brand guidelines - careers and enterprise · pdf filebrand guidelines 2017 exclusion zone in...

Brand guidelines

Section 1. The Careers & Enterprise Company

Section 2. Enterprise Adviser Network

Section 3. Grant recipients

Brand guidelines


Brand guidelines

JANUARY 2017

EXCLUSION ZONE

In order that the logomark is positioned within

surrounding it which is referred to as the exclusion zone.

This area is measured by leaving space around the logomark equivalent to the height of the letter &. No other type or imagery should be allowed to encroach upon this space.

MINIMUM SIZE

To ensure legibility of the logomark it should not be shown smaller than 10mm in width.

PRIMARY LOGOMARK

The logomark is unique and has been specially created. It should not, under any circumstances, be recreated or represented in any other way and master digital artwork must always be used for reproduction.

Master digital artwork is available from

E [email protected]

10mm

LOGOMARK

01


Brand guidelines

COLOUR PALETTEThe logomark is made up of two colours which are green and black. It is essential that Pantone® inks or the process colour match are always used, in order to maintain continuity throughout all communications.

When specifying ink colours it is important to quote either the relevant Pantone® reference number or alternatively the four colour process match (CMYK).

When specifying for online usage the RGB or HEX values should be used.

The primary logomark should always be used unless two colours are not an option whereby the secondary logomark should be substituted.

PRIMARY LOGOMARKTWO COLOUR – POSITIVE

PANTONE® 3262PROCESS C84 M0 Y40 K0

RGB 0 188 180HEX #00BBB3

BLACK

SECONDARY LOGOMARKMONO – POSITIVE

TWO COLOUR – REVERSE MONO – REVERSE

COLOUR

02 JANUARY 2017


Brand guidelines

PRIMARY FONTThe primary font family chosen to support the logomark is Lato. This should be used for all headlines, subheads and body copy.

As a general rule, the typographic style should be clean and clear, formatted

Text should not be set too small and should only be reproduced using the

ALTERNATIVE FONTWhere Lato is not available, and particularly online, then all text should be represented in Verdana.

TYPOGRAPHY

03

LATO LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

LATO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890LATO BOLD


VERDANA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890VERDANA BOLD


JANUARY 2017


Brand guidelines

PHOTOGRAPHIC STYLEImages have been selected that evoke the concept of inspiration, journey and collaboration. These have been illustrated for example with bridges, stepping stones and staircases.

Each image has either an inherent blue/green hue or this has been applied to create an element of cohesion between them all.

IMAGERY

04 JANUARY 2017


Brand guidelines


Brand guidelines

Introduction

The Careers & Enterprise Company has developed the following guidance to help you when creating documents or materials for Enterprise Adviser Network activities.

This could include a report looking at the school or college’s careers and enterprise provision, a poster highlighting a careers event in the school or college, or simply an agenda for an Enterprise Adviser meeting.

The Enterprise Adviser Network is built on several strong connections and relationships. The brand guidelines provide advice on where logos of those involved in the Network can be placed in order to help increase visibility of The Careers & Enterprise Company, the Local Enterprise Partnership as well as the school and the employer.

In addition to the above materials there are also Word and PowerPoint templates you can use, with instructions on where to insert the relevant logos. This gives you the freedom to create the materials needed for your specific activities.

Brand guidelines

Want to fi nd out more about STEM careers and what type of jobs are available? Then join our careers event, where local employers will be talking about the careers opportunities available in the Science, Technology, Engineering and Mathematics industries.

When: Wednesday, 8th February 2017

Time: 12.30 – 13.15

Where: School Assembly Room

STEMCareers Event

In partnership with

Powered by

Review of careers and enterprise provision for The Misbourne SchoolFebruary 2017

Powered by

In partnership with

(a) LEP and CEC Logo lock-up

Logo lock-up shows how the LEP logo and the CEC logo should be used together, bridged by the strapline ‘Powered by’ reaching across the top of the two logos. This lock-up should appear in the top right hand corner of the document.

(b) School/College and Employer logo lock-up

Logo lock-up shows how the school/college and employer logos should be used together, bridged by the strapline ‘In partnership with’ reaching across the top of the two logos. This logo lock-up should be in the bottom right hand corner of the document.

(a) LEP logo (a) LEP logo

(a) CEC logo (a) CEC logo

(b) School/College logo

(b) School/College logo


(b) Employer logo(b) Employer logo

Brand guidelines



Time: 12.30 – 13.15


STEMCareers Event

In partnership with

Review of careers and enterprise provision for The Misbourne SchoolFebruary 2017

In partnership with

Examples using only The Careers & Enterprise logo

Examples of The Careers & Enterprise logo placement on a report cover and poster

Report cover Poster


Single logo is always placed on the top right of documents

Brand guidelines



Time: 12.30 – 13.15


STEMCareers Event

In partnership with

Powered by



Time: 12.30 – 13.15


STEMCareers Event

In partnership with

Powered by

Example of using the logo lock-up

Example of logo placement on a careers event poster


LEP logo

School/College logo

The Careers & Enterprise logo

Employer logo

Brand guidelines

© Careers & Enterprise Company 2017 | EAN Register data, January 2017

S O M E O F O U R L O C A L B U S I N E S S P A R T N E R S

1

3

6

8

12

14

1

819

2

23

24

25

27

29

31

3

37

38

13

29

29

35

30

17

21

5

120

2

37

19

Norwich

Ipswich

Hastings

Scarborough

Bradford

Oldham

Stoke-on-Trent

Blackpool

Derby

Doncaster

Fenland & East Cambridgeshire

Schools & Colleges Enterprise Advisers Enterprise Coordinators

21 16 2

New teaching resources

Industry visits for teachers

Career profi ling IAG events for parents

Employability days

W H A T I S H A P P E N I N G I N S C H O O L S A N D C O L L E G E S

P O W E R O F T H E L E P

C O R N W A L L A N D I S L E S O F S C I L LY

“I have found this to be a very supporti ve and innovati ve process that will hopefully help our students to understandthe needs of employers and to develop their skills in terms of employability.”

D E L I V E R I N G I M PA C T

“I can’t emphasise enough how useful the relati onship with the EA has been. The EA Network has exceeded my expectati ons.”

Powered by

E N T E R P R I S E A D V I S E R S

42%

SMEs58%

Professional Services

Manufacturing

Informati on Technology

Financial Services

Educati on

Constructi on

Top sixsectors

16

34

25

I N T H E W O R D S O FE N T E R P R I S E A D V I S E R S

“I have a good network that I can draw on and I think that’s what the school has been missing.”

Schools & Colleges Enterprise Advisers Enterprise Coordinators

1520 1300 82

Large Businesses

“I think the idea of bringing business experience and outreach strategy into schools is a winning vision.”

I M P A C T R E P O R T

S E N I O R L E A D E R S

51% of Enterprise Advisers are CEOs, Managing Directors or Directors

Female

Male

46%

54%

PA R T O F A P O W E R F U L N E T W O R K

Powered by


Example of logo placement on infographics


LEP logo


Brand guidelines

Claudia Harris, CEOThe Careers & Enterprise Company

The Careers & Enterprise Company congratulates

The Misbourne School

Committ ed to creati ng powerful relati onships between educati on and employers to support their young people through the nati onal Enterprise Adviser Network


Example of logo placement on a school or college certificate


The Careers & Enterprise logo LEP logo

Brand guidelines


Example of logo placement in PowerPoint presentations

Front page

Content

Back page

Presentation title


School/ College logo

Employer logo


LEP logo


Brand guidelinesBrand guidelines


Brand guidelines

Introduction

The Careers & Enterprise Company is very proud to fund inspirational projects that have a significant positive impact on a young person’s life.

Grant recipients often want to use our logo to illustrate the support and funding they have behind their project, and we very much welcome use of it.

When using a funders logo on materials it demonstrates endorsement and confidence in the project, and can in turn also help attract further funding.

The following document outlines some of the ways our logo could be used within your own project or organisation’s materials. Use and placement of our logo on your materials remains at your discretion.

We are happy for our logo to be used in conjunction with project materials, such as posters, websites, job advertisements, agendas, etc.

Brand guidelines

White version for legibility on dark backgrounds

Funded by


Grant recipients logo lock-up

Funded by CEC logo lock-up for use by grant recipients

Full colour version

Brand guidelines

Vacation Education 2016Impact Report

Learning Momentum

Broadening Horizons

Summer Wellbeing

+Fun

Funders: Brakes, Careers and Enterprise Fund, Goldman Sachs, The

Monument Trust

Funded by



Example of The Careers & Enterprise Company logo on printed materials.

MeetingAgenda

Wednesday8thFebruary2017

09.00–11.00

1. Welcomeandintroductions

2. Introductiontothecompany

3. Ourproject

4. Deliveringtheprojectinschoolsandcolleges

5. Workingtogether

6. Discussion

Funded by

Funded by

Brand guidelinesSection 3. Grant recipients

Inspired to Aspire Friday 17th February at the BBC, Quay House, Media City

10:00 Event Registration

10:30 A welcome to the BBC Helen Foulkes, Creative Director, BBC Learning

10:35 An introduction to the Event Peter Collins CBE, Chief Executive, Salford Foundation

10:40 Showcase 1: The BBC Young Ambassadors Programme led by Aesha Zafar, BBC

10:55 Showcase 2: Support for the National Citizen Service Programme led by Jillian Smith, BDO

11:10 Showcase 3: Investing in the Community led by Tom Jacobs, BNY Mellon

11:25 The Inspired to Aspire Mentoring Programme Launch led by Amrita Das, The Careers & Enterprise Company and Julie Blomley, JD Sports

Fashion PLC and The JD Foundation

11:40 Panel Discussion – The Benefits of Partnership between Education and Business

11:55 Closing Remarks and Next Steps

12:00 Lunch

12:45 Close

Programme Supporters


Example of The Careers & Enterprise Company logo on printed materials.

Funded by

Funded by

Brand guidelines

Funded by



Example of The Careers & Enterprise Company logo on websites.

Funded by

Grant recipients logo lock-up on websites

Brand guidelines


Example of The Careers & Enterprise Company logo on PowerPoint presentations.


Title of presentation

Funded by

Grant recipients logo lock-up used on PowerPoint presentations

@CareerEnt www.careersandenterprise.co.uk

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