brand identity-creation-ppt-talkingcloud-logo-design
TRANSCRIPT
BRAND IDENTITY CREATIONFor ‘bookmyparts.com’
The Brief• Fonts:
• Colors:
• Icon:
• Text & Shapes:
Clean and probably Bold. NO curvy fonts
Max 2 to 3 colors only
A separate icon from text
DO NOT WANT the mixture of shapes while writing text 'book my parts'
Suitable examples Where fonts are bold & clear, Limited colors without gradients, and
icon can be used multiple ways to establish identity
The Business
B2BManufacturing
sector
Online business
Different needs
Specific requirements
We are serving market as a platform between
buyer and seller
Customer should feel easy to understand
A busy buyer
An experienced buyer
Not ready to buy online
The Business
B2BManufacturing
sector
Online business
Different needs
Specific requirements
We are serving market as a platform between buyer
and seller
Customer should feel easy to understand
A busy buyerAn experienced
buyer
Not ready to buy online
THE MESSAGE: We need to have the clear communication throughout all mediums
Letter ‘P’ We focused on most common machine
parts.
We are dealing in parts, so we want people to remember us whenever they think of Parts
So we selected ‘P’ for identity of ‘Book my parts’
Time to get the hand dirty
Font Selection
Font Selection
Back to roots
Sketch Computer Graphics
Icon says it all Inspired by ‘Chian’ probably
the most common part for majority of machines
My chian is broken My production is stopped I need to fix it with new part I have all the reasons to
bookmyparts Crystal clear choice of fonts Just 3 colors My broken part from icon
and text ‘myparts’ both in red
The Eye Catcher One of the best color
contrast from the colorbar – making it readable in any given background
Letter ‘P’ stands out and builds the unique icon
Extraordinary fonts – look at ‘B’ ‘p’ ‘r’ ‘k’ ‘m’
The magical roundness Roundness as unique
feature No machine can be
built without round parts
Again letter ‘P’ stands out and builds the unique icon
Crystal clear white fonts – bold and readable
The favorite “Blue” - The most
preferred color with corporate world
Again letter ‘P’ - bold & clear with tool visible gives my message to the viewer without saying a word
My business = My logo Inspired by ‘concept’ or the
business model We ultimately want our user
to go through our platform, find his own parts himself
So the Moblie with apps on screens – resembles our concept
Again fonts to follow our brief Just 2 colors to stick to the
brief ‘try kiya kya?’ - if user does
this. We are through.
The ‘Classic’ Very very classic Corporate colors Contrasting colors Fonts: thin but capital –
talking straight to my viewer
Icon – It is ‘Fan’ One of the common equipments with ‘Gear’ running it from inside
Just 2 colors
The ‘trendy’ It’s a trendy look Breaking all the rules May be going a little outside the brief But my icon is so powerful it says it all. It s made up of various circles –
Machines are made from various parts Different parts joint together makes a
machine – Here different parts makes a unique identity
Different colors Different radius Different length Different thickness It says we are ready to deal with all
the complexity of the business
The ‘trendy’ Totally unconventional
fonts for the our TG So clear communication –
we have different concept. We have something new to offer
Like nobody knew search information would be so easy before ‘Google’
For mfg. industry – they have their own google now...!
Lets see them in a different light
Thank You!Awaiting to hear you soon
Multimedia Artwork and Content Creation ServicesPromotions I Advertising I Broadcasting
+91 8000474734 I [email protected]
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