brand identity guidelines specifications: 10.1 direct...

Brandidentityguidelines Specifications:10.1Directmarketing v3.2/April10,2013

SIX Payment Services LtdLead ManagementStreet and numberP.O. BoxPostal code and place

Media-specific designDirect marketing media are basically either letters or flyers, with characteristic elements for consistency.However, each medium has its own specific layout requirements.

Types of media– Letter with reply card– Letter flyer– Flyer A5– Reply card A5– Flyer A6 /5– E-mail flyer


Company:

Name, Prename:

Street and number:

Postal code and place:

Dear Mr. Mustermann

Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte volores dolectur sin ressit quam aut delende mquamenestem nimi, suntiorat laborrovide dita dolorerchic testibus sitem fuga.

Ovidipicit optatus int, est estio cullabo renitatati int, tem quae nientemPelit eos ra pa con none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!

Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis anter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so

Fuga nam ea nus volupta velligent – aut ut aut audam accusapietNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem vel maio quid atur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte. Kipsunti orepro blabore CHF 290!

Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!

Kind regards

Maximilian MustermannHeadofCommunications

Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place

Vulputatevelitesemolestieconsequat

Hillibusdandasimamressuntetquisquotoetaditinulpaducipsumaseturautem.Lendelenisduci-atquissanditiasitasplabisquamfaceresam,sequoquiasexpedutvolorentmagnat.

Lorem ipsum: Nis exerestiis:

Lorem ipsum Ri quamus, estiorerae dolupti assimin consequis maioreri repudae. Parum lacepelit ilique magnatectur mos consed que con ra endit molupta quunt.

Darendo: Resalutis: Resalutis:

Porum fugita:

Finguare:

Erchillorrumdidolorposam,ullautvenimnulparcilictotavoluptanum,ilmolupturionsequaevolutvolorumharchilmadolloriatiumiumestrumfugiadolumvendantoestetetdipit,elmagnietberest.Nequissapicteisimusa.

Place and date

Utquamusaepanosminciadundit,volorumetquiblaborrum!

SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace

T +41848660000F +41848660000info@six-payment-services.comwww.six-payment-services.com

P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12

Cicrumcunstaetanteinurbemrevertitestviascomplerefomineseusploclsillimundinovaegloriaspatiaartesmini.

Special

Letter with reply card (example)

Dear Mr. Mustermann

Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus,


Ovidipicit optatus int, est estio renitatati int, tem quae nientemPelit eos ra pa co et es et ut hil initint es et odis moluptas quas qui dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!

Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis an ter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so– As sincte sapieniti occab iurepudae lorem ipsumer

Fuga nam ea nus velligent – aut ut aut audam accusapieNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem ve dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum l maio quid atur? Que voluptaspisi cullabo reni-tatati ilia ducim CHF 290!


Place and date


Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesautidebissinvernatesnihililitadquidisderiatemetquiasperidollaboreNequiadiciipitium.

T+41583999111www.six-payment-services.cominfo@six-payment-services.com


Please contactLeadManagementT+41848663333F+41848663334leadmanagement@six-payment-services.com

Special

Letter flyer(example)

On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio idun-tum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.

«Onnonexernaturre,qumosasequiandiciisinulluptatemwesratemdestocuptatiuntmaiomosasequiandici-tioiduntumosasequiandicimhalrumesexeturaudiseatemautqur.»IduntumharumesexDicitioDicitioiduntumharumesexteres

Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum

es ex explit, tem– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.

Informationen zur GiftCard finden Sie auf www.giftcard.ch

CHF 75.–

Weiterempfehlenlohntsich!

GiftCardim

Wertvon

LoremipsumdolorErimusanisadquame.

Teilnahmeschluss:31.08.2013!

Quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.

Nimintis molorrum: Eicit in neceror poritate nossed maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo! Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex Tetur audis eatem aut quos essimus aut occulla ndebis nihil Weost. Die Verlosung findet statt am 16. September 2013.

Rechtliche Hinweise1. Ut mod quo to berum velitis sandus si te lat officient volupta eum atur repudi

naturi con pedis eostiissunt aut autenis dolorumquis eum ut fuga. Nem rero elluptatur, quunt, con pa nimintis molorrum eicit in neceror poritate nossed

2. Maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo. Nam, ut haruptatur? Genisti onseque sedipsunt aped milis unt dolenec tatenis dolorias.

3. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum quid min por ad et int, corum, venis rehenis re odis si reprovi tatintio. Nequia dici ipitium ligendiam dis dolupie ntibusa is dolupis cones aut idebiss

SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome



Jetzt Coupon mit Vertrag abgeben!



Lorem ipsum dolliwatsch neukmix:

Lorem ip:

Name:


Firma:

Name:

Strasse:

PLZ, Ort:

Telefon-Nr.:


Lorem ip:

Name:


Firma:

Name:

Strasse:

PLZ, Ort:

Telefon-Nr.:


Lorem ip:

Name:


Firma:

Name:

Strasse:

PLZ, Ort:

Telefon-Nr.:

Ipsum lorem doloreste!– At hillace rrorate mo cum core du cia voloreperum is am

faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim

– Quaectur minvelles minis dollesequi quasper. Minvelles audantionem dolenit.

– Laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus.

– At hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim

SIX Payment Services LtdHardturmstrasse201PostfachCH-8021Zürich

T +41848660000www.six-payment-services.com

Weiterempfehlenundprofitieren!

PaymentServices

Lorem

isum

dolor!

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.

Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!

SIX Payment Services LtdStreetandnumberPostalcodeandplaceCountry

T+41848660000F+41848660000info@six-payment-services.comwww.six-payment-services.com

Kassimus listoOn non exernatur re, quisinu llupta tem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum hal rum es ex etur audis eatem aut qur.

Rapodo bezalumOn non exernatur re, quisinu lluptatem es ratem desto cuptatiunt maio mosa se-quian dicitio iduntum harum es ex etur audis eatem aut quos essimus aut oc-culla ndebis.

Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus

aut occulla ndebis nihil explit, tem– Weost, nobitaq uassimp ernataeria

sed que sundio tempostent.

Ipsum lorem dolorAt hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique au-temped et ut accae quo molendem simi, ut atesed ut voloresto omnim quaectur minvelles minis dollesequi quasper.

Dolorem loremMinvelles minis dollesequi quasper rore rorem aut quatet audantionem dolenit laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus. Ad mos autem – rurare CHF 51.– lorem denum*

Lorem ipsum:– Ipsum vollant cuptatiunt– Relique nihitatem – Tautemped – Zet ut accae quo molendem simi,

atesed ut vuluva riad

DolenitlautquevolorruptatautofficillaniatiAdmosipsuntiurautemeicidelenderspisexcersuntiurersautemeicidelenderspisexcersuntiurautemeicidelenderspisexcerferiasapit

«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»

Responsem Kirta

Lorem ipsum dolorem – rutata rumba lorem neukmixer:

Budantionem dolenit laut que volorruptat erste heralder aut officil laniati of ficium dolorem ipsum

Lorem ipsum dolliwatsch neukmix heralfer Hersater

Minvelles minis dollesequi quasper rore rorem Dolliware

Rorem aut quatet audantionem dolenit keuher neu neureste otter Lonnum eiheder 0848 66 3334

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2012

Responsem: 12.4.2013!

SIX

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Com

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Mr.

Mrs.

Nam

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Street an

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Place

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E-m

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((Picture))

At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese.

Horemtebsumdolorplum–rorettiswisumerraredokuments.Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!

Special

Flyer A5(example)

Reply card A5(example)

Flyer A6/5(example)

E-mail flyer(example)

Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.

– Acernam eum. Genisti onseque

– Sedipsunt apedmilis untdolenec tate

– Nis dolorias Di adi que ento dolut

– Vollab ipicimusam arunt atectam fu

Vulputatevelitesemolestieconsequat!

Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesaut.

SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich

DearMr.MustermannLorem

ipsum dolor!

Learnmore

Learnmore

PaymentServices

Antwortkarte Ich wünsche eine persönliche Schulung und nehme am Wettbewerb teil.

Bitte nehmen Sie telefonisch mit mir Kontakt auf. Sie erreichen mich unter:

Bitte ausfüllen*:

Partner-ID: Firma:

Vorname, Name: Strasse, Nr.:

Postfach: PLZ, Ort:

Tel.: E-Mail:

Gewünschter Schulungstermin zwischen und

*BitteüberprüfenSiedieAngaben,korrigierenSieallfälligeFehlerundergänzenSiedieleerenFelder.

Mit

Wettbwerb

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer

4.1 Letterflyer,front

5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back

5.4 ReplycardA5,front

5.5 ReplycardA5,back

6. FlyerA6/5

6.1 FlyerA6/5,front

6.2 FlyerA6/5,inside

6.3 FlyerA6/5,back

7. E-mailflyer

7.1 E-mailflyer,backgrounds

8. Flashes

8.1 Stickercolors

8.2 Stickertypography

8.3 Stickercolorcombinations

8.4 Notecolors

8.5 Notetypography

8.6 Notecolorcombinations

9. Typesummary

9.1 Stylesheets

SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page2

Directmarketing

1. Mediaoverview

Characteristic letter elements– Pace field with text or Pace transparent with text– Tint of light primary business area color– One pair of secondary colors

(i.e. for flashes).

Dear Mr. Mustermann






Kind regards








Porum fugita:

Finguare:


Place and date






Special

Letter with reply card (example front page)

Dear Mr. Mustermann







Place and date






Special

Letter flyer(example)

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(1/2) next


Directmarketing

2. Layoutprinciples

((Picture))



Special

Flyer A5(examples cover page)

Flyer A6/5(examples)

E-mail flyer(examples)






Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequia.

Learnmore

Learnmore



ipsum dolor!










ipsum dolor!

Learnmore

Learnmore

Characteristic flyer elements– Pace transparent with text and

picture– 2 options for picture placement:

at the bottom of the format or more prominently within the Pace transpar-ent.

– Layout of inside pages depends on the position of the picture on the front (see 5.1 and 6.1).

– Sticker or note flash– Primary business area colors– One pair of secondary colors

(i.e. for flashes or subheadlines on inside pages)

Horemtebsumdolorplum–rorettiswisumerrare!

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!

At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese qui 350.– quasper!

Special Weiterempfehlenundprofitieren!

PaymentServices

Lorem

isum

dolor!




PaymentServices

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!

Lorem

isum

dolor!

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(2/2) back


Directmarketing

2. Layoutprinciples

Dear Mr. Mustermann






Kind regards








Porum fugita:

Finguare:


Place and date






Special

1 Pace field Tint of primary business

area color DPS Sun, do not use tint of DPS Ruby

2 Pace transparent without picture

Primary business area color, DPS Sun is recommended

3 Picture at the bottom

of the format Primary business area color, DPS Sun is recommended

4 Picture within the Pace transparent

Primary business area color

5 Picture within the Pace transparent on e-mail flyer

Primary business area color










ipsum dolor!

Learnmore

Learnmore

Dear Mr. Mustermann







Place and date






Special

1 2









PaymentServices

Lorem

isum

dolor!



3 4 5

((Picture))



Special







Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitasligendiamdisdolupientibusaisdolupisconesaut.



ipsum dolor!

Learnmore

Learnmore

Dear Mr. Mustermann






Kind regards








Porum fugita:

Finguare:


Place and date






Special









PaymentServices

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!

Lorem

isum

dolor!

Exception:Tints of DPS Ruby can be used for Pace field or other color fields.

Not recommended:DPS Ruby for borders where Pace transparent is DPS Ruby.

Dear Mr. Mustermann







Place and date






SpecialHoremtebsumdolorplum–rorettiswisumerrare!

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!

At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese qui 350.– quasper!

Special

Exception:DPS Ruby can be used for Pace transparent.

Color for flashes– Primary business area color

or secondary color– Stickers: use specified colors

(see 8.1 and 8.3)– Notes: use specified colors

(see 8.4 and 8.6) – Always use high contrast background

color for e-mail flyers.

Color for Pace field and Pace transparent– Use primary business area colors.

− First choice: DPS Sun, the light and fresh primary business area color, for recognition and impact − Only as an exception: tints of DPS Ruby for Pace transparent, Pace fields and color fields.

Text colors − On front pages always primary business area color, white or SIX Rock − On inside pages not more than one pair of additional secondary colors − Always ensure good color contrast − Letter and flyer text: use color to structure and for contrast.

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/2.Layoutprinciples

2.1 Colorusage

Format210 x 402 mm

MarginsTop: 10 mmLeft: 30 mmRight: 15 mmBottom: 17.875 mm

Column grid8 columnsGutter width: 5 mm

Pace field with textFor reply card Fixed position (aligns with postal elements on back)

TemplatesUse the InDesign templates provided by the link at the lower left of this page.

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

Downloads

Ì TemplateLetter(indd)


Directmarketing

3. Letter

http://clients.snk.ch/six/files/SIX_dm_letter_A4_tmp.zip

Dear Mr. Mustermann¶Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte volores dolectur sin ressit quam aut delende mquamenestem nimi, suntiorat laborrovide dita dolorerchic testibus sitem fuga. ¶Ovidipicit optatus int, est estio cullabo renitatati int, tem quae nientemPelit eos ra pa con none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350! ¶Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis anter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so¶Fuga nam ea nus volupta velligent – aut ut aut audam accusapietNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem vel maio quid atur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte. Kipsunti orepro blabore CHF 290! ¶Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!¶Kind regards¶¶¶¶Maximilian MustermannHeadofCommunications



Hillibusdandasimamressuntetquisquotoetaditinlpaducipsumaseturautem.Lendelenisduci-atquissanditiasitasplabisquamfaceresam,sequoquiasexpedutvolorentmagnat.




Porum fugita:

Finguare:

Erchillorrumdidolorposam,ullautvenimnulparcilictotavoluptanum,ilmolupturionsequaevolutvolorumharchilmadolloriatiumiumestrumfugiadolumestetetdipit,elmagnietberest.Nequissapicteisimusa.

Place and date






Special

1

2

3

5

5

7

8

11

13

12

14

10

12

6

6

0

10

49.5

59.5

99109.5

132.5

269

304297

384.5

402

0 30 110.5 156.75 210

9

4

297

402

105

A4

A6/5

210

1 LogoAlways align upper leftX height: 8 mm

2 Direct marketing blockLinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9.5 ptBlock line: 0.3 ptColor: SIX RockAlign block left Fixed height

3 AddressLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX RockAlign left, fixed position

4 Sender information LinotypeUniversCondensedRegular: 7.5 ptLine spacing: 9 ptColor: SIX RockFixed height

5 Date/contentLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX Rock

6 Headline LinotypeUnivers CondensedRegular: 20 ptLine spacing: 23 ptColor: primary business area color

7 Subheadline LinotypeUnivers BasicMedium: 9.5 ptLine spacing: 12 ptColor: primary business area color or SIX Rock

8 Academic title/ Qualification, Level, Area of expertise/ Department LinotypeUnivers CondensedRegular: 8 ptLine spacing: 10.5 ptColor: SIX Rock

9 Card combi LogoAlign right, fixed positionSize: 60 % of logo height

10 StickerFixed position

See sticker colors.

11 Lead textLinotypeUnivers CondensedRegular: 16 ptLine spacing: 18.5 ptColor: SIX Rock

12 Marginal textLinotypeUnivers CondensedRegular: 8 ptLine spacing: 10.5 ptColor: dark primary business area color or SIX Rock

13 Fill-in textLinotypeUnivers Basic Light: 8 ptLine spacing: 10.5 ptColor: SIX RockFill-in lines and boxes: 0.3 pt

14 Pace fieldTint of light primary busi-ness area color (i.e. 20 % DPS Sun)Pace height: 1.5 X

Example layout

Format 210 x 402Measurements in mm¶ blank line

See type summary for more details.

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/3.Letter

3.1 Letter,front


Company: ¶Name, Prename: ¶Street and number: ¶Postal code and place:

1

3

297304

332.25341

402

0 7 210

2

110 138

01 Sender information

LinotypeUnivers BasicLight: 8 ptLine spacing: 10.5 ptAlign left, fixed positionFill-in lines: 0.3 pt

2 Postage zoneAccording to local postal regulations

3 Address blockLinotypeUnivers BasicLight: 12 ptLine spacing: 15 ptFixed position

Example layout

Format 210 x 402Measurements in mm¶ blank line

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


3.2 Letter,backDirectmarketing/3.Letter

Format A4210 x 297 mm



Pace transparentPosition variable in the horizontal grid

TemplatesUse the InDesign templates provided by the link at the lower left of this page.

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

Downloads

Ì TemplateLetterflyer(indd)


Directmarketing

4. Letterflyer

http://clients.snk.ch/six/files/SIX_dm_letter-flyer_A4_tmp.zip

Dear Mr. Mustermann¶Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, ¶¶¶

¶¶¶

¶

¶Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!





Place and date



Special




2

3

5

6

7

5

8

9

1

0

10

93

49.5

59.5

100

110

148.5152

297

279.125

2.9

774

0 210

10 11

4 4

area color or SIX Rock

8 Subheadline LinotypeUnivers BasicMedium: 9.5 ptLine spacing: 12 ptColor: primary business area color or SIX Rock

9 PicturesPosition in grid

10 Sender information LinotypeUnivers CondensedBold and CondensedRegular: 7.5Line spacing: 9 ptTop line: 0.3 ptColor: SIX Rock

11 Card combi logoAlign right on margin, at top with sender informa-tion.Size: 60 % of logo height (minimum size)


2 Direct marketing blockLinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9.5 ptBlock line: 0.3 ptColor: SIX RockAlign block leftFixed height

3 AddressLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX RockAlign left, fixed position


See sticker colors.

5 ContentLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX Rock

6 Headline LinotypeUnivers CondensedRegular: 24 ptLine spacing: 27.5 ptColor: white, SIX Rock or dark primary business area color

7 Lead textLinotypeUnivers BasicMedium: 12 ptLine spacing: 15 ptColor: primary business

Example layout

Format DIN A4Measurements in mm¶ blank line


Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/4.Letterflyer


Grid for Pace transparent and picturesUse the InDesign templates provided by the link at the lower left of this page or build up grid as shown.

Grid for Pace transparent and pictures

1/16

FrontHeadline, Pace transparent, picture

Fixed position for headline. Maximum height for Pace transparent is 6/16. Pace transparent and picture height are variable.

Divide format into a 16-part grid. Position headline, Pace transparent and picture on this grid.

6/16

Variation with picture within Pace transparent

6 /16

InsidePace transparent with picture

4/16

Pace transparent height is variable.Recommended height is 4/16

4/16

Variation with picture over the whole spread

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(1/3) next

Downloads

Ì TemplateFlyerA5(indd)


Directmarketing

5. FlyerA5

http://clients.snk.ch/six/files/SIX_dm_flyer_A5_tmp.zip


Baseline gridStart: 11.17 mmIncrement: 12 pt

Format A5148 x 210 mm


Format and grid for contentBuild up grid as shown. Keep the column grid the same throught the whole flyer. For example column grids, see next page.

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(2/3) nextback


Directmarketing

5. FlyerA5



Example column gridsPlace all text with the defined 8 column grid, in one or two columns. Place pictures within the grid and within the Pace transparent.

1 column 2 columns, same width 2 columns, small column for secondary content

2 columns, small column for secondary content

PicturesWithin grid and half of Pace transparent if cover has picture at bottom (see next page).

Within grid and across entire spread if cover has picture within Pace transparent (see next page).

Within the grid, align pictures according to basic layout rules.

TextColumns within the grid

Text: optionalTeaser on picture or color field within Pace transparent

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(3/3) back


Directmarketing

5. FlyerA5

Horemtebsumdolorplum–rorettiswisumerrare!

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!¶At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese qui 350.– quasper!

Special

((Picture))



Special

2

7

7

6

1


2 Headline LinotypeUnivers CondensedRegular: 24 pt/20 ptLine spacing: 27.5 pt/23 ptColor: SIX RockSee type summary for more details.

3 Pace transparent Height is variable.Use primary business area colors.Avoid tints of DPS Ruby.

4 Subheadline LinotypeUnivers CondensedRegular: 18 pt/16 ptLine spacing: 20.5 pt/18.5 pt

Color: white/dark primary business area colorSee type summary for more details.

5 Lead textLinotypeUnivers BasicMedium: 8.5Line spacing: 12 ptColor: primary business area color, highlights in white

Align all text left.

6 Key visual picture Place at the bottom of the

format or more prominently within Pace transparent.

Layout of inside pages de-pends on the position of the picture on the front.

Follow picture guidelines.

7 StickerVariable position

See sticker colors.

0 0

9 9

39.5 39.5

105 105

78.813

157.5

171

210 210

0 024 24136 136148 148

2

34

3

5

1

5

4

6



Example cover, picture at bottom Example cover, picture within Pace transparent

Corresponding example inside pages, picture across entire Pace transparent

Corresponding example inside pages, picture in half of Pace transparent














Responsem Kirta






©S

IXP

aym

entS

ervi

ces

Ltd

2012














Responsem Kirta






©S

IXP

aym

entS

ervi

ces

Ltd

2012



Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/5.FlyerA5

5.1 FlyerA5,front


Align all text left.See type summary for more details.

Ipsum lorem dolorAt hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique au-temped et ut accae quo molendem simi, ut atesed ut voloresto omnim quaectur minvelles minis dollesequi quasper.¶Dolorem loremMinvelles minis dollesequi quasper rore rorem aut quatet audantionem dole-nit laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus. Ad mos autem – rurare CHF 51.– lorem denum*¶Lorem ipsum:– Ipsum vollant cuptatiunt– Relique nihitatem – Tautemped – Zet ut accae quo molendem simi,


Kassimus listoOn non exernatur re, quisinu llupta tem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum hal rum es ex etur audis eatem aut qur.¶Rapodo bezalumOn non exernatur re, quisinu lluptatem es ratem desto cuptatiunt maio mosa se-quian dicitio iduntum harum es ex etur audis eatem aut quos essimus aut oc-culla ndebis.¶Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus






Responsem Kirta¶Lorem ipsum dolorem – rutata rumba lorem neukmixer: ¶


¶ Lorem ipsum dolliwatsch neukmix heralfer Hersater

¶ Minvelles minis dollesequi quasper rore rorem Dolliware

¶Rorem aut quatet audantionem dolenit keuher neu neureste otter Lonnum eiheder 0848 66 3334

©S

IXP

aym

entS

ervi

ces

Ltd

2012
















Responsem Kirta






©S

IXP

aym

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Ltd

2012


3

3

5

4

1 Picture, Pace transparent Across the top Bleeding on three sides

2 Subheadline LinotypeUnivers BasicMedium: 9.5 ptLine spacing: 12 ptColor: dark primary business area color, SIX Rock or secondary color

3 ContentLinotypeUnivers BasicLight and BasicMedium: 8.5 ptLine spacing: 12 ptColor: SIX Rock

4 Marginal textLinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9 ptTop line: 0.3 ptColor: SIX Rock

5 Sender information LinotypeUnivers CondensedBold and CondensedRegular: 7.5Line spacing: 9 ptColor: SIX Rock

6 Quote or additional text LinotypeUnivers CondensedRegular: 18 pt/20 ptLine spacing: 20.5 pt/23 ptColor: primary business area color or white

7 Communicative textLinotypeUnivers CondensedMedium: 9.5 ptLine spacing: 12 ptColor: primary business area colors

8 Code number/copyright LinotypeUnivers CondensedRegular: 6 ptLine spacing: 8 ptColor: SIX Rock

6

5.7

1.7

2.5

8

2

2

1

4/16 (52.5)

7

Example layout,picture half of Pace transparent (on front picture must be at bottom)

Example layout,picture across entire spread (on front, picture within Pace transparent)

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/5.Flyer

5.2 FlyerA5,inside

SIX

Payment S

ervices LtdLead M

anagem

entS

treet and number

P.O. B

oxPostal code and place

Lo

rem ip

sum

do

lliwatsch

neu

km

ix: ¶C

omp

any: ¶

Mr.

Mrs.

Nam

e, Pren

ame:

¶Street an

d numb

er: ¶P

lace: ¶Fon: ¶E

-mail:

1

2

3

136

210

0

9

118.125

14878.50 110 136

Example layout



1 Return address, fill-inLinotypeUnivers BasicLight and BasicMedium: 8.5 ptLine spacing: 12 ptFixed positionFill-in line: 0.3 ptColor: SIX Rock

2 Business area addressLinotypeUnivers BasicLight: 12 ptLine spacing: 15 ptFixed positionColor: Black

3 Postal zoneAccording to local postal regulations

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets



5.3 FlyerA5,back



1 LogoAlways align lower leftX height: 8 mm

2 Pace fieldTint of light primary busi-ness area color (i.e. 20 % DPS Sun)Pace height: 1.5 X

3 Headline LinotypeUnivers CondensedRegular: 20 ptLine spacing: 23 ptColor: primary business area color

4 Fill-in textLinotypeUnivers Basic Light: 8 ptLine spacing: 10.5 ptColor: SIX RockFill-in lines and boxes: 0.3 pt

5 Marginal textLinotypeUnivers CondensedRegular: 8 ptLine spacing: 10.5 ptColor: dark primary business area color or SIX Rock


See sticker colors.

7 Card combi logoAlign right, fixed positionSize: 50 % of logo height

PaymentServices

Antwortkarte Ich wünsche eine persönliche Schulung und nehme am Wettbewerb teil.

Bitte nehmen Sie telefonisch mit mir Kontakt auf. Sie erreichen mich unter:

Bitte ausfüllen*:

Partner-ID: Firma:

Vorname, Name: Strasse, Nr.:

Postfach: PLZ, Ort:

Tel.: E-Mail:

Gewünschter Schulungstermin zwischen und

*BitteüberprüfenSiedieAngaben,korrigierenSieallfälligeFehlerundergänzenSiedieleerenFelder.

Mit

Wettbwerb

0

9

130

11/16 (101.75)

148

0 24 198 210

32

4

5 6

71

Example layout

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets







0

148

70

0 210

2

1

3 Postal zone According to local postal

regulations

2 Business area addressLinotypeUnivers BasicLight: 12 ptLine spacing: 15 ptFixed positionColor: black

Example layout

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets




3/16

3/16

Grid for Pace transparent and pictures

1/16

Grid for Pace transparent and picturesUse the InDesign templates provided by the link at the lower left of this page or build up grid as shown.

FrontHeadline, Pace transparent, picture

Fixed position for headline. Maximum height for Pace transparent is 6/16. Pace transparent and picture size are variable.

Divide format into a 16-part grid. Position headline, Pace transparent and picture on this grid.

6/16

6/16

Variation with picture within Pace transparent

InsidePace transparent with picture

Place the Pace transparent over 2 of 3 pages.Pace transparent height is variable.Recommended height is 3/16.

Variation with picture over 2 of 3 pages within Pace transparent

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(1/3) next

Downloads


Directmarketing

6. FlyerA6/5

Format (closed):105 x 210 mm




Baseline gridStart: 9.913 mmIncrement: 10.5 pt

Format and grid Build up grid as shown. Keep the column grid the same throught the whole flyer. For example column grids, see next page.

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(2/3) nextback


Directmarketing

6. FlyerA6/5

1 column 2 columns, small column for secondary content

TextExample column grids

Text: optionalTeaser on picture or Pace transparent

«Loremipsum–doloremfingitarelotuspetisor!»

«Loremipsum–doloremfingitarelotuspetisor!»

PicturesWithin grid and half of Pace transparent if cover has picture at bottom (see next page).

Within grid and across entire spread if cover has picture within Pace transparent (see next page).

Within the grid, align pictures according to basic layout rules.

Example column grid Place all text with the defined 8 column grid. Recom-mended: 1 column. Place pictures within the grid and within the Pace transparent.

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(3/3) back


Directmarketing

6. FlyerA6/5


PaymentServices

Lorem

isum

dolor!

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.¶Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!


PaymentServices

Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.¶Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut!

Lorem

isum

dolor!

1 LogoAlways align upper leftX height: 6.5 mm

2 Headline LinotypeUnivers CondensedRegular: 20 ptLine spacing: 23 ptColor: SIX Rock

3 Pace transparent Height is variable.

Use primary business area colors.Avoid tints of DPS Ruby.

4 Subheadline on color LinotypeUnivers CondensedRegular: 16 ptLine spacing: 18.5 ptColor: primary business area colors and white

5 Lead text on colorLinotypeUnivers BasicMedium: 7.5Line spacing: 10.5 ptColor: primary business area colors. White is possible for big text sizes and to highlight small amounts of text.

6 Key visual picture Place at the bottom of the

format or more prominently within Pace transparent.

Height is variable. Follow picture guidelines.

7 Flash, stickerVariable position

See sticker colors.

2

5

4

3

6

1

105 105

2

5

7

7

4

3

6

1

0

39.5

78.75

157.5

8

210

195.121

0 16 97

100.8

0

39.5

165.5

78.75

157.5

8

210

195.121

0 16 97

Example cover, picture at bottom Example cover, picture within Pace transparent

Corresponding example inside pages, picture across entire Pace transparent

Corresponding example inside pages, picture in half of Pace transparent

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– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.¶¶Informationen zur GiftCard finden Sie auf www.giftcard.ch


CHF 75.– GiftCardim

Wertvon

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CHF 75.–


GiftCardim

Wertvon















Example is 210 x 315 mm (format open)

Measurements in mm¶ blank line


Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/6.FlyerA6/5

6.1 FlyerA6/5,front







CHF 75.– GiftCardim

Wertvon

LoremipsumdolorErimusanis.
















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«Onnonexernaturre,qumosasequiandiciisinulluptatemwesratemdestocuptatiuntmaiomosasequiandici-tioiduntumosasequiandicimhalrumesexeturaudiseatemautqur.»IduntumharumesexDicitioDicitioiduntumharumesexteres¶¶Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.

– Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex explit, tem

– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.¶¶Informationen zur GiftCard finden Sie auf www.giftcard.ch

CHF 75.–


GiftCardim

Wertvon







2 2

11

12

3

13

6

7

7

7

8

8

4 4

3

1

1

8 Logos, graphics, pictures Position in the grid.

9 Footnote LinotypeUnivers BasicLight/BasicMedium: 6 ptLine spacing: 8.5 ptColor: SIX RockLine: 0.3 pt Color: SIX Rock

10 Communicative text CondensedRegular: 7.5 ptLine spacing: 9 ptColor: dark primary business area colorAlign right

11 Logo on reply card Always align upper leftX height: 5 mm

12 Business area addressLinotypeUnivers CondensedBold/Regular: 7.5 ptLine spacing: 9 ptColor: SIX Rock

13 Card combi logosAlign rightSize: 60 % of logo height.

1 Picture, Pace transparent Across the top Bleeding on three sides.

Size of picture depends on cover layout.

2 Text on color and pictureoptionalLinotypeUnivers Condensed Regular: 16 ptLine spacing: 18.5 ptColor: primary business area colors or white

3 Flashes Position in the grid. See sticker and note colors.

4 ContentLinotypeUnivers BasicLight: 7.5 ptLine spacing: 10.5 ptColor: SIX RockHighlights: LinotypeUnivers BasicMedium: 7.5 ptColor: dark primary business area color or secondary color

5 QuotesLinotypeUnivers CondensedRegular: 10.5 ptLine spacing: 13 ptColor: primary business area colors or secondary color

6 Marginal text LinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9 ptColor: dark primary business area color or SIX Rock or secondary color

7 Subheadline LinotypeUnivers BasicMedium: 7.5 ptLine spacing: 10.5 ptColor: dark primary business area color, SIX Rock or secondary color

9

10

3/16 (26.25)

67

1.7

min. 1 X

min. 1 X

Example with picture half of Pace transparent (on front, picture is at bottom)




Example layout,picture across entire spread (on front, picture within Pace transparent)

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets





Lorem ip:

Name:


Firma:

Name:

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PLZ, Ort:

Telefon-Nr.:


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Firma:

Name:

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PaymentServices

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SIX Payment Services LtdHardturmstrasse201PostfachCH-8021Zürich¶T +41848660000www.six-payment-services.com


Lorem ip:

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Name:

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Telefon-Nr.:


Lorem ip:

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Firma:

Name:

Strasse:

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Telefon-Nr.:


Lorem ip:

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Telefon-Nr.:


PaymentServices

Lorem

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dolor!

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1

2

3

4

4

1 Return address, fill-inLinotypeUnivers BasicLight/BasicMedium: 7.5 ptLine spacing: 15.2 ptColor: SIX RockLine: 0.3 ptColor: SIX RockAlways align upper left.

2 Sender info LinotypeUnivers CondensedBold/Regular: 7.5 ptLine spacing: 9 ptColor: SIX Rock

3 Text with bulletsLinotypeUnivers BasicMedium: 7.5 ptLine spacing:10.5 ptColor: primary business area color, SIX RockHighlights in white

4 Color fieldsDepend on front layoutColor: light primary business area colorTints: 70%Avoid tints of DPS Ruby.

8

195.121

105 210 3150 9716

Example layouts




Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets



6.3 FlyerA6/5,back

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Learnmore

Learnmore

15

7

7

8

9

13

10

10

11

12

14

16

17

18

19

1

2

3

4

5

6

1 X

50

0

50

92

188

132

257 (3/16)

340

988

10321046

1154

464 (variable)

602 (variable)

1.5 X

11

11

1/2 X

1/2 X1/2 X

9 Body copyArial Regular13 px/19 pxColor: Black

10 Divider lines Size: 1 pxColor: SIX Rock

11 PicturesSize: 255 x 105

12 Recomend linksFixed position Arial RegularSize: 10 pxColor: Black

13 Sender infoFixed position Company name: Arial BoldAdress: Arial Regular 10 px /12 pxColor: Black

14 Card combi logo Fixed position

Ensure good legibility.

15 Flash (sticker) Fixed Position Width 17 px

See sticker and note colors.

16 Footer linksArial Regular, underline10 px/12 pxColor: ensure legibility

17 Footer textArial Regular10 px/12 pxColor: ensure legibility

18 Web version linkArial Regular, underlineSize: 12 pxColor: ensure legibility

19 Sender URL, social mediaArial RegularSize: 10 px/12 pxColor: ensure legibility

1 LogoX height: 28 pxFixed position

2 SalutationFixed position LinotypeUnivers CondensedRegular Size: 18 pxColor: SIX Rock

3 Pace transparent Fixed position Height is variable Color: primary business

area colors

4 Headline Fixed position LinotypeUnivers CondensedRegular29 px/29 pxColor: dark primary business area color or white

5 Key visual picture At the bottom or more

prominently within the Pace transparent.

Height is variable.

6 Lead text LinotypeUnivers CondensedRegular16 px/20 pxColor: primary business area colors or white

7 ButtonLinotypeUnivers CondensedRegularSize: 16 pxColor: primary business area colors or whiteCircle diameter: 24 pxColor: primary business area colors with gradient

8 Subtitle Arial Bold13 px/19 pxColor: dark primarybusiness area color

Example layoutMeasurements in pxFormat: 724 x 1204Margin background: 500 50

50134

3 X724674

1204

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing

7. E-mailflyer

Color combinations Background color can be SIX Rock or primary business area colors. Background of e-mail flyer has to contrast the e-mail flyer.







Learnmore

Learnmore

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Learnmore









DearMr.Mustermann

Learnmore

Learnmore

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Learnmore



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ipsum dolor!

Learnmore

Learnmore

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/7.E-mailflyer


Downloads

Ì TemplateFlash,Sticker(ai)

Sticker and noteThere are two types of flashes: stickers and notes. Select one type and color combination and apply con-sistently across all media for the same promotion. Never use other flashes or create new designs.

RulesPosition to direct attention. Type is flexible, but the angle (type slant) on stickers is always 13°. Use flashes in primary business area colors or secondary colors that match the pictures in the medium.

TemplatesTo ensure good contrast and legibility, use the com-binations of colors defined at 8.3 and 8.6 and use the Illustrator templates provided by the link at the lower left of this page. Always check and verify the legibility of text on flashes during production of all direct marketing media.

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Stickers, primary business area colors

Notes, primary business area colorsand SIX Frost

Stickers, secondary colors

Notes, secondary colorsLorem ipsum

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Bis Ende 2012!

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Bis Ende 2012!

Angebot

Bis zum 31.11.2012!Jetztprofitieren!Special

Special

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

Downloads

Ì TemplateFlash,Sticker(ai)

Ì TemplateFlash,Note(ai)


Directmarketing

8. Flashes

http://clients.snk.ch/six/files/SIX_dm_flashes_sticker_tmp.zip

http://clients.snk.ch/six/files/SIX_dm_flashes_notes_tmp.zip

Primary business area colors

Cocoa

Secondary colors

Cornflower TealAubergineClay Tangerine Olive Grove SandLaurel

Color application Apply primary business area colors or secondary colors. Never use more than one pair of secondary colors per medium. Stickers are not permitted in the corporate colors SIX Rock, SIX Frost and SIX Red.

DSX Marine DSX Tea DSS Ocean DSS Horizon DFI Pool DFI Glacier DPS Ruby DPS Sun

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/8.Flashes

8.1 Stickercolors

13°

13°

Angle (type slant)On stickers, the type sits on a slanted baseline (lower left, higher right) that is always 13°. Do not use any other angles for type on stickers.

1 X

1/10 X MarginAlways leave a margin of 1/10 X all around.Keep all type within the margin.

X = sticker width

Don’tNever make type the full width of the sticker.

AngebotAngebot

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Angebot

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets




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Sticker in primary business area colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.

DPSText color: DPS Sun/DPS Ruby, white and contrasting secondary colors

Don’t (examples): low contrast, don’t mix with SIX Rock or SIX Frost

DFIText color: DFI Pool/DFI Glacier, white and contrasting secondary colors


Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(1/5) next






Lorem ipsum












DSXText color: DSX Tea/DSX Marine, white and contrasting secondary colors


DSSText color: DSS Ocean/DSS Horizon, white and contrasting secondary colors


Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(2/5) nextback






Lorem ipsum





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Lorem ipsum



Sticker in Secondary colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.

Clay Text color: White and contrasting secondary colors

Don’t (examples): Low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors

Aubergine Text color: White and contrasting secondary colors


Cocoa Text color: White and contrasting secondary colors


Tangerine Text color: White and contrasting secondary colors


Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(3/5) nextback





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Cornflower Text color: white and contrasting secondary colors


Teal Text color: white and contrasting secondary colors


Laurel Text color: white and contrasting secondary colors

Don’t (examples): low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors

Grove Text color: white and contrasting secondary colors


Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(4/5) nextback







Lorem ipsum








Sand Text color: white and contrasting secondary colors


Olive Text color: white and contrasting secondary colors


Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(5/5) back




SIX Frost

Corporate colors (tints) Primary business area colors (tints)

Secondary colors (tints)

Cocoa Cornflower TealAubergineClay Tangerine Olive Grove SandLaurel

Color application Apply primary business area colors, SIX Frost or secondary colors. Never use more than one pair of secondary colors per medium.Notes are not permitted in SIX Rock and SIX Red.

DSX Marine DSX Tea DSS Ocean DSS Horizon DFI Pool DFI Glacier DPS Ruby DPS Sun

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets



8.4 Notecolors

Coupon mit Vertrag abgeben

Bis Ende 2011 anmelden und Lorem ipsumsi Betrag sparen!

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1 X

1/10 X

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dolor

FlexibilityFlexible type suits many needs. Use color consistently throughout one pro-motion. Ensure good color contrast for optimal legibility. Align type left.Highlight with second color.

MarginAlways leave a margin of 1/10 X on all sides. Keep all type within the margin.X = note width

Angle (optional position)Note can be placed on a slant (lower left, higher right). The angle is always 13°.

Headline only Headline, text and bold text Script typeface

Don’t

Never center type or exceed margins.

Don’t

Never use an angle other than 13°.

Angebot Mus aut vitia voluptias demquid ucimus. Cum odit CHF 350! Berio et ex eum velib ea dis ut omnis etus luptatem intur

Bis Ende 2012!

Special size: 1.5 X tall/wide note Use for extra long text.

1 X

1.5 X

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Cum odit CHF 29.- Berio et ex eumMus aut vitia voluptias

Bis Ende 2011!

1 X

1 X

1.5 X

13°26°

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets



8.5 Notetypography


Bis Ende 2012!













Notes in SIX FrostTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.

SIX Frost (tint) Text color: SIX Rock and contrasting secondary colors

Two colors per flash (maximum)

Don’t (examples): black, white, low contrast, don’t mix with primary business area colors

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

next(1/8)









Bis Ende 2012!


























Bis Ende 2012!






Notes in primary business area colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.

DSX Marine and DSX Tea (tints) Text color: contrasting primary business area color, contrasting secondary colors

Don’t (examples): black, white, low contrast, SIX Corporate colors

DSS Ocean and DSS Horizon (tints) Text color: contrasting primary business area color, contrasting secondary colors


Two colors per flash (maximum)Two colors per flash (maximum)

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

nextback(2/8)






Bis Ende 2012!























Bis Ende 2012!












DFI Pool and DFI Glacier (tints) Text color: contrasting primary business area color, contrasting secondary colors


DPS Ruby and DPS Sun Text color: contrasting primary business area color, contrasting secondary colors




Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

nextback(3/8)




















Bis Ende 2012!



Bis Ende 2012!









Notes in Secondary colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.

Clay (tints) Text color: SIX Rock, contrasting secondary colors

Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors


Cocoa (tints) Text color: SIX Rock, contrasting secondary colors



Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

nextback(4/8)


8.6 NotecolorcombinationsDirectmarketing/8.Flashes








Bis Ende 2012!


Bis Ende 2012!














Bis Ende 2012!








Aubergine (tints) Text color: SIX Rock, contrasting secondary colors



Tangerine (tints) Text color: SIX Rock, contrasting secondary colors



Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

nextback(5/8)






Bis Ende 2012!















Bis Ende 2012!










Cornflower (tints) Text color: SIX Rock, contrasting secondary colors



Teal (tints) Text color: SIX Rock, contrasting secondary colors



Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

nextback(6/8)






Bis Ende 2012!
















Bis Ende 2012!









Laurel (tints) Text color: SIX Rock, contrasting secondary colors



Olive (tints) Text color: SIX Rock, contrasting secondary colors



Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

nextback(7/8)






Bis Ende 2012!














Bis Ende 2012!












Sand (tints) Text color: SIX Rock, contrasting secondary colors



Grove (tints) Text color: SIX Rock, contrasting secondary colors



Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(8/8) back



Type style Letter/letter flyer

Logo X height: 8 mm

Headline 1 LinotypeUnivers CondRegularSize: 20 ptLine spacing: 23 pt

Headline 2 LinotypeUnivers CondRegularSize: 24 ptLine spacing: 27.5 pt

Subheadline LinotypeUnivers BasicMediumSize: 9.5 ptLine spacing: 12 pt

Lead text LinotypeUnivers CondRegularSize: 16 ptLine spacing: 18.5 pt

Copy LinotypeUnivers BasicLight Size: 9.5 pt Line spacing: 12 pt

Margin 1 LinotypeUnivers CondRegularSize: 8 ptLine spacing: 10.5 pt

Margin 2 LinotypeUnivers CondRegularSize: 7.5 ptLine spacing: 9 pt

Address LinotypeUnivers BasicLightSize: 9.5 ptLine spacing: 12 pt

Horizontal spacing

LinotypeUnivers CondRegular/ CondBold< 14 pt: +10> 14 pt: +10

LinotypeUnivers BasicLight/BasicMedium= 0

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(1/2) next


Directmarketing

9. Typesummary

Type style A5 portrait and landscape A6/5 portrait and landscape

Logo X height: 7 mm X height: 6.5 mm/5 mm (reply card)

Headline 1 CondRegularSize: 24 ptLine spacing: 27.5 pt

Headline 2/Quotes CondRegularSize: 20 ptLine spacing: 23 pt

CondRegularSize: 20 ptLine spacing: 23 pt

Subheadline 1/Quotes on pictures CondRegularSize: 16 ptLine spacing: 18.5 pt

CondRegularSize: 16 ptLine spacing: 18.5 pt

Subheadline 2/Quotes CondRegularSize: 18 ptLine spacing: 20.5 pt

Lead text BasicMediumSize: 8.5 ptLine spacing: 12 pt

BasicMediumSize: 7.5 ptLine spacing: 10.5 pt

Subtitle BasicMediumSize: 9.5 ptLine spacing: 12 pt

BasicMediumSize: 7.5 ptLine spacing: 10.5 pt

Body copy/copy with bullets BasicLightSize: 8.5 ptLine spacing: 12 pt

BasicLightSize: 7.5 ptLine spacing: 10.5 pt

Highlight body copy BasicMediumSame size as body copy

BasicMediumSame size as body copy

Quotes in body copy CondRegularSize: 10.5 ptLine spacing: 13 pt

Marginalia, picture captions

CondRegularSize: 7.5 ptLine spacing: 9 pt

CondRegularSize: 7.5 ptLine spacing: 9 pt

Communicative text/Sender information CondMediumSize: 9.5 ptLine spacing: 12 pt

CondRegular/BoldSize: 7.5 ptLine spacing: 9 pt

Publication information/Footnote CondRegularSize: 6 pt

CondRegularSize: 6 ptLine spacing: 8.5 pt

Return address BasicLight Size: 8.5 ptLine spacing: 12 pt

BasicLight/Medium Size: 7.5 ptLine spacing: 15.2 pt

Business area address BasicLight Size: 12 ptLine spacing: 15 pt

Horizontal spacing

LinotypeUnivers CondRegular> 14 pt = 012-14 pt = + 1011 pt = + 15< 11 pt = + 20

LinotypeUnivers BasicLight/BasicMediumAll sizes = 0

Note: headline and subheadline combinations

Recommended headline and subheadline combination:

– Headline 20 pt and subheadline 16 pt

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets

(2/2) back


Directmarketing

9. Typesummary

Change template language in style sheetsThe templates provided all use English language. To change the language, e.g. to French, please follow the steps below.

1. Open English style sheet 3. Rename style sheet

By changing the language in one style sheet, all others style sheets are adapted automatically.

2. Select desired language

Directmarketing

1. Mediaoverview

2. Layoutprinciples

2.1 Colorusage

3. Letter

3.1 Letter,front

3.2 Letter,back

4. Letterflyer


5. FlyerA5

5.1 FlyerA5,front

5.2 FlyerA5,inside

5.3 FlyerA5,back



6. FlyerA6/5

6.1 FlyerA6/5,front


6.3 FlyerA6/5,back

7. E-mailflyer


8. Flashes

8.1 Stickercolors



8.4 Notecolors

8.5 Notetypography


9. Typesummary

9.1 Stylesheets


Directmarketing/9.Typesummary

9.1 Stylesheets

brand identity guidelines specifications: 10.1 direct...

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