brand finance banking forum 2018 · brand finance banking forum 2018. 7. venue - brand exchange...
TRANSCRIPT
Brand Finance Banking Forum 2018How Will Banks Survive?9th February 2018
Forum
Media Partner
Brand Finance Banking Forum 2018. 2.
Each year, Brand Finance puts hundreds of the world’s biggest bank brands to the test, evaluating which are the most powerful and most valuable. In an era of major disruption to the industry, the traditional banking model has changed.
The prevailing trends suggest fintechs and niche “challenger banks” are biting into traditional banks’ profits and luring their customers away with better quality service at lower prices. How will banks survive in this new financial reality? At the Brand Finance Banking Forum 2018, we will hear both from those who assess bank brands and those tasked with managing them.
Brand Finance Banking Forum 2018
Brand Finance Banking Forum 2018. 3.
Brand Finance Banking Forum 2018
Theme: How Will Banks Survive?
Our key speakers will discuss:• The Importance of Trust and Reputation• Building Bank Brands and their Value• The Role of the Bank CMO• The Future of Banks• The Rise of Technology
Brand Finance Banking Forum 2018. 4.
Brand Finance Banking Forum 2018
Banking Forum - Brand Exchange
The Brand Finance Banking Forum attracts senior investors, analysts, marketers and journalists keen to understand more about the links between brands, strategy and financial performance in the banking sector.
We will also have six industry speakers, who will explain why they feel their banks’ or companies’ brand strategies and structures enable them to maximize financial performance facing future changes and challenges. Each session will conclude with a panel discussion.
9th February 2018, 8:45 - 14:30
08:45 - 09:30
09:30 - 11:20
09:30 - 09:35
09:35 - 09:50
09:50 - 10:10
10:10 - 10:30
10:30 - 10:50
10:50 - 11:20
11:20 - 11:45
11:45 - 13:20
11:45 - 11:50
11:50 - 12:10
12:10 - 12:30
12:30 - 13:00
13:00 - 14:30
Registration & Breakfast
First Session: The Importance of Trust and Reputation
Introduction by David Haigh, CEO, Brand Finance plc
Presentation of Results by Brian Caplen, Editor, The Banker
Keynote Speaker: Alderman Peter Estlin, Senior Advisor, Barclays
Speaker: David Wheldon, CMO, RBS
Speaker: Nigel Gilbert, CMO, TSB Bank plc
Panel Session moderated by Brian Caplen, Editor, The Banker
Coffee Break
Second Session:The Rise of Technology
Introduction by Brian Caplen, Editor, The Banker
Speaker: Bill Gajda, SVP, Innovation and Strategic Partnerships, Visa Inc.
Speaker: Phil Mochan, Founder, Koine Finance
Panel Session moderated by Brian Caplen, Editor, The Banker
Lunch and Networking
Brand Finance Banking Forum 2018. 5.
Speakers at The Banking Forum 2018
Bill GajdaSVP, Innovation and Strategic PartnershipsVisa Inc
David HaighCEOBrand Finance
Brian CaplenEditorThe Banker
David WheldonCMORBS
Alderman Peter EstlinSenior AdviserBarclays
Nigel GilbertCMOTSB Bank plc
Phil MochanFounderKoine Finance
Brand Finance Banking Forum 2018. 6.
Who will be there?All attendees are senior marketing and company decision makers for the business, brand or product.
Selection of brands present:
Countries present: Industries present:
60%
12%
13%
10%2%
1% 1%1% UK
USA
Europe
Asia
South Africa
Mexico
Russia
Other
45%
20%
15%
10%
5%3% 2% Financial Services
Telecommunicationsand Technology
Law and Government
Branding andMarketing
Construction
Media
Consultancy
34%
24%
20%
16%
4% 2%Head of Brand, Marketing,Communications or BrandStrategy
COO, CMO, Vice President,Managing Director, Director,Global Director
Consultant, Analyst,Executive, Associate
CEO, President, Partner,Chairman, Founder
CFO, Finance Manager
Media
Brand Finance Banking Forum 2018. 7.
Venue - Brand Exchange
Brand Exchange is a contemporary and exclusive members’ club and venue nestled in the heart of the City of London. This grade II listed building is a fine example of Edwardian architecture that has been carefully renovated to the highest standard to offer a uniquely contemporary atmosphere in an area so rich in history. It was launched in January 2015 to provide its members a private and exclusive space to network and socialise. The club has since held several prestigious events and welcomed many key figures in the marketing and finance sectors as speakers.
The event rooms offer state-of-the-art facilities for events in a rich and characterful setting in the heart of London’s bustling financial centre. The Gallery, the main event space, is a spacious room with planty of natural light. It has hosted many forums and events with a capacity of up to 70 people. They will provide a fresh, seasonal breakfast on arrival and lunch following the speaking sessions.
Banking Forum Conference Friday, 9th February
Brand Finance Banking Forum 2018. 8.
Founded in 1996, Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, we are present in over 20 countries.
Brand Finance is committed to the development of theoretical and practical issues surrounding brands. We are delighted to announce the 10th anniversary of our now renowned Brand Finance Forums.
Brand Finance Forums are part of Brand Finance Institute, the education and training division of Brand Finance plc in which theoretical and practical issues surrounding brands are explored.
Brand Finance Institute organizes events around the world featuring leading edge thinkers in the area of brand strategy, brand building and brand valuation, who come together to share their experiences and to better understand the process by which valuable brands are created.
Helping clients to measure, manage, maximise and monitor the value of their brands to drive business performance.
Unique We possess a unique combination of marketing, research, management and financial expertise.
Independent Brand Finance is entirely independent. We manage brands, not create them.
Technical recognition We are accredited with the ISO 10668 global standard for brand valuations and our assessments are widely accepted by regulatory bodies worldwide.
Experience With over 15 years experience Brand Finance has worked with clients of all sizes across all sectors.
Global We are headquartered in London with offices in over 20 countries.
Brand Finance ForumsEstablished 2004
Brand Finance Established 1996
About us
Global Clients
We work with some of the best brands from all over the world. Here is a small selection of the brands we have worked with recently.
Contact us
Alex HaighDirectorT: +44 (0)20 7389 9400E: [email protected]
David HaighCEOT: +44 (0)20 7389 9400E: [email protected]
www.brandfinance.comwww.brandfinance.com/events
Forum
Georgie HackettEvents ManagerT: +44 (0)20 7389 9400E: [email protected]