brand finance banking 500 2015

Banking 500 2015

The annual report on the worlds most valuable banking brandsFebruary 2015

Brand Finance Banking 500 February 2015 3.Brand Finance Banking500 February 2015 2. Brand Finance Aerospace 25 February 2015 3.Brand Finance Aerospace 25 February 2015 2. Brand Finance Aerospace 25 February 2015 3.Brand Finance Aerospace 25 February 2015 2.

Foreword.

What is the purpose of a strong brand; to attract customers, to build loyalty, to motivate staff? All true, but for a commercial brand at least, the first answer must always be to make money.

Huge investments are made in the design, launch and ongoing promotion of brands. Given their potential financial value, this makes sense. Unfortunately most organisations fail to go beyond that, missing huge opportunities to effectively make use of what are often their most important assets.

Monitoring of brand performance should be the next step, but is often sporadic. Where it does take place it frequently lacks financial rigour and is heavily reliant on qualitative measures poorly understood by non-marketers. As a result, marketing teams struggle to

communicate the value of their work and boards then underestimate the significance of their brands to the business.

Sceptical finance teams, unconvinced by what they perceive as marketing mumbo jumbo may fail to agree necessary investments. What marketing spend there is can end up poorly directed as marketers are left to operate with insufficient financial guidance or accountability. The end result can be a slow but steady downward spiral of poor communication, wasted resources and a negative impact on the bottom line.

Brand Finance bridges the gap between the marketing and financial worlds. Our teams have experience across a wide range of disciplines from market research and visual identity to tax

and accounting. We understand the importance of design, advertising and marketing, but we also believe that the ultimate and overriding purpose of brands is to make money.

That is why we connect brands to the bottom line. By valuing brands we provide a mutually intelligible language for marketers and finance teams. Marketers then have the ability to communicate the significance of what they do and boards can use the information to chart a course that maximizes profits.

Of course not all non-marketers need to be convinced that brands are valuable. Warren Buffet, renowned for his financial nous and stock picking ability, is famously keen on investing in some of the worlds biggest and best-loved brands such as Heinz and Coca-Cola. The sage

of Omaha certainly does extremely well from most of his investments, but could he be doing better?

It is all well and good to want a strong brand that customers connect with, but as with any asset, without knowing the precise, financial value, how can you know if you are maximising your returns? If you are intending to license a brand, how can you know you are getting a fair price? If you are intending to sell, how do you know what the right time is?

Brand Finance has conducted hundreds of brand and branded-business valuations to help answer these questions. The following report is a first step to understanding more about brands, how to value them and how to use that information to benefit the business. The team and I look forward to continuing the conversation with you.

David Haigh, CEO, Brand Finance

The boardroom can sometimes feel like the tower of Babel, with CMOs and CFOs speaking mutually unintelligible languages, damaging the prospects for what should be their shared goals. Brand Finance bridges the gap between marketing and finance.

Brand Finance Banking 500 February 2015 5.

About Brand Finance 5

Methodology 6

Sector Analysis 8

Understand Your Brands Value 16

How We Can Help 18

Contact Details 19

Appendix, Full Table 20

Contents

Brand Finance Banking 500 February 2015 4.

About Brand Finance

The Brand Finance Banking 500 is an annual ranking of the most valuable brands in banking. Brand Finance is the only firm in the world to publish the values of the top 500 banking brands, giving us a deep understanding of the challenges facing banking organisations today.

Since 2007, the results have been published in The Banker, the key source of data and analysis for the global finance industry.

For further information about The Banker, please contact [email protected] or visit thebanker.com/topbankingbrands.

2

Introduction to Brand Finances league tablesThe worlds largest database of brand values

2


2


Publishing partner

Brand Finance is the worlds leading independent brand valuation and strategy consultancy. Brand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance. For almost 20 years we have helped companies to connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In doing so, we have helped finance people to evaluate marketing programmes and marketing people to present their case in the Board Room.

IndependenceBrand Finance is impartial and independent. We assess and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent. We are agency agnostic and work collaboratively with many other agencies and consultancies.

Technical credibility Brand Finance has high technical standards. Our work is frequently peer-reviewed by the big four audit practices and our work has been accepted by tax authorities and

regulatory bodies around the world. We are one of the few companies certified to provide brand valuations that are fully compliant with ISO 10668, the global standard on monetary brand valuations. Transparency There are no black boxes. Our approach is to work openly, collaboratively and flexibly with clients and we will always reveal the details of our modelling and analysis. This means our clients always understand what lies behind the number.

ExpertiseWe possess a unique combination of skills and experience. We employ functional experts with marketing, research and financial backgrounds, as well as ex-client-side senior management who are used to making things happen. This gives us the mindset to think beyond the analysis and to consider the likely impact on day-to-day operations. We like to think this differentiates us because our team has real operational experience.

For more information, please visit our website: brandfinance.com

Bridging the gap between marketing and finance

Brand Finance Banking 500 February 2015 7.Brand Finance Banking 500 February 2015 6.

Brand Finance calculates the values of the brands in its league tables using the Royalty Relief approach. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand, i.e. what the owner would have to pay for the use of the brandassuming it were not already owned.

Methodology

Brand strength expressed as a BSI score out of 100.

BSI score applied to an appropriate sector royalty rate range.

Royalty rate applied to forecast revenues to derive brand values.

Post-tax brand revenues are discounted to a net present value (NPV) which equals the brand value.

The steps in this process are as follows:

1 Calculate brand strength on a scale of 0 to 100 based on a number of attributes such as emotional connection, financial performance and sustainability, among others. This score is known as the Brand Strength Index.

2 Determine the royalty rate range for the respective brand sectors. This is done by reviewing comparable licensing agreements

Definition of Brand

In the very broadest sense, a brand is the focus for all the expectations and opinions held by customers, staff and other stakeholders about an organisation and its products and services. However when looking at brands as business assets that can be bought, sold and licensed, a more technical definition is required. Brand Finance helped to craft the internationally recognised standard on Brand Valuation, ISO 10668. That defines a brand as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value

Strong brand

Weak brand

Brand strength index(BSI)

BrandRoyalty rate

Brand revenues Brand value

Forecast revenues

Brand investment

Brand equity

Brand performance

Methodology

Brand Strength

Brand Strength is the part of our analysis most directly and easily influenced by those responsible for marketing and brand management. In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade.

sourced from Brand Finances extensive database of license agreements and other online databases.

3 Calculate royalty rate. The brand strength score is applied to the royalty rate range to arrive at a royalty rate. For example, if the royalty rate range in a brands sector is 1-5% and a brand has a brand strength score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4.2%.

4 Determine brand specific revenues estimating a proportion of parent company revenues attributable to a specific brand.

5 Determine forecast brand specific revenues using a function of historic revenues, equity analyst forecasts and economic growth rates.

6 Apply the royalty rate to the forecast revenues to derive brand revenues.

7 Brand revenues are discounted post tax to a net present value which equals the brand value.

Definitions+ Enterprise Value the value of the

entire enterprise, made up of multiple branded businesses

+ Branded Business Value the value of a single branded business operating under the subject brand

+ Brand Value the value of the trade marks (and relating marketing IP and goodwill attached to it) within the branded business

What do we mean by brand?

Brand

Branded Business

Branded Enterprise

E.g.JP Morgan Chase &

Co.

E.g.Chase Bank

Chase Brand


Sector Analysis Banking

Rank 2015: 1 2014: 1 BV 2015: $34,925m BV 2014: $30,242mBrand Rating: AAA-

Rank 2015: 2 2014: 6 BV 2015: $27,459m BV 2014: $22,803mBrand Rating: AA+

Rank 2015: 3 2014: 2 BV 2015: $27,280m BV 2014: $26,870mBrand Rating: AAA



1

2

3

4

5

+15%

+20%

+2%

+39%

+7%


Rank 2015: 7 2014: 5 BV 2015: $24,819m BV 2014: $23,157mBrand Rating: AA




6

7

8

9

10

-4%

+7%

+28%

+22%

-7%

Wells Fargo is the worlds most valuable banking brand. Its $35 billion brand value sees it claim the title for the third consecutive year. It leads a group of 60 American banks featured in the Brand Finance Banking 500, which together are valued at over $200 billion.

However, there is no room for complacency. JP Morgan chief executive Jamie Dimon recently expressed concerns that the western banks that dominate global banking might be superseded by Chinese brands. This years results would appear to bear Dimons fears out. Citi, BoA and Chase, Americas 2nd, 3rd and 4th most valuable bank brands have been overtaken by both ICBC and China Construction Bank (CCB).

The cumulative brand value of Chinese banksappearing in 2015 edition of Banking 500 has

increased by 29%. They now make up 15% ofthe brand value of the Banking 500, up from 9%on 2011 and 4% in 2008, when the studybegan. Looking at the figures for the US, thetrend is reversed. US banks made up nearly athird of the total in 2008 (32%), by 2011 that haddropped to 27% and this year the figure is 21%.

Chinese banks have accelerated their international expansion this year. Examples include ICBCs acquisition of Standard Banks London trading operations and CCBs of BicBanco in Brazil. CCB added more to its brand value than any other this year. Its brand value grew by $7.5 billion to a total of $26.4 billion.

However the growth of Chinese brands cannot be explained just by expansion and acquisition. Chinese banking brands are becoming


Banking 500


0

15

30

45

60

75

90

105

120

135

150

20152014201320122011201020092008

Bra

nd

val

ue

(US

$bn

)

increasingly respected in global markets, becoming genuine competitors to other local brands. As their influence grows and they accumulate brand equity, Chinese brands are posting ever increasing scores on Brand Finances Brand Strength Index. Increased awareness, consideration and preference have been reflected in consumer brand equity scores for brands such as CCB, China Merchants Bank and Bank of China. All three are now AAA- brands, making them some of the strongest banking brands in the world.

Three years ago HSBC was the worlds most valuable brand. It too has paid the price of Chinese success, dropping behind ICBC into 3rd. It remains the UKs most valuable bank brand however with a $27.3bn brand value, up 2% on last year. Like most UK banks it has been significantly affected by a toughening regulatory

regime. The Competition and Markets Authority could pile further pressure on the UKs Big Four if it results in compulsory break-ups with the aim of fostering competitions.

That would restrict the scope of use of some of the UKs strongest and most valuable brands. In effect this would destroy part of the value of what are hugely valuable assets. Antonio Horto-Osorio has overseen the successful de-coupling of Lloyds and TSB, which have both grown strongly this year. However they were formed from the Lloyds TSB brand so the rebrand was subtle and drew on existing recognition. If entirely new brands had to be the created following a break-up, trust and recognition would have to be steadily established to recover lost value, with success by no means assured.

On the other hand it would certainly help to


5

10

15

20

25

30

35

40

Wells Fargo

ICBC

HSBC

Santander

BNP

20152014201320122011201020092008

Bra

nd

val

ue

(US

$bn

)

Total Brand Value of Chinese Bank Brands in the Banking 500Brand Value Over Time

boost the prospects of the increasing number of challenger banks which are contributing to a much more diverse range of brand propositions. Rather than focussing on rates, Metrobank has prioritized customer experience, with welcoming branches with attentive staff and convenient opening hours. TSB, though significantly larger, has positioned itself as a challenger too. Its marketing emphasized the importance of trust and heritage and a more traditional, local approach. Swedens Handelsbanken has taken a similarly retro approach, giving local managers much more autonomy than has become the norm for the industry, enabling them to approach customers directly and make their own lending decisions, resulting in a more personal experience for customers.

Technology is presenting bank brands with a host of challenges and opportunities. Atom Bank

is the first British bank to be exclusively digital, keeping costs low and capitalizing on an increasing technologically literate population. Atom Bank is exploring fertile territory. Net Promoter Scores, a key loyalty measure, are on average 25 points higher for mobile banking users. They are more cost efficient to serve, more likely to recommend the brand to others and buy more products themselves.

Indias banks have been particularly pro-active and successful in their use of tech. ICICI introduced Indias first contactless cards, mobile payment systems and internet banking and recently created a digital village, transforming the rural community of Akodara in Gujurat into a hub of 21st century connectivity. Its brand value is up 49% on 2014, to a total of $2.5 billion. State Bank of India, the countrys most valuable bank brand at $6.6 billion, leads the way on mobile



Africa

ABSAABSAFirst National BankStandard BankNedbankWesbankEcobankAttijariwafa BankFirst Bank of NigeriaCIBZenith Bank

BV 2015 ($m)

1585138512641169416392330300297235

APAC

ABSAICBCChina Construction BankAgricultural Bank Of ChinaBank of ChinaMUFGChina Merchants Bank Commonwealth Bank of AustraliaBank of CommunicationsShinhan Financial GroupANZ

BV 2015 ($m)

274592641722714203921451188807520712468486664

North AmericaABSA

Wells FargoCitiBank of AmericaChaseRoyal Bank Of CanadaJ.P. MorganTD BankGoldman SachsCapital OneMorgan Stanley

South America

BradescoItaBanco do BrasilCaixaGrupo Bancolombia Banco de BogotDaviviendaBanco de ChileBanco del Estado de ChileBanco de Crdito del Per

BV 2015 ($m)

1238590216549512312561132952869691539

EuropeABSA

HSBCSantanderBNP ParibasBarclays UBSDeutsche BankCredit SuisseINGSberbankBBVA

BV 2015 ($m)

2728018700149391417911574109939181887686688335

Middle East

QNBAl-Rajhi BankEmirates NBDNational Bank of Abu DhabiFirst Gulf BankBank HapoalimNBKAbu Dhabi Commercial BankKuwait Finance HouseSamba Financial Group

BV 2015 ($m)

34925262102571324819124731195811127940393928888

BV 2015 ($m)

26032064178414921101105810391039953951

banking, accounting for over half of the countrys mobile payments. 12.5 million customers transacted via their mobiles in 2014 compared to 8.57 million in 2013 and average transaction amounts increased to over 7000 rupees, suggesting that mobile is becoming an increasingly significant force. The total brand value if Indian banks in the table is up 61%.

Omnichannel, the ability to connect all banking activities seamlessly across any device, has become the El Dorado of retail banking. As well as saving money through efficiencies, the hope is that this will provide banks with the most comprehensive view of customers spending and saving patterns possible. Marketers can then harness the data, developing detailed profiles to enhance the relevance and effectiveness of their communications.

With such rapid adoption, technology is fast becoming a hygiene factor rather than a differentiator, which the UKs RBS found this out to its cost. Its IT systems have been criticised as outdated and disjointed, representing a patchwork following numerous takeovers. Major system crashes in June 2012 and on Cyber Monday in December 2013, one of the busiest shopping days of the year, exposed its weaknesses. It cost the bank 175 million ($263 million) in compensation to staff and customers. Brand value is slowly eroding, at the beginning of 2013 the RBS brand was valued at $4.6 billion, last year the figure dropped to $3.9 bn and this year it is down a further 6% to $3.7 bn.

Developing markets and the GCC have been the source of some of this years biggest successes. Bradesco has defied the Brazilian economy; South Americas most valuable bank brand has

20152008

2011

Most Valuable Bank Brands by Region

KEY National Total Bank Brand Value ($m) % of the total value of the Banking 500

Colour Country 2008 2011 2015 2008 2011 2015

US 218,358 230,504 201,998 32% 27% 21%

China 28,593 78,044 146,488 4% 9% 15%

UK 83,270 76,199 74,464 12% 9% 8%

Canada 20,185 48,120 48,120 3% 3% 5%

France 31,743 45,883 38,977 5% 5% 4%

Spain 32,922 46,424 35,538 5% 5% 4%

Brazil 12,992 46,906 34,290 2% 5% 4%

Australia 23,609 23,152 33,424 3% 3% 4%

Germany 16,790 34,559 30,385 2% 4% 3%

Others 220,746 244,881 309,315 32% 29% 32%

Total 689,208 855,026 952,999 100% 100% 100%

Proportion of Total Banking 500 Brand Value by Country



US32%

US21%

US27%

UK8%

UK9%

UK12%

China9%

China15%


Retail Banking

Wells FargoSantanderAgricultural Bank Of ChinaICBCHSBCChina Construction BankChaseBNP ParibasMUFGBank of China

Brand value2015 ($m)

23,75215,67614,30112,90412,72912,34611,85310,3029,9538,394

Asset Management/Wealth

UBSDeutsche BankMorgan StanleyCredit SuisseWells FargoMerrill LynchJ.P. MorganRoyal Bank Of CanadaGoldman SachsScotiabank


8,0684,7814,6844,4454,3613,6062,8701,9381,5021,315

Commercial / Wholesale

ICBCChina Construction BankBank of ChinaAgricultural Bank Of ChinaWells FargoBanco do BrasilScotiabankSberbankHSBCIndustrial Bank Co.


14,24213,36511,0678,2376,8136,5495,7135,5525,4534,546

Credit cards

ChaseCitiBank of AmericaCapital OneBradescoItaBarclays MUFGKB Financial GroupVanquis Bank


12,96610,7277,4697,0975,4615,3904,1052,0841,433252

Insurance

Royal Bank Of CanadaDZ BankW&WStandard BankBNP ParibasState Bank of IndiaBank of ChinaICICI BankBB&TOCBC Bank


991963749486429348347316276274

grown 17% on 2014. QNB is the most valuable banking brands across both the Middle East and Africa. Its brand value is up US$792 million (the greatest increase of any brand in the region) to $2.6 billion. Looking at national totals for bank brand value, the top ten fastest growing countries are Morocco (+98%), India (+61%), Nigeria (+52%), UAE (+45%), Colombia (+44%), Qatar (+44%), the Philippines (+43%), Saudi Arabia (+40%), China (+29%) and Bahrain (+29%). European banks have been far less successful. Hampered by slow growth in the Eurozone, a majority of brands from Western Europe have actually lost value and some have dropped out of the global top 500 altogether. The total brand value of Spanish brands in the table is -2%, the UK -3%, Italy -5%, Germany -6% and France -19%.

Brand Finance CEO David Haigh - What is the purpose of a strong brand; to attract customers, to build loyalty, to motivate staff? All true, but for a commercial brand at least, the first answer must always be to make money. As with any asset, without knowing the precise, financial value, how can you know if you are maximising your returns? If you are intending to license a brand, how can you know you are getting a fair price? If you are intending to buy or sell, how do you know what the right time is? Brand Finance has conducted hundreds of brand and branded-business valuations to help answer these questions. This report is a first step to understanding more about brands, how to value them and how to use that information to benefit the business. The team and I look forward to continuing the conversation with you.

-6000-4000-2000 0 2000 4000 6000 8000

BNP Paribas

MUFG

Deutsche Bank

Sberbank

J.P. Morgan

Standard Chartered

Nomura

SMFG

Natixis

Santander

Bradesco

China CITIC Bank

Commonwealth Bank of Australia

State Bank of India

China Merchants Bank

Bank of China

ICBC

Wells Fargo

Agricultural Bank Of China

China Construction Bank

$-1321

$-1400

$-1691

$-1744

$-1986

$-2080

$-2282

$-2498

$-3049

$-5268

$7463

$4931

$4683

$4656

$3666

$3490

$2500

$2044

$1853

$1785

-100-75 -50 -25 0 25 50 75 100 125 150

Bank of Moscow

CLSA

Coutts

Natixis

EFL

Piraeus Bank

Neue Aargauer Bank

Yuanta

EFG International

Portigon

Comm Bk Of Dubai

Alinma Bank


Saudi Investment Bank

Bank of Nanjing

Axis Bank

National Bank of Abu Dhabi

IDBI Bank

Bank of India

Qatar Islamic Bank

-36%

-36%

-37%

-38%

-40%

-40%

-41%

-42%

-43%

-55%

91%

83%

79%

76%

74%

68%

65%

65%

65%

64%

Brand Value Change 2014-2015 ($m) Brand Value Change 2014-2015 (%)

-6000-4000-2000 0 2000 4000 6000 8000

BNP Paribas

MUFG

Deutsche Bank

Sberbank

J.P. Morgan

Standard Chartered

Nomura

SMFG

Natixis

Santander

Bradesco

China CITIC Bank

Commonwealth Bank of Australia

State Bank of India


Bank of China

ICBC

Wells Fargo

Agricultural Bank Of China

China Construction Bank

$-1321

$-1400

$-1691

$-1744

$-1986

$-2080

$-2282

$-2498

$-3049

$-5268

$7463

$4931

$4683

$4656

$3666

$3490

$2500

$2044

$1853

$1785

-100-75 -50 -25 0 25 50 75 100 125 150

Bank of Moscow

CLSA

Coutts

Natixis

EFL

Piraeus Bank

Neue Aargauer Bank

Yuanta

EFG International

Portigon

Comm Bk Of Dubai

Alinma Bank


Saudi Investment Bank

Bank of Nanjing

Axis Bank

National Bank of Abu Dhabi

IDBI Bank

Bank of India

Qatar Islamic Bank

-36%

-36%

-37%

-38%

-40%

-40%

-41%

-42%

-43%

-55%

91%

83%

79%

76%

74%

68%

65%

65%

65%

64%

Most Valuable Bank Brands by Service



The values listed in these five tables represent the proportion of the brand value derived from particular service lines and so may differ from the full value listed elsewhere.


Understand Your Brands Value Understand Your Brands Value

A League Table Report provides a complete breakdown of the assumptions, data sources and calculations used to arrive at your brands value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.

A full report includes the following sections which can also be purchased individually.

Brand Valuation Summary Overview of the brand valuation including executive summary, explanation of changes in brand value and historic and peer group comparisons.

Royalty Rates

Analysis of competitor royalty rates, industry royalty rate ranges and margin analysis used to determine brand specific royalty rate.

+ Transfer pricing

+ Licensing/ franchising negotiation

+ International licensing

+ Competitor benchmarking

Cost of Capital

A breakdown of the cost of capital calculation, including risk free rates, brand debt risk premiums and the cost of equity through CAPM.

+ Independent view of cost of capital for internal valuations and project appraisal exercises

Trademark Audit

Analysis of the current level of protection for the brands word marks and trademark iconography highlighting areas where the marks are in need of protection.

+ Highlight unprotected marks

+ Spot potential infringement

+ Trademark registration strategy

For more information regarding our League Table Reports, please contact:

Sean ConnellClient Services Manager, Brand Finance

[email protected]

+44 (0)207 389 9400

+ Internal understanding of brand

+ Brand value tracking


+ Historical brand value

Brand Strength Index

A breakdown of how the brand performed on various metrics of brand strength, benchmarked against competitor brands in a balanced scorecard framework.

+ Brand strength tracking

+ Brand strength analysis

+ Management KPIs



How we can help.

MARKETING FINANCE TAX LEGAL

We help marketers to connect their brands to business performance by evaluating the financial impact of brand based decisions and strategies.

+ Brand Valuation+ Brand Due Diligence+ Profit Levers Analysis+ Scenario Modelling+ Market Research+ Brand Identity & Customer

Experience Audit+ Brand Strength Analysis+ Brand Equity Analysis+ Perception Mapping+ Conjoint & Brand/Price

Trade-off Analysis+ Return on Investment+ Sponsorship Evaluation+ Budget Setting+ Brand Architecture &Portfolio Evaluation+ Brand Positioning &

Extension Evaluation+ Brand Migration+ Franchising & Licensing+ BrandCo Strategy+ Brand Governance Process+ Brand Tracking+ Management KPIs+ Competitor Benchmarking

We provide financiers and auditors with an independent assessment on all forms of brand and intangible asset valuations.

+ Brand & Branded Business Valuation

+ Intangible Asset Valuation+ Fair Value Exercise (IFRS 3

/ FAS 141)+ Intangible Asset Impairment

Reviews (IAS 36 / FAS 142) Brand Due Diligence

+ Information Memoranda+ Finance Raising+ Insolvency & Administration+ Market Research Design

and Management+ Return on Investment+ Franchising & Licensing+ BrandCo & IPCo Strategy+ Scenario Modelling &

Planning+ Transfer Pricing Analysis+ Management KPIs and

Target-setting+ Competitor Benchmarking

We help brand owners and fiscal authorities to understand the implications of different tax, transfer pricing and brand ownership arrangements.

+ Brand & Branded Business Valuation+ Intangible Asset Valuation+ Patent Valuation+ Asset Transfer Valuations+ Business & Share Valuations + Transfer Pricing Analysis + Royalty Rate Setting+ Brand Franchising & Licensing+ BrandCo & IPCo Strategy+ Market Research Design and Management+ Brand Tracking+ Expert Witness Opinion

We help clients to enforce and exploit their intellectual property rights by providing independent expert advice in- and outside of the courtroom.

+ Brand & Branded Business Valuation+ Intangible Asset Valuation+ Patent Valuation+ Business & Share Valuations + Loss of Profits Calculations+ Account of Profits Calculations + Damages Assessment+ Forensic Accounting+ Royalty Rate Setting+ Brand Franchising & Licensing+ BrandCo & IPCo Strategy+ Market Research Design and Management+ Trademark Registration+ Trademark watching service

2. MANAGE

3. MAXIMISE 4. M

ONIT

OR

1. M

EA

SURE

Brand Monitoring

Improve reporting and brand performance management by integrating market

research, investment, market and financial metrics into a single insightful scorecard model to track performance and inform

strategic decisions.

Brand Valuation

Valuations may be conducted for technical purposes and to set a baseline against

which potential strategic brand scenarios can be evaluated.

Brand Analytics

Analytical services help to uncover drivers of demand and insights. Identifying the factors which drive consumer behaviour allow an understanding of how brands create bottom-line impact.

Brand Strategy

Strategic marketing services enable brands to be leveraged to grow businesses. Scenario modelling will identify the best opportunities, ensuring resources are allocated to those activities which have the most impact on brand and business value.

Brand & Business Value

(Brand ROI)

Contact us.For league table enquiries, please contact:Sean ConnellClient Services Manager Brand Finance [email protected]

For media enquiries, please contact:Robert HaighCommunications Director Brand Finance [email protected]

For all other enquiries, please contact:[email protected]+44 (0)207 389 9400

linkedin.com/company/brand-finance

facebook.com/brandfinance

twitter.com/brandfinance

Contact details.Our offices.

Disclaimer.

Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions produced in this study are based only on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear . Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.

The opinions and financial analysis expressed in the report are not to be construed as providing investment or business advice. Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body, government or organisation.

For further information on Brand Finances services and valuation experience, please contact your local representative:

Country Contact Email addressArgentina Pablo Bolino [email protected] Mark Crowe [email protected] Gilson Nunes [email protected] Edgar Baum [email protected] Nigel Cooper [email protected] America Rajesh Ingle [email protected] Africa Jawad Jaffer [email protected] Dr. Holger Mhlbauer [email protected] Ioannis Lionis [email protected] Marc Cloosterman [email protected] Ramesh Saraph [email protected] Michel Budi [email protected] East Anthony Kendall [email protected] Tunde Odumeru [email protected] Zealand Jai Basrur [email protected] Pedro Taveres [email protected] Alex Eremenko [email protected] Samir Dixit [email protected] Africa Oliver Schmitz [email protected] Lanka Ruchi Gunewardene [email protected] Muhterem Ilguner [email protected] Richard Yoxon [email protected] USA Edgar Baum [email protected]


Brand Finance Banking 500 Full Table

Top 500.

Top 500 most valuable brands 1-50.

Rank2015

1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950

Rank2014

16294351012871113162014191815212422232644271725422936303734n/a433239315435472852484138334649

Brand name

Wells FargoICBCHSBCChina Construction BankCitiBank of AmericaChaseAgricultural Bank Of ChinaBank of ChinaSantanderBNP ParibasMUFGBarclays Royal Bank Of CanadaBradescoJ.P. MorganUBSTD BankDeutsche BankGoldman SachsCapital OneCredit SuisseItaMorgan StanleyChina Merchants Bank INGSberbankBBVACommonwealth Bank of AustraliaSocit GnraleBank of CommunicationsScotiabankRabobankBank of MontrealLloydsShinhan Financial GroupNordeaANZMizuho Financial GroupState Bank of IndiaBanco do BrasilDZ BankSMFGChina Minsheng BankWestpacU.S. BancorpUniCreditStandard CharterednabCaixa

Domicile

United StatesChinaUnited KingdomChinaUnited StatesUnited StatesUnited StatesChinaChinaSpainFranceJapanUnited KingdomCanadaBrazilUnited StatesSwitzerlandCanadaGermanyUnited StatesUnited StatesSwitzerlandBrazilUnited StatesChinaNetherlandsRussiaSpainAustraliaFranceChinaCanadaNetherlandsCanadaUnited KingdomSouth KoreaSwedenAustraliaJapanIndiaBrazilGermanyJapanChinaAustraliaUnited StatesItalyUnited KingdomAustraliaBrazil

Brandvalue ($m)2015

34,92527,45927,28026,41726,21025,71324,81922,71420,39218,70014,93914,51114,17912,47312,38511,95811,57411,12710,9939,4039,3929,1819,0218,8888,8808,8768,6688,3357,5207,4157,1247,0287,0166,9306,8956,8486,6926,6646,6036,5636,5496,3186,1425,7815,6735,6445,4055,1625,1395,123

%change

15%20%2%39%7%-4%7%28%22%-7%-26%-17%0%13%17%-15%9%3%-19%-7%4%-9%-9%10%65%11%-21%-2%37%-5%3%-9%4%-3%16%26%-9%12%-14%62%-6%28%-22%32%16%1%-18%-28%3%8%

Brandvalue ($m)2014

30,24222,80326,87018,95424,51826,68323,15717,78316,72520,02120,20617,56114,16611,06010,60014,03910,64410,85513,49110,1609,05810,1449,9048,1155,3907,98810,9508,5335,4757,7996,8847,7176,7237,1145,9415,4167,3765,9267,6904,0636,9724,9507,8334,3754,9015,5656,5857,1484,9984,759

Brandrating2015

AAA-AA+AAAAAA-AA+AA+AAAA+AAA-AAA-AAAAAAAAAAA-AAAA+AA+AAAA+AAAAAA+AAAAA-AAAAA-AA+AAA-AA+AA+AA+AA+AAAA+AA+AA+AA+AAAA+AA+A+AA-AA+AA+AAAAAAAA+AA

Brandrating2014

AAA-AA+AAAAA+AA+AA+AA+AA+AA+AAA-AAA-AAAA+AA+AAA-AAAA+AA+AA+AA+AA+AA+AAA-AAAAAAAAAAA+AA+AA+AAAA+AA+AA+AA+AA+AAA-AA+AA-AA+AA+A+AA-AAAA+AAAAAA+AAAA-

Top 500.


Rank2015

51525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100

Rank2014

5172455064556175n/a57406056586865697091798973748059818263101107948598888384103786790937187861047612610662109

Brand name

PNCChina CITIC BankCIBCBNY MellonIndustrial Bank Co.DBSKB Financial GroupShanghai Pudong Development BankHalifaxNatWestNomuraKBCRBSMerrill LynchABN AMRODNBSvenska HandelsbankenState StreetPing An BankCaixaBankChina Everbright BankDanske BankBB&TOCBC BankCommerzbankSEBCrdit MutuelErste GroupQNBICICI BankAkbankMacquarieIs BankUOBNational Bank of CanadaDesjardinsCharles SchwabWoori Financial GroupVTB BankSwedbankMaybankCrdit AgricoleSunTrust BanksNationwide Building SocietyCrdit Industriel et CommercialHang Seng BankHua Xia BankAl-Rajhi BankNatixisSt.George

Domicile

United StatesChinaCanadaUnited StatesChinaSingaporeSouth KoreaChinaUnited KingdomUnited KingdomJapanBelgiumUnited KingdomUnited StatesNetherlandsNorwaySwedenUnited StatesChinaSpainChinaDenmarkUnited StatesSingaporeGermanySwedenFranceAustriaQatarIndiaTurkeyAustraliaTurkeySingaporeCanadaCanadaUnited StatesSouth KoreaRussiaSwedenMalaysiaFranceUnited StatesUnited KingdomFranceHong KongChinaSaudi ArabiaFranceAustralia

Brandvalue ($m)2015

4,9584,8974,8514,7804,5464,4164,2164,0323,8623,8463,8243,8163,6853,6063,3543,2843,2113,1173,1103,0662,9892,8612,8142,7872,7542,7202,7102,6062,6032,5272,5162,5102,4452,4042,3842,3252,3162,2902,2512,2512,2432,1962,1932,1772,1692,1132,1002,0642,0321,997

%change

13%61%-4%4%39%10%22%51%13%-1%-31%10%-6%-5%5%0%2%-1%51%30%38%-5%3%19%-24%17%17%-23%44%49%27%12%29%10%4%2%31%-6%-31%7%10%-30%0%-1%23%-20%62%20%-41%20%

Brandvalue ($m)2014

4,4063,0445,0284,6073,2764,0113,4642,6643,4303,9005,5683,4683,9193,8043,2003,2743,1513,1452,0642,3572,1633,0232,7412,3333,6122,3282,3183,3821,8111,6981,9832,2501,8932,1852,2942,2701,7692,4453,2642,1072,0363,1402,1872,1991,7682,6261,3001,7243,4331,664

Brandrating2015

AAAAAAAAAAAAA-AAAA+AA+AA+AA-AA+AAAA-AAAA+AAA-AAAAAA+AAAAAA-AA+AAAAA-AAAAAAAA+AAAAAAA+AAAAAAAAAAAA-AAAA+AAAA-AAAA-AAAAAAAAAA

Brandrating2014

AAAA-AAAA+AAAA+AA+AAAA+AA+AAAA+AAAA+AAAAAAA-AAAA-AAA+AA-AA+AA+AA+AA+AA-AAAAAA+AAA-AA-AA+AAAAAAAAAAAA-AAAA+AAAAAAA+AAAAAAAA-AA+



Top 500.


Rank2015

101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150

Rank2014

922119122133116130110118111971059699115127120132102121163n/a159125138134142123114146153178131157156124113158139117136108141135149112188162144145140

Brand name

CIMBLa Banque PostaleGarantiHDFC BankBelfiusEmirates NBDBank MandiriKasikornbankIntesa SanpaoloRaiffeisen BankFifth Third BankDeutsche PostbankHana Financial GroupThe Cooperative BankPKO Bank PolskiChinatrustABSALCLRaymond JamesNational Bank of Abu DhabiBank of ScotlandBank of BeijingRegions Financial CorporationBank IrelandNorthern TrustYapi Kredi KeyBankCrdit du NordFirst National BankIndustrial Bank of KoreaAxis Bank Daiwa Securities GroupSiam Commercial BankBank Rakyat IndonesiaResona BankStandard BankGrupo Bancolombia BankiaBanorteNedbankBanamexBanco PopolareBanca IMIM&T Bank Chuo MitsuiBanco de BogotBCAFirst Gulf BankJulius BrPublic Bank

Domicile

MalaysiaFranceTurkeyIndiaBelgiumUAEIndonesiaThailandItalyAustriaUnited StatesGermanySouth KoreaUnited KingdomPolandTaiwanSouth AfricaFranceUnited StatesUAEUnited KingdomChinaUnited StatesIrelandUnited StatesTurkeyUnited StatesFranceSouth AfricaSouth KoreaIndiaJapanThailandIndonesiaJapanSouth AfricaColombiaSpainMexicoSouth AfricaUnited StatesItalyItalyUnited StatesJapanColombiaIndonesiaUAESwitzerlandMalaysia

Brandvalue ($m)2015

1,9641,9591,9531,9251,8411,7841,7381,6671,6651,6591,6541,6421,6211,6081,5941,5871,5851,5351,5141,4921,4631,4531,4351,4271,4211,3931,3911,3911,3851,3371,3311,3091,3071,3021,2671,2641,2561,2271,2041,1691,1621,1531,1451,1431,1381,1321,1111,1011,0921,063

%change

-4%30%43%57%20%40%5%10%3%-13%-5%-14%-14%4%23%8%30%-15%10%76%13%63%10%23%17%27%4%-12%31%42%74%6%47%46%-4%-21%41%6%-21%-2%-31%2%-5%10%-29%60%30%2%2%-6%

Brandvalue ($m)2014

2,0411,5091,3641,2231,5311,2721,6581,5161,6231,9081,7481,9111,8901,5431,2931,4711,2231,8091,3798491,2918901,3071,1611,2131,0991,3411,5821,0569407661,2328928931,3151,5958901,1611,5231,1961,6791,1331,2051,0421,5967068571,0831,0741,137

Brandrating2015

AAA-AA-AA+AA+AA-AA+AAA-AA-AAAAAA-A+AAA+AA+AA-AA-AAAA-AAAA+AAAA-AA-AA+AAAA-AA-AAA-AA-AA+A+AA-AAA+AAA-AA+AA-AA+AA+AA+A+AA-AA-AAAAA+AA-AAAA

Brandrating2014

AAA-AA-AAA-AAA-AA+AA+AA-AA+A+AAAA-AA+AA-AA-AAAA-AA-AAAAAA+AA-AA-AA-AAAA+AAAA-AAA-AA-AAAA-AA-AA-AA-AA+AAAA-AAA-AAAAA-A+AAAAAAAAAAAAA+AA+

Top 500.


Rank2015

151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200

Rank2014

154143176186148179152129180177165168173192191137170171169206214201174151155167164n/a161147172183205196202n/a208194195248187193189222185198227166275182

Brand name

Bank HapoalimBank AustriaNBKAbu Dhabi Commercial BankUBI BancaNORD/LBTC Ziraat BankasiHypoVereinsbankHalkbankBank Negara IndonesiaMonte dei Paschi di SienaBank PekaoKuwait Finance HouseDaviviendaSamba Financial GroupCetelemBanco Popular EspaolBank LeumiSabadellBank Zachodni WBKRiyad BankKrung Thai BankW&WDekaBankInvestecBayerische LandesbankTaishinNH BankBanco de ChileGazprombankAllied Irish BanksKorea Exchange BankSABBBangkok BankBank of East AsiaTSB BankBank Of BarodaHome CreditLandesbank Baden Wurttemberg (LBBW)Dubai Islamic BankNykreditOTP BankBank of AyudhyaNorinchukin BankZrcher KantonalbankBankwestPunjab National BankVakfBankBank of IndiaHuntington

Domicile

IsraelItalyKuwaitUAEItalyGermanyTurkeyItalyTurkeyIndonesiaItalyPolandKuwaitColombiaSaudi ArabiaFranceSpainIsraelSpainPolandSaudi ArabiaThailandGermanyGermanyUnited KingdomGermanyTaiwanSouth KoreaChileRussiaIrelandSouth KoreaSaudi ArabiaThailandHong KongUnited KingdomIndiaNetherlandsGermanyUAEDenmarkHungaryThailandJapanSwitzerlandAustraliaIndiaTurkeyIndiaUnited States

Brandvalue ($m)2015

1,0581,0481,0391,0391,0391,0201,007995973962957956953952951945943942939902902899897886883881878872869868864841799797794790789788777776771770761758753750748725724712

%change

14%-4%32%44%-1%33%4%-22%28%23%13%15%18%37%36%-19%14%16%14%49%53%43%12%-12%-3%6%4%

1%-17%7%15%31%20%27%21%30%16%17%63%9%13%8%43%5%17%46%-14%83%-3%

Brandvalue ($m)2014

9291,0887867201,0457669681,2747617808448288056947021,1708258128256065896278011,009908829848n/a8641,047810731608663627651606677666476707682705531721642511842397732

Brandrating2015

AA-AA-AAAAAA-A+A+A+AA+AAAA-AAAA-AA+AAA+AA-A+AAAAAAA+A+A+AA-AA+A-AA+AA+A+AA-AA-AAAAAAAAAA-AA-AAA+A+A+AAAAAA-AAA+

Brandrating2014

AA-AAAA-AA-A+A+AA-AA-AA+AA-AA-A+A+AA-AAAAAAA+AAAA-AAAA-AAA-AA-AAA-n/aAAAAAA+AA-AA-AAAA+AA-A-AAA-A+AAA+A-A+AAA+AA-AAAA-




Top 500.


Rank2015

201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250

Rank2014

245207199184233190258268218229204243225223175181256247220294217295212209211289311249215267283200226241251291290264160262263235216282277224234285259271

Brand name

Kotak Mahindra BankBanco del Estado de ChileChongqing RuralHypothekenbank FrankfurtHelaba Landesbank Hessen-ThringenShinsei BankBDOAbu Dhabi Islamic BankComericaHaitong SecuritiesRHB BankMetrobankBanco Comercial PortugusIKB Deutsche IndustriebankAlly FinancialCaixa Geral de DepsitosArab National BankLazardMediobancaRAKBANKBanca Popolare dellEmilia RomagnaPohjola BankSparebank 1Landesbank BerlinCR del VenetoBS Financial GroupBank of NanjingBank of the Philippine IslandsJefferiesBanco de Crdito del PerBanque Saudi FransiBank of the WestIsrael Discount BankStifel FinancialFinansbankBanco CorpBancaBank Mizrahi-TfahotBank of NingboPiraeus BankCITHSH NordbankBanco di NapoliMLC ASB BankKomercn bankaBanca Popolare di MilanoBanco De Credito E InversionesJyske BankBanco AztecaBank of New Zealand

Domicile

IndiaChileChinaGermanyGermanyJapanPhilippinesUAEUnited StatesChinaMalaysiaPhilippinesPortugalGermanyUnited StatesPortugalSaudi ArabiaBermudaItalyUAEItalyFinlandNorwayGermanyItalySouth KoreaChinaPhilippinesUnited StatesPeruSaudi ArabiaFranceIsraelUnited StatesTurkeyChileIsraelChinaGreeceUnited StatesGermanyItalyAustraliaAustraliaCzechItalyChileDenmarkMexicoAustralia

Brandvalue ($m)2015

697691686680664661648648627623619617605602596594590588588587579567554553545542542542542539538536531531530527527525525521513513505501498497496495495494

%change

45%14%8%-6%34%-6%51%59%12%23%1%28%16%13%-25%-19%35%23%6%62%2%57%-8%-9%-10%44%68%15%-7%32%39%-15%4%9%16%41%40%28%-40%24%22%5%-13%29%26%-6%1%30%15%22%

Brandvalue ($m)2014

481606638722497703430407558506615482521530793734436477552362569360603605604376323470585408387632511485457374375410880421420490580388395528490382428404

Brandrating2015

AAAA-A+A+A+A+AAAA-AA-A+AA-A+AAAAA-AA+A+AA-A+AA-AAA-A+AA+AAAA-AA-A+AAA+A+AA+AAAA-A+A+AA-AAA+AA-AAA+AA-A+AAAA-AAA-

Brandrating2014

AA+AAA+AA-AA+AAA+AA-A+AA-AA-AA+AAAAA+A+A+AA-A+AAA+A+AA-AA-A+AA-AA-AA+A+AAA+A+AA-AA-A+A+AA-AA-AAAAA-AA-A+AA-AAAA-A-AA-

Top 500.


Rank2015

251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300

Rank2014

221219269237351255330288293238280301150228287n/a325298239246232257273312272307240297252333278213281266316340265310236367284347323341299231319309270359

Brand name

Banca CR FirenzeBank of YokohamaSuncorpBank DanamonIDBI BankShizuoka BankMashreqUmpqua BankAlpha BankChiba BankEurobankCanara BankBank of MoscowCitizens BankBankinterNew York Community BancorpBankMuscatArab BankCharter OneUlster BankInbursaNational Bank of GreeceMegaUnion Bank of IndiaSeven Bank SofincoAmBankFirst CitizensBank SinopacUnion National BankClose Brothers GroupHong Leong FinancialWesbankThe Bank of FukuokaAlfa BankCommercialbankKutxabankBank of TaiwanBCVEcobankTCFKazkommertsbankBanrisulDenizBankBOK Financial CorporationHalyk BankCaixa CatalunyaGuangzhou Rural Commercial BankJoyo Bank SVB

Domicile

ItalyJapanAustraliaIndonesiaIndiaJapanUAEUnited StatesGreeceJapanGreeceIndiaRussiaUnited KingdomSpainUnited StatesOmanJordanUnited KingdomUnited KingdomMexicoGreeceTaiwanIndiaJapanFranceMalaysiaUnited StatesTaiwanUAEUnited KingdomMalaysiaSouth AfricaJapanRussiaQatarSpainTaiwanSwitzerlandTogoUnited StatesKazakhstanBrazilTurkeyUnited StatesKazakhstanSpainChinaJapanUnited States

Brandvalue ($m)2015

493486486486483470468465464461461456455447443438436434433432431431431430429427427424422419419417416415413413407405398392389386385384383374369368365363

%change

-10%-13%20%0%79%7%56%23%26%-5%17%34%-55%-12%17%15%41%24%-11%-10%-13%-1%7%34%7%30%-12%20%-6%44%7%-30%6%1%30%47%-1%25%-19%61%1%41%25%37%11%-25%17%13%-10%43%

Brandvalue ($m)2014

5505574054882704382993773674873933391,016506379381309349486479497435401321402329485353449292393597391409319280410324489243384274309280346501316327405254

Brandrating2015

A+A+AA-AAAAAA-AA-AA+A+A+AA-AAAAA-AA-AA-AA-A+AA-AAA+A+AAAAA-A+AA-AA-AA+AAA+AA-AAA+AAAA-A+AAAAA-AA-AAAAAA+AA+

Brandrating2014

AA-A+AA-AA-AAAA-AA-AA+A+A+A+AA+AAAAA-AA-AA-AA-AA-AA+A+AA-A+A+AAA-AA-AA-A+A+AAAA-AA-A+AA+AAAAAAAA+A+AA-AAAAAA-AA-AA




Top 500.


Rank2015

301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350

Rank2014

338318331279n/a286274328370276379356305335386260334303366n/a466375250348n/a411427n/a355362408315400321320382404n/a350345405357378434388448442327423326

Brand name

Aareal BankDoha BankFirst Republic BankIbercajaRussian Standard BankThanachartRosbankBendigo BankBanco de la Nacion ArgentinamBankBank of CyprusE.Sun FinancialShoko Chukin BankBanco do NordesteAttijariwafa BankUnion BankTaiwan Cooperative BankCredito EmilianoVeneto BancaAbancaQatar Islamic BankBAWAG PSKVontobelTEBIndusind BankSaudi Hollandi BankAlinma BankBank PasargadCity National BankCanadian Western BankIndian Overseas BankPopularCullen/Frost BankersMercantilPeoples United BankFirst Bank of NigeriaJ. Safra SarasinCIBMillenniumGovernment Savings BankWing Hang BankShanghai Rural Commercial BankFirst Commercial BankBank AlbiladBank Of QueenslandSaudi Investment BankAhli United BankDGB Financial GroupCDIBLaurentian Bank

Domicile

GermanyQatarUnited StatesSpainRussiaThailandRussiaAustraliaArgentinaPolandCyprusTaiwanJapanBrazilMoroccoJapanTaiwanItalyItalySpainQatarAustriaSwitzerlandTurkeyIndiaSaudi ArabiaSaudi ArabiaIranUnited StatesCanadaIndiaPuerto RicoUnited StatesVenezuelaUnited StatesNigeriaSwitzerlandEgyptPolandThailandHong KongChinaTaiwanSaudi ArabiaAustraliaSaudi ArabiaBahrainSouth KoreaTaiwanCanada

Brandvalue ($m)2015

361358357351347347343343339339338337333333330330326324324317317316316312312311310309308306306305304303300300299297295295293292292292291290289287286284

%change

28%13%22%-11%-19%-9%-14%14%41%-14%46%29%1%16%47%-23%13%-3%33%

91%34%-32%14%

57%65%

18%23%52%-4%45%-3%-5%31%46%

9%7%43%13%26%60%31%65%63%-5%50%-7%

Brandvalue ($m)2014

282318292393427380398302240395231261330288225428288335244n/a166236463274n/a199189n/a261249202319210313315228205n/a270275205259233182221176177302190305

Brandrating2015

AA+A+A+AAA-AAAAA+A+AA-A+AAA-AA-AAA+AAA-A-A+A+AA-AA-AA-A+AAA-AAAA-AAA+AAAA+AAA+A+AA-A-AAA-A+A+AA-AA-A+A+AAA-

Brandrating2014

AAA+A+A+AA-A+AAAA-AA-AAA+A-AAA+AAA-A+A+A-n/aAAAA+AA-n/aA+A+n/aAA-A+AA-AA-AAA+AAA-A+n/aAAA-AAA-AA+AAA+A+AA-AA+

Top 500.


Rank2015

351352353354355356357358359360361362363364365366367368369370371372373374375376377378379n/a381382383384385386387388389390391392393394395396397398399400

Rank2014

254253396336389n/a376432470373368261342384n/a314461322363n/a403374417364381343352349369n/a426353397439380337292453329n/a481410383371n/a346478n/a497n/a

Brand name

Saitama Resona BankYuantaCentral Bank of IndiaFirst Niagara BankBanco Mare NostrumChang Hwa BankBurgan BankMasraf Al RayanComm Bk Of DubaiBanca Popolare di SondrioCommerce BankNeue Aargauer BankBPIBICECORPBanco ProvincialBanco SafraSNS BankBank of HangzhouFIBIVanquis BankAllahabad BankBanco MacroBanque Prive Edmond de RothschildChina Zheshang BankRaiffeisenlandesbank ObersterreichBank Otkritie Financial CorpBeijing Rural Commercial BankSparkasse KlnBonnCredito ValtellineseBanca Popolare di VicenzaBank Saderat Iran (BSI)Hachijuni BankApoBankHiroshima BankAl BarakaRussian Agricultural BankEFG InternationalZenith BankShengjing BankBank AudiPANTmb Bank PclPanin BankSkipton Building SocietyBank Of Chongq-HSuruga BankOriental Bank of CommerceSignature BankBanque Populaire du MarocVirgin Money

Domicile

JapanTaiwanIndiaUnited StatesSpainTaiwanKuwaitQatarUAEItalyUnited StatesSwitzerlandPortugalChileVenezuelaBrazilNetherlandsChinaIsraelUnited KingdomIndiaArgentinaSwitzerlandChinaAustriaRussiaChinaGermanyItalyItalyIranJapanGermanyJapanBahrainRussiaSwitzerlandNigeriaChinaLebanonBrazilThailandIndonesiaUnited KingdomChinaJapanIndiaUnited StatesMoroccoUnited Kingdom

Brandvalue ($m)2015

283282279276272271270269269267266266265263262262261260260252249248248248247247246244243292*239239238238237236236235235235234233230230229229227226225225

%change

-36%-37%32%-4%23%

15%47%64%13%10%-38%-5%16%

-18%55%-17%4%

21%5%27%0%8%-11%-8%-10%0%n/a26%-10%13%33%3%-17%-36%36%-22%32%47%17%2%-4%

-17%42%55%52%

Brandvalue ($m)2014

439448212288221n/a234183164237243427278227n/a320168312249n/a207237196249230277267271243n/a190265212179231283370174301178159200227240n/a274160145147n/a

Brandrating2015

A+AAA-A+A-A+AAA+AA-AAA-A+AAA+AAA+AA+AAA-AAAA-A-A-AA-A+AA-A-A+AAAAA+A+AA+A+A+AA-AA+A+AA-AA-A+A+

Brandrating2014

AA-A+AAA+A-n/aAAA+AA-A+A+AA-AA+A+n/aAA+A-A+n/aA+A+AAA-AAA-A+A+A-A-A+AA+A+AAA-AA-A-A+A+A+A+An/aA+A+A+A+n/a

*Restated following the receipt of new information




Top 500.


Rank2015

401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450

Rank2014

385463n/a398443414324390360419424425413332479365422296445451446473444447361358n/an/a354455467344n/a394n/a440n/a300391441n/a476472n/a409304438395n/an/a

Brand name

Banco GaliciaAshikaga HoldingsBanca MediolanumBanca FideuramHome TrustUMBBasler KantonalbankRand Merchant Bank Nishi-Nippon City BankChugoku BankSydbankHokuyo BankInterbankKansai Urban BanIntergroup Financial ServicesPravex-BankGuaranty Trust BankEFLInvestors BancorSyndicate BankEverbank FinanciABC BankCompartamos SabAssociated BankSt.Galler KantonalbankLGTIberiabank CorpYes BankOgaki Kyoritsu BankBanco de OccidenteThe Shanghai Commercial & Savings Bank

PromsvyazbankBank Al-JaziraJuroku BankPrivatebancorpEast West BankVietinBankCouttsLuzerner KantonalbankBancorpSouthBCEE LuxembourgLand Bank of TaiwanDaishi BankZagrebaka bankaGunma BankCLSACanaccord FinancialYorkshire BankBT Financial GroupUCO Bank

Domicile

ArgentinaJapanItalyItalyCanadaUnited StatesSwitzerlandSouth AfricaJapanJapanDenmarkJapanPeruJapanPeruUkraineNigeriaFranceUnited StatesIndiaUnited StatesBahrainMexicoUnited StatesSwitzerlandLiechtensteinUnited StatesIndiaJapanColombiaTaiwanRussiaSaudi ArabiaJapanUnited StatesUnited StatesVietnamUnited KingdomSwitzerlandUnited StatesLuxembourgTaiwanJapanCroatiaJapanFranceCanadaAustraliaAustraliaIndia

Brandvalue ($m)2015

224224223222222222221221219217217216215215214214213212211211210210209208207207207204203203201201200199198197197197194194193193192191189189188184184184

%change

0%34%

5%26%13%-28%1%-14%12%14%14%9%-26%34%-13%12%-40%20%21%19%29%19%18%-17%-19%

59%-23%17%22%-27%41%-6%

10%

-42%-12%9%

19%17%

-5%-43%5%-13%8%38%

Brandvalue ($m)2014

225167n/a211177197309219253195190190197292160247191357177174177163177176250255n/a129263173165276142212n/a179n/a340219177n/a162164n/a200334180212170133

Brandrating2015

AAAAAA-AA-A+A+AAAA+A+A+AAAAA-A+A+A+AA-AA+AA+AA-AAA-AA-AA-AAA-AA+AA+AA-AAAA-A+AA-AA-AAAA+A+AA-AA-A

Brandrating2014

AAA-n/aAA-A+A+AA-AAA+AA+AAA-AA+AAAA-AA-A+A+AAA+AA-AAAn/aA+A+AA-A-AAn/aAA-n/aAAAAA-AA-n/aA-An/aAA+AAA-AA+A+

Top 500.


Rank2015

451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500

Rank2014

399393457392n/a452498492339471387433460430407n/a486464499372450n/an/a493n/a412459n/a431n/an/an/a437n/a468406n/a485488487n/a428n/an/a480n/a436n/a469474

Brand name

Bank of KyotoClydesdale BankTrustmarkWGZ BankMb FinancialBEKB | BCBEZions BancorporationOschadbankPortigonHokkaido BankAozora BankWilmington TrustEverbright SecuritiesBank Nederlandse GemeentenBank IslamHilltop HoldingsWintrustGulf BankShriramBanque de Gestion Prive IndosuezLiberbank SaBanca CarigePhilipp Natl Bnk77 BankFulton FinancialIyo BankHyakugo BankOrient Express BankHarbin BankBMCE BankValley National BankSparebanken VestNanto BankVB bankaSpar Nord BankFlagstar BankVietcombankHyakujushi BankKagoshima BankBRDIndian BankFirst Hawaiian bankOld National BankTexas Capital BaBelarusbankAccess BankSinar Mas MultiarthaShiga BankMusashino BankSan-In Godo Bank

Domicile

JapanAustraliaUnited StatesGermanyUnited StatesSwitzerlandUnited StatesUkraineGermanyJapanJapanUnited StatesChinaNetherlandsMalaysiaUnited StatesUnited StatesKuwaitIndiaFranceSpainItalyPhilippinesJapanUnited StatesJapanJapanRussiaChinaMoroccoUnited StatesNorwayJapanSlovakiaDenmarkUnited StatesVietnamJapanJapanRomaniaIndiaFranceUnited StatesUnited StatesBelarusNigeriaIndonesiaJapanJapanJapan

Brandvalue ($m)2015

183183183183182180180179179179178178176175174174174172170168168167166166165165164164163163161161160158158157157156156156156156156156156155154154154154

%change

-13%-14%7%-15%

3%22%20%-36%10%-21%-2%5%-5%-14%

11%3%16%-29%-4%17%

11%33%-17%-4%45%-11%13%

28%-11%12%-5%-23%

0%2%2%8%-17%12%

-2%

-15%41%-6%-5%

Brandvalue ($m)2014

211213172214n/a174147150281164225182169184203n/a156167146238174142n/a150124198170113184144n/a126181141165204n/a157153154145187140n/a159n/a181109165162

Brandrating2015

A+AA-AAA-AAA+AA-AA+AAA+AA-AA+A-A+AA+A+AAA+A+AA-A+AA-AAAA-A+AAAA+A+AAAAA+A+AA-A-AA-A-AAA

Brandrating2014

A+AA-AA-A-n/aAA-AA-A-A+A+A+AA-AA-AAn/aA+A+A+A+AA+n/aA+A+A+A+AA-A+n/aAA+AA+A-n/aAA+A+AAAA+n/aA-n/aAA+AA



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