brand guidelines - evernote · pdf filebrand guidelines 4 core brand assets logo resources...
TRANSCRIPT
Updated September 2017
BrandGuidelines
BrandGuidelines
2
Core Brand Assets
Logo
Resources
Evernote’s brand consists of the following core assets.
Gotham - Bold
Gotham - Black
PRIMARY TYPEFACEPRIMARY COLORS
PRIMARY LOCKUP
Gotham - Medium
Gotham - Book
Gotham - Light
Evernote Green Evernote GrayCMYK CMYKHEX HEX73/0/85/0 49/41/41/5#2DBD60 #888888
RGB PANTONE RGB PANTONE45/189/96 7481 U/C 136/136/136 Cool Gray 8 U/C
Core Brand Assets
BrandGuidelines
3
Core Brand Assets
Logo
Resources
VERTICAL LOCKUP
VERTICAL LOCKUP
HORIZONTAL LOCKUP
HORIZONTAL LOCKUP
32px tall 120px tall
1/2
1x
Clear Space
Minimum Sizing
When using our logo make sure to provide adequate spacing around the mark.
Logo Clear Space and Sizing
BrandGuidelines
4
Core Brand Assets
Logo
Resources
Don’t rotate the lockup orthe logomark.
Don’t add elements that makeup our logo or lockups.
Don’t duplicate or make a pattern with our logo or lockups.
Don’t use alternative colors for the lockupor the logomark.
Don’t use only our wordmark.
Don’t scale the logo withina lockup.
Don’t add treatments on top or around our logo or lockups.
Don’t add elements to or manipulate the logomark.
Don’t stretch our logo or lockups vertically or horizontally.
Don’t invert within our lockups. Don’t place our logo or lockups onbusy backgrounds.
When using our logo, take care to avoid these common crimes. Only use official assets. Do not recreate our logo or lockups.
Logo Crimes
Don’t use the icon in place of a logo.
BrandGuidelines
5
Core Brand Assets
Logo
Resources
1/3
App Icon
The Evernote icon should be used only in the context of the app. The app icon is not our logo and should not be used in marketing in
place of our logo.
Across Clients
iOS MacAndroid Web FaviconWindows
APP ICON APP ICON CLEAR SPACE
BrandGuidelines
6
Core Brand Assets
Logo
Resources
Don’t create a custom app icon.Don’t use older Evernote app icons.
Don’t place the app icon on top of color backgrounds, only use on white background.
Don’t scale our app icon when next to others.
Don’t add type close to the app icon
When using our app icon, take care to avoid these common crimes.
App Icon Crimes
BrandGuidelines
7
Core Brand Assets
Logo
Resources
It’s important that co-branded work clearly communicates the relationship between Evernote and our partners. Use these guidelines to
determine which lockup to use. Do not use the logomark, icon, or wordmark on their own when co-branding.
Partnerships
Partnership Clear Space
Vendors
1x
Co-Branded Logos
BrandGuidelines
8
Intro
Logo
Resources
Brand Inquires
Press Inquires
Trademark Guidelines
www.evernote.com/trademark
Download Logos
Additional Resources