Brand Guidelines

Swansea Building Society Brand Guidelines_Brand Guidelines from SiGGA Design Ltd 12/11/2015 11:00 am Page 1

Mono CMYK

SBS Green - C100 M10 Y100 K10 SBS Grey - K85

The Logo

Alternative Versions

The fonts used in the logo are Gotham Boldand Gotham Book from the Hoefler & Frere-Jones Type Foundry, set in uppercase only.

The Logo sits on a flat green ground - SBS Green (C100 M10 Y100 K10). The monoversion sits upon a SBS Grey (K85) ground.

Left and Right Band versions are alsoavailable for application where the logobleeds off one edge of the page

The Brand

The Swansea Building Society brand is a fresh,adaptable visual language for a forwardthinking business with solid foundations basedon traditional values.

The brand works best when used in a consistentway regardless of the application and thesebrand guidelines should be adhered to in orderto help achieve this.

The only other standard colour used inconjunction with the logo is SBS Lime (C50M0 Y100 K10).

Where single colour only is available forSBS Green use Pantone 356, for SBS Lime use Pantone 382

SBS Lime - C50 M0 Y100 K0

Swansea Building Society Brand Guidelines_Brand Guidelines from SiGGA Design Ltd 12/11/2015 11:00 am Page 1

Positioning & Sizing

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When positioning the Swansea Building Society logo an area equal to the height of the Letter ‘A’of SWANSEA should be left clear around the logo block extents. Double this amount is theminimum margin that should be allowed either side of the logo from a page edge.

If the band version of the logo is used to bleed, the the last ‘A’ of SWANSEA should be aminimum of three times the height of the ‘A’ away from the edge of the page.

MinimumHeight10mm

The logo should never be compressed orstretched out of it’s natural proportion.

The minimum height at which any version ofthe SBS logo should be used is 10mm.

Swansea Building Society Brand Guidelines_Brand Guidelines from SiGGA Design Ltd 12/11/2015 11:00 am Page 2

Fonts

The fonts used in the logo set are GothamBold and Gotham Book from the Hoefler &Frere-Jones type foundry. And all textderives from the same family

Headings are in Gotham Bold and shouldbe used with -5 units kerning and withleading set at 2 points over the type size.

Ideally text headings should be 50% largerthan the point size of the body text - e.g.10pt text, 14pt heading.

Body text is coloured black and set rangedleft in Gotham Light with normal kerning asdefault and may be adjusted between -5and +5 units. Leading should be 3pts abovetext size.

Emphasis within body text can be made byutilising Gotham Medium.

Bullets are set in Gotham Black and aretypically 2pts larger than body text and setwith a -1pt baseline shift to bring themcentrally into the line height. Bullets shouldbe coloured SBS Green, SBS Grey or SBSLime depending on their environment.

Images

The images used in the Society’s publicationsare of iconic landscapes and buildings.

They should be eyecatching, well lit and of asuitable size and resolution for the application.

Ideally they should not be scaled above 150%of their original dimensions @ 300dpi.

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Heading

Body Text

Emphasis

Bullets

Brand Design and Graphics by SIGGA Design Ltd www.sigga.net 01792 280388

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