BRAND GUIDELINES

a visual identity guide for the Malta EU2017 brand

BRANDGUIDELINES

Our logo is the key element that identifies the 2017 Maltese Presidency of the Council of the European Union. The logo mark is balanced with clear legibility of the name - the relationship of these elements should never be altered in any way.

LOGOtype

LOGOVARIATIONS

GREYSCALELOGO VARIANTS

MALTESE PRESIDENCY OF THE COUNCIL OF THE EUROPEAN UNION

lOGO

REVERSED LINEART LINEART PATTERN

COLOUR REVERSED FROM MONOCHROME COLOUR PATTERN

full logo

logo mark logo type

BRANDGUIDELINES

LOGOMONOTONE

Should the logo need to be used in one colour (monotone),the below need to be utilized.

When the one colour logo is needed in full, ONLY the wireframe logo should be used.

When crops of the one colour logo are needed ONLY the halftones logo should be used.

LOGOBACKGROUNDS

LOGObackgrounds,clearspace, dos & don’ts

LOGOBACKGROUNDS

Whenever the logo is featured on a light background, the full colour logo should be used.

Preferably, the logo is used on a 5%

black background.

On a black background or dark shades of gray

should the logo be used with white logo type.

On any other coloured background,

the colour logo should feature on top of a 5% black box.

BRANDGUIDELINES

LOGOCLEARSPACE

LOGODOS&DON’TS

Whenever the logo is used, it should be surrounded with a clear area to ensure clear visibility. No other elements should be placed within this zone.

To work out the clearspace area, take the height between the bottom of the logomark and the top of the logotype, and multipy it by 2. This value should be applied to all 4 sides of the logo. (Clearspace = Height x 2)

• DO NOT use any alternative version of the logo that is not shown in this brand manual.• DO NOT alter the relationship between the logomark and the logotype. • DO NOT invert the colours of the logomark.• DO NOT squash, alter or rotate the logo in any way.• DO NOT rotate the logomark in any way.• DO NOT use the halftone logo in full or the wireframe logo as a crop.• DO NOT use the logotype alone without the logo mark. • If the logo mark in the logo used is less than 1cm in height, ONLY use the logo mark.

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LOGODOS&DON’TS

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BRANDGUIDELINES

LOGOfontsThe primary font is ‘PROMPT’ which plays an important role in giving an overall feel, consistent tone and quality to the brand.

type

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

figures

1 2 3 4 5 6 7 8 9 0

Maltese type

Ġ Ħ Ż Ċ ġ ħ ż ċ

characters

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LOGOCOLOURS

LOGOcolour system

C1 M50 Y98 K0R245 G147 B34

C1 M82 Y70 K0R237 G85 B78

C9 M99 Y45 K0R219 G29 B95

C18 M99 Y90 K8R190 G33 B46

C75 M97 Y3 K0R101 G48 B142

C100 M84 Y40 K34R20 G48 B84

C78 M13 Y45 K0R30 G164 B155

Colour plays an integral part in this brand. A colour pallette which should be used consistently throughout all media has been developed.

Primary Colours:

BRANDGUIDELINES

LOGOplacement& crops

When any type of marketing collateral is designed, the logo needs to be featured on a 5% black banner at the bottom of the artwork, aligned right with the eu2017.mt website address aligned to the left.

The width of the bottom banner varies according to the artwork, but there is alwaysafixedrelationshipbetweenthelogosandtheheightofthebanner.

If really needed, the logo and the website may be swapped around (logo on the left and website on the right).

eu2017.mt X

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LOGOPLACEMENT

LOGOCROPS

LOGOCROPS

If the logo is not fully used, the logomark can ONLY be used in the following crops and aligned to the sides of the artwork. The crops CaNNOT be displayed floating in the middle of the artwork.

LOGOuseby partners

When the logo needs to be featured alongside other brands, it always has to be diagonally opposite to the other logo.

In these cases, the logo should be used on a 5% black background box, bleeding to the edge of the artwork.

The size of the logo should always be the same height of the partner logo (NOT including the box and bleed space), and the relationship between the box and the logo should never be altered (the space between the logomark and the logotype applied on either side and then multiplied at the top or at the bottom depending on the position of the logo).

logo logo

logo logo logo

ExAMPLES

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BRANDGUIDELINES

PaRTNER LOGOuse by the maltese Eu Presidency

When the collateral being worked on is based on a partnership with other brands, the partner’s logo and the logo of the presidency should be featured alongside each other (same height), with the presidency logo showing first. There should be a 1cm gap between the 2 logos.

If the partner logo is in landscape, the landscape version of the presidency logo should be used and vice versa.

LOGOPATTERNSLOGOPATTERNS

1cm

1cm

BRANDGUIDELINES

LOGOpatterns

The following pre-defined set of patterns have been developed for the brand.

BRaNDimages& logo blending mode

Any images used for this brand have to be from the library provided on request. NO stock imagery or images downloaded online should be used to represent MALTAEU2017.

To enhance the logo’s impact, black and white images are suggested. This allows for higher contrast with the logo.

BRANDIMAGES

BRANDIMAGES

BRANDGUIDELINES

Whenever a logo crop is placed on the image and covers more than ¼ of the image, the crop should be given a multiply effect over the image, and any text should go on the crop in white colour.

This effect should NEVER be used on a full colour image.

Whenever a logo crop is placed on the image and covers less than ¼ of the image, the crop should be used without a multiply effect.

This effect should NEVER be used on a full colour image.

LOGOBLENDING MODE

eu2017.mt

meetMalta

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eu2017.mt

meetMalta

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eu2017.mt

meetMalta

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massa blandit lectus, eu feugiat nisl enim id nisi. Donec bibendum varius dolor eu vehicula. Fusce

venenatis nisl ultricies, pharetra quam id, tempor sem. Donec sollicitudin, risus vel

pharetra euismod, nisl sapien hendrerit lorem, quis imperdiet turpis augue non

lectus. Fusce luctus est vitae est tempus commodo. Maecenas nisi

dui, placerat ut nibh in, varius feugiat risus. Nam fringilla,

libero vel tincidunt sodales, quam orci porttitor

magna, ac mollis velit diam in nibh.

meet MaltameetMalta

eu2017.mt

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meet Malta

eu2017.mt

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meet Malta

LOGOBLENDING MODES

When text is required to be written along side the image, a crop of the logo is used, and a white placeholder follows one of the angles of the crop.

Text is written on the white placeholder.

LOGOBLENDING MODE