brand guidelines - aplar 2020 · aplar 2020 brand guidelines 3 35mm high 25mm high minimum clear...
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February 2019
Brand guidelines
APLAR 2020 Brand guidelines 2
Master
CMYK - full colour
REV - reverse version, for use on dark background
LOGO
Variations
APLAR 2020 Brand guidelines 3
25mm high35mm high
Minimum clear spaceTo maintain clarity and integrity of our logo, an area of clear space must be maintained where possible.
This area is to be kept free of any text, graphic or image. The clear space rule also applies to the logo’s relationship with the edge of a page.
Minimum sizeIt is preferred the logo not be reproduced smaller than 35mm in height for the stacked logo or 25mm in height for the landscape logo.
The minimum size does not include the clear space measurement as shown above.
LOGO
Clear space and sizing
APLAR 2020 Brand guidelines 4
Aa AaUnivia Pro Proxima Nova
For headings
Univia ProDesigned by Olivier Gourvat from Mostardesign.Available for licensing through Adobe Fonts (formerly Typekit) and MyFonts.com
System default font
Arial
For body copy
Proxima NovaDesigned by Mark Simonson from Mark Simonson Studio.Available for licensing through Adobe Fonts (formerly Typekit) and MyFonts.com
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
BRANDING
Typeface
APLAR 2020 Brand guidelines 5
Core congress colours Secondary palette
BRANDING
Colour palette
CMYKC35 M0 Y20 K0
RGBR164 G218 B210
HEX (WEB)#a4dad2
CMYKC0 M68 Y100 K0
RGBR255 G115 B0
HEX (WEB)#ff7300
CMYKC100 M55 Y23 K37
RGBR0 G73 B109
HEX (WEB)#00496d
CMYKC75 M11 Y18 K0
RGBR0 G171 B199
HEX (WEB)#00abc7
CMYKC0 M100 Y100 K0
RGBR245 G0 B0
HEX (WEB)#f50000
CMYKC19 M100 Y100 K11
RGBR184 G13 B10
HEX (WEB)#b80d0a
APLAR 2020 Brand guidelines 6
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tinmpus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc
Examples of congress collateral; • business card• letterhead • A4 cover page• email marketing template• name badge
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REGISTER
Name PositionCompany
AddressPhoneEmail
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BRANDING
Example branding in situ
JOHN SMITHORGANISATION
DELEGATE
PARTNERSHIP PROSPECTUS
website
APLAR 2020 Brand guidelines 7
Kyoto
Industry
Event Experience
The following stock photography is available to support congress marketing and branded collateral.
These images are shown as an example only and congress branding is not restricted to this library.
Please note: These images are for commercial use from reputable sources and do not require crediting the original photographer.
BRANDING
Image library