brand guidelines - scarborough philharmonic orchestra · pdf filebrand guidelines updated: ......

Brand GuidelinesUPDATED: JUNE 2013

CONTENTS

1 MEET THE SPO BRAND

2 SPO COMMUNICATIONS

1

MEET THE SPO BRAND

1.1 THE BRAND ESSENCE 1

2

3

4

5

6

7

1.3 THE LOGO

1.5 AVOIDING COMMON MISTAKES

1.6 BRAND COLOURS

1.7 BRAND TYPOGRAPHY

1.4 THE LOGO FROM ALL ANGLES: LOGO DESIGN AND COMPONENT SPECIFICATIONS

1.2 THE OBJECTIVES OF OUR BRAND IMAGE


1.1 THE BRAND ESSENCE

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The Scarborough Philharmonic Orchestra enables openness and accessibility. A passion and imagination that allows us to bring an honest tone that is assertive but never imposing, friendly but never folksy and above all, confident.


1.2 THE OBJECTIVES OF OUR BRAND IMAGE

Our brand objectives are to better reflect who we are

We value the importance of openness and accessibility that will continue to be the driving force behind everything we do in the community.

The enthusiasm and humanity we demonstrate is what sets us apart. We are now dynamic, and bursting with knowledge and imagination.

Our branding assumes these new and exciting aspects of our unique culture, while respecting the strength of our core values.

Strengthen• Increase prominence of the SPO brand• Create an identity that can live anywhere• Build understanding of the SPO and what

we provide• Clearly identify the SPO as the source of

musical content consumers enjoy

Unify• Clearly present the SPO as one organization with

one vision, while celebrating our areas of expertise

Simplify• Differentiate branding from ‘information’• Streamline and de-clutter so that the SPO breaks

through clearly

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1.3 THE LOGO

We have re-crafted the SPO logo. The objective was to make the words appear stronger, friendlier, and confident, while retaining the look and feel of the original logo.

The treatment allows for the opportunity to be known in the community simply as ‘SPO.’ Having the foundation in the logo will only make this simpler in the future.

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=X

X

X

X

X1.5

1.5

1.5

1.5

1.5

1.51.5

1.5

SPO LOGO

MINIMUM SIZE 1 COLOUR BLACK LOGO

REVERSE LOGO

REVERSE LOGO ON A COLOURED BACKGROUND

1.5 INCHES (108 PX)

1.5

X

X

XX

X

X

1.4 THE LOGO FROM ALL ANGLES: LOGO DESIGN AND COMPONENT SPECIFICATIONS

All SPO logos have been created with usability in mind. Each logo is built around a single unit of proportion (X). In all logos, X can be determined by the height of the uppercase ‘O’ in the Scarborough Philharmonic Orchestra wordmark. This measurement is the basis for each logo’s structure and is used to determine clear space around the logo and its placement within layouts.

In addition to Pantone and Process colour logos, each SPO logo is available in black and white 1-colour (1C) versions. These 1C versions should only be used when absolutely necessary, such as when creating 1-colour signage, limited colour newspaper advertising, or 1-colour screen printed promotional pieces. Whenever possible the full colour logo should be used.

The absolute minimum size that the master brand logo should appear is 1.5 inches in total width.

All SPO logos are custom created pieces of artwork and should not be modified. All logos have been designed to be used as shown in this guideline.

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1.5 AVOIDING COMMON MISTAKES

The colour logo should never be shown on a coloured background

SPO logos (any version) should never be used vertically (head down or up)

The SPO logo cannot be reshaped or recoloured.

You would like to use the SPO logo in a creative manner? Careful!

Email us first! Contact Alex Nardi – Graphic Designer to review your idea and these guidelines at [email protected].

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1.6 BRAND COLOURS

Pantone 2945 Pantone 420 85% black White

CMY K

CMY K

CMY K

CMY K

RGB

RGB

RGB

RGB

9875910

00025

00085

0000

876142

202200200

777777

255255255

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1.7 BRAND TYPOGRAPHY

For designed, branded communications

All designed communication pieces, done internally or externally, should use the Gotham font family, such as SPO advertising, brochures, websites, posters, etc.

Four examples of the Gotham font are shown here. The typeface is available in a wide variety of styles and weights allowing for plenty of design flexibility.

For headings, the type should be set in all uppercase.

If you do not have or cannot obtain this font, Verdana may be used (Verdana is available in Microsoft applications).

For everyday communications

For everyday casual communication such as emails and memos, the system font Verdana is used.

Verdana is available pre-loaded on PC and Mac computers and has been specifically designed for high legibility both on-screen and in print.

Main Typography

Gotham Light

Gotham Book

Gotham Medium

Gotham Bold

Verdana

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890










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2

SPO COMMUNICATIONS

2.1 COMMUNICATIONS

2.2 SAMPLES

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10


2.1 COMMUNICATIONS

Every piece is a critical business communication tool. They provide an introduction to who we are and what we do. And they provide comprehensive contact information, as well as critial information regarding an upcoming concert.

Branding

SPO is the dominant brand displayed on all material. Only the master brand logo is used here.

Imagery

All imagery is to be treated in a duotone using the SPO blue. Each image is specifically chosen to relate to the subject matter (such as a specific concert). In the case of a generic promotional piece, a musical instrument is to be used.

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2013-2014 season poster


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CONCERT SEASONCELEBRATING OUR 34TH SEASON

Ronald Royer, Music Director and Conductor

HOW TO PURCHASE TICKETS

ONLINE

NEW – We are updating our website at spo.ca so that tickets can be ordered online. Please check the website for availability.

AT THE DOOR

Tickets are available at the door before each performance. Cash, MasterCard and Visa are accepted.

BY TELEPHONE

To reserve tickets for the next performance, call the SPO Box Office at 416 429 0007. Please leave a message and someone will return your call to take you credit card information, if you would like to pay in advance.

BY EMAIL

You may reserve tickets by emailing [email protected]. To pay in advance by credit card, please do not include your credit card information for security reasons, but include your phone number in your email so we can call.

BY MAIL

Send your ticket request, including your name, address and telephone number to:

Scarborough Philharmonic Orchestra3007 Kingston Road,Suite 209Toronto, Ontario M1M 1P1

Cheques can be made payable to “The Scarborough Philharmonic.” If you wish to pay by credit card, someone will call you to take your credit card information.

Please note that SPO reserves the right to change program details without notice.

visit us at SPO.CA

SUBSCRIPTION AND SINGLE TICKETS

SINGLE TICKETS

FULL SEASON 7 CONCERT PACKAGE

GREAT MUSIC PASSPORT BUNDLE OF ANY 6 CONCERTS

MUSICAL PASSPORT BUNDLE OF ANY 5 CONCERTS

MIX N MATCH PASSPORT BUNDLE OF ANY 4 CONCERTS

MINI PASSPORT BUNDLE OF ANY 3 CONCERTS

CONCERT SAMPLE PASSPORT BUNDLE OF ANY 2 CONCERTS

AdultsSeniorsStudents with IDChildren under 10







$30$25$15$10

$175$140$85$50

$155$125$75$45

$130$105$65$40

$105$85$52$32

$80$65$40$25

$55$45$27$17

WELCOME TO THE SCARBOROUGH PHILHARMONIC’S 2013-2014 CONCERT SEASON!

From the enthusiastic high-quality performances of our orchestra, to the wonderful acoustics of the concert venues, to the engaging and entertaining repertoire for this season, we have an enjoyable concert experience in the heart of Scarborough. Our concerts are known for their inviting, friendly, and relaxed atmosphere. Our musicians love to make music and to share it with our audiences. At intermission, we have receptions for audience members and orchestra players to mix and enjoy each other’s company.

We have a new composer-in-residence, Jim McGrath, the prominent Canadian film and television composer of shows like the award-winning series Degrassi:

The Next Generation, for which he received the 2006 Gemini Award for

Best Original Score for a Dramatic Series and the CBC series Republic of Doyle. He is also an amazing composer of concert music. With

Jim on the creative team, we’ll be performing some famous film music,

including music from 2001, A Space Odyssey (Also sprach Zarathustra), The Mission and Home Alone.

There will be some exciting world premieres, including my new Rhapsody for the husband and wife team of Sarah Jeffrey and Gabriel Radford, both world-class players in the Toronto Symphony. There might be some masterworks you haven’t heard before, but I’m confident you’ll enjoy the experience of exploring the music of the SPO’s 2013-2014 season.

Ronald Royer, Music Director Music Director and Conductor

MAJESTY IN MUSICSunday Afternoon Matinee, October 27, 2013 - 3 p.m.Salvation Army Scarborough Citadel, 2021 Lawrence Avenue East (at Warden)

Featuring:Ronald Royer, conductor

Sarah Jeffrey, oboe

Gabriel Radford, horn

Program includes:Richard Strauss – Also sprach Zarathustra, Introduction

Jim McGrath* – Fantasia on Two Newfoundland Songs for Horn and Orchestra

Ennio Morricone – Gabriel’s Oboe from the Motion Picture The Mission

Ronald Royer* – Rhapsody for Oboe, Horn and Orchestra (premiere)

Gustav Mahler – Symphony No. 1 (Titan)

EAST MEETS WESTSaturday, November 16, 2013 - 8 p.m.St. Paul’s L’Amoreaux Anglican Church, 3333 Finch Avenue East (at Warden)

Featuring:Yiping Chao, soprano

Lesley Duff, flute

Danielle Girard, violin (Young Artist)

Michelle Kang, Guzheng (Young Artist)

David McCartney, piano

Kevin He, cello and composer (Young Artist)

Young Artists from St. Paul’s L’Amoreaux

A concert featuring music from China and the West, including music that bridges the two cultures.

Program includes:Four Chinese Folk Songs, arranged by Yuejin He

Paul-Agricole Genin – Carnival of Venice, for Flute and Piano

Robert Schumann, Violin Sonata No. 1 in A minor

And much more

BRASS AND STEELSaturday, February 15, 2014 - 8 p.m.St. Paul’s L’Amoreaux Anglican Church, 3333 Finch Avenue East (at Warden)

Featuring:St. Paul’s Steel Orchestra

Elton Jones, conductor

Red Brass Quintet

This concert features a celebration of Canadian music for brass quintet.

Program includes:Peter Schickele – Mozart on Parade for Brass Quintet

Alex Eddington* – New Work for Steel Orchestra and Brass Quintet (premiere)

Jim McGrath* – Three Miniatures for Brass Quintet

Bruno DeGazio* – Indica

John S. Gray*, Kevin Lau*, Chris Meyer*, and Ronald Royer* – New Works for

Brass Quintet (Premieres)

Works for Steel Orchestra – TBA

MASTERPIECES OF FRENCH MUSICSaturday, March 29, 2014 - 8 p.m.Salvation Army Scarborough Citadel, 2021 Lawrence Avenue East (at Warden)

Featuring:The Toronto Choral Society

Ronald Royer, conductor

Geoffrey Butler, conductor

Program includes:Maurice Ravel – Le Tombeau de Couperin

Claude Debussy – Prelude a l’apres-midi d’un faune

Emmanuel Chabrier – Suite Pastorale

Gabriel Faure – Requiem for Choir and Orchestra

RUSSIAN SHOWPIECESSaturday, May 3, 2014 - 8 p.m.Salvation Army Scarborough Citadel, 2021 Lawrence Avenue East (at Warden)

The Scarborough Philharmonic Orchestra and Rotary Club of North Scarborough combine to bring you this extraordinary concert and fundraising event

Featuring:Ronald Royer, conductor

Talisa Blackman, piano (Young Artist)

Violin Ensemble of Young Artists

Program includes:Sergey Prokofiev – Piano Concerto No. 3

Dmitri Shostakovich – Symphony No. 9

Great works for Violin Ensemble and Orchestra including:

D. Shostakovich – Romance from “The Gadfly”

S. Prokofiev – Waltz from “War and Peace”

S. Prokofiev – March from “The Love for Three Oranges”

A. Khachaturian – Sabre Dance from “Gayane”

CANADIAN PORTRAITSSaturday, February 1, 2014 - 8 p.m.Salvation Army Scarborough Citadel, 2021 Lawrence Avenue East (at Warden)

Featuring:Winds of the SPO

The Canadian Staff Band of the Salvation Army

Howard Cable, conductor

John Lam, guest conductor (Staff Band)

Program includes:Howard Cable* – Banks of Newfoundland, Ontario Pictures, Quebec Folk

Fantasy, Cape Breton Moments, Good Medicine-Charlie Russell Suite, and

McIntyre Ranch Country

Morley Calvert* – Canadian Folk Song Suite

CHRISTMAS ON STAGE AND SCREENSaturday, November 30, 2013 - 8 p.m.Salvation Army Scarborough Citadel, 2021 Lawrence Avenue East (at Warden)

Featuring:Toronto Choral Society

Musicians from the Scarborough Citadel (including Young Artists)

Ronald Royer, conductor

Geoffrey Butler, conductor

Talisa Blackman, piano (Young Artist)

Program includes:Peter Ilyitch Tchaikovsky – Nutcracker Suite

John Williams – Three Holiday Songs from Home Alone for Choir and Orchestra

Bruce Broughton – Miracle on 34th Street, Overture

Leroy Anderson – A Christmas Festival for Choir and Orchestra

Malcolm Arnold – The Holly and The Ivy (Fantasy on Christmas Carols)

*Canadian Composer

2013-2014 season brochure 2013-2014 pocket season schedule

brand guidelines - scarborough philharmonic orchestra · pdf filebrand guidelines updated: ......

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