BRAND GUIDELINES 2017

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LOGO ELEMENTS

Throughout this visual guide we will be referring to elements that make up the Champro logo by the following names.

Champro Wordmark

Registered Mark

Champro Symbol

LOGO LOCK-UPS

Our logo is the most effective tool we have to communicate our brand identity. To protect this tool we must ensure the presentation is consistent throughout all applications.

The primary logo lock-up is the go-to version of our logo. This version of the logo should be used on all marketing documents, letterhead, business cards, packaging, etc. unless proportions dictate the use of the secondary logo.

The secondary logo lock-up is created for situations in which the proportions of the media where the logo is to be applied do not suit the primary logo lock-up.

PRIMARY LOGO LOCK-UP SECONDARY LOGO LOCK-UP

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PRIMARY LOCK-UP CLEAR SPACE

The clear space around the primary lock-up ensures that no information, text or other element impedes on the legibility of the logo. This should be used as a general guideline for placing the logo on products and marketing materials.

See the packaging guideline for placement instructions on retail packaging.

The clear space is shown by the width and height of the “0” around the perimeter of the primary lock-up.

SECONDARY LOCK-UP CLEAR SPACE

The clear space is shown by the width and height of the “0” around the perimeter of the secondary lock-up.

The clear space around the secondary lock-up ensures that no information, text or other element impedes on the legibility of the logo. This should be used as a general guideline for placing the logo on products and marketing materials.

See the packaging guideline for placement instructions on retail packaging.

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WORDMARK

The Champro wordmark is a clean and bold representation of the brand. The wordmark may be used alone with the approval from the Champro marketing team.

x x x x x x x x x x xy y y y y y

TITLEWORDMARK CLEAR SPACE

The clear space around the wordmark ensures that no information, text or other element impedes on the legibility of the logo. This should be used as a general guideline for placing the logo on products and marketing materials.

The wordmark may be used alone with the approval from the Champro marketing team.

The clear space is shown by the width and height of the “0” around the perimeter of the primary lock-up.

TITLE

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SYMBOL

20°

x x x

20°

The Champro “C” is the bold new symbol of our brand. The angle of the symbol represents the forward progress that drives us to build innovative products for teams and athletes.

The symbol may be used alone with the approval from the Champro marketing team.

SYMBOL CLEAR SPACE

The clear space should be equal to 50% the height and width around the perimeter of the symbol.

50%

50%

50%

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BRAND COLORS

Pantone Hexachrome Cyan C

HEX: #00A0E3

C: 100

Y: 0

M: 0

K: 0

Pantone Black C

HEX: #000000

C: 20

Y: 10

M: 10

K: 100

Pantone 7543C

HEX: #94A2AA

C: 10

Y: 0

M: 0

K: 40

Pantone 021 C

HEX: #F05522

C: 0

Y: 82

M: 100

K: 0

The new Champro Optic Blue is a defining element of our new brand appearance. Maintaining consistency in this color is extremely important. Use the approved values below for all applications.

OPTIC BLUE

BLACK

SILVER

ORANGE

COLOR USAGE

APPROVED COLOR COMBINATIONS REJECTED COLOR COMBINATIONS

Color plays a big role in the way the Champro logo appears. Use the guidelines below to properly display the Champro logo over various backgrounds.

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DISPLAY TYPEFACE

INDUSTRY

LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

MEDIUMABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

ARIAL BLACKABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

If system fonts are required, substitute Arial Black.

BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

ULTRAABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

DETAIL TYPEFACE

ARIAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

KOROLEV

LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

MEDIUMABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

If system fonts are required, substitute Arial.

BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

HEAVYABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

We all take responsibility for protecting and enhancing the Champro brand.

Help us unify the way we present our brand to the world.

Please submit any inquiries about brand guidelines to graphics@champrosports.com