seal, please email [email protected] with information on the project and how it will be used.

SEAL: PRIMARYThe Assumption University seal is a historic symbol of our heritage. It’s reserved for use on our most official communications.

au_seal_lg_blue_white_cmyk.eps

CLEARSPACE IS EQUAL TO THE HEIGHT

OF THE SEAL RINGS

1"


SEAL: PRIMARY

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SEAL: SECONDARYThe secondary seal is a simplified version that should be used when the seal is less than one inch.

MAXIMUM SIZE: 1" MINIMUM SIZE: .75”

1"

.75"

au_seal_outline_blue_cmyk.eps au_seal_lg_color_cmyk.eps

au_seal_small_blue_white_cmyk.eps

SEAL: SPECIALTY/OUTLINEThe specialty seal is a simplified version that should be used for specialty printing such as embossing or foil stamping

SEAL: COLORThe color seal should be used for official events with approval

PANTONE 1795CMYK 0 | 96 | 82 | 1RGB 232 | 44 | 42HEX #E82C2A

PANTONE 142CMYK 0 | 20 | 100 | 8RGB 218 | 170 | 0HEX #DAAA00

PANTONE 301CMYK 100 | 50 | 0 | 23RGB 0 | 75 | 135HEX #004B87

If you would like to request use of the seal, please email [email protected] with information on the project and how it will be used.

13

SEAL COLOR VARIATIONS AND BACKGROUNDS

BLUE & BLACK SEAL (PRIMARY USAGE)

Double border is blue and white or black and white

Symbols are white


Background is white

COLOR SEAL (USAGE REQUIRES APPROVAL)

Double border is blue and white

Symbols in crest are white, gold and red as displayed

Crest is blue

Type is gold

Background is white

WHITE SEAL (USAGE AS NEEDED) SCREENED SEAL (USAGE AS NEEDED)

Double border is white and transparent to artwork behind the seal

Symbols are white

Crest background is transparent to artwork behind the crest

SPECIALTY SEAL/OUTLINE (USAGE AS NEEDED)

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SEAL MISUSEThe Assumption University seal should not be misinterpreted, modified, or added to. No attempt should be made to alter the seal in any way. Its orientation, color and composition should remain as indicated in this document.

NEVER place over a pattern, color or illustrationthat compromises readability.

NEVER change the width of the logo, squish, twist, rotate, or elongate.

NEVER change the colors within the crest or rings beyond its provided applications. The symbols inside the crest should always be white/knocked out.

X

X

X

X

X

X

Crest should be blue

Lettering and symbols should be white

Ring and crest should be the same color

15

Request fonts by emailing [email protected]: PRIMARY & SECONDARY FONT

SANS SERIF: ARIAL

SERIF: GEORGIA

AVENIR HEADLINEAvenir HeadlineAvenir Next Ultra LightAvenir Next Ultra Light ItalicAvenir Next Ultra RegularAvenir Next Ultra ItalicAvenir Next Ultra MediumAvenir Next Ultra Medium Italic

Avenir Next Ultra Demi BoldAvenir Next Ultra Demi Bold ItalicAvenir Next Ultra BoldAvenir Next Ultra Bold ItalicAvenir Next Ultra Heavy

Avenir Next Ultra Heavy Italic

Publico Headline Light

Publico Headline Light Italic

Publico Headline Roman

Publico Headline Italic

Publico Headline Medium

Publico Headline Medium Italic

Publico Headline Bold

Publico Headline Bold Italic

Publico Headline Extrabold Italic

Publico Headline Extrabold Italic

Publico Headline Black

Publico Headline Black Italic

Publico RomanPublico ItalicPublico Semibold

Publico Semibold ItalicPublico BoldPublico Bold Italic

PUBLICO HEADLINE FAMILY

PUBLICO TEXT FAMILY

Publico Headline

SECONDARY FONT / PUBLICO HEADLINE AND PUBLICO TEXT

ALTERNATE OFFICE FONTS

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TEMPLATES: DESIGN ELEMENTSWhen developing marketing communications utilize the following elements in order to maintain a consistent brand presence. Reference the following pages where sample templates are displayed.

LOREM IPSUM DOLOR SIT AMET.

Lorem ipsom dolor sit amet.

LIGHT THE WAY

Aeque vestibulum, etu siam consequat nunc se, luctus ex. Aenean nisl justo, ie tincidunt in dictum sed un sapien eros convallis posistion magna.

Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non.

Headline font (Avenir Bold) with rules on white

Screened Seal Fleur de lis with rule for marking captions

Assumption branded blue box

Headline font (Avenir Bold) with rules on color

Call out box

Subheads (Avenir Demi Bold) and body text (Avenir Regular)

Secondary headline font (Publico Headline Bold) Text font (Publico Text)

Thick and thin colored and tinted rules for division of space

Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed sodales eros sed sapien convallis posuere.

Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed sodales eros sed sapien convallis posuere. Nisl justo, tincidunt in dictum non.

Lorem ipsum dolor sit amet sodales justo.

17

Download templates at assumption.edu/marketingrequest

TEMPLATES: BROCHUREThese templates have been created to illustrate the versatility and flexibility of the branded design elements across a variety of layout scenarios. Utilize any or all examples below to ensure a consistent brand image.

OPPORTUNITYIN EVERY MOMENT.

LIGHT THE WAY

LIGHT THE WAY



LIGHT THE WAY

Consequat nunc sed, luctus ex. Aene-an nisl justo, tincidunt in dictum non, consequat at massa. Sed sodales eros sed sapien convallis posuere. Vivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibu-lum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna scelerisque elementum lacus ac imperdiet interdum.

“Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet consequat. Vestibulum quis viverra felis. Nulla enim accumsan sagittis enim nec facilisis. “ Maximus tellus non imperdiet interdum.

Nam sed neque vestibulum.consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, con-sequat at massa. Sed sodales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volut-pat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna scelerisque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.

Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Nulla accumsan sagittis enim nec facilisis. Nullam iaculis felis id tortor rhoncus volutpat. Nunc pretium, metus sit amet congue ultricies, ex nisi ornare orci, id efficitur massa est bibendum turpis. Nam ipsum nibh, lacinia eget sagittis vitae, cursus quis augue. Donec pretium elit at porttitor tincidunt sed neque. Morbi porta efficitur eros, hendrerit Nulla accumsan sagittis enim nec facilisis. Nullam iaculis felis

LOREM IPSUM DOLORConsectetur adipiscing elit. Nam sed neque vestibulum, consequat nunc sed, luctus Aenean nisl justo, tincidunt posuere. Vivamus nisi.

LOREM IPSUM DOLORConsectetur adipiscing elit. Nam sed neque vestibulum, consequat nunc sed, luctus Aenean nisl justo, tincidunt posuere. Vivamus Vivamus.

Lorem ipsum dolor amet.

Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mass sodaleeros sed sapien convallis pos.

Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mass sodaleeros sed sapien convallis pos..





CONNECTING YOUR CLASSROOM TO THE WORLD.

WONDERFUL PERSON { SCHOOL OF NURSING 2022 }

Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mas-sa. Sed sodales eros sed sapien convallis posuere. Vivamus nisi libero, accumsan in nisl a, var-ius interdum velit. Vestibulum quam urna, volutpat vitae erat sit ametodales eros. Sed sodales eros sed sapien convallis posu-ere. Vivamus nisi.

~ The Venerable Fr. Emmanuel d’Alzon, founder of the Augustinians of the Assumption and Educator, 1810-1880

“ It’s not enough to teach. One must help students to raise their sights.”

DUIS AUTE IRURE ESSE.Loreme neque vestibulum, nunc sed, luctus ex. Aenean nisl justo, tincidunt in quat dolor set. Go to assumption.edu/ourstories.


Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.

Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.

Headline for this section can be placed right in this gold area.

ETIAM MAXIMUS TELLUS NON IMPERDIET

“Belief in the dignity of each person is the foundation of an Assumption education. Whoever shares this belief and wants to discover the breadth and depth and source of that dignity will find a home at Assumption.” ~F. Richard E. Lamoureux, A.A., VICE PRESIDENT FOR MISSION

NAMED BY U.S. NEWS & WORLD REPORT AS A BEST REGIONAL UNIVERSITY

“Belief in the dignity of each person is the foundation of an Assumption education. Whoever shares this belief and wants to discover the breadth and depth and source of that dignity will find a home at Assumption.” ~F. Richard E. Lamoureux, A.A., VICE PRESIDENT FOR MISSION

THE BIG 3.Best burgers in

Worcester.




Ever since neque vestibulum concect eturadsplicing ut labore et dolore. Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet consequat.

1. Lorem Maximus tellus non imperdiet interdumadsplicing ut labore et dolore

2. IpsumMaximus tellus non imperdiet interdumadsplicing ut labore et dolore

3. DoloreMaximus tellus non imperdiet interdumadsplicing ut labore et dolore

Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.

Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.

Adsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.

Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.

Adsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.

Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Nulla.


HEADLINE FOR THIS SECTION CAN BE PLACED RIGHT IN THIS AREA.

ETIAM MAXIMUS TELLUS NON IMPERDIET NAMED BY U.S. NEWS & WORLD REPORT AS A BEST REGIONAL UNIVERSITY




Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, con-

sequat at massa. Sed sodales eros sed sapien convallis posuere. wVivamus nisi

libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat

vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna scelerisque ele-

mentum facilisis, est sapien varius risus, eu porta elit lacus ac dolor. Suspendisse

in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus

tellus non imperdiet interdum. In eu nisi vel quam laoreet consequat. Vestibulum

quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.

Nam eget egestas neque. Aliquam lacinia, magna scelerisque elementum facilisis, est

sapien varius risus, eu porta elit lacus ac dolor. Suspendisse

in sapien pretium, tempus velit sit amet, ullamcorper neque.

Etiam maximus tellus non imperdiet interdum. In eu nisi vel

quam laoreet consequat. Vestibulum quis viverra felis. Etiam

maximus tellus non imperdiet interdum. In eu nisi.

ETIAM MAXIMUS TELLUS NON IMPERDIET

Headline for this section can be placed right in this yellow area.

Aeque vestibulum, etu sen siam consequat nunc se, ie luctus exAenean nisl justo, ie tincidunt in dictum sed un elitn sapien eros convallis posistion magna.

NAMED BY U.S. NEWS & WORLD REPORT AS A BEST REGIONAL UNIVERSITY

COVERS

INSIDE SPREADS

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TEMPLATES: ONE-PAGERThese templates have been created to illustrate the versatility and flexibility of the branded design elements across a variety of layout scenarios. Utilize any and all examples below to ensure a consistent brand image.

We apologize for the inconvenience, but we are closed for visits today due to significant construction as we improve the on-campus experience and expand opportunities for students. This includes the construction of our new 41,000 sq. ft. state-of-the-art health sciences building, expansion to our student parking garage, and roadway resurfacing.

Walking TourMonday – Friday, limited time slots available daily

Our campus tour includes a 30-minute presentation with an admission staff member and a student-led walking tour of campus where you will see academic buildings, a first-year residence hall, our student union, gymnasium, recre-ation center, and more!

Virtual EventsBrowse our website for this week’s schedule

Virtual visit opportunities allow you to learn remotely what it would be like to be an Assumption student. From information presentations to student panels, admission interviews to showcases, browse our upcoming virtual events online.

Coming Soon: Drive-Thru TourMonday – Saturday, limited dates due to construction

Families will soon be able to explore our campus from the comfort of their own vehicle! Visit our website to see when registration is available!

THANK YOU FOR VISITING ASSUMPTION UNIVERSITY.

WE WOULD BE HAPPY TO HOST YOU SOON FOR ONE OF OUR AVAILABLE EVENTS!

We are excited to speak with you and would be happy to discuss your admission questions or to assist you in planning your visit to campus. Contact Undergraduate Admissions at 508-767-7285 or by email at [email protected].

You can also scan here to chat directly with members of our admission staff or current students!

1. Open the camera on your phone

2. Hover over the QR code

3. Click on the tab the pops up at the top of your screen

4. Start chatting!

CONTACT ADMISSIONS

To register, visit www.assumption.edu/visit.

APPLIED BEHAVIOR ANALYSISLearn the science of behavior so that you can make a positive difference in the lives of your clients.

The Applied Behavior Analysis (ABA) program at Assumption University prepares students for careers as applied behavior analysts. Graduates of our program will be well-prepared for both clinical and research-based positions. Our program teaches the science of behavior which is essential for individuals interested in autism, general and special education, developmental and intellectual disabilities, social work, and related fields.

The multi-disciplinary focus of the ABA program highlights application across multiple contexts, so you are well-prepared to serve your clients’ diverse needs.

The comprehensive curriculum covers the applied, experimental, and conceptual branches of behavior analysis, giving you a strong foundation to further your career.

Students can customize their degree by choosing from elective courses in human development, autism, intellectual and developmental disabilities, collaboration, and counseling.

For information about our Applied Behavior Analysis Program, please email [email protected] or call (508) 767-7387.

Visit us online at www.assumption.edu/aba.

PROGRAM OVERVIEW

The program meets coursework and fieldwork requirements to apply for

licensure as an applied behavior analyst in Massachusetts. The course sequence has been verified by the Association for Behavior Analysis

International (ABAI) as meeting the education requirements to apply to

sit for the BCBA exam. Our combined pass rate on the BCBA exam from

2018 to 2019 is 82%, compared with the national average of 63% for 2019.

Diverse Career Path Options This program is ideal for students interested in working with people with autism and related disabilities. An ABA degree is also relevant in clinical psychology, behavioral medicine, counseling, job effectiveness, sports training, environmental protection, education, exercise and health, business, criminology, and other areas. Our coursework is multi-disciplinary and demonstrates how behavioral principles can be applied in a variety of settings.

A Well-Rounded Education that Gives You Options Our program includes coursework in applied, basic, and conceptual behavior analysis and is designed for students who wish to become well-rounded behavior analysts with the flexibility to work in a range of settings. We teach evidence-based approaches to assessment and treatment that are widely applicable.

Fieldwork and Practicum ExperienceFieldwork is an essential part of training to become an applied behavior analyst because it allows you to develop the competencies you need to accurately assess behavior and develop successful interventions for your clients. A benefit of the program is that it includes practicum classes that allow students to obtain supervision of fieldwork hours in a manner that is coordinated with their coursework. The practicum sequence is overseen by a practicum coordinator and supervision is provided by BCBAs with extensive experience providing training to students.

FULL COURSE DESCRIPTIONS CAN BE FOUND AT

assumption.edu/aba

FOR COST INFORMATION PLEASE GO TO

www.assumption.edu/gradfinaid

SCHOOL OF GRADUATE STUDIES COURSE OF STUDYBehavior Analysis Courses

ABA 500: Principles of Learning and Behavior Analysis*ABA 501: Measurement and Research Methods in Behavior Analysis*ABA 600: Behavioral and Functional Assessment*ABA 601: Behavior-Analytic Interventions I*ABA 602: Behavior-Analytic Interventions II*ABA 603: Ethical, Legal and Professional Topics in Behavior Analysis*ABA 604: Conceptual Foundations of Behavior Analysis*ABA 605: The Experimental Analysis of BehaviorABA 804: Integrative Seminar in ABA

Behavior-Analytic Fieldwork Courses

ABA 700: Practicum in Applied Behavior Analysis IABA 701: Practicum in Applied Behavior Analysis IIABA 702: Practicum in Applied Behavior Analysis IIIABA 703: Practicum in Applied Behavior Analysis IVABA 710: Practicum in Applied Behavior Analysis I: Group Supervision

Interdisciplinary Electives (Choose 2)

ASD 640: Collaboration and Coordination: Autism Spectrum Disordersor RCP 530: Introduction to Counseling Theory and Practice

ABA 503: Behavior Analysis and Intellectual and Developmental Disabilitiesor ASD 600: Foundations and Characteristics of Autism Spectrum Disorder

PSY 502: Psychology of Development or SCP 545: Human Growth and Development through the Life Spanor SED 563: Developmental Pathways and Challenges

ABA 704: Practicum in Applied Behavior Analysis V

Optional Courses

ABA 800: Pre-thesis Seminar in ABAABA 801: MA Thesis in ABA IABA 802: MA Thesis in ABA IIABA 803: MA Thesis in ABA III

*ABAI Verified Course Sequence course

TWO-SIDED EXAMPLE (PROGRAM ONE-PAGER)

SINGLE SIDED EXAMPLE (EVENT LEAVE-BEHIND EXAMPLE)

19


TEMPLATES: PRESENTATION SLIDESThese templates have been created to ensure a consistent brand image.

PRESENTATION TITLE HERE

Subtitle or Date Here

SECTION BREAK

Presentation Title Here Two Lines


Page Headline Here–Footer with Bar

• Page Content Here


Presentation Title Here-Two Lines

SECTION BREAK

Presentation Title HereSubtitle or Date Here

Page Headline Here–Footer With Rule

Footer Text | 9

COVER PAGE OPTIONS

SECTION BREAK PAGE OPTIONS

CONTENT PAGE OPTIONS

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TEMPLATES: POSTERSThese templates have been created to ensure a consistent brand image.

View application deadlines and learn more about the program at:

www.assumption.edu/counspsych

The only M.A. In the U.S. incorporating Cognitive Behavioral Therapy throughout the entire curriculum.

M.A. CLINICAL COUNSELINGPSYCHOLOGY

• Fill a need for skills based counselors with practical cognitive therapy experience

• All faculty bring extensive clinical experience to the classroom

• Complete the 60 credit Master’s Program in two years for just over $40k

• Graduate Fellowships available — Fellows receive tuition waivers or 30 credits

• Graduates are prepared to meet the education-al requirements for licensure as a Mental Health Counselor in Massachusetts and most other states

• Students can attend lectures at the Aaron T. Beck Institute for Cognitive Studies at Assumption College, hearing from renowned CBT practitioners from around the globe

View application deadlines and learn more about the program at:

www.assumption.edu/counspsych

The only M.A. In the U.S. incorporating Cognitive Behavioral Therapy throughout the entire curriculum.

• Fill a need for skills based counselors with practi-cal cognitive therapy experience

• All faculty bring extensive clinical experience to the classroom

• Complete the 60 credit Master’s Program in two years for just over $40k

• Graduate Fellowships available — Fellows receive tuition waivers or 30 credits

• Graduates are prepared to meet the education-al requirements for licensure as a Mental Health Counselor in Massachusetts and most other states

• Students can attend lectures at the Aaron T. Beck Institute for Cognitive Studies at Assumption Col-lege, hearing from renowned CBT practitioners from around the globe

CLINICAL COUNSELINGPSYCHOLOGY

DEGREE OFFERED: Master of Arts (M.A.) in Clinical Counseling Psychology Master of Arts (M.A.) in Clinical Counseling PsychologyMaster of Arts (M.A.) in Clinical Counseling Psychology

WITH BLUE HEADER BAR / DEGREE OFFERING LISTING BOX WITHOUT HEADER BAR / DEGREE OFFERING LISTING BOX

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TEMPLATES: POSTCARDSThese templates have been created to ensure a consistent brand image.

GREAT CAREER PREPARATION GOES WITHOUT SAYING.We invite you to spend four years learning in our values-based environment at Assumption College – it’s an experience that promises to be life changing.

Learning means doing at Assumption University:

First-year programs designed to ease the transition to college and connect you with friends and dedicated faculty.

Advising and academic support teams who make graduating in four years a reality — 95% of our graduates complete their degree in four years.

High-energy career services, study abroad, and service-learning programs 83% of 2019 graduates participated in research, internships or service learning.

A tradition of high-achieving students – including 14 who have been awarded Fulbright Scholarships since 2001.

95%of 2018 graduates

were employed, pursuing additional education, or

engaged in service within six months of graduation.

Office of Admissions500 Salisbury StreetWorcester, MA 01609-1296www.assumption.edu

Non-Profit Org.US Postage

PAIDWorcester, MA

Permit No. 1739

APPLY TODAY AT ASSUMPTION.EDU/APPLYPCApply Early Action by Nov. 1 and we’ll waive your $50 application fee! Use fee waiver code EA2024PC.

The way to hit the ground running.

assumption.edu/applypc

APPLY TO

DAY!

The way to hit the ground running.

assumption.edu/applypc

APPLY TO

DAY!

GREAT CAREER PREPARATION GOES WITHOUT SAYING.We invite you to spend four years learning in our values-based environment at Assumption College – it’s an experience that promises to be life changing.

Learning means doing at Assumption University:First-year programs designed to ease the transition to college and connect you with friends and dedicated faculty.

Advising and academic support teams who make graduating in four years a reality — 95% of our graduates complete their degree in four years.

High-energy career services, study abroad, and service-learning programs 83% of 2019 graduates participated in research, internships or service learning.

A tradition of high-achieving students — including 14 who have been awarded Fulbright Scholarships since 2001.

95%of 2018 graduates were employed,

pursuing additional education, or

engaged in service within six months

of graduation.

Office of Admissions500 Salisbury StreetWorcester, MA 01609-1296www.assumption.edu

Non-Profit Org.US Postage

PAIDWorcester, MA

Permit No. 1739

APPLY TODAY AT ASSUMPTION.EDU/APPLYPCApply Early Action by Nov. 1 and we’ll waive your $50 application fee! Use fee waiver code EA2024PC.

With thick rule Without thick rule

FRONT OPTIONS

BACK OPTIONS

22


TEMPLATES: INVITATION These templates have been created to ensure a consistent brand image. Assumes a horizontally folding 4-panel invitation.

Lorem IpsumQuisque aliquet elit et

J O I N U S F O R A V E R Y S P E C I A L E V E N T TO C E L E B R AT E YO US AT U R D AY, F E B R U A R Y 1 6 , 2 0 2 1500 Salisbury Street | Worcester, MA 01609-1296 | www.assumption.edu







Congratulations again on being awarded the Light the Way Scholarship. I would like to personally invite you and your family to join us to celebrate this accomplishment at a special breakfast reception, just for our Light the Way Scholarship recipients.

The reception will be held the morning of Accept Assumption on Saturday, February 16. We will be joined by members of the Assumption community who are eager to greet you and hear more about your story. This will be a great opportunity to meet your fellow scholarship awardees and share your experiences.

I hope that you will plan to attend and I look for ward to welcoming you and your family.

Sincerely, FRANCESCO C. CESAREO , PH.D.

Schedule of EventsLIGHT THE WAY BREAKFAST REGISTRATION

LIGHT THE WAY BREAKFAST RECEPTION

ACCEPT ASSUMPTION OPENING CEREMONY

ACADEMIC SHOWCASES

ACADEMICS, SERVICES & ATHLETICS FAIR

LUNCH

CAMPUS AND RESIDENCE HALL TOURS

HOUND BOUND HANGOUT

PARENT SESSIONS

8:30 A.M.

9:00 A.M.

10:30 A.M.

11:15 A.M. – 12:00 P.M.

11:15 A.M. – 1:15 P.M.

1:15 A.M. – 2:00 P.M.

11:45 A.M. – 1:30 P.M.

1:45 – 3:00 P.M.

2:00 – 3:00 P.M.

FINANCIAL AID COUNSELORSWill be available at the following times to discuss your financial aid status:

9:30 – 10:25 A.M. | 11:15 A.M. – 3:30 P.M.

REGISTER AT www.assumption.edu/ltwsbreakfast or Call 866-477-7776

Congratulations again on being awarded the Light the Way Scholarship. I would like to personally invite you and your family to join us to celebrate this accomplishment at a special breakfast reception, just for our Light the Way Scholarship recipients.

The reception will be held the morning of Accept Assumption on Saturday, February 16. We will be joined by members of the Assumption community who are eager to greet you and hear more about your story. This will be a great opportunity to meet your fellow scholarship awardees and share your experiences.

I hope that you will plan to attend and I look for ward to welcoming you and your family.

Sincerely, FRANCESCO C. CESAREO , PH.D.

Schedule of Events

FINANCIAL AID COUNSELORSWill be available at the following times to discuss your financial aid status:

9:30 – 10:25 A.M. | 11:15 A.M. – 3:30 P.M.

REGISTER AT www.assumption.edu/ltwsbreakfast or Call 866-477-7776

LIGHT THE WAY BREAKFAST REGISTRATION

LIGHT THE WAY BREAKFAST RECEPTION

ACCEPT ASSUMPTION OPENING CEREMONY

ACADEMIC SHOWCASES

ACADEMICS, SERVICES & ATHLETICS FAIR

LUNCH

CAMPUS AND RESIDENCE HALL TOURS

HOUND BOUND HANGOUT

PARENT SESSIONS

8:30 A.M.

9:00 A.M.

10:30 A.M.

11:15 A.M. – 12:00 P.M.

11:15 A.M. – 1:15 P.M.

1:15 A.M. – 2:00 P.M.

11:45 A.M. – 1:30 P.M.

1:45 – 3:00 P.M.

2:00 – 3:00 P.M.

FRONT OPTIONS BACK OPTIONS

INSIDE OPTIONS

Seal with PMS 301 Blue headline Blue Background

White background

Gray and white background

Logo with PMS 637 Blue headline White Background

23

Sandwich boards can we requested through Curry Printing by emailing [email protected]. Templates can also be downloaded at assumption.edu/marketingrequest.

TEMPLATES: SANDWICH BOARDS/SIGNAGEThese templates have been created to ensure a consistent brand image.

OFFICE OF FINANCIAL AID

WELCOME TOHOMECOMING

EXERCITATION ULLAMCOLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud

exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

DOLORE MAGNALorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud

exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Header with Assumption University logo Header with Assumption Greyhound logo

24

TEMPLATES: EMAIL SIGNATUREThe below template should be used for all email signatures. with the appropriate logo for your school.

EMAIL SIGNATURE EXAMPLE WITH SPECIFICATIONS

25

Download Zoom backgrounds at assumption.edu/marketingrequest

TEMPLATES: ZOOM BACKGROUNDSUniversity-branded Zoom backgrounds are available for your virtual meetings.

26

Stationary can be ordered through Curry Printing at: https://www.curryprinting.com/customer_portal/

TEMPLATES: STATIONARYLetterhead, envelope and business card templates can be customized through Curry Printing. In addition to the standard Assumption template below, templates are available for each school..

Office of Admissions

500 Salisbury Street

Worcester, MA 10609

508.555.5555

assumption.edu

Office of Admissions500 Salisbury StreetWorcester, MA 10609

assumption.edu/GPS

facebook.com/assumptionuniversity

@assumptionuniversity

linkedin.com/assumptionuniversity

Instagram link

YouTube Link

Business card front Business card back

#10 envelope

8.5"x11" letterhead

brand identity guidelines version 2.0: 12/18/20

Documents