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Logo in black and white

Logo without tagline - Used when tagline is not necessary, i.e. fcebook and twitter, videos, stickers, hoodies, non formal documents etc.

Minimum recomended size for the logo when used without tagline.(This document was designed in A4)

25mm

32.5mm

Brand logo with tagline - Used on formal documents such as posters and letters etc.

This is the minimum size that the logo can be used with tagline. This is so that the legibility of the tagline remains clear.(This document was designed in A4)

40mm

35mm

Logo DO NOT’S

Do not re-arrange the logo in relation to the tagline. Do not use the logo in any other colour other than stated in the guide.

Do not distort the logo. Do not add a drop shadow to the logo.

Don’t smother the logo, keep a distance of at least the word ‘the’ taken from the logo around it clear.

Logo Use on Documents

A4 documents and smaller: keep the logo to the minimum reccomended size of 40mm x 35mm

A5 A3A4

A3 documents and above: the logo must be about 33% bigger than 40mm x 35mm. This can be easily done by:Object > Transform > scale > 33%

For exapmleAn A3 document would be 33% bigger than the 40mm x 35mm.

An A2 document would be 66% bigger than the 40mm x 35mm.

An A1document would be 99% bigger than the 40mm x 35mm

p117-8 c p117-1 c p117-16 c K - 90 K - 10

Primary Colour’s

Primary font - Titles, Headlines, Stand alone type etc.

RBNo2.1a BlackDEMO

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?!.,

RBNo2 Light Alternative

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.

We are creative students NOT scientists.

The goggles are our THINKING HATS they are not to stop chemicals hitting us in the eye.

We wear lab coats because its fun to dress up, not to keep our clothes clean.

We are like scientists as we are constantly challenging what we know.

We are CURIOUS.

Secondary font - For large amounts of body copy

Please note for online and emails please use Arial or Helvetica.

Futura Std - Medium condensed

abcdefghijklmnopqrstuvwxyz ABCDEGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Futura Std - Light condensed

abcdefghijklmnopqrstuvwxyz ABCDEGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Paragraph style

Hello from the Lab.

Rovid maiores equiae nonet labo. Harisqui dit utem qui conseni tesequas ea-qui berferion pro de doluptatur ad es voluten ienias magnim sument fugitibus, quo corporit hit quatiostibus delluptas erovit rem none soluptat fugiatures aliqui con rempossi dolorem faccae molorio moluptus cor aut ium evene sa voluptatatur aut que ea etur ma cus molorepudae num eruptat volorum fuga. Dist rem nonsequi ut odigenti dolupta consed mi, consequis coreiciae vel ipis re ides cusa et reptatur, sant volorpores et et quo con consernat.

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Try and arrange all typography left.This provides the eye with a starting point at the beginning of each line, making text easier to read.