Brand Guidelines AMD A-Series APU Technologies for the Component Channel

Effective May 2012

2 AMD A-Series APU Technologies

Contents

Introduction 3

Logo UsageAvailable Logos Chart 4Nomenclature Guidelines 5Color Requirements 6Layout Requirements 7Incorrect Usage 8

©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Athlon, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. PID 51517B

The contents of this document are the property and confidential information of Advanced Micro Devices, Inc., and are subject to the terms of your non-disclosure agreement with AMD. If for any reason you do not have a non-disclosure agreement with AMD, you agree to protect the contents of this document by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or disclosure of it as you use to protect your own confidential information.

3 AMD A-Series APU Technologies

This document is designed to help AMD’s partners and customers market the benefits of AMD A-Series accelerated processors (APU) products and technologies. Here, you will find guidelines regarding the proper brand names and logos, as well as approved product nomenclature for branding these products in the component channel market.

AMD products and technologies are an essential part of AMD’s commitment to enabling the world’s most vivid digital experience. The logos include vivid colors and dimensionality, while the names leverage the strength of the AMD brand, as in “AMD A-Series APU.”

If you have any comments or questions about these guidelines, please contact Grazia Ruskin at grazia.ruskin@amd.com.

4 AMD A-Series APU Technologies

Available APU Logo ChartLogo/Lockup PID Usage Attributions

AMD A8 Accelerated Processor Logo 51694 Primary Logo for use on print, web, signage, etc. ©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc.

AMD A8 Accelerated Processor Logo 51693 Primary Logo for use on print, web, signage, etc. ©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc.

AMD A8 Accelerated Processor Logo 51692 Primary Logo for use on print, web, signage, etc. ©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc.

AMD Family Accelerated Processor Logo 51828A Alternative Logo for use on packaging and other materials where multiple product-specific logos are required.

©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc.

51903A Visuals leverage chip shot imagery and logo equation to clearly communicate to the customer what an APU is.

©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Athlon, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc.

51901A Visuals leverage chip shot imagery and logo equation to clearly communicate to the customer what an APU is.

©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Athlon, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc.

AMD A8 Processor

CPU Technology

GPU Technology

AMD A4 Processor

CPU Technology

GPU Technology

5 AMD A-Series APU Technologies

Nomenclature GuidelinesAdherence to these nomenclature guidelines is MANDATORY. Any exceptions to the rules as they are outlined here must be granted by AMD in writing. Please contact Grazia Ruskin at Grazia.Ruskin@amd.com or + 1 (800) 538-8450 x 4058 if you have any questions.

Use of AMD A-Series APU, without a product reference, in text When referencing the AMD A-Series APU, “AMD” as well as “APU” or “Accelerated Processor Unit”, must be used in every reference. Do not use all upper case except where required for design consistency.

Correct: AMD A-Series APU Correct: AMD A-Series Accelerated Processor Unit Incorrect: A-Series APU Processor Unit Incorrect: A-Series APU by AMD Use of AMD A-Series APU with a product reference, in text

AMD A-Series APU product names must include “AMD” and “APU” or “Accelerated Processor Unit”. Do not use all upper case except where required for design consistency.

Correct: AMD A4 APU Correct: AMD A4 Processorw Correct: AMD A4 Accelerated Processor Unit Correct: AMD A4-3400 APU Correct: AMD A4-3400 Accelerated Processor Unit Incorrect: 3400 Series APU Incorrect: AMD 3400 APU

6 AMD A-Series APU Technologies

AMD RedGradient

White

AMD Black Gradient

FILe nAMInG ConvenTIonS key

Product ID #

Product or Software

Color 4C = ProcessRGB = On screenGs = GrayscaleSp=Spot

Media (E = Electronic, P = Print)

Size; (L = Large, S = Small)

12345A_ATr_Logo_L_e_RGB.png File Format

All logos are available for download on AMD’s digital asset management portal (ADAM) www.amd.com/adam.

Process (CMYK) version for 4C printing

RGB version for online or PPT use

Grayscale version for one-color printing

Spot-color version for specialized printing

AvAILABLe LoGo FoRMATS

Color RequirementsThe AMD A-Series APU logos use red and black gradient color backgrounds. In addition, a

metallic gray can be substituted for the black gradient rule. The color diagram to the right

identifies the color of each element of the AMD A-Series APU logo. Provided below is a color

list that will assist in the correct reproduction of the AMD A-Series APU logos in the most

commonly used media formats. For purposes of illustration, only the AMD A-Series A4 APU logo

is shown here. However, these guidelines also apply to all the AMD A-Series APU logos.

CMykRed = C: 0 M: 100 Y: 100 K: 0 (linear gradient)

Black = K: 100 (linear gradient)

Spot colorRed = Pantone 185

Black = Black (linear gradient)

Optional Metallic Gray = PANTONE 877C

RGBRed = R: 255 G: 0 B: 0 (linear gradient)

Black = R: 0 G: 0 B: 0 (linear gradient)

The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. Consult current PANTONE publications for accurate color

7 AMD A-Series APU Technologies

Layout Requirements

Clear spaceAMD A-Series APU logos are most effective when surrounded by as much

clear space as possible. Clear space is defined as an area that is completely

free of other objects or elements. A minimum area demonstrated in the

diagram to the right must surround the logo in all situations.

Minimum sizeNewspaper applications: 1" (26mm) wide

Print applications: 0.75" (19.05mm) wide

Electronic applications: 70 pixels wide

Notebook bezels: 0.6504" (16.520mm) wide

2X

2X

2X2X

X

Clear space requirement

1 inch (26mm)

Minimum size requirement for newspaper

0.75 inches (19.05mm)

Minimum size requirement for print

8 AMD A-Series APU Technologies

M U LT I - D I S P L AY T EC H N O LO GY

AMD EyefinityT EC H N O LO GYAMD Crossfire X

F E A T U R I N GF E A T U R I N G

AMD Ready AMD Validated

T EC H N O LO GYAMD Crossfire XF E A T U R I N G

AMD Validated

M U LT I - D I S P L AY T EC H N O LO GY

AMD EyefinityF E A T U R I N G

AMD Certified

Incorrect UsageThe examples below illustrate common misuses of AMD A-Series APU logos. Always use the authorized electronic logo artwork provided

by AMD on the AMD Digital Asset Management System (ADAM) at www.amd.com/adam.

DO NOT create other versions of a logo

REVISED LOOK!

DO NOT add elements to a logo

DO NOT alter the color of a logo DO NOT use the brandmark and logotypes without the holding shapes

DO NOT create spot-color versions of a logo

DO NOT distort a logo in any way

DO NOT remove the borderDO NOT position the logo over a busy or inappropriate area

of a photographic background

DO NOT change the order of the equation logo lockup.DO NOT use without product nomenclature under the icons.