brand guidelines

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Brand Guideline Steelers Sideline Store 1. Logo 2. Brand Look/Brand Culture 3. Merchandise/Steelers Unite App 4. Back Cover

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Post on 15-Apr-2017




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  • Brand GuidelineSteelers Sideline Store

    1. Logo2. Brand Look/Brand Culture

    3. Merchandise/Steelers Unite App4. Back Cover

  • The Brand LookThe Pittsburgh Steelers Logo

    Our Steelers logo is based off of the steel mark logo belonging to the American Iron and Steel Institute (AISI). Our distinguished logo was created by the U.S. Steel Corporation (now known as USX Corp), and it uniquely contains three hypocloids, known as diamond shapes. Later in the 1960s, we had to petition the AISI in order to complete the logo and change the word, Steel inside the steel mark to, Steelers. Today, we pride ourselves on carrying this logo around not just on the football field on Sundays, but everywhere and any day that Steelers Nation wears our apparel. We demand excellence not just on the field when displaying our logo, but also demand excellence by the product we produce and sell off the field. We strive to be known by our logo, not just in America, but all over the globe.

    The Terrible Towel The Terrible Towel is a symbol that not just identifies Steelers fans but unites them. The Terrible towel was invented by announcer Myron Cope back in 1975 during the playoffs, and with its magic tough would lead the Steelers onto a Super Bowl X victory over the Dallas Cowboys. The Terrible Towel not just unites our fan base, but brings opponents to their knees and crumple under the immense pressure. Many believe that the Terrible Towel has played a major impact in several Steelers games.

    The Brand CultureTradition Of Excellence

    The Pittsburgh Steelers stand above the rest of the NFL as the only team to claim six Lombardi trophies. We have the third most amount of people enshrined in the Hall of Fame, and since our inception in 1933, no team born that year or after has as many hall of farmers as the Pittsburgh Steelers. With the Rooney family as our owners since our inception, the Pittsburgh Steelers have always been a hard working, hard nose team. The team is an embodiment of the great city of Pittsburgh and all the hard blue collar workers. Our city and our people never give up, and neither do the Pittsburgh Steelers. Win or lose, you know that we left everything on the field and in our front office! We play and work for Pittsburgh and all of Steelers Nation across the world!

  • MerchandiseStand Out from the Rest

    Stand out and be recognized anywhere in the world with authentic Steelers merchandise. We offer merchandise for men, women, children, and babies. Get it fast and get it straight from the team! We offer:

    Jerseys Hats Memorabilia Terrible Towels Home/Office Items Tailgating Items Clothes

    Steelers Nation Unite AppGet Connected, Get Recognized, Get Rewarded Steelers Nation Unite is an app that brings fans and the team closer together. Its free to sign up, so be apart of our family!

    We offer: Interactive fan forum calls with a Steelers player every week Live chats and video messages brought to you by the Weekly Huddle Earn badges by using the app and earn prizes Check in on Sundays at the game and win prizes Interact with other fellow Steelers fans Earn exclusive benefits that only Steelers Nation Unite subscribers get

  • Store Locations:Heinz FieldPH: (412) 697-7728Located at Gate B at Heinz FieldStore Hours: Closed for Off-Season will reopen April 7th, 2016.Closed Sundays and Gamedays

    Grove City Mon-Sat 10:00 am 9:00 pmSunday 10:00 am 7:00 pmExtended Holiday HoursPH: (724) 748-3301

    Just 58 short highway miles north of downtown Pittsburgh (Route 79-Exit 113)

    Pittsburgh Mills Mall Mon-Saturday 10:00 am 9:00 pmSunday 11:00 am 6:00 pmExtended Holiday HoursPH: (724) 274-1933

    Located just 16 miles northeast of downtown Pittsburgh on Route 28, Exit 12A Minutes from the Allegheny Valley Interchange, Exit 48 on the Pennsylvania Turnpike.

    South Hills Village Mall Mon-Sat 10:00 am 9:00 pmSunday 11:00 am 6:00 pmExtended Holiday HoursPH: (412) 835-1933Located 8 Miles south of Pittsburgh at the corner of RT 19 and Fort Couch Road.

    Westmoreland Mall Mon-Sat 10:00 am 9:00 pmSunday 11:00 am 5:00 pmExtended Holiday HoursPH: (724)853-1933

    Pittsburgh Steelers 2016 LLC