brand guidelines - · pdf fileuq efiner 2014 all ights e ser ved 02 02 our brand the...

BRANDGUIDELINES
DUQM REFINERY 2014 | All RIghts REsERvED

CONTENTS
SECTION 01Our BraNd
The imporTance of brand guidelines 01
our guiding principle 02
our Vision 03
our mission 04
our core purpose 05
our core Values 06
our brand promise 07
our brand personaliTY 08
our Tagline 09
our Tone of Voice 10
SECTION 02Our BraNd MarQuE
building The brand 12
The brand marQue 13
primarY brand marQue (dual) 14
secondarY brand marQue (english) 15
secondarY brand marQue (arabic) 16
brand marQue VariaTions 17
clearance 18
incorrecT usage 19
minimum size 20
brand super graphic 21
SECTION 03TYPOGraPHY
english TYpeface 23 (external/designed communication)
english TYpeface sizes and WeighTs 24(internal/non-designed communication)
arabic TYpeface 25 (external/designed communication)
arabic TYpeface sizes and WeighTs 26 (internal/non-designed communication)
SECTION 04COLOur PaLETTE
primarY colour paleTTe (coated) 28
primarY colour paleTTe (uncoated) 29
SECTION 05PHOTOGraPHIC STYLE
people 31
indusTrial 32
oman 33
SECTION 06PaPEr STOCKS
paper sTocKs (stationery & corp literature) 35
SECTION 07STaTIONErY
bilingual business card 37
leTTerhead 38
conTinuaTion sheeT 39
complimenT slip 40
memo TemplaTe 41
dl enVelope 42
c5 enVelope 43
c4 enVelope 44
c3 enVelope 45
SECTION 08PrINTEd COLLaTEraL
press folder 47
cd coVer & sTicKer 48
cerTificaTe TemplaTe 49
a5 noTepad 50
bag 51
SECTION 09COrPOraTE LITEraTurE
brochure TemplaTe 59-53
adVerT TemplaTe (landscape) 60
adVerT TemplaTe (portrait) 61
dl fYler (portrait) 62
a4 neWsleTTer (portrait) 63
a2 posTer (portrait) 64
SECTION 10EVENT COLLaTEraL
pop-up TemplaTe 66
roll-up TemplaTe 67
press panel TemplaTe 68
a5 inViTaTion 69
a5 inViTaTion enVelope 70
SECTION 11MErCHaNdISE
caps 72
blue T-shirT 73
orange T-shirT 74
blue polo shirT 75
orange polo shirT 76
mugs 77
pens 78
SECTION 12uNIFOrM
hard haT 80
oVeralls 84-81
lab coaT 85
ladies Trousers 86
Technician uniform 88-87
lanYards 91-89
emploYee name badge 92
SECTION 13EVENT COLLaTEraL
4x4 blue pajero 94
4x4 orange pajero 95
SECTION 14OFFICE BraNdING
recepTion 97
glass panels 98
WorK sTaTion 99
WaYfinding 100
SECTION 15dIGITaL
email signaTure (option 01) 102
email signaTure (option 02) 103
english TYpeface sizes and 104WeighTs for email
arabic TYpeface sizes and 105 WeighTs for email
poWerpoinT (cover) 106
poWerpoinT (Template) 107
poWerpoinT (section divider Templates) 108

OURBRAND
DUQM REFINERY 2014 | All RIghts REsERvED

DUQM REFINERY 2014All RIghts REsERvED
01
01
THE IMPOrTaNCEOF BraNd GuIdELINESThe goal of a brand guideline is To proTecT The sTrengTh of your brand so ThaT year afTer year iT will conTinue To creaTe value for your company and your employees.
This brand guideline is inTended To Teach brand managers, employees and design agencies how To consiTenTly apply The brand. iT does This by explaining The imporTance of your brand and describing in deTail how To correcTly implemenT The elemenTs of The brand. ulTimaTely your brand is one of your mosT imporTanT asseTs. iT is essenTial ThaT everyone undersTands The value of your brand and knows how To apply iT consiTenTly across every TouchpoinT.
our brand
THE IMPOrTaNCE OF BraNd GuIdELINES 01
our Vision 03
our mission 04
our core purpose 05
our core Values 06
our Tagline 09

02
02
our brand
Our GuIdING PrINCIPLE 02
our Vision 03
our mission 04
our core purpose 05
our core Values 06
our Tagline 09
Our GuIdING PrINCIPLEENGaGE. CrEaTE. dELIVEr.
WHaT dOES IT MEaN TO BE ENGaGING?People and companies with an engaging personality are charming and attractive. Engaging people tend to be appealing, likeable and captivating. they have the ability to hold the attention of the room, whilst delivering information which is relevant to the task at hand.
WHaT dOES IT MEaN TO BE a CrEaTOr? A person or thing that brings something into existence. the creator is someone who always adds value. Creators cant help but succeed. Whether at a macro or micro level, building wealth requires having the mindset of a creator.
WHaT dOES IT MEaN TO BE a dELIVErEr?A person who acts rather than merely talking or thinking. People who are capable and passionate about delivering are a rare breed. this trait demands meticulous attention to detail, and drive to achieve a defined goal and pride in the output of the task at hand.
to a degree, it requires one to be tenacious in all aspects of ones daily drive for excellence.

03
03
our brand
Our VISION 03
our mission 04
our core purpose 05
our core Values 06
our Tagline 09
Our VISIONTO BE rECOGNISEd aS a WOrLd-CLaSS rEFINErY BuSINESS, dELIVErING QuaLITY OIL PrOduCTS aCrOSS THE WOrLd, drIVING duQMS GrOWTH aNd OMaNS PrOSPErITY.

04
04
our brand
our Vision 03
Our MISSION 04
our core purpose 05
our core Values 06
our Tagline 09
Our MISSIONIN OrdEr TO aCHIEVE Our VISION, Our MISSION IS: 1. to provide our products safely, efficiently and in an environmentally conscious manner 2. to pursue excellence in every facet of the business 3. to deliver the finest quality products 4. to become an instrumental contributor to regional development 5. to provide employment opportunities by developing and implementing world-class training
and career development programmes.

05
05
our brand
our Vision 03
our mission 04
Our COrE PurPOSE 05
our core Values 06
our Tagline 09
Our COrE PurPOSETO ENaBLE GrOWTH, CrEaTE OPPOrTuNITY aNd dELIVEr SHarEHOLdEr VaLuE.

06
06
our brand
our Vision 03
our mission 04
our core purpose 05
Our COrE VaLuES 06
our Tagline 09
Our COrE VaLuESWE BELIEVE IN...
TEaMWOrKrESPECTINTEGrITYPrOFESSIONaLISM

07
07
our brand
our Vision 03
our mission 04
our core purpose 05
our core Values 06
Our BraNd PrOMISE 07
our Tagline 09
Our BraNd PrOMISEdELIVEr.to translate this promise into meaningful actions, we have articulated the following 5 service values:
1. We promise more effective, safe and environmentally conscious execution that saves time and money
2. We promise high-quality products and services benchmarked against industry best-practice 3. We promise sustainable economic returns for all stakeholders 4. We promise superior service based on our customers definition of excellence 5. We promise exceptional employee management across recruitment, training and development.

08
08
our brand
our Vision 03
our mission 04
our core purpose 05
our core Values 06
Our BraNd PErSONaLITY 08
our Tagline 09
Our BraNd PErSONaLITYWE arE...
COLLaBOraTIVEBEST-IN-CLaSSINTELLIGENTFOCuSEd

09
09
our brand
our Vision 03
our mission 04
our core purpose 05
our core Values 06
Our TaGLINE 09
Our TaGLINEFuELLING PrOSPErITY.BuILdING LEGaCIES.PROSPERITY Prosperity is the state of flourishing, thriving and good fortune. Prosperity encompasses wealth but also includes other factors such as happiness and health.
LEgACY legacy is about life and living. Its about learning from the past, living in the present,
and building for the future. Your legacy is putting your stamp on the future. heres our contribution to Omans future.
Importa

brand guidelines - · pdf fileuq efiner 2014 all ights e ser ved 02 02 our brand the...

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