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BRAND GUIDELINES MAY 2015 PARTNER VERSION

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Page 1: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

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BRAND GUIDELINESMAY 2015 PARTNER VERSION

Page 2: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

CONTENTS

Contents 2RID — BRAND GUIDELINES

1. A brand is more than a logo 3

2. Brand management 4

3. Brand specifications 5

3.1 FONTS 5

3.2COLOURS 6

4. Wordmarks 7

4.1WORDMARKS 7

5. Logo Blocks 9

5.1 OVERVIEW 9

5.2ADSANDSIGNAGELOGOBLOCK 10

6. Signage 13

6.1PULL-UPBANNERS 13

6.2ROADSIGNAGE 14

6.2ROADSIGNAGE–SURVEILLANCEUSAGE 15

6.3GATESIGNAGE 16

7. Press Advertisement 17

7.1 TEXTBASEDAD 17

7.2IMAGEBASEDAD 18

Page 3: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

The Report Illegal Dumping brand is more than a name and a logo. Think of it as a communication with the public, our key stakeholders, staff and partners.

Bycarefullymanagingourbrand,wecreateenduringmessagesthatresonatewithclarityandpurpose.

OurBrandisexpressedthroughseveralvisualelements,includingourwordmark,colourpalette,imageryandtypography.

ConsistencyintheuseoftheseelementsgivesourbrandaconsistentlookthatresultsinastrongerrecognitionandunderstandingoftheReportIllegalDumpingprogram.

1. A BRAND IS MORE THAN A LOGO

1. A brand is more than a logo 3RID — BRAND GUIDELINES

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Page 4: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

BRAND MANAGEMENT

AnyartworkproducedmustbeapprovedbytheEPA.

PleaseforwardaPDFofyourartworkforapprovalpriortopublication.

Contact:NSWEPAReportIllegalDumping

Phone: 0299955000Email: [email protected]

POBoxA290SydneySouthNSW1232

COPYRIGHT

TheRIDbrandisownedbytheEPA.

AsuseofEPA-ownedtrademarks,logos,crests,wordmarksandbrandsoftenimpliesendorsement,thesecannotbeusedwithouttheexpresspermissionoftheorganisation.

Torequestpermission,pleasecontact:NSWEPA,ReportIllegalDumping

Phone:0299955000

2. BRAND MANAGEMENT

2. Brand Management 4RID — BRAND GUIDELINES

Page 5: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

3. BRAND SPECIFICATIONS

3.1 Fonts

3.1 Brand Specifications 5RID — BRAND GUIDELINES

Achoiceoftwofontfamiliesareavailable.

INTERSTATE FONT FAMILY Usageexample:

• signage

• printedmarketingmaterial

ARIAL FONT FAMILY (When Interstate is not available)

Usageexample:

• onlinecommunications

Light / Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz@$%&*1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

Regular / Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

Bold / Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

Regular / Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

Bold / Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @$%&* 1234567890

AaBbCc@&1 AaBbCc@&1

Page 6: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

Pantone186

CMYK0/100/100/0

RGB227/6/19

WEB#e30613

Black

CMYK0/0/0/100

RGB0/0/0

WEB#000000

3. BRAND SPECIFICATIONS

3.2 Colours

3.2 Brand Specifications 6RID — BRAND GUIDELINES

WORDMARK COLOURS BACKGROUND COLOUR

Pantone109

CMYK0/15/100/0

RGB255/213/0

WEB#ffd500

Page 7: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

4. WORDMARKS

4.1 Wordmarks

4.1 Wordmarks 7RID — BRAND GUIDELINES

FULL COLOUR

MONOTONE

TheReportIllegalDumpingwordmarkisusedincorporatecommunications,inconjunctionwiththecresteg.letterheads.

TheRIDwordmarkisusedinadvertising,signage&displayapplicationsinconjunctionwiththemessageeg.Roll-upbanners,pressadsandbillboards.

Monotoneversionsareavailableforinstanceswherereproductionisrestrictedsuchasfacsimilesoronecolourprinting.

REG

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ILLEGAL DUM

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REPORT ILLEGAL DUMPING WORDMARK

RID WORDMARK

Page 8: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

4. WORDMARKS

4.1 Wordmarks

4.1 Wordmarks 8RID — BRAND GUIDELINES

CLEAR SPACE

Clearspaceistheminimumamountof“breathingroom”maintainedaroundtheWordmark.

Itshouldbekeptfreeofgraphics,textandothermarks.Clearspacealsodefinestheminimumdistancefromthewordmarktotheedgeofaprintedpiece.

Alwaysmaintainthisclearspaceareatomaximisetheimpactoftheidentity.

Clear space = width of vertical column Clear space = width of ‘R’

CLEARSPACE

CL

EA

RS

PA

CE

CLEARSPACE

CLEARSPACEC

LE

AR

SP

AC

E

CL

EA

RS

PA

CE

Page 9: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

Theselogoblockshavebeendesignedtoensurebrandintegrity.It’simportanttheAdsandSignagelogoblockisusedandnottheindividualwordmarkstoconstructadvertisingorsignage.

TheminimumheightfortheuseoftheEPAlogoonpressadvertisingis21mm.

AlldesignsrequiretheapprovaloftheEPApriortousage(seepage3).

5. LOGO BLOCKS

5.1 Overview

5.1 Logo Blocks 9RID — BRAND GUIDELINES

STANDALONE

PRINT ADS AND SIGNAGE

ONLINE BANNER

Page 10: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

5. LOGO BLOCKS

5.2 Ads and Signage logo block

5.2 Logo Blocks 10RID — BRAND GUIDELINES

Theadsandsignagelogoblockisthedefaultlogoidentificationforalladvertising.

Eachlogoblockincludesawhiteborderforuseonvariouscolouredbackgrounds.

Logoblockcannotbe:

• Altered

• Changed

• Distortedorcropped

ApartnerlogocanbeaddedtotherighthandsideoppositetheEPAlogo.ItmustbethesameheightastheEPAlogo.

TheminimumheightfortheuseoftheEPAlogois21mm.

IfpreferredapartnernamecanbeaddedinplaceofalogoontherighthandsideusingInterstateboldfont–partnernamecanbenohigherthanEPAlogo.

Thiswhitespaceisanimportantpartofthelogoblockandshouldnotberemoved.

Partnerlogoorname

Page 11: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

5. LOGO BLOCKS

5.2.1 Ads and Signage logo block – usage rules

5.2.1 Logo Blocks 11RID — BRAND GUIDELINES

INCORRECT USE OF LOGO

• Donotalterlogoblock

• Donotdistortlogoblock

• Donotaddotherlogostologoblock

• Donotreplaceelementsinthelogoblock

• Donotcroplogoblock

Donotdistortlogoblock

Donotcroporalterlogoblock.TheminimumheightfortheuseoftheEPAlogois21mm.

Partnerlogoorname

Page 12: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

5. LOGO BLOCKS

5.2.2 Ads and Signage logo block — usage examples

5.2.2 Logo Blocks 12RID — BRAND GUIDELINES

Display Signage

Withpartnerlogo

WithQRcode

Advertising

Replacecopywithlocalisedkeymessages.Itisrecommendedtominimisecopy.

2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 29/05/2014 3:17 pm

• FINES OF UP TO $X00,000 OR X YEARS JAIL

• OVER X00,000 TONNES DUMPED ILLEGALLY

FINES OF UP TO $X00,000

FINES OF UP TO $X00,000

The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.

TheRegionalIllegalDumpingSquadarenowinyourarea.Theyarespecialistinvestigatorswhosesolepurposeisto:

Investigateandfindillegaldumpersandillegallandfill

Takeactionagainstoffenders.

Let’sallworktogetRIDofillegaldumpers.Formoreinformationcall131555.

Partnerlogoorname

OF ILLEGAL DUMPINGLET’S GET

INK

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7-10

The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.

The Regional Illegal Dumping Squad are now in your area. They are specialist investigators whose sole purpose is to:

Investigate and fi nd illegal dumpers and illegal landfi ll

Take action against offenders.

Let’s all work to get RID of illegal dumpers. For more information call 131 555. A NSW Environment Protection Authority and Council joint initiative

Partnerlogo

Partnerlogoorname

OF ILLEGAL DUMPINGLET’S GET

INK

RE

DIB

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218

7-10

The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.

The Regional Illegal Dumping Squad are now in your area. They are specialist investigators whose sole purpose is to:

Investigate and fi nd illegal dumpers and illegal landfi ll

Take action against offenders.

Let’s all work to get RID of illegal dumpers. For more information call 131 555. A NSW Environment Protection Authority and Council joint initiative

OF ILLEGAL DUMPINGLET’S GET

INK

RE

DIB

LE

218

7-10

The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.

The Regional Illegal Dumping Squad are now in your area. They are specialist investigators whose sole purpose is to:

Investigate and fi nd illegal dumpers and illegal landfi ll

Take action against offenders.

Let’s all work to get RID of illegal dumpers. For more information call 131 555. A NSW Environment Protection Authority and Council joint initiative

Partnerlogoorname

Partnerlogoorname

Partnerlogoorname

Page 13: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

6. SIGNAGE

6.1 Pull-up banners

6.1 Signage 13RID — BRAND GUIDELINES

2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 29/05/2014 3:17 pm 2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 29/05/2014 3:17 pm

• FINES OF UP TO $X00,000 OR X YEARS JAIL

• OVER X00,000 TONNES DUMPED ILLEGALLY

2187-04_BACC_RID_Roll-Up Banner_3D_OL_PP.indd 1 12/05/2014 8:49 am

• FINES OF UP TO $X00,000 OR X YEARS JAIL

• OVER X00,000 TONNES DUMPED ILLEGALLY

Partnerlogoorname

Partnerlogoorname

Partnerlogoorname

FINEDSuburb, date

FINEDSuburb, date

FINEDSuburb, dateFINED

Suburb, date

Replacecopywithlocalisedkeymessages.Itisrecommendedtominimisecopy.

Addphotosshowing

localexamplesofillegal

dumpingwherethe

offenderhasbeenfined.

Ensurephotoscontain

noinformationthat

mightidentifyindividual

oranexactlocation.

Page 14: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

6. SIGNAGE

6.2 Road signage

6.2 Signage 14RID — BRAND GUIDELINES

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RID Sign Photo layout Photo layout

• Tobeprintedonreflectivematerial.

• Preferredsize:1200mmWidex1200mmHigh

• Minimumsize:900mmWidex900mmHigh

Partnerlogoorname

REG

ION

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MP

ING

SQUAD

FINED UP TO $X00,000

FINED UP TO $X00,000

FINEDSuburb, date FINED

Suburb, date

FINEDSuburb, date

Addphotos

showinglocal

examplesofillegal

dumpingwhere

theoffenderhas

beenfined.Ensure

photoscontainno

informationthat

mightidentify

individualoran

exactlocation.

Updatetexttoshowmaximumlocalfineissued. R

EGIO

NA

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Partnerlogoorname

Partnerlogoorname

Page 15: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

6. SIGNAGE

6.2 Road signage – surveillance usage

6.2 Signage 15RID — BRAND GUIDELINES

• Tobeprintedonreflectivematerial.

• Preferredsize:1200mmWidex1200mmHigh

• Minimumsize:900mmWidex900mmHigh

AREA UNDER SURVEILLANCE

AREA UNDER SURVEILLANCE

WARNING WARNING24HR

Partnerlogoorname

Partnerlogoorname

Partnerlogoorname

Page 16: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

6. SIGNAGE

6.3 Gate signage

6.3 Signage 16RID — BRAND GUIDELINES

Size:1200mmWidex470mmHigh

Partnerlogoorname

LOCKED TO DUMPINGSTOP

Page 17: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

7. PRESS ADVERTISEMENT

7. Press Advertisement 17RID — BRAND GUIDELINES

ANATOMY OF A TYPICAL PRESS ADVERTISEMENT

Headlineandkeymessage

Font: Interstate Black

RIDWordmark

Whitemargin

EPASecondarylogoThe minimum height for the use of the EPA logo is 21mm

Whitemargin

Keygraphicarea

approximately

2/3ofthedepth

ofthepage

The Environment Protection Authority and your local council have joined forces to tackle the problem of illegal dumping.

TheRegionalIllegalDumpingSquadarenowinyourarea.Theyarespecialistinvestigatorswhosesolepurposeisto:

Investigateandfindillegaldumpersandillegallandfill

Takeactionagainstoffenders.

Let’sallworktogetRIDofillegaldumpers.Formoreinformationcall131555.

Whitespace

Replacecopywithlocalisedkeymessages–recommendedtominimisecopy

Calltoaction

Ads and signage logo block

Partnerlogoorname

7.1 Text based ad

Page 18: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

7. PRESS ADVERTISEMENT

7. Press Advertisement 18RID — BRAND GUIDELINES

Wordmarkandkeymessage

Font: Interstate Black

Wordmark

KeymessageFont: Interstate Black

Updatetexttoshowmaximumlocalfineissued.

Addphotosshowing

localexamplesof

illegaldumpingwhere

theoffenderhasbeen

fined.Ensurephotos

containnoinformation

thatmightidentify

individualoranexact

location.

EPASecondarylogoThe minimum height for the use of the EPA logo is 21mm

Calltoaction

Print ads and signage logo block

REG

ION

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FINED UP TO $XX,000

Partnerlogoorname

FINEDSuburb, date

FINEDSuburb, date

FINEDSuburb, dateFINED

Suburb, date

REG

ION

A

L ILLEGAL DU

MP

ING

SQUAD

FINED UP TO $XX,000

Partnerlogoorname

FINEDSuburb, date

FINEDSuburb, date

FINEDSuburb, date

7.2 Image based ad

Updatetexttoshowmaximumlocalfineissued.

Page 19: BRAND GUIDELINES - epa.nsw.gov.au · CONTENTS RID — BRAND GUIDELINES Contents 2 1. A brand is more than a logo 3 2. Brand management 4 3. Brand specifications 5 3.1 FONTS 5 3.2

NSW EPA Illegal Dumping Coordinator

Phone: 9995 5000 Email: [email protected]

PO Box A290 Sydney South NSW 1232

EPA2015/0xxx


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