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    New Logo

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    Logotype (English)

    The word Ujjivan is derived from the phrase Uttam Jeevan, meaning

    better life. It is deeply rooted in the Indian culture and the meaning is

    accessible to almost everyone in the country.

    The big and bold serif typeface visualises trustworthiness, condence and

    strength.

    Brand Promise

    Build a Better Life is more than just a tagline. It is the promise we give to our

    clients and our clients give to themselves when they avail of our services.

    The rounded bold typeface has been chosen for its legibility and friendly look.

    Symbol

    We call our bud sym-

    bol the Quality of Life

    Seal.

    It acts as the quality

    seal validating all ourpublications, signs,

    stationery items etc.

    The symbol is the

    common element

    between all our local

    language logos.

    warmth, happiness,

    optimism, strength

    life, hope, harmony new growth, freshness integrity, honesty,

    transparency, fairness

    Our Corporate Colours and their meaning

    New LogoMeaning of our Logo

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    New LogosLocal Language

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    New Combo LogoLocal Language plus English

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    New Combo Logoshorizontal

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    New Combo Logosvertical

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    New StationeryAt a Glance

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Re: Blind Copy

    Dear Sam Sample,

    Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far Worldof Grammar.

    The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-ous Semikoli, but the Little Blind Text didnt listen.

    She packed her seven versalia, put her initial into the belt and made herself on the way.

    When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric questionran over her cheek, then she continued her way.

    On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewrittena thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn

    around and return to its own, safe country.

    But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her,made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects againand again. And if she hasnt been rewritten, then they are still using her.

    Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,

    there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far Worldof Grammar.

    The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-ous Semikoli, but the Little Blind Text didnt listen.

    She packed her seven versalia, put her initial into the belt and made herself on the way.

    When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric questionran over her cheek, then she continued her way.

    On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewrittena thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turnaround and return to its own, safe country.

    Yours sincerely,

    First Name Last Name

    BlindCopy CompanySample Name

    Address Blindlane 123123456 Samplecity

    Designation

    Communications ManagerEmployee NumberUJJ04079

    Sam Sample Withlongindianname

    Staff ID Card

    Issuing Authority Signature

    Samantha Sample Withlongindianname

    Customer ID Card

    Issuing Authority SignatureDOB 01/01/1982

    ID No 0173002532

    BranchKengeri

    C/G No0039/04

    Joined31/08/2010

    Address

    D No Ramohalli

    x Block Address

    560000 Bangalore

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Mob +91 90012 34567Tel +91 80 4071 2121, Ext -123Fax +91 80 4146 8700,

    [email protected]

    www.ujjivan.com

    Sam Sample

    Ujjivan Financial ServicesPrivate Limited#93, Jakkasandra Extension,

    Sarjapur Main Cross Road,1st Block, Koramangala,Bengaluru 560 034

    CD TitleHeadline for CD content

    A Sub-Headline to Group the content

    Text or content points on your CD

    More text or content points on your CD

    Another Sub-Headline to Group the content

    Text or content points on your CD

    More text or content points on your CD

    optional: CD Number, Publication Date

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi,

    Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com

    CD Title, centered

    April 2011CD1

    letterhead

    envelope

    name card

    Staff ID Customer ID

    CD cover and CD

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    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    New StationeryLetterhead

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    New StationeryName Cards

    Mob +91 90012 34567

    Tel +91 80 4071 2121, Ext -123

    Fax +91 80 4146 8700,

    [email protected]

    www.ujjivan.com

    Sam SampleUjjivan Financial Services

    Private Limited

    #93, Jakkasandra Extension,

    Sarjapur Main Cross Road,

    1st Block, Koramangala,

    Bengaluru 560 034

    Provide financial services to

    the economically active poor

    to enable them to build a better life

    Our Mission

    MFI Transparency Award 2010

    (Established MFI category)

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    New StationeryStaff ID Cards

    Ujjivan Financial Services

    Private Limited#93, Jakkasandra Extension,

    Sarjapur Main Cross Road,

    1st Block, Koramangala,

    Bengaluru 560 034

    www.ujjivan.com

    Toll-free Staff Helpline

    1800 103 2121Emergency Phone

    033 2400 5055

    Timing

    9 am to 6 pm on all working

    days for both numbers

    Our mission

    Provide financial services to

    the economically active poor

    to enable them to build a better life

    Designation

    Communications Manager

    Employee Number

    UJJ04079

    Sam Sample Withlongindianname

    Staff ID Card

    Issuing Authority Signature

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    New StationeryCustomer ID Cards

    Samantha Sample Withlongindianname

    Customer ID Card

    Issuing Authority SignatureDOB 01/01/1982

    ID No 0173002532BranchKengeriC/G No0039/04

    Joined31/08/2010

    Address

    D No Ramohalli

    x Block Address560000 Bangalore

    Ujjivan Financial Services Private Limited

    #93, Jakkasandra Extension, Sarjapur Main Cross Road,

    1st Block, Koramangala,

    Bengaluru 560 034, Karnataka

    www.ujjivan.com

    Timing: 9 am to 6 pm on all working days

    Toll-free Helpline 1800 103 2121

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    New SignageMain Building Sign

    Address

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    New SignageMain Building Sign

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    New SignageKoramangala

    before

    after

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    before

    New SignageRmanagara

    after

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    New SignageOther Signs

    AreaBranch

    Ujjivan Financial Services (P) Ltd.

    Branch Office:

    #254, 2nd Square North Road,

    Near Raja Rajeshwari Temple,

    Austin Town,

    Bengaluru 560 047

    Branch Office Timings:

    Monday Saturday:

    8 am 1 pm and 2pm 5pm

    Weekly Holiday: Sunday

    Building Sign Vertical

    Timings Board

    Directional Signage

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    UjjivanFinancial Services (P)Ltd.

    Branch Office:

    #254, 2ndSquareNorth Road,

    NearRajaRajeshwari Temple,AustinTown,

    Bengaluru560047

    Branch OfficeTimings:

    Monday Saturday: 8am 5pm/ LunchBreak: 1pm 2 pmWeekly Holiday: Sunday

    Registered Office:

    #93, JakkasandraExtension,

    SarjapurMainCross Road,1st Block, Koramangala,

    Bengaluru560034

    before

    New SignageTimings Board after

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    before

    New SignageTimings Board after

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    Business

    Loan

    1.12% flat

    permonth*

    (24% p.a. declining)

    12 Months

    (48 Weeks)

    Used as working capital or for capital equipment expenditure to

    support businesses (selling flowers/vegetables, running petty

    shops, tailoring, etc.)

    Family Loan1.12% flat

    permonth*

    (24% p.a. declining)

    12 Months

    (48 Weeks)

    Used for educational expenses, medical care, house repairs,

    and the repayment of prior high-cost debt

    Combo Loan 1.12% flatpermonth*

    (24% p.a. declining)

    12 Months

    (48 Weeks)

    Used for both family and business purposes

    Business

    Top-up Loan

    1.12% flat

    permonth*

    (24% p.a. declining)

    12 Months

    (48 Weeks)

    For the additional working capital expenses for customers with

    business loans. Available between the 6th & 9th months of a

    Business Loans term

    Emergency

    Loan

    1.12% flat

    permonth

    (24% p.a. declining)

    6 Months

    (24 Weeks)

    Rs.2000 is provided to meet the unforeseen emergency

    requirements of customers and is disbursed within 24 hours of

    request

    Education

    Loan

    1.12% flat

    permonth

    (24% p.a. declining)

    12 Months

    (48 Weeks)

    Designed to finance the education expenses (admissions fees,

    text books, uniforms) of children studying between Kindergarten

    and pre-University

    Individual

    Business Loan

    (IBL)

    Rs.21,000

    Rs.50,000

    (28% p.a. declining)

    1224

    Months

    Provides business owners access to financing for capacity

    expansion and asset improvement or working capital needs

    oftheir businesses

    Short Term

    Business Loan

    (STBL)

    Rs.10,000

    Rs.30,000

    (28% p.a. declining)

    38 Months This product is designed to meet the sort-term financial needs

    ofbusinesses which require working capital

    Livestock

    Loan

    Rs.15,000

    Rs.35,000

    (25% p.a. declining)

    1224

    Months

    This loan provides access to capital for purchasing cattle and

    increasing dairy incomes

    Housing Loan Rs.10,000 Rs.50,000

    (24% p.a. declining)

    624 Months To help pay for rental deposits, lease amounts, or for home

    improvements

    Life Insurance Rs.100 premium

    from customer

    Mandatory life insurance for the borrowers. Spouse cover is

    optional. This policy has a sum assured value of Rs. 30,000 incase of natural or accidental death

    Funeral

    Advance

    Rs.2,000

    provided to

    nominee

    Given in cash to the nominee or family member within 24hours

    of death of an insured member. This is an advance from the claim

    amount receivable from BajajAllianz

    Other Fees and Charges* Processing Fees (to cover the costs of customer ID card, loandocumentation, and Centre meeting expenses): 1% of loan amount

    No Processing Fees for Emergency Loans

    Late/Absence Fee (for late coming or absence at Centre Meetingwithout prior authorization): Rs.5/-

    Security Deposit10% of loan amount (recurring for each loan): The security depositcan be withdrawn after closing the loan or adjusted against thelast instalment, or transferred to a new loan. There is No SecurityDeposit for Education & Emergency Loans.

    Product Interest Rate Tenure Purpose

    Loan Information

    Group Loans

    Individual Loans

    Value-added Products

    Toll - Free Customer Helpline Number 1800 103 2121 Ujjivan Financial Services Private LimitedRegistered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala,

    Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com9 am to 6 pm on all working days

    CollateralPosters

    Ujjivan Financial Services Private Limited

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Business Loansupto Rs 75,000/-

    Higher Loan Amounts

    No Security Deposit

    Better Income

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    Loan Type Loan Amount Interest Rate Tenure Insurance

    Insurance is like a protective umbrella - which

    protects your family from nancial troubles in the

    unfortunate event of death

    Both customer and spouse are eligible for insurance

    Spouse insurance is optional for customers availing

    regular loans

    Spouse insurance is not available for Business Topup and Education loans

    Insurance covers accidental and natural death, but

    not suicide or murder

    Funeral advance* amount of Rs. 2000 given to

    nominee within 24 hours of death claim

    Insurance premium to be paid at the time of loan

    disbursement

    Loan Type Annual Premium Insured Amount

    Family/Business/

    Combo Loan Rs.100 Rs.30000

    Top-up Loan Rs.20 Rs.6000

    Education Loan Rs.20 (for loan amount Rs.6000 or

    below Rs.6000) or Rs.12000

    Rs.40 (for loan amountabove Rs.6000)

    * Funeral advance is deducted from the Insured Amount at the

    time of settlement

    Other Fees and Charges

    Processing Fees (to cover the costs of customer

    ID card, loan documentation, and Centre meeting

    expenses): 1% of loan amount

    No Processing Fees for Emergency Loans

    Late/Absence Fee (for late coming or absence at

    Centre Meeting without prior authorization): Rs.5/-

    Security Deposit

    10% of loan amount (recurring for each loan): The

    security deposit can be withdrawn after closing theloan or adjusted against the last instalment, or trans-

    ferred to a new loan. There is No Security Deposit for

    Education & Emergency Loans.

    Rs.3000 Rs.6000 (in increments

    of Rs.500)

    Offered between 6th and 9th months

    of Business Loan repayment

    Rs.3000 Rs.10000

    Offered after 4th monthly repayment

    of main loanRs.3000 per child in Government

    school

    Rs.5000 per child in private school

    Given for a maximum of 2 children

    Rs.2000

    Business Loan

    To meet your capital requirements.

    Family Loan

    Helps pay off your other high

    interest loans, house repairs etc.

    Combo Loan

    It gives you the exibility to use

    the loan for your business or home

    needs

    Business Top-up Loan

    After 6 months repayment of Busi-

    ness Loan, you can get this loan

    for you additional business needs

    during peak seasons

    Education Loan

    To help pay for your childrens

    school fees, uniforms, books etc.Given during March July and

    October December

    Emergency Loan

    To meet unforeseen expenses at

    times of distress

    Can be given only after completion

    of 3 monthly repayments to Ujjivan

    and only if there is no other Emer-

    gency Loan taken

    1.12% per month at

    (24% p.a. declining)

    1.12% per month at

    (24% p.a. declining)

    1.12% per month at

    (24% p.a. declining)

    1.07% per month at

    (23% p.a. declining)

    1.07% per month at

    (23% p.a. declining)

    1.07% per month at

    (23% p.a. declining)

    12 months

    12 months

    12 months

    12 months

    12 months

    6 months

    1st year: Rs.6000 Rs.8000

    2nd year: Rs.6000 Rs.12000

    3rd year: Rs.6000 Rs.17000

    4th year onwards:

    Rs.6000 Rs.25000

    Documents required for loan applicationProof of identity: Voter ID card, ration card etc.

    Proof of address: Electricity, telephone, water bill etc.

    Photos: 3 passport-size photos

    We will maintain and long andfruitful relationship with Ujji-

    van

    CollateralBrochure

    Toll - Free Customer Helpline Number

    1800 103 2121 9 am to 6 pm on all working days

    CompulsoryGroup TrainingUjjivan works in Indias cities and towns to provide

    nancial products and services to poor working

    women of all backgrounds and religions. We have

    over 350 branches in 20 states across India.

    We lend to groups of ve women who know and trust

    each other so that they can support each other in

    times of happiness as well as in times of distress.

    Our loan products have low interest rates, provide

    variable repayment options and require no collateral.

    Ujjivan Financial Services Private Limited

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross

    Road, 1st Block, Koramangala, Bengaluru 560 034

    Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Ujjivan Financial Services Private Limited

    Regional Ofce North: #53, A/7, Rama Road, Industrial Area,

    New Delhi 110 015

    Tel +91 11 4737 2121, Fax +91 11 4737 2120

    Customer Instructions

    Please take a Cash Receipt for all payments made

    to Ujjivan (Cash Receipt not given for 10% Security

    deposit and repayments)

    Please use the loan for the purpose stated in the

    loan application form

    Please make all payments and repayments in the

    presence of your Group or Centre members at the

    Centre meeting

    Please collect your loan amount only from the

    Branch Ofce

    Loans will be given only to the customer. Please

    discuss with the head of the family before availing

    of a loan

    Please DO NOT give loans to Ujjivan staff or other

    Ujjivan customers

    Please DO NOT take loans on behalf of other

    customers

    We DO NOT have agents. Please DO NOT give

    commission to anybody

    Please DO NOT take the loan if you think you can-

    not repay the loan

    How to manage your debt

    Borrow only for useful purposes and borrow only as

    much as needed

    More instalment repayments mean you need more

    money to repay, which could burden you

    You will have less money available for productive

    purposes

    Emotional stress on you and your family due to multi-

    ple centre meetings and repayment instalments

    If you are unable to repay, your credit record will get

    affected and you may not get new loans

    Customer Pledge

    We will use our loan to help us get out of poverty

    We will repay our loans promptly

    We will save regularly for the benet of our family

    We will provide our children with a good education

    We will stand by our group members in both happi-

    ness and sorrow

    We will maintain and long and fruitful relationship

    with Ujjivan

    God is the witness to all that we say and do.

    Future Benefits

    Access to Indvidual Loans

    (Eligible only in case of good repayment track record

    of both group and individual)

    Individual Business Loan (IBL): For working capital

    needs

    Short Term Business Loan (STBL): for seasonal

    business needs or for peak business periods

    Housing Loan: For paying rent deposits, lease

    amounts, or for home improvements

    Livestock Loan: For purchasing more cattle and

    increasing dairy incomes

    Social Development Programs

    Community Development projects for your Family and

    Child welfare

    Social Services

    Ujjivan has partnered with Parinaam Foundation to

    provide additional services to you.

    Health camps (Eye/ENT/Dental) for you and family

    members

    Vocational training with job guarantee for children/

    dependents

    Educational programs for you and your children

    Credit Bureau

    It is an organisation that collects information of

    customers from All MFIs.

    All MFIs provide customer information such as name, address,

    phone number etc. to the credit bureau. Before offering a loan,

    the MFI will request the credit bureau to check provide completecredit record and loan details of each customer.

    Credit record includes: Information on number of loans taken,number of repayments made, whether on time or delayed, whetherfull or part repayment, etc.

    Important: All MFIs will be able to identify people who have de-

    faulted on repayments or those who have taken multiple loans.

    How will this affect you:

    Customers with good credit record:Access to repeat loans and variety of other loan

    products Smaller instalments and comfortable tenure Faster, hassle-free loan processing

    Customers with bad credit record:No loans from MFIs

    We will use our loan to help

    us get out of poverty

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    N PPT

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    New PPTSlides overview

    Ujjivan

    Financial Services Pvt. Ltd.

    An Introduction

    Introduction to Microfinance

    What is Microfinance?

    Micronance is providing a full range of nancial services to the poor.

    These include: loans, savings, insurance, pensions and payment products.

    Features of Microfinance

    No tangible security for loans

    Group Responsibility & Liability

    Market Rate Interest

    Small size transactions

    UjjivanFinancialServicesPte.Ltd.,AnIntroduction,March2011

    Target Customers

    Customer Eligibility Criteria

    Age: 18 - 50 years

    Income: Rs.1500 per capita

    Salaried/ Self-Employed

    Urban/ Peri-Urban

    UjjivanFinancialServicesPte.Ltd.,AnIntroduction,March2011

    Bangalore 6 2 5,00,000

    Kolkota 15.9 4 2,00,000

    Delhi 13.7 5.7 4,00,000

    Pune 5 1.8 5,06,000

    City Population (Mn) Poor (Mn) Target

    Thank you!

    Questions & Answers

    MFI Transparency Award 2010

    (Established MFI category)

    Mission and Goals

    UjjivanFinancialServicesPte.Ltd.,An Introduction,March2011

    Our Goals

    Free up customers of poverty in 5 years

    Serve 2,000,000 customers by 2012-13

    Establish 500 branches nationwide

    Generate long term Return On Equity of 15%

    Offer employees a rewarding career

    Approach poverty eradication holistically through partnership

    with Parinaam Foundation (NGO)

    Our Mission

    To provide financial services to the economically active

    poor to help them build a better life.

    last/end slide

    cover slide

    design samples of

    content slides

    N PPT

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    Ujjivan

    Financial Services Pvt. Ltd.An Introduction

    New PPTTitle

    N PPT

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    New PPTSlide

    Mission and Goals

    Ujjivan Financial Services Pte. Ltd., An Introduction, March 2011

    Our Goals

    Free up customers of poverty in 5 years

    Serve 2,000,000 customers by 2012-13

    Establish 500 branches nationwide

    Generate long term Return On Equity of 15%

    Offer employees a rewarding career

    Approach poverty eradication holistically through partnership

    with Parinaam Foundation (NGO)

    Our Mission

    Provide financial services to the economically active

    poor to help them build a better life.

    N PPT

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    New PPTSlide

    Introduction to Microfinance

    What is Microfinance?Micronance is providing a full range of nancial services to the poor.

    These include: loans, savings, insurance, pensions and payment products.

    Features of Microfinance

    No tangible security for loans

    Group Responsibility & Liability

    Market Rate Interest

    Small size transactions

    Ujjivan Financial Services Pte. Ltd., An Introduction, March 2011

    New PPT

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    New PPTSlide

    Target Customers

    Customer Eligibility Criteria

    Age: 18 - 50 years

    Income: Rs.1500 per capita

    Salaried/ Self-Employed

    Urban/ Peri-Urban

    Ujjivan Financial Services Pte. Ltd., An Introduction, March 2011

    Bangalore 6 2 5,00,000

    Kolkota 15.9 4 2,00,000

    Delhi 13.7 5.7 4,00,000

    Pune 5 1.8 5,06,000

    City Population (Mn) Poor (Mn) Target

    New PPT

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    New PPTEnd

    Thank you!Questions & Answers

    MFI Transparency Award 2010

    (Established MFI category)

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    jj ,

    Brand Guidelines

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    Ujjivan

    Brand Guidelines

    Ujjivan Financial Services

    Pvt. Ltd.

    # 01 March 2011

    Click on the headline or page numberto jump to the specic topic.Click on the arrow in the bottomright corner to get back to this page.

    1 Introduction

    2 Basic Elements

    3 Stationer

    4 Signage

    5 Brochures, Posters

    6 Electronic Media

    1 Basic ElementsIntroductionPreface b Samit Ghosh 1.00

    Importance of brandingand consistent application

    of guidelines 1.01

    How we look: Our LogoRationales of smbol, logotpe,

    brand promise and colours 1.02

    Our logo in different languages 1.03

    Who we are: Our BrandUjjivans vision and mission,

    our values and personalit 1.04What we stand for:Brand PromiseHow to use our Brand Promise 1.05

    Basic Elements

    Logo: OverviewAll our logos at a glance 2.01

    What to use when 2.02

    Logo Sizes: Prescribed Sizes,

    Minimum Size 2.03

    Logo and Background:

    Dos & Donts 2.04, 2.05

    Logo: Construction &Exclusion ZoneCorporate Logo (English) 2.06

    Local Logo (local language) 2.07

    Combo Logo

    (English & local language)

    horizontal (landscape) version 2.08

    portrait (vertical) version 2.09

    ColoursCorporate Colours 2.10

    TypographyPrimar and Secondar Tpe 2.11

    Image StyleGeneral Guidelines 2.12

    Applications

    StationeryOverview of items 3.01

    Namecard 3.02

    Letterhead 3.03

    Letterhead continuation sheet 3.04

    Envelope DL 3.05

    CD lable 3.06

    CD cover 3.07

    Email signature long 3.08

    Email signature short 3.09

    Staff ID card 3.10

    Customer ID card 3.11

    Signage

    Overview of signage 4.01

    Main building sign (horizontal) 4.02Protruding sign (vertical) 4.03

    Timings Board 4.04

    Directional Signage (horiz.) 4.05

    Directional Signage (vertical) 4.06

    Brochures, Posters

    Overview of items 5.01

    Design principle 5.02Brochure DL, outside 5.03

    Brochure DL, inside 5.04

    Special Invite, Leaet A5 5.05

    Poster, vertical, text-heav 5.06

    Poster, horizontal 5.07

    Electronic Media

    Overview of items 6.01

    Powerpoint, Overview 6.02

    Standard Laout Grid 6.03

    Cover Slide 6.04

    Content Slides 6.05

    End Slide 6.06

    TV: Logo-placement on screen 6.07

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    1 Introduction

    1.00 Preface

    Preface Dear Colleagues,

    Brand is one of the most important assets of an organization. It is the representation of what we stand

    for in totality.

    We have been inconsistent in the wa we have presented ourselves to the outside world. This lack of consistenc

    included visuall in our signage, in documents, on our website, in presentations, visiting cards and other statio-

    ner. Even the qualit of life seal (represented b ), our widel used visual smbol, existed in man different

    versions and wasnt being applied uniforml. This presents an inconsistent and amateurish image of Ujjivan.

    Through this visual identit exercise we modernized the visual image in terms of logo, design, and marketing

    material. It is designed to add the dimensions to Ujjivans image of consistenc, professionalism and excellence.

    We have not changed our brand values. The heart of the brand what we stand for and our personality

    remain the same. Ujjivan has a unique personality, shaped by our mission & values.

    This identit manual is an essential part of a planned approach to building Ujjivans reputation b standardizing

    and raising the brand image visually. It provides strict guidelines for using our brand to reect our values,

    ambitions, characteristics and personalit, which ultimatel provide us with visibilit and uniqueness in the

    minds of all stakeholders. This manual will guide ou with clear directions and rules. This covers: Logo use,

    Corporate colours, Tpograph, External Communications, Signage & Stationer.

    In order to achieve a consistent phsical manifestation of our brand, its important that we share a common

    understanding of our visual identit. It is important that we implement the manual consistentl across the

    countr in all the areas we cover. The Leadership Teams along with Administration and Marketing personnel will

    be the ke members responsible to execute this program.I am looking forward to seeing Ujjivans brand strengthened and unied.

    Best Regards,

    Samit Ghosh

    Samit Ghosh,

    Managing Director

    and CEO

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    1 Introduction

    1.01 Preface

    Importance ofbranding andconsistant applica-

    tion of guidelines

    A Brand has to be:

    relevant

    target audience specic

    believable

    consistant

    in order to be:

    needed

    noticed & understood

    trusted

    recognised

    What is Branding anyway?

    Mention Disne and a whole brigade of fun characters like Micke Mouse and co come to mind together with

    lots of cheerful colours, a distinct script and a fairtale castle logo.

    Think of BMW and our mental colour pallet will change to hightech blues and silvers. German Engineers and

    successful people will populate our mind and oure likel to think of a more sophisticated kind of fun.

    What these two ver different examples have in common is that the are ver carefull managed brands. A lot

    of thought went into creation of a relevant look-and-feel: logos, colour schemes, choice of tpeface and photog-

    raphy style amongst others. And all these elements are applied with near scientic consistancy. Basically, you

    have been tought what the stand for.

    Disne can believabl sell ou anthing thats fun: movies, tos, entertainment etc. And BMW offers cars,

    motorbikes and accessories but I think we would bu sophisticated apparel and suitcases from them too.

    Some brands are fun, some are desirable, some are aspirational and others are dependable. What the all

    have in common is that the brand in itself is a valuable asset to its organisation and as vital for its survival as

    the products or services it offers.

    What does this mean for Ujjivan?

    A big part of our customers is illiterate or semi-literate. That means the navigate the world in a visual wa.

    The look out for cues like images (logos), colour combinations, design stles. The tell the difference between

    cooking oil and car oil b looking at the pictures, not b reading the text. The have learnt which brands are

    trustworth through the continuous and consistant exposure the have had to them, and b word-of-mouth.

    To our customers the Ujjivan logo acts as a seal of qualit.

    And the authenticit of the material we hand out and the branches we build depends on a consistant application

    of the original logo, the prescribed colours and the overall look-and-feel.

    It is UP TO yOU to send a consistant message. Ever personal interaction, piece of collateral, gift item, verbal

    message, meeting, banner and branch is a piece of a bigger picture IT MATTERS !

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    Logotype (English)The word Ujjivan is derived from the phrase Uttam Jeevan, meaningbetter life. It is deepl rooted in the Indian culture and the meaning is

    accessible to almost everone in the countr.

    The big and bold serif typeface visualises trustworthiness, condence and

    strength.

    Brand PromiseBuild a Better Life is more than just a tagline. It is the promise we give to our

    clients and our clients give to themselves when the avail of our services.

    The rounded bold tpeface has been chosen for its legibilit and friendl look.

    SymbolWe call our bud smbolthe Qualit of Life Seal.

    It acts as the qualit sealvalidating all our publica-tions, signs, stationeritems etc.

    The smbol is the com-mon element between allour local language logos.

    1 Introduction

    1.02 How we look

    Our Logo and itsmeaning

    The Ujjivan logo is made

    up of a smbol, a logotpe

    and our Brand Promise in

    three colours.

    Especiall for man of our

    (illiterate or semi-literate)

    clients our logo acts as the

    qualit seal theve come

    to trust and it should never

    be modied or altered in

    an wa.

    Alwas check our logo

    requirements (kind of ap-

    plication and method of

    reproduction, see page

    2.02, 2.03) and appl the

    appropriate master art-

    work provided.

    warmth, happiness,optimism, strength

    life, hope, harmon new growth, freshness integrit, honest,transparenc, fairness

    Our Corporate Colours and their meaning

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    1 Introduction

    1.03 How we look

    Our Logo in differentlocal languages

    To be close to our clients

    we have created logos in

    10 different local languag-

    es, retaining the Ujjivan-

    look.

    Alwas use these speciall

    crafted logos whenever ou

    communicate in our local

    language. Never trans-

    late/recreate a logo or the

    Brand Promise ourself.

    Alwas check our logo

    requirements (kind of ap-

    plication and method of

    reproduction, see page

    2.02, 2.03) and appl the

    appropriate master art-

    work provided.

    If there is a requirementfor a new language,

    please dont hesitate to

    contact our colleagues

    in the corporate commu-

    nications department to

    help you nd a solution,

    instead of creating some-

    thing new.

    Kannada

    Tamil

    Malaalam

    Oria

    Gujarati

    Hindi

    Marathi

    Bengali

    Khasi

    Assamese

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    Our Mission

    Provide financial services to

    the economically active poor

    to enable them to build a better life

    Our ValuesOur customer comes first

    We act with integrity

    We are responsible & honest

    We believe in transparency

    We believe in fair dealing with all

    We comply with laws and regulations

    We believe in team work

    We are professional

    We believe in secularism

    We walk the talk

    Our VisionFree up customers of poverty in 5 years

    Approach poverty eradication holisti-cally through partnership with ParinaamFoundation (NGO)

    Our Goals

    Generate long term Return On Equityof 15%

    Offer employees a rewarding career

    1 Introduction

    1.04 Who we are

    This is Our Brand

    Our Mission, our Values

    and our Vision dene who

    we are as a compan and

    as individuals within this

    compan. The are the

    guiding principles for our

    behaviour.

    We must all live b these

    guidelines, we must be

    seen to uphold them and

    communicate them to our

    colleagues and customers.

    Our Missiontells us and our clients

    what we are here for.

    Our Valuesguide our internal conduct

    as well as our relationship

    with the external world.

    Our Vision, Our Goalsare specic objectives

    that relate to specic time

    periods.

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    1 Introduction

    1.05 What we stand for

    Our Brand Promise

    The statement: Build a

    Better Life is more than

    just a tagline. It is a prom-

    ise to our customers and

    a motto to guide us.

    We Build a Better Life for

    our customers, with the

    man services and pro-

    ducts we offer acting as

    building blocks.

    We Build a Better Lifefor ourselves b following

    our values and persuing

    meaningful goals.

    And we Build a Better

    Life for our nation b cre-

    ating a more level plaing

    eld for all.

    The Brand Promise can

    be used as a sign-off inletters, or in its predened

    combination with the logo.

    you can appl it as the

    last slide in presentations,

    on T-shirts, stickers or

    promotional give-awas.

    you can use the Brand Promise on its own...

    ... or in its predened combination with the logo

    use it often but dont abuse it b rephrasing it!

    Build a Good Life Building Better Lives Building Lives

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    Ujjivan

    Brand Guidelines

    Logo: OverviewAll our logos at a glance 2.01

    What to use when 2.02

    Logo Sizes: Prescribed Sizes,

    Minimum Size 2.03

    Logo and Background:

    Dos & Donts 2.04, 2.05

    Logo: Construction &Exclusion ZoneCorporate Logo (English) 2.06

    Local Logo (local language) 2.07

    Combo Logo

    (English & local language)

    horizontal (landscape) version 2.08portrait (vertical) version 2.09

    ColoursCorporate Colours 2.10

    TypographyPrimar and Secondar Tpe 2.11

    Image StyleGeneral Guidelines 2.12

    Basic Elements

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    All our Logos at aGlance

    Corporate LogoIn English, for all statio-

    ner items, and ever

    collateral communicating

    corporate information.

    Local LogoFor communication in our

    local language, brochures,

    contracts, give-awas etc.

    Combo LogoUse these logos (in ourrequired language combi-

    nation) as much as pos-

    sible, esp. in applications

    without text like give-

    awas

    For signageHorizontal (Long):

    see page 2.07Vertical (Up):

    see page 2.08

    What to use whenUse as per page 2.03

    Naming conventionHow to nd a le see 2.03

    2 Basic Elements

    2.01 Logo Overview

    Full Colour (PMS/4 colours)

    Corporate Logo (English)

    special case: for ver smallsizes below 20mm width

    Local Logo (in 10 languages)

    Combo Logo (long) (in 10 languages plus English)

    lineart

    not applicable

    lineart

    not applicable

    lineart

    not applicable

    Combo Logo (vertical) (in 9 languages plus English, Enlish onl)

    Greyscale (1 colour) Line Art (1 colour)

    The masterlogos must never be re-drawn, typeset or modiedin an form either manuall or electronicall.

    Alwas appl the appropriate master artwork provided.

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    What to use when

    The Corporate Logo (in

    colour) should be used

    wherever possible.

    Should there be reproduc-

    tion- or cost restraints e.g.

    printing without colours,

    silk-screening, foil-cutting,

    stamping either the gre-

    scale or the line art logos

    have to be applied. This

    can be done in 1 colour

    black, orange or white, but

    never in green or other

    colours.

    All the Ujjivan logos are

    unique, do not attempt to

    redraw or rearrange them,

    or alter their colour in an

    wa.

    Alwas check our logo

    requirements (kind of ap-

    plication and method of

    reproduction) and appl

    the appropriate master

    artwork provided.

    2 Basic Elements

    2.02 Logo Overview

    Full Colour Logo Greyscale Logo Line Art Logo Combo Logo

    Reproduction Method

    (offset) print with 4 colours (CMyK) corporate/local logo(offset) print or laser- print in 1 colour corporate/local logo

    fax, stamp, engrave, silk-screen corporate logo

    digital displa/ projection corporate logo

    Kind of Application

    corporate communication: brochures, stationer corporate logo1-colour-publications, black and white ads corporate/local logo

    engravings, T-shirts, banners, give-awas corporate/local logo corporate/local logo corporate logo combo logo (l/v)

    web, powerpoint corporate logo

    Signage (special versions) see pages 2.7 & 2.8

    Naming Convention of Logo Files

    ujj_logo_eng_grey.eps ujj_logo_ben_combo_long_4c.eps

    Ujjivan

    Download the required logo from the Ujjivan intranet. The following is a simple explanation to decipher the le naming:

    Print ready eps-les: jpeg versions have been createdin two different resolutions:high (300dpi) and low (72dpi).

    naming: ..._hi.jpeg, ..._lo.jpegUjjivanlogo

    (categor)logo(categor)

    language(rst threeletters)

    language(rst threeletters)

    Colourversion

    Colourversion

    le format le formatspecialversions

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    Logo Sizes

    Prescribed SizesTo maintain a unied look

    across all our collateral,

    we have xed the logo

    sizes for standard applica-

    tions as shown in the table

    on the right.

    Minimum SizeTo maintain readabilit

    and correct letterforms,

    the logo should be no

    smaller than 20mm, below

    which ou have to use the

    special small size logo.

    How to measure thelogo size

    Measurements are taken

    from the left of the bud

    to the right of the n in

    Ujjivan. For other languag-es it is the right of the last

    character. Brand Promises

    might stick out/be longer.

    Both the little wings and

    the serifs are ignored for

    taking the measurement.

    Refer to Logo construction

    pages for clarication.

    2 Basic Elements

    2.03 Logo Overview

    Corporate/Local Logo

    Combo Logo (long)

    40mm

    minimum 20mm

    special size below 20mm

    (for anthing below 20mm use the special

    small logo in single colour black, white ororange available onl for English)

    68mm

    minimum 34mm

    14.5mm minimum 9.5mm

    Corporate or ComboLocal Logo Logo

    Application (Format)

    corporate brochures, fact sheets,folders (A4) 60mm 105mmcorporate brochures, fact sheets,folders (A5/DL) 40mm 68mmposters (A3) 68mm 120mm

    stationerletterhead, envelopes 60mm name cards, CDs 40mm

    special stationer, invites (A5) 68mm

    PowerPoint

    cover slide (28x21cm) 40mmslides (28x21cm) 40mm

    special:award plaques (engraved) 20mm (special small logo)

    general rule-of-thumb:

    width of media format : 3.5 = width of Corporate/Local Logo

    The digital master artworks have been created in 100mm width to facilitateeas application in an size(i.e. 60mm equals 60%, 1m = 1000%)

    Combo Logo(vertical)

    The masterlogos must never be re-drawn, typeset or modied in any form either manually orelectronicall.

    Alwas appl the appropriate master artwork provided.

    If ou have problems/requirements that are not addressed here, please contact our colleague fromthe corporate communications department who would be happy to help you nd a solution. Do notcreate our own exceptions!

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    Dos & Donts:

    Logo

    Our Logo is a valuableasset to us. It is important

    we do not modif the logo

    in an wa, for whatever

    reason.

    To our customers the logo

    acts as a seal of qualit.

    The authenticit of the

    material we hand out and

    the branches we builddepends on a consistant

    application of the original

    logo and the prescribed

    colours.

    If ou have an questions

    or requirements that are

    not met through the items

    or instructions in this man-

    ual, please dont hesitateto contact our colleagues

    in the corporate commu-

    nications department to

    help you nd a solution,

    instead of creating some-

    thing new.

    2 Basic Elements

    2.04 Logo Overview

    Do This Dont do this

    Symbol and wordmark are a unit!Use onl the artworks that are provided. Do not use an of the parts on their own.If there is a space constraint and the standard logo doesnt t, use the vertical

    version instead. For applications below 20mm or for etching/laser-engraving ontoplaques use the special logo.

    Never use the symbol or wordmark on its own!Alwas use the smbol in connection with the wordmark (and Brand Promise).Should there be a space constraint, use the vertical combo logo or the specialcase logo in line art without Brand Promise.Cutting the smbol in half or using anthing but 100% colour is not permitted!

    Logo in 1 colour print applicationThe use of orange (or black) is preferred, keep clear space around the logo.

    It is preferable to reproduce the logo in black or Ujjivan Orange. Stick to the brandcolours. Never encroach on the pre-dened exclusion zone of the logo.

    This is Blindcopjust to show howthings might lookin real life this isBlindcop just toshow how thingsmight look in reallife this is Blind-cop just to showhow things might

    This is Blindcop justto show how things

    might look in real lifethis is Blindcop justto show how thingsmight look in real lifethis is Blindcop just

    to show how things might look in real life this is Blindcopjust to show how things might look in real life this is Blind-cop just to show how things might look in real life

    This is our logoUse onl the artworks that are provided and that are appropriate for our applica-tion and reproduction needs.

    Never create your own logo!Never stretch or squash the artwork provided. Never retpe the words in anothertpeface or language. Never move objects around. Never change the colours.

    UjjivanBuild a Better Life

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    Dos & Donts:

    Background

    Our Logo is a valuableasset to us. It is important

    we do not modif the logo

    in an wa, for whatever

    reason.

    To our customers the logo

    acts as a seal of qualit.

    The authenticit of the

    material we hand out and

    the branches we builddepends on a consistant

    application of the original

    logo and the prescribed

    colours.

    If ou have an questions

    or requirements that are

    not met through the items

    or instructions in this man-

    ual, please dont hesitateto contact our colleagues

    in the corporate commu-

    nications department to

    help you nd a solution,

    instead of creating some-

    thing new.

    2 Basic Elements

    2.05 Logo Overview

    Do This Dont do this

    Always place the logo on white or orange (minimum space is the dened exclu-sion zone) so the picture or background colour does not interfere with the logo.

    You can use a box or a swooshing shape to dene the background for your logo.

    Only Ujjivan Orange and white are permitted background coloursDo not use a background photo or colour that diminishes the impact of the logo.

    Never use a Logo or the Symbol as backgroundCutting the smbol in half or using anthing but 100% colour is not permitted!

    Do not place the logo directl onto a photograph and do not create outlines orhalos around the logo.

    Headline

    Blindcopy place holder

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    Construction &Exclusion Zone

    Corporate Logo

    Construction Grid

    This construction grid

    shows the Corporate

    Logos actual proportion.

    It can be referred to when

    enlarging the masterlogo

    for use on banners etc.

    This guide helps to ensure

    that the logo is alwas used

    in the correct proportion

    when scaled up or down.

    Alwas appl the appropri-

    ate master artwork pro-

    vided.

    Exclusion ZoneThe exclusion zone

    ensures that the logo is

    alwas prominent andlegible.

    The more clear space

    there is around the master-

    logo, the better it will stand

    out from other graphic ele-

    ments.

    Construction Grid

    Exclusion Zone

    2 Basic Elements

    2.06 Logo Construction

    x = 1/4 width of the Smbol

    The digital master artworkhas been created in 100mmwidth to facilitate easapplication in an size(i.e. 60mm equals 60%,1m = 1000%)

    This is the dened clear

    space around our logo. Donot let anthing (text, illus-trations, photos) encroachinto the Exclusion Zone.

    The areas are measured b1/4 width of the Smbol.

    x

    1.5x

    2x 2x

    2x

    11x (all languages have the same width)4x

    6x

    16x(width of logo, according to measurement,

    actual width might be more, depending on Brand Promise)

    width of Brand Promise varies

    (notice: the arms stickout, but dont count

    in the measurement)

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    Construction &Exclusion Zone

    Local Logo

    Construction Grid

    This construction grid

    shows the Corporate

    Logos actual proportion.

    It can be referred to when

    enlarging the masterlogo

    for use on banners etc.

    This guide helps to ensure

    that the logo is alwas used

    in the correct proportion

    when scaled up or down.

    Alwas appl the appropri-

    ate master artwork pro-

    vided.

    Exclusion ZoneThe exclusion zone

    ensures that the logo is

    alwas prominent andlegible.

    The more clear space

    there is around the master-

    logo, the better it will stand

    out from other graphic

    elements.

    Construction Grid

    Exclusion Zone

    2 Basic Elements

    2.07 Logo Construction

    longer Brand

    Promise sticksout on the right

    exclusion zone

    grows accordingl

    x = 1/4 width of the Smbol

    The digital master artworkhas been created in 100mm

    width to facilitate easapplication in an size(i.e. 60mm equals 60%,1m = 1000%)

    This is the dened clear

    space around our logo. Donot let anthing (text, illus-trations, photos) encroachinto the Exclusion Zone.

    The areas are measured b1/4 width of the Smbol.

    2x

    11x (all languages have the same width)4x

    6x

    16x(width of logo, according to measurement,

    actual width might be more, depending on Brand Promise)

    width of Brand Promise varies

    x

    1.5x

    2x

    2x

    (notice: the arms stickout, but dont count

    in the measurement)

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    Construction &Exclusion Zone

    Combo Logo (long)

    Construction Grid

    This construction grid

    shows the Combo Logos

    actual proportion. It can be

    referred to when enlarging

    the masterlogo.

    This guide helps to ensure

    that the logo is alwas used

    in the correct proportion

    when scaled up or down.

    Alwas appl the appropri-

    ate master artwork pro-

    vided.

    Exclusion ZoneThe exclusion zone

    ensures that the logo is

    alwas prominent and

    legible.The more clear space

    there is around the master-

    logo, the better it will stand

    out from other graphic

    elements.

    Construction Grid

    ExclusionZone

    2 Basic Elements

    2.08 Logo Construction

    longer Brand Promisesticks out on the left

    x = 1/4 widthof the Smbol

    The digital masterartwork has been

    created in 100mmwidth to facilitateeas application inan size (i.e. 60mmequals 60%, 1m =1000%)

    This is the dened

    clear space aroundour logo. Do notlet anthing (text,illustrations, photos)

    encroach into theExclusion Zone.

    The areas are mea-sured b 1/4 widthof the Smbol.

    2x

    x

    2x

    1.5x

    6x

    exclusion zone growsaccordingl (on both sides)

    if the Brand Promise sticks

    out on the left, to ensure thesmbol is in the centre

    exclusion zone growsaccordingl (on both sides)

    if the Brand Promise sticks

    out on the left, to ensure thesmbol is in the centre

    the smbol is centralised

    11x11x 4x

    16x (alwas)

    28x width according to measurement

    actual width of the whole combo logo can increase according to length of Brand Promise in different languages

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    Construction &Exclusion Zone

    Combo vertical (up)

    Construction Grid

    This construction grid

    shows the Combo Logos

    actual proportion. It can be

    referred to when enlarging

    the masterlogo.

    This guide helps to ensure

    that the logo is alwas used

    in the correct proportion

    when scaled up or down.

    Alwas appl the appropri-

    ate master artwork pro-

    vided.

    Exclusion ZoneThe exclusion zone

    ensures that the logo is

    alwas prominent and

    legible.The more clear space

    there is around the master-

    logo, the better it will stand

    out from other graphic

    elements.

    Construction Grid

    Exclusion Zone

    2 Basic Elements

    2.09 Logo Construction

    x = 1/4 width of the Smbol

    The digital masterartwork has been

    created in 100mmwidth to facilitateeas application inan size (i.e. 60mmequals 60%, 1m =1000%)

    This is the dened

    clear space aroundour logo. Do notlet anthing (text,illustrations, photos)

    encroach into theExclusion Zone.

    The areas are mea-sured b 1/4 widthof the Smbol.

    6x 6x9x

    1.5x 1.5x

    1.5x

    x x

    x

    x

    x xx x

    exclusion zone is xed at 1x all around

    All languages except Khasi are thesame width and height.

    Khasi uses the English Ujjivan scriptand hence doesnt have a vertical dual

    language logo.

    4x 4x

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    Corporate Colours

    Our brand uses three Cor-

    porate Colours plus White:

    Primar Colours areUjjivan Orange and White.

    Secondar Colours are

    Ujjivan Dark Green and

    Ujjivan Fresh Green.

    Use the specied colours

    without modications

    (mixing new shades) to

    strengthen the brand im-

    pact and recognisabilit.

    When ou use a reproduc-

    tion method (wall-paint,

    off-the-shelve promotional

    items, fabrics etc) whithout

    a specied colour-mix,

    please use the pantone

    colour as a reference and

    match as closel as pos-

    sible. If that is not possible,

    revert to a neutral colour or

    white instead.

    Ujjivan Orangeis our Primar Colour, used heavil in

    signage, interior design and single-colourprint material.

    Pantone DS49/1C4c: 0/70/100/0RGB 243/111/33Websafe: FF6633

    Whiteshould be used generousl in all material.

    White (unprinted) space is not wastedspace but helps focus the readers attention.

    Ujjivan Fresh Greenis used as a background colour, to lighten-

    up a design or highlight certain elements.Pantone DS294/1C4c: 50/0/100/0RGB 140/198/63Websafe: 99CC33

    Ujjivan Dark Greencan be used for headlines or as a

    contrasting colour.Pantone DS276/1C4c: 100/0/100/20RGB 0/140/68Websafe: 009933

    2 Basic Elements

    2.10 Colours

    warmth, happiness,optimism, strength

    life, hope, harmon new growth, freshness integrit, honest,transparenc, fairness

    Our Corporate Colours and their meaning

    you can also use the secondar colours in gradients of80%, 60%, 40% and 20%

    The 4c colour composition is in order of C/M/y/KWebsafe colours are the onl colours that can be displaedreliabl across all browsers and operating sstems runningat 8-bit colour depth hence ensuring maximum consistanc.

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    Primary Typeface

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

    0123456789 (.,;[email protected]#&*$%)Arial Regular and Bold for general text, letters, PowerPoint presentations

    Arial Rounded MT Bold for headlines

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (.,;[email protected]#&*$%)

    cuk,sa ,d csgrj thou

    Gv fz itPj

    Hindi: Kruti Dev 010

    Assamese: Ekushe Lohit NormalBengali: Ekushe Lohit NormalGujarati: Shruti RegularHindi: Kruti Dev 010Kannada: Nudi 05

    Khasi: ArialMalaalam: LathaMarathi: Kruit Dev 010Oria: Akruti Ori Chandra NormalTamil: LathaKannada: Nudi 05

    Secondary Typeface

    Local Language Script recommended Typefaces

    These fonts come pre-installed with the Microsoft Ofce packets and should be available on all computers.

    Language scripts should be sans serif, drawn with a single width line (not thick/thin) and picked to look similarl

    straight and simple. Keep in mind the Ujjivan-look and make text more easil legible for our clients!

    2 Basic Elements

    2.11 Typography

    Primary andSecondary Type-

    faces

    Our corporate tpefacesare Arial and Arial Round-

    ed for English content and

    tpefaces with a similar

    look for local language

    text.

    These specications

    have to be followed for all

    professionall designed

    collateral and even for

    documents created in-

    house in programmes like

    Word or PowerPoint.

    These tpefaces have

    been chosen because

    the are simple, eas to

    read and widel available.

    The combination of thesetwo tpefaces acts as a

    constant reinforcement of

    our visual identit.

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    Do This Dont do this

    Alwas show happ customers!

    Tr and take pictures with (happ) famil mem-bers and/or work instruments!

    Avoid the poorIndia-look!

    Avoid religioussmbols!

    Avoid despairedlooking customers!

    2 Basic Elements

    2.12 Image Style

    The Ujjivan ImageStyle

    Images are an important

    means to re-inforce ourmessage. Especiall to our

    illiterate or semi-literate

    customers.

    We prefer images shot

    documentar-stle with

    real people, in real envi-

    ronments, with real emo-

    tions.

    Alwas choose happ,

    cheerful looking faces over

    pensive or negative ex-

    pressions.

    Our role is to encourage

    and support our custom-

    ers. Lets depict them in

    the best light possible and

    infect others with theiroptimism.

    After all, we are here to

    Build a Better Life and not

    to highlight the problems

    our customers encounter

    which are well-document-

    ed elsewhere.

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    Stationery

    Overview of items 3.01

    Namecard 3.02

    Letterhead 3.03

    Letterhead continuation sheet 3.04

    Envelope DL 3.05

    CD lable 3.06

    CD cover 3.07

    Email signature long 3.08Email signature short 3.09

    Staff ID 3.10

    Customer ID 3.11

    Signage

    Overview of signage 4.01

    Main building sign (horizontal) 4.02

    Protruding sign (vertical) 4.03

    Timings Board 4.04

    Directional Signage (horiz.) 4.05

    Directional Signage (vertical) 4.06

    Brochures, Posters

    Overview of items 5.01

    Design principle 5.02

    Brochure DL, outside 5.03

    Brochure DL, inside 5.04

    Special Invite, Leaet A5 5.05

    Poster, vertical, text-heavy 5.06

    Poster, horizontal 5.07

    Electronic Media

    Overview of items 6.01

    Powerpoint, Overview 6.02

    Standard Layout Grid 6.03

    Cover Slide 6.04

    Content Slides 6.05

    End Slide 6.06

    TV: Logo-placement on screen 6.07

    Applications

    Ujjivan

    Brand Guidelines

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    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Re: Blind Copy

    Dear Sam Sample,

    Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World

    of Grammar.

    The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-

    ous Semikoli, but the Little Blind Text didnt listen.

    She packed her seven versalia, put her initial into the belt and made herself on the way.

    When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-

    marksgrove, the headline of Alphabet Village and the s ubline of her own road, the Line Lane. Pityful a rethoric question

    ran over her cheek, then she continued her way.

    On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten

    a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turnaround and return to its own, safe country.

    But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her,

    made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again

    and again. And if she hasnt been rewritten, then they are still using her.

    Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,

    there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World

    of Grammar.

    The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-

    ous Semikoli, but the Little Blind Text didnt listen.

    She packed her seven versalia, put her initial into the belt and made herself on the way.

    When she reached the rst hills of the Italic Mountains, she had a l ast view back on the skyline of her hometown Book-

    marksgrove, the headline of Alphabet Village and the s ubline of her own road, the Line Lane. Pityful a rethoric questionran over her cheek, then she continued her way.

    On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten

    a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn

    around and return to its own, safe country.

    Yours sincerely,

    First Name Last Name

    BlindCopy Company

    Sample Name

    Address Blindlane 123

    123456 Samplecity

    DesignationCommunications ManagerEmployee NumberUJJ04079

    Sam Sample Withlongindianname

    Staff ID Card

    Issuing Authority Signature

    Samantha Sample Withlongindianname

    Customer ID Card

    IssuingAuthority SignatureDOB 01/01/1982IDNo 0173002532BranchKengeriC/G No0039/04Joined31/08/2010

    AddressDNo RamohallixBlockAddress

    560000Bangalore

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Mob +91 90012 34567Tel +91 80 4071 2121, Ext -123

    Fax +91 80 4146 8700,[email protected]

    www.ujjivan.com

    Sam Sample

    Ujjivan Financial ServicesPrivate Limited

    #93, Jakkasandra Extension,Sarjapur Main Cross Road,1st Block, Koramangala,Bengaluru 560 034

    3 Applications

    3.01 Stationery

    Overview

    Our stationery commu-

    nicates our brand on a

    direct and personal level.

    Only if we all use the

    letterheads, namecards

    and envelopes in the

    same prescribed form will

    we stand out and reinforce

    our Brand.

    The items at a glance

    CD Title

    Headline for CD content

    A Sub-Headline to Group the content

    Text or content points on your CD

    More text or content points on your CD

    Another Sub-Headline to Group the content

    Text or content points on your CD

    More text or content points on your CD

    optional: CD Number, Publication Date

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi,

    Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com

    CD Title, centered

    April 2011CD1

    letterhead

    envelope

    name card

    Staff ID Customer ID

    CD cover and CD

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    3 Applications

    3.02 Stationery

    Name Card

    When you hand over a

    name card to our clients

    or stakeholders, you com-municate our brand on the

    most direct and personal

    level.

    The Ujjivan name cards

    are clean and simple.

    They are printed in our

    Corporate Colours.

    Main Features:Information is grouped in

    blocks

    All personal information

    is grouped together and

    visible at one glance.

    All text has the same size

    (except personal name

    and the Mission).

    Our Mission and Awards

    are shown on the back.

    Set-Up of Name Card

    All text is set in Ujjivan Dark Green,on white background

    Provide financial services to

    the economically active poor

    to enable them to build a better life

    Our Mission

    Mob +91 90012 34567

    Tel +91 80 4071 2121, Ext -123Fax +91 80 4146 8700,

    [email protected]

    www.ujjivan.com

    Sam Sample

    Ujjivan Financial ServicesPrivate Limited#93, Jakkasandra Extension,

    Sarjapur Main Cross Road,1st Block, Koramangala,

    Bengaluru 560 034

    MFI Transparency Award 2010(Established MFI category)

    5

    5

    36

    47

    5 5

    5

    6.5

    6.5

    3.5

    All measurements in mm,

    overall card is 90x50mm

    22

    22

    25

    25

    line in Ujjivan Light Green, 2pt

    line in Ujjivan Light Green, 2pt

    text in

    Arial Bold 6pt/7.2pt

    Arial Regular 6pt/7.2pt

    text in

    Arial Bold 8pt/9.6pt

    Arial Regular 8pt/9.6pt

    Align the phone/fax numbers

    with a tab.Longer email addresses cancontinue onto the 2nd line(here blank).

    Give your regional or state

    ofce address.

    Personal Name in Arial Bold 10pt

    Our Mission in Arial Regular 8pt three dots are thesame as in the Ujjivanlogo on the frontmission in

    Arial Rounded MT Bold 10pt/12pt

    Best Place to Work andSrijan both 19.5x12mm

    more award logos shouldbe spaced evenly

    14.5

    17.5

    8

    342 40

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    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Ujjivan Financial Services Private Limited

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Ujjivan Financial Services Private Limited

    Regional Ofce East: #4 Chandni Chowk Street, 4th Floor, Near Sabir Hotel, Kolkota 700 072, Tel +91 33 4041 2121, Fax +91 33 4041 2120

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    3 Applications

    3.03 Stationery

    Letterhead

    When we send a letter,

    we communicate our

    brand on a direct andpersonal level.

    The Ujjivan letterhead

    is clean and simple. It is

    printed in our Corporate

    Colours (use the three

    special colours to ensure

    colour consistancy).

    The letterhead featuresyour regional or state

    ofce address and our

    registered address, thus

    reinforcing the unity of our

    national network of of-

    ces.

    Additional elements (dots)

    have been introduced to

    facilitate easy positioningof address details, folding

    and punching.

    Set-Up of Letterhead, 1st page

    Re: Blind Copy

    Dear Sam Sample,

    Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,

    there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World

    of Grammar.

    The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and

    devious Semikoli, but the Little Blind Text didnt listen.

    She packed her seven versalia, put her initial into the belt and made herself on the way.

    When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-

    marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question

    ran over her cheek, then she continued her way.

    On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten

    a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn

    around and return to its own, safe country.

    But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her,

    made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again

    and again. And if she hasnt been rewritten, then they are still using her.

    Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,

    there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World

    of Grammar.

    The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and

    devious Semikoli, but the Little Blind Text didnt listen.

    She packed her seven versalia, put her initial into the belt and made herself on the way.

    When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-

    marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question

    ran over her cheek, then she continued her way.

    On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten

    a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn

    around and return to its own, safe country.

    Yours sincerely,

    First Name Last Name

    BlindCopy Company

    Sample Name

    Address Blindlane 123

    123456 Samplecity

    Ujjivan Financial Services Private Limited

    Regional Ofce North: #53, A/7, Rama Road, Industrial Area, New Delhi 110 015, Tel +91 11 4737 2121, Fax +91 11 4737 2120

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    Text: Arial Regular or Bold 9pt/11pt in black,double line spaceing between paragraphs

    15

    22.5

    1560

    25 15

    5

    three dots are taken from the logo,

    ie. same size, colour and vertical position

    green fold- and centre-marks are same size asthree dots (2.5x2.25mm), but in Ujjivan Light Green

    Ujjivan Light Green, 2pt

    10450x22mm

    170x190mm

    43

    (fold)

    (fold)

    (centre)

    43

    5

    3

    18.75All measurements in mm, here: 50% size,

    overall letterhead is A4, 210x297mm

    Our four regional addresses as layoutexamples (size 50%):

    Arial Bold and Regular 8pt/9.6pt in Ujjivan Dark Green,

    1mm between paragraphs

    Give your regional or state ofce address and registeredaddress; with website in last line, aligned right

    Second page / continuation sheet uses onlythe logo and three dots, see next page

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    3 Applications

    3.04 Stationery

    Continuation Sheet

    When we send a letter,

    we communicate our

    brand on a direct andpersonal level.

    The Ujjivan letterhead

    is clean and simple. It is

    printed in our Corporate

    Colours (use the three

    special colours to ensure

    colour consistancy).

    The difference between

    the Letterhead and the

    2nd page or Continuation

    Sheet is that it does not

    have the addresses and

    fold marks.

    Other Use

    This Continuation Sheet

    can also be used as

    note paper (loose sheetsor perfect bound as a

    note pad) in meetings or

    seminars.

    Set-Up of Letterhead, 2nd page

    15

    22.5

    15605

    three dots are taken from the logo,

    ie. same size, colour and vertical position

    18.75All measurements in mm, here: 50% size,

    overall letterhead is A4, 210x297mm

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    3 Applications

    3.05 Stationery

    Envelope DL

    When we send a letter,

    we communicate our

    brand on a direct andpersonal level.

    The Ujjivan envelope is

    clean and simple. It is

    printed in our Corporate

    Colours (use the three

    special colours to ensure

    colour consistancy).

    Your regional or state of-

    ce address and our reg-

    istered address is printed

    at the bottom, correspond-

    ing with the letterhead

    you will be using it with,

    thus reinforcing the unity

    of our national network of

    ofces.

    Use this envelope in com-bination with the letter-

    head, using the two fold-

    marks for easy insertion.

    Optional: Use an envelope

    with window.

    Set-Up of Envelope

    Re: Blind Copy

    Dear Sam Sample,

    Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,

    there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World

    of Grammar.

    The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-

    ous Semikoli, but the Little Blind Text didnt listen.

    BlindCopy Company

    Sample Name

    Address Blindlane 123

    123456 Samplecity

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123

    Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com

    15

    22.5

    6025

    All measurements in mm, here: 50% size,

    overall dimension of envelope is 220x110mm

    The DL envelope is a perfect t for our letter-head, twice folded at the green fold-marks

    15

    Ujjivan LightGreen, 2pt

    5

    3layout of address details follows the letterhead design (see

    page 3.03)

    Arial Bold and Regular 8pt/9.6pt, 1mm between paragraphsGive your regional or state ofce address and registeredaddress; with website underneath aligned right

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    CD Title, centered

    April2011

    3 Applications

    3.06 Stationery

    CD Lable

    CDs are a very powerful

    marketing tool and can be

    equally useful internally.

    The Ujjivan CD is clean

    and simple. It is printed

    in our Corporate Colours

    (use the three special

    colours to ensure colour

    consistancy).

    You can pre-print self-ad-

    hesive lables to stick onto

    a data CD/DVD, you can

    also do blank lables and

    handwrite the content.

    If you require a whole lot

    of CDs to be printed with

    the same content, then opt

    for silk-screening in our

    three corporate colours.

    In case of co-production/endorsement together

    with other companies and

    their logos, check mini-

    mum size on page 2.03

    See the following page for

    CD Covers.

    Set-Up of CD lable

    Text/Image Area:

    Use an image to ll the whole area and apply

    text in negative, or use part of the area as animage and set text in colour (see on the right)

    15

    15

    5

    combo logo 68 (or single language 40), centred24 24

    40If you are printing CDsfor internal use, you

    can use the logo orcombo logo in grey-scale and substitute

    Light Green with 60%

    black, Dark Green withfull black

    CD Title:

    Arial Rounded MT Bold

    28pt, Ujjivan Orange

    Description of content:

    Headline:

    Arial Rounded MT Bold12pt, Ujjivan Dark Green

    Sub-Headlines:

    Arial Bold 10pt, Black

    Text:

    Arial Regular 10pt/12pt,or minimum 8pt/9.6pt,Black

    Bullet-Points:

    Arial Regular, same size

    as text, Ujjivan LightGreen

    CD Title, centered

    HeadlineforCDcontent

    ASub-HeadlinetoGroup thecontent

    Textorcontentpointsonyour CD

    Moretextor contentpointsonyourCD

    AnotherSub-HeadlinetoGroup thecontent

    Textorcontentpointsonyour CD

    Moretextor contentpointsonyourCD

    opt i onal:C D Number Publ icat i onD ate

    CD1

    2pt, UjjivanLight Green

    All measurements in mm, top: actual size, right: 25%,

    overall dimension of CD lable is 117mm

    Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011

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    3 Applications

    3.07 Stationery

    CD Cover

    CDs are a very powerful

    marketing tool and can be

    equally useful internally.

    The Ujjivan CD with its

    CD cover are clean and

    simple. They are printed

    in our Corporate Colours

    (use the three special

    colours to ensure colour

    consistancy).

    You can pre-print covers

    and use them to handwrite

    the content or print each

    cover with text in our cor-

    porate typefaces.

    In case of co-production/

    endorsement together

    with other companies and

    their logos, check mini-

    mum size on page 2.03See the previous page for

    CDs.

    Set-Up of CD cover

    If you are printingcovers for internaluse, you can use the

    logo in greyscale andsubstitute Light Green

    with 60% black, DarkGreen with full black

    3

    5

    Text/Image Area:

    Use an image to ll the whole area and apply

    text in negative, or use part of the area as animage and set text in colour (see on the right)

    CD Title:

    Arial Rounded MT Bold

    28pt, Ujjivan Orange

    Description of content:

    Headline:Arial Rounded MT Bold

    12pt, Ujjivan Dark Green

    Sub-Headlines:

    Arial Bold 10pt, Black

    Text:

    Arial Regular 10pt/12pt,or minimum 8pt/9.6pt,Black

    Bullet-Points:

    Arial Regular, same size

    as text, Ujjivan LightGreen

    CD Title

    CD Title Number,PublicationDate

    HeadlineforCDcontentASub-HeadlinetoGroup thecontent

    Textorcontentpointsonyour CD

    Moretextor contentpointsonyourCD

    AnotherSub-HeadlinetoGroup thecontent

    Textorcontentpointsonyour CD

    Moretextor contentpointsonyourCD

    HeadlineforCDcontent

    ASub-HeadlinetoGroupthe content

    TextorcontentpointsonyourCD

    optional:CDNumber,PublicationDate

    lines:2pt,

    UjjivanLight Green

    Ujjivan Financial ServicesPrivateLimited

    Regional OfceWest: Raj-Ghars, #694A/7, AdarshSociety, Bibvewadi,Pune-SataraRoad, Pune411037Tel+9120 41412121, Fax +91204141 2123 www.ujjivan.com

    All measurements in mm, top: actual size, right: 25%,

    overall dimension of CD cover is 120x120mm

    Arial Bold and Regular 8pt/9.6pt, 1mm between paragraphs

    Give your regional, state ofce or registered address; withwebsite in last line (similar to letterhead), aligned right

    keep in mind: height of text block depends on length of address

    5

    15

    5

    Single language logo: 40 (Combo logo: 68), centered

    5 5

    Ujjivan Financial Services Private Limited

    Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi,Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com

    Ujjivan Financial ServicesPrivateLimited

    Regional OfceWest: Raj-Ghars, #694A/7, AdarshSociety, Bibvewadi,Pune-SataraRoad, Pune411037Tel+9120 41412121, Fax +91204141 2123 www.ujjivan.com

    text area: 100 width

    Ujjivan Financial ServicesPrivateLimited

    Regional OfceWest: Raj-Ghars, #694A/7, AdarshSociety, Bibvewadi,Pune-SataraRoad, Pune411037Tel+9120